What Huria Trust does

Huria Trust is a kaupapa Māori, hapū-based charitable trust established in 1986 by ngā kaumātua o Ngāi Tamarāwaho in Tauranga Moana, New Zealand. Headquartered at Huria Marae (4 Te Kaponga Street, Brookfield, Tauranga), the organisation delivers a holistic portfolio of health, education, social, and cultural services to whānau Māori within the Ngāi Tamarāwaho hapū and the wider Western Bay of Plenty community. Its service portfolio spans the Nurse-Led Clinic (primary care, immunisations, Pathlab diagnostics, wound-care, chronic disease management), Whānau Ora navigation, Kahu Taurima (early childhood), Hei Tiki Pūmau (antenatal), DIAS (disability advocacy through the Ministry of Health), Tamatea Training (rangatahi employment pathways), Tirairaka Kaumātua Programme, Taurite Tū (strength and balance for pakeke 50+), He Rourou Aroha (homelessness), Te Kōti Rangatahi Māori (youth court on marae), and Marae Group Visits. Most services are free or low-cost, with delivery anchored on the marae and supplemented through mobile outreach and partner referrals.

The organisation operates on a community/hapū-based governance model under a Board of Trustees (Ngā Taratī) chaired by Grant Mitchell, with Sylvia Willison as CEO. It is a private, non-listed entity with no parent company, no PE/VC ownership, and no disclosed revenue or funding rounds; operating economics appear to be a mix of government service contracts (Whānau Ora, Kahu Taurima, DIAS, Ministry of Health), grants, and community support. Technology stack is minimal — appointment booking via Setmore, vaccine bookings via BookMyVaccine, and Pathlab integration — reflecting a deliberately human-delivered, tikanga-grounded model rather than a technology-led platform. The organisation does not pursue AI, has no proprietary software or patents, and maintains distribution exclusively through physical locations, marae-based delivery, and referrals from iwi, whānau, and partner agencies across a single region.

Name

Huria Trust

Legal name

Huria Trust

Website

https://www.huriatrust.co.nz

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Huria Trust offers Māori-focused education, health, and community support services, including training, hauora, and mobility assessments.

Ownership category

akta.pro rank

Product category

Community Health and Social Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190), Community Housing Services (62422)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Faith-Based / Nonprofit Assisted Living Providers (HLADABAH)

Keywords

• Māori community health services
• Hapū-based social services
• Whānau ora navigation
• Disability advocacy support
• Rangatahi training employment

Headquarters

HQ city

Tauranga

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Distribution channels5 records

Marketing channels5 records

Core offering

Huria Trust is a kaupapa Māori, hapū-based organisation that delivers holistic health, social, education, and cultural services to whānau, hapū, and the wider Tauranga and Western Bay of Plenty communities. Core offerings include a Nurse-Led Clinic providing affordable healthcare, Whānau Ora navigation, kaumātua and pakeke wellness programmes, antenatal and early childhood support, disability advocacy, rangatahi training and employment, homelessness support, and marae-based cultural programmes. Services are delivered on-site at Huria Marae and through community outreach, with most offerings provided at little or no cost to recipients.

Product overview

Huria Trust operates as a kaupapa Māori community organisation offering a portfolio of health, social, education, and cultural services. The core service offering includes the Nurse-Led Clinic providing affordable healthcare and Pathlab diagnostics; Whānau Ora for family advocacy and health navigation; the Tirairaka Kaumātua Programme and Taurite Tū for elder wellbeing; Hei Tiki Pūmau for antenatal support; Kahu Taurima for early childhood support; Disability Information, Advocacy and Support (DIAS) for tangata whaikaha; and Tamatea Training & Employment for rangatahi. Cultural programmes include He Rourou Aroha (homeless support), Te Kōti Rangatahi Māori (youth court), and Marae Group Visits. These services are delivered holistically through experienced kaiāwhina staff to support Māori and wider Tauranga communities.

Differentiator

Problem solved

Functional benefit

Brands

• Tīrairaka Kaumātua Programme: A programme designed to uplift the overall well-being of whānau by offering a mentally and socially enriching environment tailored for kuia and koroua, run weekly on Tuesday.
• He Rourou Aroha
• Te Kōti Rangatahi Māori
• Taurite Tū

Products and services

• Nurse-Led Clinic On-site clinic offering comprehensive healthcare services to whānau including Pathlab blood and urine testing, immunisations, wound-care, chronic disease management, and health screening support at little or no cost. Open Monday–Friday 9am–4pm with online appointment booking via Setmore and BookMyVaccine.
• Whānau Ora Advocacy and support service that creates whānau or healthcare plans to help individuals and families achieve their health goals through navigation, transportation to appointments, and coordination of services. Kaiāwhina deliver in-person support across Tauranga and WBOP.
• Tirairaka Kaumātua Programme Weekly wellbeing programme for kaumātua (elderly Māori) providing social activities, health checks, and health promotion education, with free transport for participants aged 55+. Runs weekly on Tuesdays.
• Taurite Tū Strength and balance exercise programme designed by Māori experts for pakeke Māori aged 50 and above and their whānau, using traditional Māori techniques to improve muscle strength, balance, and self-confidence.
• Hei Tiki Pūmau Free two-day antenatal wānanga supporting hapū māmā and whānau with knowledge of pregnancy stages, traditional Māori birthing practices, and natural wellness modalities, including complimentary pregnancy packs.
• Disability Information, Advocacy and Support (DIAS) Free service supporting and advocating for tangata whaikaha and whānau with disabilities, providing needs assessments, service coordination, and connections to Ministry of Health and non-MOH funded support options.
• Tamatea Training and Workplace Development Training and employment programme for rangatahi aged 15–24 offering New Zealand qualifications, short courses, apprenticeships, and supported pathways including Te Mahi ā Nuku (plant nursery) and construction careers.
• Kahu Taurima Support service for māmā and whānau with tamariki aged up to 5 years, connecting pregnant wāhine with midwives, doctors, and health and social support services within a 'Services for All Whānau' framework.
• He Rourou Aroha Hapū response to homelessness providing free meals, showers, laundry facilities, donated clothing, and on-site nurse support at Huria Marae for whānau experiencing homelessness or food insecurity, with a CBD pick-up service.
• Te Kōti Rangatahi Māori Judicially-led youth court initiative held on marae for young Māori, featuring a kaumātua panel to support cultural reconnection, hosted monthly at Huria Marae.
• Marae Group Visits Cultural learning experiences for groups of all ages including pōhiri (welcome), marae protocol education, and customisable overnight programmes for educational institutions and organisations.

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators2 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Te Whānau o Waipareira Trust: Large Auckland-based Māori community trust delivering an integrated portfolio of health, social, education, housing and cultural services to whānau Māori. Highly comparable as a kaupapa Māori hapū/iwi-rooted organisation operating a multi-service community hub model similar to Huria Trust.
• Raukura Hauora o Tainui: iwi-affiliated Māori health provider in the Waikato offering nurse-led clinics, whānau ora navigation, kaumātua programmes, and disability support. Directly comparable in delivering culturally-grounded primary health and social services to Māori communities.
• Tipu Ora: Māori health and social services provider in the Waikato region offering whānau ora, antenatal, and community health programmes under a kaupapa Māori framework. Closely comparable in mission, service mix, and target population to Huria Trust.
• Ngāti Porou Hauora: iwi-based health and social services provider on the East Coast offering nurse-led clinics, kaumātua support, disability services, and community programmes. Directly comparable as a hapū/iwi-anchored community health organisation.
• Kokiri Marae Health & Social Services: Wellington-region Māori health and social services organisation operating from a marae base and providing community nursing, whānau ora, youth, and cultural programmes. Highly comparable operating model and service portfolio.
• Te Roopu Taurima: National Māori disability support provider offering needs assessment, service coordination, advocacy and residential/community support for tangata whaikaha. Directly comparable to Huria Trust's DIAS service line and broader disability advocacy capability.
• Manukau Urban Māori Authority (MUMA): Auckland-based Māori social services provider offering whānau ora navigation, youth programmes, health referrals, and community support. Comparable in serving urban Māori populations with a multi-service community delivery model.
• Te Ha o Te Oranga o Ngāti Whātua: Ngāti Whātua Ōrākei health and social services arm delivering whānau ora, primary health, kaumātua programmes, and cultural services. Comparable iwi-affiliated multi-service community model.

Regional players

• Tūwharetoa ki Kawerau Health, Education & Social Services Trust: iwi-based trust in the Eastern Bay of Plenty providing health, education and social services to whānau. Comparable in being a kaupapa Māori, hapū-rooted trust delivering an integrated service mix, though geographically adjacent rather than overlapping with Huria Trust.

Broad incumbents

• Accessible Properties / IHC New Zealand: Large established NZ disability support provider offering needs assessment, advocacy, and residential/community services for people with disabilities. Comparable to Huria's DIAS service line but operating at much greater national scale as a broad incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@HuriaTrust
• Facebookfacebook.com/huriatrust
• Instagraminstagram.com/huria_trust
• Xx.com/HuriaTrust
• LinkedInlinkedin.com/company/huria-trust

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huria Trust