Pompac

Name

Pompac

Legal name

Pompac

Website

https://pompac.fr

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Strasbourg

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product sales (sanitaire, carrelage, chauffage, outillage): Core revenue from one-time retail and professional sales of more than 11,000 product references spanning bathroom furniture, taps, showers, tiles, boilers, radiators, heat pumps, air-conditioning, water heaters and tools. Prices set per order based on supplier tariffs; eco-contribution added on electrical/electronic items in line with decree 2005-829.
2. Installation and project-services revenue: Value-added services linked to product sales: paid heating and climatisation installation by RGE-certified professionals (F-Gas certified for refrigeration), project planning with 3D configurator, free personalised quotes, and waste-management/eco-fee pass-through on WEEE.
3. Logistics and after-sales services (Pompac Box, Drive, Camion Grue): Revenue from ancillary delivery/collection services — click-and-collect Drive, curbside Pompac Box pickup, and crane-truck delivery to construction sites — bundled with or charged on top of product sales.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Pompac is a French regional distributor and retailer operating as the Alsace-Moselle arm of the Espace Aubade network, selling sanitaryware, tiles, heating and air-conditioning systems, tools and photovoltaic solutions to individual homeowners and building professionals. It operates 6 showrooms in Alsace and 1 in Moselle, supports sales with digital project-planning tools (3D bathroom configurator, heating/climatisation simulators, tile visualizer, financial-aid simulator) and completes the offer with installation services delivered through a qualified installer network plus logistics services (Drive, Pompac Box, Camion Grue).

Product overview

Pompac is a French home improvement retailer specializing in bathroom, heating/air-conditioning, and tiling solutions, operating as the Alsace-Moselle arm of the Espace Aubade network through 6 showrooms in Alsace (Strasbourg, Sélestat, Brumath, Marlenheim, Molsheim and others) and 1 in Moselle (Sarrebourg). The offering is structured as a unified multi-category retail catalogue anchored by four physical product pillars — Salle de bains (collection, bathroom furniture, mirrors, bathtubs, shower enclosures, shower trays, robinetterie, washbasins, toilets, water treatment), Carrelage (interior floor, exterior floor, and wall tiles), Chauffage / Climatisation (boilers, water heaters, radiators, towel dryers, heat pumps, air conditioning, underfloor heating), and Outillage (tools). These physical categories are complemented by a portfolio of digital planning tools — the 3D bathroom configurator 'Ma salle de bains 3D' (hosted at 3d.espace-aubade.fr), the Simulateur Carrelage and Simulateur Salle de bain tile/bathroom visualizers, the Simulateur de chauffage heating-system comparator, the Simulateur de climatisation air-conditioning comparator, and the Simulateur d'aides financières financial-aid tool — and three logistics services: POMPAC BOX (scheduled pickup/delivery), DRIVE (click & collect) and CAMION GRUE (crane-truck delivery). Pompac also connects customers to qualified partner installers via its 'Trouver un pro' Pros Aubade network, recently expanded into Alsatian-made solar energy through the Pompac x Voltec partnership, and distributes an annual catalogue (2026 edition) with over 11,000 product references sourced from major European brands including Hansgrohe, Grohe, Axor, Jacob Delafon, Vigour, Ideal Standard, Cristina, Paini, Ramon Soler, Duravit, Aubade Création, Decotec, Delpha, Sanijura, Ambiance Bain, Burgbad, Cedam, Pradel, Inda, Line Art, Geberit, Villeroy & Boch, Marca Corona, Provenza, Tau Ceramica, Lasselsberger, Novabell, Ergon, La Fenice, Metropol, Azteca, Schlüter Systems, Pavigres, Pamesa, Imola, Marazzi, Ragno, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Aubade Création: Product label applied to select tile collections marketed through Pompac, including the Sonia collection by Ceramiche Piemme.
• Sélection Aubade

Products and services

• Salle de bains (Bathroom) Bathroom product category covering Collection, Meubles de salle de bains, Miroirs, Baignoires, Cabines et parois de douche, Receveurs de douche, Robinetterie (Lavabos/Vasques, Mitigeurs douche, Ensemble douche, Bain/Douche), Lavabos et vasques, WC, and Traitement de l'eau. For individual homeowners and professionals renovating bathrooms in Alsace and Moselle.
• Carrelage (Tiles) Tile product category covering Carrelage sol intérieur (Bologne, Grenoble, Versailles, Manon, Calvi, Chenonceau, Amazonia, Athènes, Bergen, Bruxelles), Carrelage sol extérieur (Les Rousses, Contamines, Flaine, Sestrieres, Mottaret) and Carrelage mural (Anna, Sonia, Louise, Juliette, Erika, Flora, Sofia, Candice, Fiona, Clara). For homeowners and tiling professionals.
• Chauffage / Climatisation (Heating and Air Conditioning) Heating and air conditioning category offering Chaudières (gas, oil, biomass, condensation, low-temperature), Chauffe-eau (electric, thermodynamic, solar), Radiateurs (inertia, convection, radiant), Sèche-serviettes, Pompes à chaleur (air-air, air-water), Climatisation (reversible, split, multi-split, ductable) and Plancher chauffant (hydraulic and electric).
• Outillage (Tools) Tools category supplying equipment used for the installation of sanitary, tiling and heating solutions for installers and DIY customers.
• Ma salle de bains 3D (3D bathroom configurator) Interactive 3D bathroom design configurator on the Espace Aubade platform letting customers visualize and personalize every detail of their future bathroom — materials, layouts and fittings — before purchase.
• Simulateur de chauffage (Heating simulator) Online tool that compares heating system options (boilers, heat pumps, underfloor heating) by installation cost and environmental impact to guide consumer choice.
• Simulateur de climatisation (Air conditioning simulator) Online air conditioning simulator allowing users to compare options based on dwelling size and layout, including total cost estimates with certified professional installation.
• Pompac x Voltec photovoltaïque alsacien Made-in-Alsace photovoltaic solar solution offered in partnership with Voltec, marketed as simple, local and stress-free, and highlighted on the Pompac homepage banner.
• Pompac Box (scheduled pickup/delivery) Delivery-box service providing scheduled product pickup or delivery for customers purchasing sanitary, tile or heating products.
• Drive (click & collect) Click & collect drive-through service allowing customers to pick up ordered products quickly at Pompac locations.
• Camion Grue (crane-truck delivery) Crane-truck delivery service placing heavy or bulky products (boilers, bathtubs, tiles) directly on customer sites, including construction sites for professional clients.
• Trouver un pro (Réseau Pros Aubade installer network) Directory of qualified partner artisans (Pros Aubade) who can implement Pompac customers' bathroom, heating and tiling projects locally in Alsace and Moselle, including RGE-certified heating and F-Gas climatisation installers.
• Catalogues Pompac 2026 Annual printed and digital Catalogue Pompac / Espace Aubade (2026 edition) with 11,000+ product references available by mail order and as interactive flipbook.

Quantifiable outcome

• Inverter climatisation delivers up to 30% energy savings vs conventional ON/OFF units
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Espace Aubade (parent network)flagshipStrategic or Co-development PartnerPompac operates as the Alsace/Lorraine banner of the Espace Aubade distribution group; co-branded logos appear across the site and Espace Aubade hosts the broader national catalogue and shared brand assets ("pompac espace aubade").
• VolteccoreGTM or Marketing PartnerJoint promotion of "Le photovoltaïque made in Alsace" — Pompac is the local Alsace channel for Voltec photovoltaic solutions; the campaign is highlighted on the homepage and actualités.
• Aubade Énergies RenouvelablescoreStrategic or Co-development PartnerPompac's sister entity within the Espace Aubade group, providing renewable-energy product and service offerings channelled through Pompac showrooms.
• Réseau Pros Aubade (qualified installers)coreChannel Partner/ Reseller/ DistributorNetwork of vetted partner artisans ("Trouver un pro") who deliver installation work on Pompac-sold products, including boiler, climatisation, bathroom and tile jobs.
• eBAT (pro portal)minorChannel Partner/ Reseller/ DistributorProfessional-only access portal used by Pompac to serve trade clients with account management and ordering tools; accessible from the pro section of the site.
• Guide ArtisanminorImplementation/ SI/ Consulting PartnerLinked directory of certified artisans promoted through Pompac's professional channels, used to source qualified installers for customers.
• RTE / EDF state-aid scheme (CEE)minorOthersPompac directs customers to national CEE "prime énergie" up to €975 and the reduced 10% VAT on installation labour as part of its climatisation financing offer.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Richardson: Richardson is a long-established French sanitary, heating and plumbing wholesaler with a network of branches nationwide. It is directly comparable to Pompac in product range (sanitaryware, heating, plumbing), customer mix (pros + particuliers) and physical branch-based distribution model.
• Cedeo: Cedeo is a Saint-Gobain-owned French wholesaler and distributor of sanitary, heating and plumbing products serving both professionals and end-customers. It is a direct peer to Pompac because both occupy the same multi-category sanitary/heating distribution niche with showrooms, pro-portal access, and installer network orchestration.
• Lapeyre: Lapeyre is a French specialist retailer for bathroom, doors, windows and home renovation products with its own showroom network. It is comparable to Pompac as a multi-specialist retailer focused on bathroom and renovation, with installation services and project planning built into the customer journey.
• Brossette: Brossette, another Saint-Gobain subsidiary, distributes sanitary, plumbing and heating products to professionals across France. It is a direct peer because it shares Pompac's wholesale-led, multi-brand, pro-and-consumer hybrid distribution model for the same product categories.
• Schmidt Groupe: Schmidt Groupe operates a French and European showroom network for made-to-measure bathroom and kitchen furniture. It is comparable to Pompac as a showroom-based, project-driven home interior specialist with similar A-to-Z service (design, manufacture, installation) and a comparable average order value profile.

Others

• Espace Aubade: Espace Aubade is the national parent distribution network of which Pompac is the Alsace/Lorraine banner. It is included as a peer because it operates sister showrooms and shared digital tools (3D configurator, simulators) across France, defining the competitive context in which Pompac operates.

Broad incumbents

• Castorama: Castorama is a major French home improvement chain (Kingfisher group) that competes with Pompac across the same product categories — bathroom, tiles, heating, tools. It is a broad incumbent with a national footprint rather than a regional specialist.
• Bricomarché: Bricomarché is a French home improvement chain (Les Mousquetaires group) that competes with Pompac on tiles, tools, basic sanitary and small heating products. It is a broad incumbent with smaller-format stores but a national footprint, putting pricing pressure on Pompac's lower-ticket categories.
• Leroy Merlin: Leroy Merlin is France's largest home improvement retailer and a broad incumbent that competes with Pompac across bathroom, tiles, heating, climatisation and tools. It offers overlapping capabilities at much larger scale and a national footprint, but does not specialise in Pompac's regional multi-specialist niche.

Emerging players

• Bain & Compagnie: Bain & Compagnie is a French online bathroom specialist (Pure Salefrance / Bain & Co) focused on showers, bathtubs and taps. It is an emerging pure-play digital competitor in the same bathroom sub-category Pompac leads in, and represents the online threat to Pompac's showroom-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PompacAubade
• LinkedInlinkedin.com/company/pompac

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pompac