Portugal Realty

What Portugal Realty does

Portugal Realty is a privately held Portuguese real estate brokerage operating exclusively on Portugal's Silver Coast, serving international families and investors seeking to purchase residential property in the region. The legal entity, Leisure Launch International Sociedade Imobiliária Lda. (AMI 872), holds a registered PORTUGAL REALTY™ trademark and supports buyers in English, French, Dutch, and Portuguese across coastal towns including Caldas da Rainha, Nazaré, Salir do Porto, São Martinho do Porto, Foz do Arelho, Alcobaça, Óbidos, and Vale Furado. Property listings on the platform range from approximately €352,000 to €684,000, covering both new-build developments (such as ALDEIA DOS MARINHEIROS, ALDEIA DO PASTOR, VALE FURADO II, and SÃO GABRIEL) and resale villas and apartments.

The company's core offering is the Simple Life Home Buyer service, which assigns each buyer a dedicated Client Navigator to manage the end-to-end purchase process including property search, legal coordination, cultural and language support, and relocation assistance. Distribution is direct-to-buyer through the company's website, in-person property shows, scheduled consultations, and Live 360° Virtual Tours for remote prospects. The firm publishes a free multilingual quarterly magazine ('Portugal The Simple Life') and operates a Simple Life Card loyalty program targeting repeat and referral business.

Revenue is generated through transaction commissions on successful property sales, with Portugal Realty acting as the exclusive seller for multiple branded new-build developments on the Silver Coast. Service fees are not publicly disclosed. With a team of 11–50 employees and a regional focus, the company operates as a niche, lifestyle-oriented brokerage competing on local expertise, multilingual client handling, and integrated purchase-process support rather than scale or technology differentiation.

Name

Portugal Realty

Legal name

Leisure Launch International Sociedade Imobiliária Lda.

Website

https://portugal-realty.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Portugal Realty is a privately held Portuguese real estate brokerage serving international families and investors buying residential property on Portugal's Silver Coast, offering end-to-end purchase support through its Simple Life Home Buyer program and acting as exclusive seller for multiple new-build developments.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Buyer Representation Services (BPAJAAAJ)

Keywords

• Real estate brokerage
• International property buying
• Silver Coast properties
• Residential property sales
• New build villas Portugal

Headquarters

HQ city

São Martinho

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Sales Commission: The company earns commissions on successful property transactions. Portugal Realty acts as the exclusive seller for new residential developments on Portugal's Silver Coast, handling the complete home-buying journey through their Simple Life Home Buyer service.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Portugal Realty is a real estate brokerage that helps international families and investors purchase residential property on Portugal's Silver Coast. Through its "Simple Life Home Buyer" service, the company manages the end-to-end buying journey — property search, legal process coordination, and relocation support — and acts as exclusive seller for branded new-build developments (e.g., ALDEIA DO PASTOR, ALDEIA DO PINHAL, VALE FURADO II, SÃO GABRIEL). Revenue is generated primarily through commissions on completed property transactions.

Product overview

Portugal Realty operates as a real estate agency specializing in international property sales on Portugal's Silver Coast. The company offers a unified service model centered on the 'Simple Life Home Buyer' program, which provides end-to-end property acquisition support including property search, legal guidance, and relocation assistance. The portfolio includes diverse property types (villas, apartments, new builds, resales) across branded residential developments such as ALDEIA DO PASTOR, ALDEIA DO PINHAL VILLAS, VALE FURADO II Beach & Nature Retreat, and SÃO GABRIEL Dune & Nature Apartments. Supplementary offerings include a free lifestyle magazine ('Portugal The Simple Life Magazine'), in-person Property Shows, Live 360° Virtual Tours for remote property viewing, and the Simple Life Card loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• Simple Life Home Buyer: A complete property solution service offered by Portugal Realty to help international buyers navigate home purchases in Portugal from start to finish, including Client Navigator support.

Products and services

• Simple Life Home Buyer

Named customers3 records

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Leisure Launch GroupcoreOthersPortugal Realty is operated by Leisure Launch International Sociedade Imobiliária Lda., part of the Leisure Launch Group network of companies specializing in property services in Portugal. The company leverages the parent group's infrastructure, resources, and collective expertise in serving international buyers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Engel & Völkers Portugal: Engel & Völkers is a global real estate brokerage with established Portuguese operations serving international buyers of premium residential property. Its global brand recognition and broader territory overlap make it a direct competitor to Portugal Realty in the international-buyer segment.
• Keller Williams Portugal: Keller Williams operates agent-centric franchises in Portugal and competes in residential brokerage across the country. Its scale and technology platform compete for mid-market international buyers, partly overlapping with Portugal Realty's Silver Coast customer base.
• Sotheby's International Realty Portugal: Sotheby's International Realty affiliates operate in prime Portuguese coastal regions serving international luxury buyers. Its higher price-segment focus differentiates it from Portugal Realty, but the international-buying customer profile and Portuguese geography make it a relevant competitor.
• RE/MAX Portugal: RE/MAX is a large-scale international real estate franchise network with significant presence across Portugal including the Silver Coast. It competes with Portugal Realty on residential listings, agent count, and international buyer reach, although with less regional specialization.
• Century 21 Portugal: Century 21 is a global residential brokerage franchise operating widely across Portugal, with offices near Lisbon, Porto and coastal regions. It competes with Portugal Realty in residential resale and new-build intermediation for both domestic and international clients.
• Berkshire Hathaway HomeServices Portugal: Berkshire Hathaway HomeServices has affiliated operations in Portugal targeting international buyers of premium residential property. Its brand association with a US parent positions it as a competitor for North American leads within Portugal Realty's customer segment.

Direct peers

• Fine & Country Portugal: Fine & Country is an international luxury real estate brand with a presence in Portugal, focused on serving high-net-worth international buyers of premium residential property. It competes directly with Portugal Realty for cross-border purchasers on the Silver Coast and similar premium coastal markets.
• Ideal Homes Portugal: Ideal Homes is a UK-rooted Portuguese real estate firm that actively markets property on the Silver Coast and Algarve to British and Northern European buyers. It overlaps directly with Portugal Realty's international-buyer proposition and Silver Coast listings focus.

Emerging players

• IAD Portugal: IAD is a fast-growing European network-based real estate brokerage with a meaningful Portuguese presence, leveraging a low-overhead agent model. It competes for the same buyer and seller pool as Portugal Realty, especially for cross-border prospects shopping coastal Portugal.

Others

• Porta da Frente / Imovirtual (Pestana Property): Imovirtual is one of Portugal's largest property listing portals, with affiliated brokerage arms. Portugal Realty relies on such portals as buyer-discovery channels, while portal-affiliated brokers compete in the same Silver Coast and international-buyer pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/portugal_realty

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Portugal Realty