Greenland Travel

What Greenland Travel does

Greenland Travel A/S is a Greenland-owned travel agency and tour operator specializing in travel to, from, and within Greenland. Founded approximately 40 years ago, the company is a subsidiary of Air Greenland and operates as part of the Air Greenland Group alongside Arctic Excursions, Hotel Arctic, and World of Greenland. Headquartered in Nuuk with a regional office in Copenhagen and additional local offices in Sisimiut, Ilulissat, and Qaqortoq, the company employs 50+ staff in Denmark and Greenland plus a team of approximately 30 professional tour guides. The company serves three primary customer segments: private leisure travelers (adventurous tourists, families, and small groups), corporate and public-sector business travelers, and B2B travel agents and tour operators.

The company offers a comprehensive product portfolio organized around two core categories: Package Holidays to Greenland (pre-organized group tours with fixed itineraries including flights, accommodation, excursions, and meals) and Tailor-Made Tours (customized individual itineraries built by travel specialists). Adjacent products include Group Travel, a dedicated Business Travel Department, and experience-focused sub-products spanning Northern Lights, Whale Watching, Iceberg, Inuit Culture, Ice Sheet, and Dog Sledding tours. Optional add-on modules include individual excursions (helicopter tours, kayaking, ATV adventures), travel and cancellation insurance (via Ergo/Europæiske Rejseforsikringer), and special needs assistance. All packages are protected under the Danish Package Travel Act and the Danish Travel Guarantee Fund.

The technology stack consists of a website-based booking and reservation system with Amadeus GDS connectivity, supported by internal CRM and customer management systems. The company maintains multi-language websites in English, Danish, and German, and offers a dedicated B2B Agents' Area portal for travel trade partners. Revenue is generated through transaction fees and commissions on package tour sales, business travel services, tailor-made itineraries, group arrangements, and insurance products. Distribution operates through direct-to-consumer channels (website, phone, email), direct sales to corporate clients, and the B2B agent portal.

Name

Greenland Travel

Legal name

Greenland Travel A/S

Website

https://greenland-travel.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenland Travel A/S is a Greenland-owned travel agency and Air Greenland subsidiary that sells package holidays, tailor-made tours, business travel, and group trips to, from, and within Greenland. Operating from offices in Copenhagen and four Greenlandic towns, it serves leisure travelers, corporate clients, and B2B travel agents.

Ownership category

akta.pro rank

Product category

Travel Agency and Tour Operator Services

NAICS

Tour Operators (561520), Travel Agencies (56151)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

akta.pro secondary industry

Polar & Remote-Destination Expedition Tour Operators (THAKADAM)

Keywords

• Greenland tour operator
• Arctic travel packages
• Tailor-made tours
• Adventure travel agency
• Northern lights tours

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D, Others

Revenue model

1. Package Tour Sales: Greenland Travel sells organized package tours to, from, and within Greenland for private leisure customers. These tours include flights, accommodation, transfers, and excursions as bundled packages. Revenue is earned through the margin between the total package price charged to customers and the cost of procuring flights, hotels, and other services from suppliers.
2. Business Travel Services: The business department handles corporate and public-sector travel to, from, and within Greenland, providing flight tickets (fixed-wing or helicopter), ship/boat tickets, hotel bookings, insurance, and other travel logistics. Revenue is generated through service fees and commissions on bookings.
3. Tailor-Made Travel: Customized individual trip planning where travel specialists build bespoke itineraries. These trips command a premium over package tours and are covered by the Danish Package Travel Law and the Danish Travel Guarantee Fund.
4. Group Travel: Arranging travel for companies, schools, associations, and larger family groups, including meetings, incentives, conferences, and seminars in Greenland.
5. Insurance Sales: Sale of travel insurance, cancellation insurance, and holiday insurance policies (through Europæiske Rejseforsikringer) as part of the booking process. Greenland Travel receives commission for insurance sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Greenland Travel is a Greenland-owned travel agency that sells package holidays, tailor-made tours, group travel, and business travel services to, from, and within Greenland. Offerings include bundled itineraries covering flights, accommodation, transfers, excursions, and insurance, protected under the Danish Package Travel Act and the Danish Travel Guarantee Fund. The company operates dedicated leisure and corporate travel departments and serves travel agents through a B2B Agents' Area portal.

Product overview

Greenland Travel is a Greenland-owned travel agency and tour operator that operates as a single integrated platform offering travel services to, from, and within Greenland. Its core product portfolio comprises Package Holidays to Greenland (pre-organized group tours with fixed itineraries and guided departures) and Tailor-Made Tours (customized individual programs assembled by specialists). Adjacent core services include Group Travel (for corporate, school, and association groups) and a dedicated Business Travel Department (handling flights, hotels, transfers, and insurance for corporate customers). A full range of experience-focused sub-products spans Northern Lights Tours, Whale Watching Tours, Iceberg Tours, Inuit Culture Tours, Greenland Ice Sheet Tours, and Dog Sledding Tours, with flagship products such as the 'Greenland on a Pearl String' 11-day multi-destination itinerary. Optional add-on modules include individual excursion add-ons (helicopter tours, kayaking, ATV), travel and cancellation insurance products (via Ergo/Europæiske Rejseforsikringer), and Special Needs Assistance for travelers requiring special meals or accessibility support. A dedicated Agents' Area serves travel trade partners. All package tours are protected under the Danish Package Travel Act and the Danish Travel Guarantee Fund.

Differentiator

Problem solved

Functional benefit

Products and services

• Package Holidays to Greenland Pre-organized group tours to Greenland with fixed itineraries, including flights, accommodation, excursions, and meals, available as guided small-group tours and individual self-guided options. Covered by the Danish Package Travel Act and the Danish Travel Guarantee Fund.
• Tailor-Made Tours Customized individual travel programs built to a customer's specific preferences and wishes, assembled by travel specialists. Covered by the Danish Package Travel Act and the Danish Travel Guarantee Fund.
• Group Travel Group travel arrangements for companies, schools, associations, and family groups, including meetings, incentives, conferences, seminars, and youth groups, tailored to various group sizes.
• Business Travel Department Specialized business travel services covering flight tickets (fixed-wing and helicopter), ship/boat tickets, hotel and Seaman's Home accommodations, insurance, and end-to-end trip logistics for corporate and public-sector customers traveling to, from, and within Greenland.
• Greenland on a Pearl String 11-day, 10-night multi-destination package tour covering Nuuk, Sisimiut, Ilulissat, and Glacier Lodge Eqi, featuring glaciers, icebergs, Inuit culture, and whale watching, with glamping at Eqi Glacier.
• Northern Lights Tours Package tours focused on viewing the Aurora Borealis in Greenland, including multi-day trips combining Northern Lights observation with Arctic nature experiences.
• Whale Watching Tours Boat-based excursions to observe whales, particularly humpback whales in Disko Bay and around Nuuk, with approximately 15 whale species found in Greenlandic waters.
• Iceberg Tours Tours focused on experiencing Greenland's icebergs, available year-round in Disko Bay, with options for hiking, boat trips, and helicopter overviews.
• Inuit Culture Tours Cultural tours exploring Greenland's 4,500-year-old Inuit heritage, including visits to settlements, museums, and experiences with traditional Greenlandic culture and history.
• Greenland Ice Sheet Tours Tours to the Greenland Ice Sheet, the second-largest ice cap in the world, covering 80% of Greenland, including day trips and overnight stays at ice camps.
• Dog Sledding Tours Tours featuring Greenland huskies, offering traditional dog sledding experiences across the Arctic landscape.

Quantifiable outcome

• Greenland Travel was named Denmark's Most Recommended Company 2022 by Relationwise, based on customer and employee satisfaction metrics.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Air Greenland Group (Subsidiaries)coreStrategic or Co-development PartnerGreenland Travel is owned by Air Greenland and is part of the Air Greenland Group, which also includes Arctic Excursions, Hotel Arctic, and World of Greenland. The group operates a joint sponsorship collaboration pooling funds for CSR and sponsorship activities across all group companies. Air Greenland joined the UN Global Compact in 2010, and this commitment covers all subsidiaries including Greenland Travel.
• UN Global CompactcoreStrategic or Co-development PartnerAir Greenland, Greenland Travel's parent company, joined the UN Global Compact in 2010 as the first Greenlandic company. This covers human rights, environmental responsibility, anti-corruption, and other CSR obligations for the Air Greenland Group including Greenland Travel.
• Association for Greenlandic Children (Sapiik Project)minorStrategic or Co-development PartnerGreenland Travel works closely with the Association for Greenlandic Children, supporting the Sapiik project which funds major initiatives for children and young people in Greenland. Greenland Travel donates funds earmarked for supporting young people's education.
• Local Greenlandic Sports AssociationsminorStrategic or Co-development PartnerGreenland Travel supports local sports associations and events promoting sport at all levels, as part of its CSR program focusing on children and youth development in Greenland.
• Amadeus (GDS)coreTechnology or IntegrationAmadeus is the Global Distribution System used by Greenland Travel for booking and managing travel services including flights, hotels, and car rentals. GDS systems enable transactions between travel industry service providers and travel agencies.
• Ergo (Insurance)coreChannel Partner/ Reseller/ DistributorGreenland Travel works with Ergo (Europæiske Rejseforsikringer) for travel and holiday insurance products offered to customers. Greenland Travel receives commission on insurance sales as part of this partnership.
• Car Rental Partners (Europcar, Hertz, Avis, Sixt)minorChannel Partner/ Reseller/ DistributorGreenland Travel uses Europcar, Hertz, Avis, and Sixt for car rental services as part of its travel package offerings to customers.
• Bedbank Partners (Hotels.com, Booking.com, Totalstay.com)minorChannel Partner/ Reseller/ DistributorBedbank IT systems used by Greenland Travel to book hotel accommodations for customers. Bedbanks connect hotels and travel agencies for reservation management.
• Visit GreenlandminorStrategic or Co-development PartnerVisit Greenland provides photography and content for Greenland Travel's website and marketing materials. Greenland Travel thanks Visit Greenland for its contributions and the strong network of photographers shared between them.
• ILIK Ticket Fund (Air Greenland Group)minorStrategic or Co-development PartnerThe Air Greenland Group operates a dedicated ILIK ticket fund providing students and sports/cultural activities in Greenland with up to 75% travel discounts. Greenland Travel participates in this group-wide initiative.
• Tourism AssociationsminorStrategic or Co-development PartnerGreenland Travel is part of tourism associations including Travel Associate, Adventure Travel Business, and others. These memberships provide industry credibility, networking, and referral opportunities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Intrepid Travel: Global adventure travel company offering small-group tours across 100+ countries, with a wide adventure portfolio. Comparable in adventure category and small-group tour model, but operates at much larger scale and across many destinations versus Greenland Travel's Greenland-only focus.
• G Adventures: Large-scale adventure tour operator offering small-group tours worldwide with an emphasis on local experiences. Comparable in adventure product model and customer segment, but operates across global destinations and at significantly larger scale.

Others

• Visit Greenland: Official tourism board for Greenland promoting the destination internationally. Not a commercial peer but a key marketing partner and content provider for Greenland Travel; representative of the broader Greenland tourism ecosystem.

Direct peers

• Quark Expeditions: Polar expedition tour operator specializing in Arctic and Antarctic voyages, offering multi-day package expeditions comparable to Greenland Travel's polar multi-destination tours. Directly comparable in target customer (adventure travelers), product structure (bundled itineraries), and category.
• Polar Latitudes: Boutique polar expedition operator offering small-ship Antarctic and Arctic voyages. Comparable niche, customer base, and expedition-style product offering, though focused primarily on ship-based itineraries.
• World of Greenland: Sister company within the Air Greenland Group, offering destination management and tourism services in Greenland. Closely related through shared ownership and overlapping services, providing a reference for similar business model in the same destination.
• Exodus Adventure Travels: Specialist adventure travel company offering active and cultural small-group tours including polar and Arctic itineraries. Comparable in adventure focus, guided tour product, and experiential positioning, though with a broader destination mix.
• Hurtigruten (HX): Norwegian-based expedition cruise line offering Arctic and Antarctic voyages including Greenland itineraries. Comparable as a polar destination specialist with bundled packages, but operates primarily cruise-based versus Greenland Travel's land-and-flight tour model.
• Arctic Excursions: Sister company within the Air Greenland Group providing excursions and experiences in Greenland. Directly comparable in offering (excursions) and destination (Greenland), and tied to the same parent organization.
• Lindblad Expeditions: Expedition travel company offering guided adventure voyages to polar and remote destinations including Greenland. Closely comparable in product format (multi-day guided expeditions), customer base (experienced international travelers), and destination mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gronlandsrejsebureau
• Instagraminstagram.com/greenlandtravel

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenland Travel