Hämeen Liikunta ja Urheilu

What Hämeen Liikunta ja Urheilu does

Hämeen Liikunta ja Urheilu ry (HLU) is a Finnish non-profit regional sports federation founded in 1993 and headquartered in Tampere, operating as one of 15 regional sports federations (Liikunnan aluejärjestöt) chartered by the Ministry of Education and Culture (OKM) under a 2025-2027 target agreement. It covers the Pirkanmaa and Kanta-Häme regions, serving approximately 700,000 inhabitants across 34 municipalities, with a membership base of 248 sports clubs, 11 national sports federations, 9 regional federations, and 13 other supporting organizations. HLU's core function is to promote physical activity and strengthen sports club capacity through training programs (coach/instructor education, club administration, security guard training), financial administration services for member clubs (bookkeeping, payroll, invoicing via EMCE software), and signature annual events including the Hämeen Urheilugaala sports gala (since 2011) and the Pirkan Pyöräily cycling event.

The organization delivers its mission through cross-sector programs targeting early childhood education, schools, municipalities, adult health sports, and inclusive sports for persons with disabilities. Major ongoing projects include Lisää liikettä (1.3.2025-28.2.2026), Liikuttava Suomi (1.3.2025-28.2.2026), Avoimet ovet VOL2 (1.6.2023-31.5.2026), and Yhteisövaikuttamisen voimalla (1.1.2026-31.3.2027, in coordination with Pirkanmaa Wellbeing Services County). Additional service lines include the biannual Hämeen Sportti magazine (€20/year subscription, 1,000 circulation), equipment and vehicle rental (Ford Transit van at €65/day), Buusti360 workplace wellness, and a newly piloted sports club mediation service. HLU operates no proprietary technology platform; its technology stack is limited to standard association website hosting (Yhdistysavain), social media (Facebook, Instagram), and accounting software.

HLU's revenue model is multi-stream and government-anchored: nominal membership fees (€50/year per organization), training service fees, financial administration fees based on transaction volume, magazine advertising and subscriptions, and the dominant revenue stream of OKM project grants and core funding. The organization employs 11-50 staff including Secretary General Timo Korsumäki, communications officers, financial administration specialists, and thematic experts covering children's, adult, and health sports.

Name

Hämeen Liikunta ja Urheilu

Legal name

Hämeen Liikunta ja Urheilu ry

Website

https://hlu.fi

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Hämeen Liikunta ja Urheilu ry is a Finnish non-profit regional sports federation (founded 1993) serving 248 member clubs, 34 municipalities, and ~700,000 inhabitants across Pirkanmaa and Kanta-Häme through training, financial administration, advocacy, and physical activity programs funded primarily by the Ministry of Education and Culture.

Ownership category

akta.pro rank

Product category

Regional Sports Federation Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Regional sports federation
• Sports club development
• Coach training services
• Municipal sports advocacy
• Financial administration services

Headquarters

HQ city

Tampere

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership fees: Member organizations (sports clubs, associations, municipalities, national sports organizations) pay annual membership fees. The 2026 membership fee is €50/year per organization. Membership confers voting rights at the annual meeting and access to member benefits.
2. Training services: HLU provides open enrollment training courses (e.g., referee training, coach certification, club administration, order keeper courses) and custom on-site training for organizations. Revenue is generated per training session or course.
3. Financial administration services: HLU offers bookkeeping, payroll, invoicing, and financial consulting services to member clubs for a fee based on transaction volume and scope of work.
4. Hämeen Sportti magazine: The magazine is published twice a year (spring and autumn). Revenue comes from subscriptions (€20/year for continuous subscription) and advertising (€1.30/pmm for member clubs, €4.60/pmm for others). A circulation of 1,000 copies is reported.
5. Equipment and facility rental: HLU rents out a Ford Transit van, meeting rooms, and sports equipment to member clubs. Rental rates vary (e.g., van €65/day + fuel, meeting rooms, sports equipment).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Hämeen Liikunta ja Urheilu ry (HLU) is a non-profit regional sports federation that delivers accredited coach, referee, and club-administration training; financial administration (bookkeeping, payroll, invoicing) for member sports clubs; sports equipment and vehicle rental; and a biannual Hämeen Sportti magazine. It also runs multi-year government-funded physical-activity programs (Lisää liikettä, Liikuttava Suomi, Avoimet ovet, Yhteisövaikuttamisen voimalla) and organizes signature events including the Hämeen Urheilugaala awards gala and the Pirkan Pyöräily cycling event for the Kanta-Häme and Pirkanmaa regions.

Product overview

Hämeen Liikunta ja Urheilu (HLU) is a regional sports federation offering a portfolio of programs, services, and publications rather than a unified software product. Core offerings include: training and education services (coach/instructor training, club administration, security guard courses), financial management services for member clubs, sports equipment rental, and the Hämeen Sportti magazine. Major project-based programs include: Lisää liikettä (promoting physical activity in early childhood, schools, and secondary education), Liikuttava Suomi (health-enhancing physical activity for adults and elderly), Avoimet ovet VOL2 (inclusive sports for persons with disabilities), and Yhteisövaikuttamisen voimalla (family lifestyle guidance). HLU also organizes the Hämeen Urheilugaala (annual sports awards gala) and the Pirkan Pyöräily cycling event. Member services include vehicle rental, meeting room rental, sports equipment lending, and a mediation service for sports disputes. The organization does not operate a software platform or API.

Differentiator

Problem solved

Functional benefit

Products and services

• Hämeen Sportti Magazine Biannual regional sports magazine (spring and autumn) covering Häme sports, HLU activities, athletes, clubs, and training programs; distributed via postal subscription (€20/year) and available digitally to subscribers in the Kanta-Häme and Pirkanmaa regions.
• Hämeen Urheilugaala Annual regional sports gala (since 2011) recognizing athletes, clubs, coaches, and sports contributors across categories such as Athlete of the Year, Young Athlete, Member Club of the Year, Lifetime Achievement, Sports Act of the Year, and Team of the Year (added in 2024).
• Pirkan Pyöräily Annual cycling event held in the Pirkanmaa region (held 12–14 June 2026), organized and operated by HLU as a flagship community engagement event.
• Liikuntaleikkikoulu Multi-sport early-childhood program for pre-school children (age-specific models for 2–3 year olds Perheliikkari, 4–5 year olds, and 6 year olds) delivered as a ready-made concept to sports clubs, preschools, and associations in the region.
• Buusti360 Workplace Wellbeing Service Workplace physical-activity promotion and occupational wellbeing service for employers, designed to increase working-age adult physical activity and integrate health promotion into organizational operations.
• Training Services (Koulutuspalvelut) Open-enrollment and custom on-site training services covering accredited VOK-1 coach/instructor education, club administration, security guard (järjestyksenvalvoja) training, first aid, and bespoke training for member organizations delivered at the customer's location (minimum 10 persons).
• Financial Administration Services (Taloushallintopalvelut) Bookkeeping, financial statements, payroll, invoicing, tax reporting, and financial consulting services sold to member sports clubs as an outsourced financial administration offering, operated on EMCE accounting software.
• Equipment Rental Service (Välinevuokraamo) Equipment rental service (Välinevuokraamo) for sports clubs and schools, providing golf sets, cup games, twister mats, badminton rackets, scoops, a Ford Transit van, meeting rooms, and sports equipment at daily or weekly rates with member discounts.
• Sports Club Mediation Service (Urheiluseurojen sovittelupalvelu) Mediation service providing neutral third-party facilitation for disputes in sports activities when internal club mediation fails, offered to member sports clubs as part of the Suomen Liikunnan Alueet development project.
• Liikkujan Apteekki (Active Person's Pharmacy) Network of pharmacies in Pirkanmaa and Kanta-Häme promoting physical activity as part of healthcare, providing activity referrals and lifestyle counselling services through partner pharmacies.

Quantifiable outcome

• Lisää liikettä (More Movement) project reached exceptional results in 2024–2025 in increasing children's and youth physical activity, with new tools for schools developed.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Opetus- ja kulttuuriministeriö (Ministry of Education and Culture, OKM)coreStrategic or Co-development PartnerOKM is the primary government funder for HLU's operations and projects. HLU receives project funding from OKM for initiatives including Lisää liikettä, Avoimet ovet, Liikuttava Suomi, and Seuratoiminnan kustannukset projects. A target agreement (tavoiteasiakirja) for 2025–2027 has been signed between the 15 regional sports federations and OKM's sports division.
• Suomen Olympiakomitea (Finnish Olympic Committee)coreStrategic or Co-development PartnerHämeen Urheilugaala and award programs are organized in coordination with the Olympic Committee. HLU also participates in national programs (Liikkuvat programs, Harrastamisen Suomen malli) developed by the Olympic Committee. Tähtiseura (Star Club) quality program is co-administered.
• Liikunnan aluejärjestöt (Finnish Sports Federation network)coreStrategic or Co-development PartnerHLU is one of 15 regional sports federations. The network operates under Suomen Liikunnan Alueet ry (Finnish Sports Regions association) which provides shared services. Collaborative national projects include Lisää liikettä, Avoimet ovet, and Liikuttava Suomi.
• Suomen Paralympiakomitea (Finnish Paralympic Committee)coreStrategic or Co-development PartnerHLU participates in the Avoimet ovet VOL2 project coordinated by Paralympiakomitea, which aims to increase participation of persons with disabilities in sports clubs.
• Varalan Urheiluopisto (Varala Sports Institute)minorOthersListed as a cooperation partner on HLU's website. Varala is a national sports institute located in Tampere, providing training facilities and sports education.
• UKK-instituutti (UKK Institute)minorStrategic or Co-development PartnerListed as a cooperation partner in shared premises. UKK Institute conducts research on physical activity and health, aligning with HLU's adult health sports mission.
• Buusti360minorOthersHLU offers Buusti360 workplace wellbeing services as a service line, targeting workplaces and municipalities in the region.
• Suomen Liikunnan Alueet ry (Finnish Sports Regions)coreStrategic or Co-development PartnerThe shared services organization of the 15 regional sports federations. Coordinates common advocacy, training standards, and project funding applications. HLU participates in the 2025–2027 target agreement coordinated by this organization.
• Pirkanmaan hyvinvointialue (Pirkanmaa Wellbeing Services)coreStrategic or Co-development PartnerHLU participates in the Yhteisövaikuttamisen voimalla (1.1.2026–31.3.2027) project coordinated by Pirkanmaa Wellbeing Services, focusing on family lifestyle guidance. Also coordinates on health promotion and physical activity in the health region.
• Pajulahden Liikuntakeskus / Kolmen kampuksen urheiluopisto oyminorOthersListed as member organization. A sports institute providing training facilities and sports education programs in the region.
• Eerikkilän Urheiluopisto (Eerikkilä Sports Institute)minorOthersListed as member organization. National sports institute offering training and education.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hameenliikuntajaurheilu
• Instagraminstagram.com/hameenliikuntajaurheilu
• Xx.com/hlu1993

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hämeen Liikunta ja Urheilu