MyCRM
- Company typePrivate
- Founded2009
- HeadquartersNorthwood, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MyCRM does
MyCRM Ltd. is a privately held UK-based software company, founded in 2009 and headquartered in Newport, Isle of Wight, that builds CRM solutions on the Microsoft Dynamics and .NET technology stack. Its flagship offering, MyCRM Essentials, is a pre-configured, subscription-based CRM platform covering customer management, marketing automation, sales force automation, help desk/case management, and team/supplier management, sold with no long-term contracts and flexible monthly licensing. The core platform is extended by a suite of proprietary add-on modules distributed through the MyCRM Download Centre — eMap (geospatial visualization), eCampaign (email marketing), eWorkflow (process automation), eSpell (data quality), and License Manager — each generating recurring support and maintenance revenue at 20% of license per year.
MyCRM serves a heterogeneous customer base spanning SMB, mid-market, and enterprise segments across industries including retail/franchise, healthcare, training/education, professional services, publishing, recruitment, nonprofit (e.g., Big Brothers Big Sisters of Canada with 700+ users), sports, and events. Beyond the subscription product, the company generates professional services revenue from custom application development on Microsoft Dynamics and .NET, CRM system migrations from competing platforms (ACT!, Goldmine, HubSpot, Salesforce, Sugar, Zoho, legacy Dynamics), and bespoke workflow/config work for organizations with complex CRM requirements. Mapping capability has been extended into a separate wholly owned subsidiary, Mapsimise.
The company operates a sales-led GTM with both self-service sign-up and enterprise field sales motions, supported by an unusually high-touch content program — live broadcasts three times weekly across YouTube, LinkedIn, and other social channels — and historically has earned press placements in business publications and inflight magazines. Revenue is not publicly disclosed; the company appears to be independently owned by its founder/CEO Alistair Dickinson with no institutional funding rounds on record.
MyCRM firmographics
Firmographics- Name
- MyCRM
- Legal name
- MyCRM Ltd.
- Website
- https://mycrmgroup.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MyCRM industry classification
Industry- Product category
- Customer Relationship Management (CRM) Software
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- CRM Implementation & Customization Services (BPAEAGAC)
- akta.pro secondary industries
- Sales Force Automation (SFA) CRM (HDAEAFAA), Marketing Automation & Campaign Management CRM (HDAEAFAB), CRM Managed Services & Support (BPAEAGAD)
Keywords
Where MyCRM is headquartered
LocationHeadquarters
- HQ city
- Northwood
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MyCRM business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- MyCRM Essentials Subscription: Business subscriptions with no long-term contracts and flexible licensing that can scale up and down as needed. The subscription includes the enhanced Microsoft CRM platform.
- Support and Maintenance: Annual support and maintenance fees for Download Centre products. 1 year included with purchase, then 20% annual fee for continued support and updates.
- Custom Development Services: Bespoke development, custom configurations, and application extensions for Microsoft Dynamics CRM environments.
- System Migrations: Migration services from other CRM platforms including ACT!, Goldmine, HubSpot, Microsoft Dynamics older versions, Salesforce, Sugar, and Zoho.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Support and Maintenance - 1 year included |
| Subscription | Annual | Support and Maintenance - Annual renewal |
| Subscription | Monthly | MyCRM Essentials Subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
MyCRM product offering
Product offeringCore offering
MyCRM delivers an enhanced, pre-configured version of Microsoft Dynamics CRM as a subscription service called MyCRM Essentials, covering Customer Management, Marketing Automation, Sales Force Automation, Help Desk/Case Management, and Team/Supplier Management. The platform is complemented by proprietary add-on modules (eMap, eCampaign, eWorkflow, License Manager, eSpell) sold via the MyCRM Download Centre, plus custom application development and system migration services from competitors like Salesforce, HubSpot, and ACT!.
Product overview
MyCRM offers a unified CRM platform built on Microsoft Dynamics technology. The core product is MyCRM Essentials, a pre-configured subscription-based CRM covering Customer Management, Marketing Automation, Sales Force Automation, Help Desk/Case Management, and Team/Supplier Management. This core platform is extended through a suite of add-on modules available via the MyCRM Download Centre, including eMap (mapping/visualization), eCampaign (email marketing), eWorkflow (workflow automation), License Manager (license management), and eSpell (spell-checking). The company also provides custom application development and integration services on Microsoft Dynamics and .NET technology platforms.
Differentiator
Problem solved
Functional benefit
Brands
- MyCRM Essentials: A subscription-based CRM solution built on Microsoft Dynamics technology, offering customer management, sales force automation, marketing automation, and help desk capabilities.
- eMap
- eCampaign
- eWorkflow
- eSpell
- License Manager
- Mapsimise
Products and services
- MyCRM Essentials A fully enhanced, pre-configured version of Microsoft Dynamics CRM delivered as a subscription service covering Customer Management, Sales Force Automation, Marketing Automation, Help Desk/Case Management, Team and Supplier Management, Project Management, and Contact Management for SMB and enterprise customers.
- MyCRM eMap A mapping and geographic visualization solution for Microsoft Dynamics CRM that enables mapping of leads and contacts, route planning for field sales reps, and regional marketing campaign targeting, with support for adding extra data layers for custom modules.
- MyCRM eCampaign An email marketing campaign management module for CRM with instant visual feedback reporting, subscription management, and response tracking for marketing campaigns.
- MyCRM eWorkflow A workflow automation product from the MyCRM Download Centre that provides enhanced functionality for Microsoft Dynamics CRM users through automated business process management.
- License Manager A plugin application for managing software licenses within Microsoft Dynamics CRM environments, providing license tracking and administration capabilities.
- MyCRM eSpell A spell-checking application integrated into Microsoft Dynamics CRM that improves data quality by checking spelling within the CRM interface.
- Custom Application Development Bespoke development, custom configurations, and application extensions for Microsoft Dynamics CRM environments, including workforce management applications and online customer access portals for enterprise customers.
- System Migration Services Migration services from competing CRM platforms including ACT!, Goldmine, HubSpot, older versions of Microsoft Dynamics, Salesforce, Sugar, and Zoho to the MyCRM Essentials platform.
Quantifiable outcome
- 700+ users supported on single Dynamics CRM organization
- +1 more outcomes
Companies that use MyCRM
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
MyCRM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
MyCRM partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
MyCRM competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MyCRM social profiles
Digital presenceMyCRM financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyCRM leadership team
Management profileNumber of profiles
Profiles1 record
MyCRM subsidiaries and ownership
Company hierarchySubsidiaries1 record
MyCRM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyCRM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyCRM
What does MyCRM do?
MyCRM delivers an enhanced, pre-configured version of Microsoft Dynamics CRM as a subscription service called MyCRM Essentials, covering Customer Management, Marketing Automation, Sales Force Automation, Help Desk/Case Management, and Team/Supplier Management. The platform is complemented by proprietary add-on modules (eMap, eCampaign, eWorkflow, License Manager, eSpell) sold via the MyCRM Download Centre, plus custom application development and system migration services from competitors like Salesforce, HubSpot, and ACT!.
Is MyCRM a public or private company?
MyCRM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MyCRM founded?
MyCRM was founded in 2009. It employs 11 to 50 people.
Where is MyCRM based?
MyCRM is headquartered in Northwood, United Kingdom, in the Europe region.
How does MyCRM make money?
Four revenue lines are on record. MyCRM Essentials Subscription is the primary driver. The others are support and Maintenance, custom Development Services and system Migrations.
Does MyCRM have an API?
No public API is recorded for MyCRM.
What industry is MyCRM in?
MyCRM's product category is Customer Relationship Management (CRM) Software. Its primary akta.pro industry code is BPAEAGAC, CRM Implementation & Customization Services, with a secondary code of HDAEAFAA, Sales Force Automation (SFA) CRM. Its NAICS code is 513210 and its SIC code is 7372.