MyCRM

Customer Relationship Management (CRM) Softwaremycrmgroup.com

Company typePrivate
Founded2009
HeadquartersNorthwood, United Kingdom
Headcount11–50
GTM typeB2B
OfferingSoftware

What MyCRM does

MyCRM Ltd. is a privately held UK-based software company, founded in 2009 and headquartered in Newport, Isle of Wight, that builds CRM solutions on the Microsoft Dynamics and .NET technology stack. Its flagship offering, MyCRM Essentials, is a pre-configured, subscription-based CRM platform covering customer management, marketing automation, sales force automation, help desk/case management, and team/supplier management, sold with no long-term contracts and flexible monthly licensing. The core platform is extended by a suite of proprietary add-on modules distributed through the MyCRM Download Centre — eMap (geospatial visualization), eCampaign (email marketing), eWorkflow (process automation), eSpell (data quality), and License Manager — each generating recurring support and maintenance revenue at 20% of license per year.

MyCRM serves a heterogeneous customer base spanning SMB, mid-market, and enterprise segments across industries including retail/franchise, healthcare, training/education, professional services, publishing, recruitment, nonprofit (e.g., Big Brothers Big Sisters of Canada with 700+ users), sports, and events. Beyond the subscription product, the company generates professional services revenue from custom application development on Microsoft Dynamics and .NET, CRM system migrations from competing platforms (ACT!, Goldmine, HubSpot, Salesforce, Sugar, Zoho, legacy Dynamics), and bespoke workflow/config work for organizations with complex CRM requirements. Mapping capability has been extended into a separate wholly owned subsidiary, Mapsimise.

The company operates a sales-led GTM with both self-service sign-up and enterprise field sales motions, supported by an unusually high-touch content program — live broadcasts three times weekly across YouTube, LinkedIn, and other social channels — and historically has earned press placements in business publications and inflight magazines. Revenue is not publicly disclosed; the company appears to be independently owned by its founder/CEO Alistair Dickinson with no institutional funding rounds on record.

MyCRM firmographics

Firmographics

Name: MyCRM
Legal name: MyCRM Ltd.
Website: https://mycrmgroup.com
Company type: Private
Founded year: 2009
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

MyCRM industry classification

Industry

Product category: Customer Relationship Management (CRM) Software
NAICS: Software Publishers (513210), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
SIC: Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
akta.pro primary industry: CRM Implementation & Customization Services (BPAEAGAC)
akta.pro secondary industries: Sales Force Automation (SFA) CRM (HDAEAFAA), Marketing Automation & Campaign Management CRM (HDAEAFAB), CRM Managed Services & Support (BPAEAGAD)

Keywords

Microsoft Dynamics CRM
CRM subscription platform
CRM add-on modules
Custom CRM development
System migration services

Where MyCRM is headquartered

Location

Headquarters

HQ city: Northwood
HQ country: United Kingdom
HQ region: Europe

Offices1 record

Markets served

MyCRM business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

MyCRM Essentials Subscription: Business subscriptions with no long-term contracts and flexible licensing that can scale up and down as needed. The subscription includes the enhanced Microsoft CRM platform.
Support and Maintenance: Annual support and maintenance fees for Download Centre products. 1 year included with purchase, then 20% annual fee for continued support and updates.
Custom Development Services: Bespoke development, custom configurations, and application extensions for Microsoft Dynamics CRM environments.
System Migrations: Migration services from other CRM platforms including ACT!, Goldmine, HubSpot, Microsoft Dynamics older versions, Salesforce, Sugar, and Zoho.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Support and Maintenance - 1 year included
Subscription	Annual	Support and Maintenance - Annual renewal
Subscription	Monthly	MyCRM Essentials Subscription

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

MyCRM product offering

Product offering

Core offering

MyCRM delivers an enhanced, pre-configured version of Microsoft Dynamics CRM as a subscription service called MyCRM Essentials, covering Customer Management, Marketing Automation, Sales Force Automation, Help Desk/Case Management, and Team/Supplier Management. The platform is complemented by proprietary add-on modules (eMap, eCampaign, eWorkflow, License Manager, eSpell) sold via the MyCRM Download Centre, plus custom application development and system migration services from competitors like Salesforce, HubSpot, and ACT!.

Product overview

MyCRM offers a unified CRM platform built on Microsoft Dynamics technology. The core product is MyCRM Essentials, a pre-configured subscription-based CRM covering Customer Management, Marketing Automation, Sales Force Automation, Help Desk/Case Management, and Team/Supplier Management. This core platform is extended through a suite of add-on modules available via the MyCRM Download Centre, including eMap (mapping/visualization), eCampaign (email marketing), eWorkflow (workflow automation), License Manager (license management), and eSpell (spell-checking). The company also provides custom application development and integration services on Microsoft Dynamics and .NET technology platforms.

Differentiator

Problem solved

Functional benefit

Brands

MyCRM Essentials: A subscription-based CRM solution built on Microsoft Dynamics technology, offering customer management, sales force automation, marketing automation, and help desk capabilities.
eMap
eCampaign
eWorkflow
eSpell
License Manager
Mapsimise

Products and services

MyCRM Essentials A fully enhanced, pre-configured version of Microsoft Dynamics CRM delivered as a subscription service covering Customer Management, Sales Force Automation, Marketing Automation, Help Desk/Case Management, Team and Supplier Management, Project Management, and Contact Management for SMB and enterprise customers.
MyCRM eMap A mapping and geographic visualization solution for Microsoft Dynamics CRM that enables mapping of leads and contacts, route planning for field sales reps, and regional marketing campaign targeting, with support for adding extra data layers for custom modules.
MyCRM eCampaign An email marketing campaign management module for CRM with instant visual feedback reporting, subscription management, and response tracking for marketing campaigns.
MyCRM eWorkflow A workflow automation product from the MyCRM Download Centre that provides enhanced functionality for Microsoft Dynamics CRM users through automated business process management.
License Manager A plugin application for managing software licenses within Microsoft Dynamics CRM environments, providing license tracking and administration capabilities.
MyCRM eSpell A spell-checking application integrated into Microsoft Dynamics CRM that improves data quality by checking spelling within the CRM interface.
Custom Application Development Bespoke development, custom configurations, and application extensions for Microsoft Dynamics CRM environments, including workforce management applications and online customer access portals for enterprise customers.
System Migration Services Migration services from competing CRM platforms including ACT!, Goldmine, HubSpot, older versions of Microsoft Dynamics, Salesforce, Sugar, and Zoho to the MyCRM Essentials platform.

Quantifiable outcome

700+ users supported on single Dynamics CRM organization
+1 more outcomes

Companies that use MyCRM

Customer profile

Named customers10 records

Segments3 records

Ideal customer profiles2 records

MyCRM technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

MyCRM partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

MyCRM competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

MyCRM financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MyCRM leadership team

Management profile

Number of profiles

Profiles1 record

MyCRM subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

MyCRM funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MyCRM M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyCRM

What does MyCRM do?

Is MyCRM a public or private company?

MyCRM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was MyCRM founded?

MyCRM was founded in 2009. It employs 11 to 50 people.

Where is MyCRM based?

MyCRM is headquartered in Northwood, United Kingdom, in the Europe region.

How does MyCRM make money?

Four revenue lines are on record. MyCRM Essentials Subscription is the primary driver. The others are support and Maintenance, custom Development Services and system Migrations.

Does MyCRM have an API?

No public API is recorded for MyCRM.

What industry is MyCRM in?

MyCRM's product category is Customer Relationship Management (CRM) Software. Its primary akta.pro industry code is BPAEAGAC, CRM Implementation & Customization Services, with a secondary code of HDAEAFAA, Sales Force Automation (SFA) CRM. Its NAICS code is 513210 and its SIC code is 7372.