Winnipeg Winter Club

What Winnipeg Winter Club does

The Winnipeg Winter Club is a private, member-owned athletic and social club established in 1929 and located at 200 River Avenue in Winnipeg, Manitoba. It operates from a single facility with 51–100 employees and serves families, individuals, and business professionals seeking comprehensive recreational, fitness, and social programming under one membership. The club's programming spans racquet sports (tennis, badminton, squash, pickleball), ice sports (hockey, figure skating, learn-to-skate) on a full-size rink, aquatics, a fitness centre, child and youth programming with seasonal camps, athletic and massage therapy, personal training, food and beverage service, an event centre with catering, and co-working and conference rooms. Member-facing technology is limited to a Clubhouse Online member portal for scheduling and account management and Noterro for therapy appointment booking; no proprietary platform or AI capabilities are present.

The club generates revenue primarily through recurring membership initiation fees and monthly dues, supplemented by session-based therapy services (massage therapy $66–$127 per session; athletic therapy $80–$100), food and beverage transactions, and facility rentals for events, co-working, and conference use. Membership tier pricing is not publicly disclosed. Distribution is direct-to-consumer via the club's website, with acquisition driven largely by member referrals, the active events calendar, and seasonal program guides (e.g., Summer 2026 Program Guide). A naming-rights sponsorship with RBC Wealth Management Dominion Securities covers the club's ice arena, providing ancillary sponsorship revenue and brand association.

The club competes on the breadth of in-house programming and a long-established community, allowing members to access fitness, recreation, family activities, wellness, dining, and business networking under one membership. Reciprocal club arrangements and a member business directory reinforce community value. The operating model is member-owned, meaning governance and strategic direction are exercised by the membership rather than external shareholders, and the club is not a candidate for conventional outside investment in its current structure.

Name

Winnipeg Winter Club

Legal name

Winnipeg Winter Club

Website

https://winnipegwinterclub.com

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

51–100 employees

Short description

The Winnipeg Winter Club is a private, member-owned athletic and social club founded in 1929 in Winnipeg, Manitoba, offering racquet, ice, and aquatic sports, fitness, therapy, child/youth programming, F&B, and event and co-working space to families, individuals, and professionals through a single facility.

Ownership category

akta.pro rank

Product category

Private Athletic and Social Club

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Club Sports Programs (EDALAIAB)

akta.pro secondary industries

Ice Rinks & Winter Sports Facilities (MPAKAEAG), Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI)

Keywords

• Private athletic club
• Racquet sports facility
• Ice rink programming
• Fitness club membership
• Social club amenities

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Membership Dues: Private member-owned club generating primary revenue through membership initiation fees and recurring dues from members.
2. Therapy Services: Revenue from massage therapy and athletic therapy services offered to members and non-members. Massage therapy ranges from $66 (30 min) to $127 (90 min). Athletic therapy is $100 for assessment/treatment and $80 for treatment.
3. Food & Beverage: On-site food and beverage service generating revenue from member purchases.
4. Facility Rentals & Events: Revenue from event centre, catering services, conference rooms, and co-working space rentals to members and for private events.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Winnipeg Winter Club is a private, member-owned athletic and social club providing racquet sports, ice sports, aquatics, fitness, personal training, child and youth programming, athletic and massage therapy, food and beverage, locker rooms, steam rooms, a pro shop, event hosting with catering, and co-working and conference spaces. Members pay initiation fees and recurring dues to access the full range of recreational, wellness, family, and social amenities at the single Winnipeg facility.

Product overview

The Winnipeg Winter Club is a private, member-owned athletic and social club offering a comprehensive portfolio of recreational programs and amenities. The club provides racquet sports (Tennis, Badminton, Squash, Pickleball), ice sports (Hockey, Figure Skating, Learn to Skate via RBC Wealth Management Dominion Securities Arena), Aquatics, and Fitness facilities as its core programming. Additional offerings include Athletic & Massage Therapy services, Child and Youth Programming with camps, Event Centre & Catering for celebrations and business functions, Co-working Space, Food & Beverage services, Personal Training, and member amenities such as Locker Rooms, Steam Rooms, and a Pro Shop. The club also maintains a Member Business Directory for networking. The club hosts various social events and tournaments throughout the year including badminton opens, pickleball glow events, and holiday celebrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Racquet Sports Racquet sports programming including Tennis, Badminton, Squash, and Pickleball with top-tier courts, available to club members.
• Ice Sports Full-size ice rink (RBC Wealth Management Dominion Securities Arena) hosting hockey, figure skating, and learn-to-skate programs for club members.
• Aquatics Swimming programs including swim lessons and aquatics activities for all ages and abilities, available to club members.
• Fitness Centre Fitness facilities with equipment and programs for members pursuing peak athletic performance or overall health and wellness.
• Athletic & Massage Therapy Professional Athletic Therapy and Massage Therapy services provided by fully registered and certified therapists, with treatments covered through most health insurance plans. Available to members and non-members.
• Child and Youth Programming Programs designed for children and youth including camps (Tri-Racquet Camp, Badminton Camp, Junior Recreation), babysitting, and junior lounge services for club families.
• Event Centre & Catering Event hosting facilities with catering services for member celebrations, business events, and social gatherings at the club.
• Co-working Space and Conference Rooms Professional workspaces and meeting rooms available for member business use and networking at the club.
• Food & Beverage On-site dining and beverage services offering casual eats and social dining experiences for club members and guests.
• Personal Training One-on-one and small group training with fitness and sports professionals to help members reach their health and fitness goals.
• Pro Shop Retail shop offering sports equipment and accessories for racquet sports and other club activities to members.
• Social Events Calendar of social events including holiday celebrations, tournaments, wine dinners, brunches, and community gatherings for club members.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RBC Wealth Management Dominion SecuritiesminorOthersRBC Wealth Management Dominion Securities Arena - the club's ice rink is named after RBC Wealth Management Dominion Securities, indicating a naming sponsorship or partnership arrangement.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Boulevard Club: Private athletic and social club in Toronto offering racquet sports, aquatics, fitness, dining, and member events under a member-owned governance structure. Direct peer given the parallel combination of family programming, social events, and reciprocal-club network.
• Toronto Cricket Skating and Curling Club: Historic private multi-sport club in Toronto featuring curling/skating, racquet sports, aquatics, fitness, dining, and youth programs. Direct peer for the Winnipeg Winter Club's combined ice-sports and family-club positioning, with a similar century-old heritage.
• The Hamilton Club: Private member-owned athletic and social club in Hamilton, Ontario offering dining, fitness, racquet sports, and event hosting. Direct peer at a smaller scale, with a comparable heritage private-club operating model.
• Granite Club: Large private athletic and social club in Toronto with racquet sports, skating/hockey, aquatics, fitness, F&B, and youth programming. Same member-owned model, same multi-generational family focus, and a directly comparable service mix to the Winnipeg Winter Club.
• Adelaide Club: Premium private fitness and athletic club in downtown Toronto focused on personal training, group fitness, squash, and wellness. Direct peer for the Winnipeg Winter Club's higher-end fitness, personal training, and athletic therapy positioning within a private member structure.
• The National Club: Private business and athletic club in Toronto offering member dining, fitness, squash, and event spaces with co-working-style amenities. Direct peer for the Winnipeg Winter Club's business-directory and co-working/member-networking component.
• Mayfair Clubs: Private athletic club in the Greater Toronto Area with a strong racquet sports (tennis, squash, pickleball) and family programming focus. Direct peer for the Winnipeg Winter Club's racquet-sports and youth-camp offering, though it operates multiple locations.
• The Glencoe Club: Private, member-owned athletic and social club in Calgary offering a comparable multi-sport portfolio (racquet sports, ice, aquatics, fitness, dining, events) to families and professionals. Closest structural and operational analogue to the Winnipeg Winter Club outside of Manitoba.

Regional players

• St. Charles Country Club: Private country club in Winnipeg offering golf, dining, and social amenities to member families and professionals. Regional peer competing for the same Winnipeg family/member demographic, though anchored on golf rather than multi-sport programming.
• The Winnipeg Club: Private business and social club in downtown Winnipeg with dining, meeting, and event facilities. Regional peer in the same city with overlapping member demographics (Winnipeg business professionals) but more limited athletic programming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ClubWWC

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winnipeg Winter Club