Adriani and Rossi
Adriani e Rossi is a founder-owned Italian design studio founded in 1990, offering coordinated interior, product, graphic and web design services plus a proprietary 'Total Look' product line of decorative objects, wallpapers, furniture and lighting, serving Italian furniture manufacturers, hospitality, real estate and B2C consumers primarily through its Thiene base and Salone del Mobile presence.
- Company typePrivate
- Founded1990
- HeadquartersThiene, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Adriani and Rossi does
Adriani e Rossi Edizioni S.R.L. (trading as Adriani e Rossi) is a privately held Italian design studio founded in 1990 by Stefano Adriani and headquartered in Thiene, in the Vicentino area near Venice. The company operates across two facilities and combines a professional services practice with a proprietary product business under a unifying 'Total Look' concept that coordinates ceramics, glass, wood, metal, rugs, lamps, paintings, wallpaper and other materials in a single design style, all sourced as 'Made in Italy or Europe' from regional suppliers in Bassano, Vicenza, Murano, Venice and the Altopiano di Asiago.
The professional services offering spans art direction (Direzione Artistica), interior design, industrial product design, graphic design and corporate communication, web design, and social media marketing. Named B2B clients include major Italian furniture manufacturers such as Aran Cucine, Rastelli Cucine, Giorgetti, Misuraemme, Kronospan Italia, 3B Spa, Essetre, Pensarecasa, Bergamin, Eforma, FerriMobili, Prezioso Casa, Zamagna Italia and Refin Ceramiche, alongside hospitality and real estate projects (Palazzo Montebello, Palazzo Viridis Milano, Onze Dubai, Sahara Hotel India, KeCasa, Love Kasa) and other verticals (La Clinica del Sorriso, Genesis Gym, Cubo Rosso).
The product business sells decorative objects, wallpapers, furniture, vertical garden systems, lighting, rugs, ceramics, frames and the patented Miss Mary Design line through a dedicated e-commerce storefront at shop.adrianierossi.com, the company showroom in Thiene, and major trade fairs including Salone Internazionale del Mobile Milano (since 2010) and Cersaie. A partnership with door manufacturer Oikos produced the 'vela' security door, which received an Honorable Mention at the 2011 Compasso d'Oro. The company holds an invention patent for Miss Mary Design, operates with 11-50 employees, has no external funding or parent company, and reports no disclosed revenue.
Adriani and Rossi firmographics
Firmographics- Name
- Adriani and Rossi
- Legal name
- ADRIANI E ROSSI EDIZIONI S.R.L.
- Website
- https://adrianierossi.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Adriani e Rossi is a founder-owned Italian design studio founded in 1990, offering coordinated interior, product, graphic and web design services plus a proprietary 'Total Look' product line of decorative objects, wallpapers, furniture and lighting, serving Italian furniture manufacturers, hospitality, real estate and B2C consumers primarily through its Thiene base and Salone del Mobile presence.
- Ownership category
- akta.pro rank
Adriani and Rossi industry classification
Industry- Product category
- Interior Design and Decorative Objects
- NAICS
- Industrial Design Services (541420), Interior Design Services (541410)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
- akta.pro secondary industry
- Architectural Design Services (BPAHAKAA)
Keywords
Where Adriani and Rossi is headquartered
LocationHeadquarters
- HQ city
- Thiene
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Adriani and Rossi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Design Services: Provides art direction, interior design, product design, graphic design, web design, and social marketing services to B2B clients including major Italian furniture companies.
- Product Sales: Sells decorative objects, ceramics, wallpapers, furniture, lighting, artwork through e-commerce platform and showroom. Includes custom object creation.
- B2B Partnerships: Provides custom objects and coordinated styling for furniture retailers like Giorgetti, Misuraemme, Aran Cucine, and Rastelli.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Adriani and Rossi product offering
Product offeringCore offering
Adriani e Rossi is an Italian design studio and manufacturer that designs, produces, and distributes coordinated decorative objects, wallpapers, furniture, ceramics, lighting, rugs, and vertical garden systems under a unique 'Total Look' concept that unifies multiple materials in a single design style. The company also delivers professional design services including interior design, art direction, product design, graphic design, web design, and social marketing to Italian furniture manufacturers, hospitality, real estate, and retail clients.
Product overview
Adriani and Rossi (Adriani e Rossi Edizioni) is a 1990-founded Italian design company offering a comprehensive 'Total Look' concept that coordinates various materials—ceramics, glass, wood, metal, rugs, lamps, frames, and wallpapers—in the same distinctive style. The company operates as both a product manufacturer and design studio, producing decorative objects, designer wallpapers, furniture, and custom objects through its e-commerce platform (shop.adrianierossi.com), while also providing professional services including art direction, interior design, product design, graphic design, social marketing, and web design. The product portfolio includes core lines such as Oggetti, Carte da parati, Mobili d'arredo, Verde verticale, and specialized collections like Ceramiche, Lampade, Tappeti, Quadri, Passpartout, Velvet, Wood lovers, and Genio Wallart system. Services are delivered through dedicated divisions for design services (Direzione Artistica, Progettazione d'interni, Progettazione di prodotto, Grafica e comunicazione) and digital services (Social marketing, Web design). The company is unique worldwide in producing the 'Total Look' concept, all rigorously 'Made in Italy or Europe,' and received an Honorable Mention at the prestigious Compasso d'Oro in 2011.
Differentiator
Problem solved
Functional benefit
Brands
- Miss Mary Design: A patented invention of monolithic hand-sculpted furniture.
- Passepartout
- Genio Wallart Italia
Products and services
- Oggetti (Decorative Objects) Decorative objects in ceramics, glass, wood, and metal coordinated in the Total Look style for home staging, display, and resale.
- Carte da parati (Designer Wallpapers) Designer wallpapers including 3D prints, HI-RES materials, geometric, floral, and art design collections for residential and contract interior design.
- Mobili d'arredo (Furniture) Furniture and furnishing complements including seating, tables, and storage solutions designed and produced by the company.
- Verde verticale (Vertical Garden Systems) Green wall systems and vertical garden solutions for interior decoration and design projects in residential, contract, and commercial environments.
- Oggetti Custom (Custom Decorative Objects) Custom-designed decorative objects created for specific client brands such as Giorgetti, Misuraemme, Aran Cucine, and Rastelli for showroom and trade show displays.
- Progettazione d'interni (Interior Design Services) Interior design services for residential, commercial, and hospitality projects including hotels, restaurants, and retail spaces.
- Direzione Artistica (Art Direction Services) Artistic direction for retail stores, trade fairs, hotels, and events for major Italian furniture companies including Aran Cucine, Rastelli, Kronospan, and 3B Spa.
- Progettazione di prodotto (Product Design Services) Industrial design services creating functional and creative products for major Italian furniture companies across kitchen, bathroom, living, and bedroom segments.
- Grafica e comunicazione (Graphic Design and Communication) Graphic design and corporate communication services including catalogs, brochures, and coordinated brand image development.
- Social Marketing Services Social media marketing services including graphic design, content creation, post scheduling on Facebook, Instagram, and LinkedIn, and sponsored content for brand visibility.
- Web Design Services Website design and development services for corporate online presence.
Quantifiable outcome
- Participating in Salone Internazionale del Mobile Milano since 2010
- +1 more outcomes
Companies that use Adriani and Rossi
Customer profileNamed customers25 records
Segments3 records
Ideal customer profiles4 records
Adriani and Rossi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Adriani and Rossi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OikosminorCollaboration for development of 'vela' reinforced door, which received Compasso d'Oro 2011 honorable mention. Adriani and Rossi designed the product which was manufactured by Oikos.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Adriani and Rossi competitors and assessment
Company assessmentBroad incumbents
- B&B Italia: Major Italian high-end furniture design manufacturer with global retail presence and designer-led product development. Comparable end-customer overlap in residential and contract interior design, but operates at significantly larger scale across furniture categories.
- Artemide: Leading global Italian lighting design and manufacturing company. Comparable on the lighting category, but at substantially larger scale, with broader architectural lighting portfolio and international contract presence.
- Cappellini: Established Italian contemporary furniture brand with deep designer collaborations. Comparable as an Italy-rooted design furniture/object house, but materially larger and more internationally distributed than Adriani e Rossi, with broader catalog depth.
- Kartell: Iconic Italian design brand producing furniture, lighting, and home accessories, with strong DTC and department-store distribution. Comparable as an Italian design-led decorative objects and furniture brand, but materially larger and more globalized.
Direct peers
- Seletti: Italian design brand manufacturing decorative objects, lighting, and home accessories, sold globally through DTC and wholesale. Comparable product mix (decorative objects, lighting, wall art) and similar mid-sized Italian design-house profile; both target consumers and design professionals with coordinated collections.
- Paola Lenti: Italian family-led design house producing coordinated furniture, rugs, and outdoor collections with a strong material-and-craft signature. Comparable to Adriani e Rossi in that both are Italian design studios that design and produce their own collections and pursue a unified 'look' across materials.
- Foscarini: Italian lighting design company producing decorative and architectural lamps through designer collaborations. Adjacent comparable: Adriani e Rossi markets a coordinated lighting line as part of its Total Look, and Foscarini exemplifies a mid-sized Italian design house selling designer lighting globally.
- Moroso: Italian furniture design company combining industrial production with bespoke and art-driven pieces, often in collaboration with named designers. Comparable as an Italy-based design-led furniture/object maker serving both contract (hospitality, retail) and residential channels.
- Opinion Ciatti: Italian design firm producing contemporary furniture and decorative objects with strong material experimentation (metal, finishes). Comparable in size, Italian origin, multi-category product approach, and B2B/B2C distribution.
Emerging players
- Diesel Living with Seletti (collaboration) / Diesel Creative Team: Lifestyle brand collaborations producing furniture, lighting, and home accessories with strong graphic and brand-DNA-driven design. Comparable to Adriani e Rossi's positioning where design-led lifestyle branding crosses into furniture and decorative objects for both residential and hospitality.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Adriani and Rossi social profiles
Digital presenceAdriani and Rossi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adriani and Rossi leadership team
Management profileNumber of profiles
Profiles1 record
Adriani and Rossi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adriani and Rossi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adriani and Rossi
What does Adriani and Rossi do?
Adriani e Rossi is an Italian design studio and manufacturer that designs, produces, and distributes coordinated decorative objects, wallpapers, furniture, ceramics, lighting, rugs, and vertical garden systems under a unique 'Total Look' concept that unifies multiple materials in a single design style. The company also delivers professional design services including interior design, art direction, product design, graphic design, web design, and social marketing to Italian furniture manufacturers, hospitality, real estate, and retail clients.
Is Adriani and Rossi a public or private company?
Adriani and Rossi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adriani and Rossi founded?
Adriani and Rossi was founded in 1990. It employs 11 to 50 people.
Where is Adriani and Rossi based?
Adriani and Rossi is headquartered in Thiene, Italy, in the Europe region.
How does Adriani and Rossi make money?
Three revenue lines are on record. Design Services are the primary driver. The others are product Sales and B2B Partnerships.
Who are Adriani and Rossi's main competitors?
Broad incumbents on record are B&B Italia, Artemide, Cappellini and Kartell. Direct peers are Seletti, Paola Lenti, Foscarini, Moroso and Opinion Ciatti. Diesel Living with Seletti (collaboration) / Diesel Creative Team is listed as an emerging player.
Does Adriani and Rossi have an API?
No public API is recorded for Adriani and Rossi.
What industry is Adriani and Rossi in?
Adriani and Rossi's product category is Interior Design and Decorative Objects. Its primary akta.pro industry code is BPAHAKAM, Industrial/Product & Furniture Design, with a secondary code of BPAHAKAA, Architectural Design Services. Its NAICS code is 541420 and its SIC code is 2590.