Virgin Active Australia
- Company typePrivate
- Founded2000
- HeadquartersSydney, Australia
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Virgin Active Australia firmographics
Firmographics- Name
- Virgin Active Australia
- Legal name
- Virgin Active
- Website
- https://virginactive.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Virgin Active Australia industry classification
Industry- Product category
- Health and Fitness Clubs
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)
- akta.pro secondary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
Keywords
Where Virgin Active Australia is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Virgin Active Australia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Gym Membership Subscriptions: Recurring fortnightly membership fees for access to gym facilities, classes, and amenities. Options include 12-month and 12-week commitment periods.
- Corporate Wellness Programs: Bespoke employee wellness programs sold to businesses including workshops, team classes, challenges, and wellness coaching
- Personal Training: One-on-one personal training sessions with certified trainers
- In-club Food & Beverage: On-site cafes including Kauai and Ü Health Café offering nutritious meals, snacks, and drinks
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Premium & Life 12 Months Membership - 12 month minimum commitment with unlimited club and class access |
| Subscription | Pay-as-you-go | Premium & Life 12 Weeks Membership - 12 weeks minimum commitment |
| Subscription | Multi-year contract | Free Until Spring Promotion - Join on 12 month membership pay nothing until spring |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Virgin Active Australia product offering
Product offeringCore offering
Virgin Active Australia operates a network of premium health and fitness clubs across Australia offering gym access, group exercise classes, personal training, swimming facilities, and wellness amenities. Memberships are sold directly to consumers, with supplementary corporate wellness offerings for businesses seeking employee fitness benefits.
Product overview
Virgin Active Australia operates as a health and fitness club chain offering a comprehensive wellness platform. The core offering includes gym floor access at multiple club locations (Pitt Street, Northern Beaches, Norwest), supported by diverse group fitness class offerings such as Reformer Pilates, Yoga (including Sound Bath), Grid Training (HIIT), Boxing, Cycle, Lift Club, HYROX, BodyPump, and Barre. The company provides a unified Virgin Active Australia mobile app enabling digital club access, class booking, on-demand workouts, and a rewards program. Personal Training一对一 coaching and Corporate Wellness Programs extend services to individuals and businesses. On-site food services include Ü Health Café and Kauai. Membership options include Premium & Life plans with 12-month or 12-week commitments. Rest & Recovery facilities with saunas, spas, and pools complement the fitness offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Virgin Active Club Membership
Quantifiable outcome
- 450+ Reformer Pilates classes per week across all locations
- +1 more outcomes
Companies that use Virgin Active Australia
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Virgin Active Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Virgin Active Australia partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- 500+ Australian CompaniescoreCorporate wellness partnerships with over 500 Australian companies providing employee wellness programs including workshops, team classes, challenges, and wellness coaching built on the 4 dimensions of wellness: exercise, mindset, nutrition, rest & recovery.
- KauaiminorIn-club healthy food and smoothie café offering nutritious meals, snacks, and drinks to fuel workouts. Located at Virgin Active Norwest location.
- Ü Health CaféminorIn-club health café offering personalized nutrition supporting wellness goals with nutrient-rich ingredients sourced from thoughtfully selected suppliers.
- HYROXcoreOfficial Training Club Partner for HYROX functional fitness events. HYROX is a functional workout combining running and functional workout stations - participants run 1km followed by 1 functional workout station, repeated eight times. Virgin Active offers 38+ HYROX classes weekly.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Virgin Active Australia competitors and assessment
Company assessmentDirect peers
- Fitness First Australia: Largest premium multi-club fitness chain in Australia offering memberships, group classes, and personal training. Direct head-to-head competitor with overlapping Sydney locations, similar premium positioning, and corporate wellness offerings.
- Barry's Bootcamp: Global premium boutique fitness brand offering high-intensity interval training in a club-style setting. Targets the same affluent urban professional as Virgin Active and pressures premium group fitness economics.
- Goodlife Health Clubs: Australian-owned premium health club chain with 70+ locations nationally, offering group fitness, personal training, and aquatic facilities. Closely comparable in amenity depth, multi-site model, and corporate wellness programs.
- Fernwood Fitness: Australian women-focused premium fitness chain with group classes, personal training, and beauty/wellness amenities. Competes for a subset of Virgin Active's female membership base with a more targeted positioning.
Emerging players
- F45 Training: Australian-born functional training franchise delivering 45-minute HIIT group sessions. Competes for the same time-poor, results-driven consumer segment Virgin Active targets with its Grid Training and HYROX classes.
Broad incumbents
- Anytime Fitness: Global 24/7 franchise gym chain with deep Australian presence. Provides the convenience and low-cost benchmark against which Virgin Active's premium pricing must justify itself.
- Equinox: US-headquartered ultra-premium fitness club and lifestyle brand. The international benchmark for Virgin Active's premium positioning — comparable amenity mix (spas, pools, studios) and aspirational brand positioning.
- Jetts Fitness: Australia's largest 24/7 budget gym chain with hundreds of locations. Competes on price and convenience rather than amenity, but heavily influences the price-sensitive consumer that Virgin Active also targets.
- Life Time Fitness: US premium multi-service fitness and wellness operator with pools, spas, group classes, and on-site F&B. Direct analog of Virgin Active's amenity-led premium model at international scale.
Regional players
- Plus Fitness: Australian-founded 24/7 gym franchise with strong presence across Australia and New Zealand. A relevant pricing benchmark and competitive threat in suburban catchments where Virgin Active's premium clubs may struggle to justify price.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Virgin Active Australia social profiles
Digital presenceVirgin Active Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Virgin Active Australia leadership team
Management profileNumber of profiles
Profiles1 record
Virgin Active Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Virgin Active Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Virgin Active Australia
What does Virgin Active Australia do?
Virgin Active Australia operates a network of premium health and fitness clubs across Australia offering gym access, group exercise classes, personal training, swimming facilities, and wellness amenities. Memberships are sold directly to consumers, with supplementary corporate wellness offerings for businesses seeking employee fitness benefits.
Is Virgin Active Australia a public or private company?
Virgin Active Australia is a private company. It is classified as private equity controlled and is currently operating.
When was Virgin Active Australia founded?
Virgin Active Australia was founded in 2000. It employs 501 to 1,000 people.
Where is Virgin Active Australia based?
Virgin Active Australia is headquartered in Sydney, Australia, in the Oceania region.
How does Virgin Active Australia make money?
Four revenue lines are on record. Gym Membership Subscriptions are the primary driver. The others are corporate Wellness Programs, personal Training and in-club Food & Beverage.
Who are Virgin Active Australia's main competitors?
Direct peers on record are Fitness First Australia, Barry's Bootcamp, Goodlife Health Clubs and Fernwood Fitness. F45 Training is listed as an emerging player. Broad incumbents are Anytime Fitness, Equinox, Jetts Fitness and Life Time Fitness. Plus Fitness is listed as a regional player.
Does Virgin Active Australia have an API?
No public API is recorded for Virgin Active Australia.
What industry is Virgin Active Australia in?
Virgin Active Australia's product category is Health and Fitness Clubs. Its primary akta.pro industry code is EDALAIAE, Group Fitness, Personal Training & Wellness Coaching, with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 713940 and its SIC code is 7997.