Minstead Trust
Minstead Trust is a UK registered charity supporting over 320 adults with learning disabilities and autism across Hampshire, Portsmouth, and Dorset through supported living, residential care, day opportunities, and family advocacy services, supplemented by six social enterprises including Furzey Gardens and Hanger Farm Arts Centre.
- Company typePrivate
- Founded1972
- HeadquartersMinstead, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Minstead Trust does
Minstead Trust is a UK-registered charity (no. 1053319) founded in 1972–1973 when Tim Selwood purchased the 12-acre Furzey Gardens at auction and established the Furzey Gardens Charitable Trust to support adults with learning disabilities. The organisation supports more than 320 people with learning disabilities and autism across the New Forest, Hampshire, Portsmouth, and Dorset regions through a portfolio of social care services including supported living, residential care at the grade II listed Minstead Lodge, day opportunities centres (New Forest and Portsmouth), community groups, and family carer representation services. These care services are primarily commissioned by Hampshire and Dorset local authorities through personal budgets and block contracts.
The business model blends publicly commissioned social care with a diversified social enterprise portfolio. Social enterprises—Furzey Gardens (woodland garden, tea rooms, plant nursery, weddings, events), Hanger Farm Arts Centre (18th-century converted barn theatre venue), Lily & Lime community cafés in Portsmouth, Real Jam & Chutney Co., Blue Apple Theatre, Crafted Earth Studios, and Furzey House holiday cottage—generate trading income while providing training and work experience for beneficiaries. The model is supplemented by individual donations, corporate support, legacy and in-memory giving, and fundraising appeals (including the £500,000 Special Years Appeal in 2022), processed via Raisely, Stripe, GoCardless, and TicketSolve.
The organisation is governed by a board of trustees chaired by Josephine Grunwell, with CEO Adam Dodd and a senior team including the Director of Care and Support Services, Director of Social Enterprises, Director of Development, and Regional Director of Care. It holds Disability Confident Leader status, is a member of ARC England, is registered with the Fundraising Regulator, and is recognised for winning the RHS Chelsea Flower Show Gold Medal in 2012—the first show garden ever built by a learning disability team—and for exhibiting at RHS Hampton Court Garden Festival in 2024. Revenue is not publicly disclosed.
Minstead Trust firmographics
Firmographics- Name
- Minstead Trust
- Legal name
- Minstead Trust
- Website
- https://minsteadtrust.org.uk
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Minstead Trust is a UK registered charity supporting over 320 adults with learning disabilities and autism across Hampshire, Portsmouth, and Dorset through supported living, residential care, day opportunities, and family advocacy services, supplemented by six social enterprises including Furzey Gardens and Hanger Farm Arts Centre.
- Ownership category
- akta.pro rank
Minstead Trust industry classification
Industry- Product category
- Social Care Services for People with Learning Disabilities
- NAICS
- Residential Intellectual and Developmental Disability Facilities (62321), Residential Intellectual and Developmental Disability Facilities (623210), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232), Other Residential Care Facilities (623990)
- SIC
- Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Disability Services & Independent Living Support (BPAGACAG)
- akta.pro secondary industries
- Specialized Assisted Living for Developmental/Intellectual Disabilities (Adult) (HLADABAJ), Disability Services & Independent Living Support (BPAGAEAG), Housing Transition & Supported Living Navigation (EDAKANAK), Parent & Caregiver Training for LD/Dyslexia Support (EDAKAJAJ)
Keywords
Where Minstead Trust is headquartered
LocationHeadquarters
- HQ city
- Minstead
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Minstead Trust business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others
Revenue model
- Social Enterprise Revenue: Minstead Trust operates social enterprises including Furzey Gardens (tea rooms, plant sales, events), Hanger Farm Arts Centre (venue hire, performances, café), Lily&Lime cafés (food and beverage service), and Real Jam & Chutney Company. These businesses generate income while providing training and work experience for people with learning disabilities.
- Donations and Fundraising: The charity relies on donations, fundraising activities, corporate support, legacy giving, and in-memory donations. Membership programs for Furzey Gardens and Hanger Farm also contribute to revenue.
- Social Care Services: Provision of supported living, residential care, day opportunities, and community programmes funded through local authority contracts and personal budgets for adults with learning disabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Furzey Gardens - Adult Admission |
| Other | Pay-as-you-go | Furzey Gardens - Child Admission |
| Other | Pay-as-you-go | Furzey Gardens - Family Admission |
| Subscription | Annual | Hanger Farm Arts Centre Membership |
| Other | Monthly | Support Worker Salary |
| Other | Pay-as-you-go | Afternoon Tea |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Minstead Trust product offering
Product offeringCore offering
Minstead Trust provides supported living, residential care and day opportunities for adults with learning disabilities and autism across Hampshire, the New Forest, Portsmouth and Dorset. The charity also runs a portfolio of social enterprises — Furzey Gardens, Hanger Farm Arts Centre, Lily & Lime cafés, Real Jam & Chutney Co., Blue Apple Theatre, Crafted Earth Studios and Furzey House — that generate income and provide training and work experience for people with learning disabilities.
Product overview
Minstead Trust operates as a charitable care provider offering a portfolio of support services and social enterprises. Core care services include Supported Living, Residential Care, Day Opportunities, and Community Programs supporting over 320 adults with learning disabilities across Hampshire and Dorset. The organization runs multiple social enterprises including Furzey Gardens (a 12-acre woodland garden with tea rooms), Hanger Farm Arts Centre (performance venue), Lily & Lime cafés (Portsmouth), Real Jam & Chutney Co., and Crafted Earth Studios—all providing training and employment opportunities for people with learning disabilities while generating income for the charity.
Differentiator
Problem solved
Functional benefit
Products and services
- Supported Living Services
Quantifiable outcome
- People with learning disabilities working at Furzey Gardens have achieved RHS Gold Medal recognition at Chelsea Flower Show
- +1 more outcomes
Companies that use Minstead Trust
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Minstead Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Minstead Trust partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- Chris BeardshawflagshipGarden designer Chris Beardshaw collaborated with Minstead Trust to design the RHS Chelsea Flower Show garden in 2012. The garden won the Queen's Diamond Jubilee RHS Gold Medal and was the first show garden ever built by a learning disability team.
- ARC EnglandcoreARC England is a membership organisation representing learning disability care providers. Minstead Trust holds membership demonstrating alignment with sector standards and best practices.
- Empowering EmploymentminorCross-promotional partner for employment initiatives for people with learning disabilities, listed on Minstead Trust's social businesses page.
- Local Community SupportersminorHundreds of supporters who donated to the 'Help us to Hampton Court' fundraising campaign enabling the learning disability team to take their show garden to RHS Hampton Court Garden Festival 2024.
Scale indicators10 records
Recent moves9 records
Expansion highlights5 records
Minstead Trust competitors and assessment
Company assessmentBroad incumbents
- Mencap: Mencap is the UK's largest learning disability charity, operating nationally across supported living, day services, advocacy, and campaigning — a broader incumbent that competes with Minstead Trust for local authority contracts, donor share, and talent across Hampshire and the South East.
- Leonard Cheshire: Leonard Cheshire is a major UK disability charity providing residential care, supported living, and employment programs — a broader incumbent operating across the UK that competes for local authority contracts and donor attention in overlapping geographies.
- Achieve Together: Achieve Together is one of the UK's largest private-sector learning disability and autism care providers, operating hundreds of supported living and residential services — a private-sector competitor that pressures local authority fee rates and competes for commissioned contracts in Minstead Trust's geographies.
Direct peers
- United Response: United Response is a UK charity providing supported living, residential care, and personal assistance for people with learning disabilities and mental health needs — closely comparable to Minstead Trust's integrated care model and geographic diversification approach.
- MacIntyre: MacIntyre is a UK charity providing lifelong learning, supported living, and residential care for people with learning disabilities and autism — comparable to Minstead Trust in service mix and values-led approach, with comparable scale and family-centered ethos.
- Hft: Hft is a UK national charity supporting people with learning disabilities through supported living, residential care, and day opportunities — directly comparable to Minstead Trust's core service portfolio, with similar commissioned-care funding model and family-advocacy focus.
- Sense: Sense is a UK national disability charity supporting people with complex disabilities including learning disabilities, with supported living, residential, and day services — overlapping with Minstead Trust's beneficiary population and commissioning model.
- Livability: Livability is a UK disability charity running residential services, supported living, and community programs for people with learning and physical disabilities — comparable in mission, scope of services, and charity-sector funding model to Minstead Trust.
- Community Integrated Care: Community Integrated Care is one of the UK's largest social care charities, delivering supported living, residential care, and day opportunities for people with learning disabilities and autism — directly comparable operating model with substantially greater scale.
Emerging players
- SeeAbility: SeeAbility is a UK charity focused on people with learning disabilities and sight loss, providing supported living and residential services — a partial-overlap niche player addressing a sub-segment of Minstead Trust's beneficiary population.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Minstead Trust social profiles
Digital presenceMinstead Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
Minstead Trust leadership team
Management profileNumber of profiles
Profiles12 records
Minstead Trust subsidiaries and ownership
Company hierarchySubsidiaries6 records
Minstead Trust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Minstead Trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Minstead Trust
What does Minstead Trust do?
Minstead Trust provides supported living, residential care and day opportunities for adults with learning disabilities and autism across Hampshire, the New Forest, Portsmouth and Dorset. The charity also runs a portfolio of social enterprises — Furzey Gardens, Hanger Farm Arts Centre, Lily & Lime cafés, Real Jam & Chutney Co., Blue Apple Theatre, Crafted Earth Studios and Furzey House — that generate income and provide training and work experience for people with learning disabilities.
Is Minstead Trust a public or private company?
Minstead Trust is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Minstead Trust founded?
Minstead Trust was founded in 1972. It employs 51 to 100 people.
Where is Minstead Trust based?
Minstead Trust is headquartered in Minstead, United Kingdom, in the Europe region.
How does Minstead Trust make money?
Three revenue lines are on record. Social Enterprise Revenue is the primary driver. The others are donations and Fundraising and social Care Services.
Who are Minstead Trust's main competitors?
Broad incumbents on record are Mencap, Leonard Cheshire and Achieve Together. Direct peers are United Response, MacIntyre, Hft, Sense, Livability and Community Integrated Care. SeeAbility is listed as an emerging player.
Does Minstead Trust have an API?
No public API is recorded for Minstead Trust.
What industry is Minstead Trust in?
Minstead Trust's product category is Social Care Services for People with Learning Disabilities. Its primary akta.pro industry code is BPAGACAG, Disability Services & Independent Living Support, with a secondary code of HLADABAJ, Specialized Assisted Living for Developmental/Intellectual Disabilities (Adult). Its NAICS code is 62321 and its SIC code is 8300.