Shibuya109 Entertainment

What Shibuya109 Entertainment does

Shibuya109 Entertainment (株式会社SHIBUYA109エンタテイメント) is a Tokyo-based private corporation that operates commercial retail facilities, entertainment services, and youth marketing solutions targeting the Japanese Z Generation (ages 15-24), referred to internally as 'around20.' Founded in 2017 with historical ties to the Tokyu Group ecosystem, the company operates three active facilities: SHIBUYA109 Shibuya (the flagship commercial property in central Shibuya, Tokyo), SHIBUYA109 Abeno (Osaka's Kansai region), and MAGNET by SHIBUYA109 (an entertainment-focused rooftop lounge adjacent to the Shibuya facility). The company previously operated additional locations including SHIBUYA109 Kagoshima, SHIBUYA109 Hong Kong Harbor City, and the 109MEN'S chain, which have since been closed as part of portfolio consolidation.

The company's core technology is its youth marketing research platform, SHIBUYA109 lab., a specialized Gen Z research unit conducting monthly quantitative surveys and qualitative group interviews with approximately 200 young people per month, producing proprietary trend reports, the annual SHIBUYA109 lab. Trend Awards, and category-specific consumer research. This research engine is supplemented by joint studies with CCC Marketing (T-card transaction data, 70M members), Rakuten Rakuma, Hakuhodo, Kanazawa University, and Frui. In June 2026 the company launched SHIBUYA109 lab.Works, extending the research franchise into a two-sided service connecting enterprises with Gen Z consumers.

Revenue is generated across seven streams: commercial facility tenant leasing (recurring rent and common-area charges), directly operated entertainment popup stores and MAGNET rooftop lounge (transaction-based), marketing solutions for brands seeking Gen Z reach (creative production, menu development, interior design, experiential campaigns), Korean brand Japan expansion support (popup-based market entry services), advertising and media revenue through SHIBUYA109 advertising inventory, e-commerce via the 109 Shopping Network, and NFT/metaverse services through MAGNET. Customer segments include consumer brands (apparel, cosmetics, food and beverage), Korean brands entering Japan, enterprise marketing clients, and the end-consumer Gen Z demographic. Pricing for tenant leasing and marketing services is negotiated case-by-case and not publicly disclosed. Notable named engagements include Kirin (午後紅茶 / 'Afternoon Tea'), Morinaga Ramune, KATSEYE (spring 2026 collaboration campaign), and Karaoke Manekineko. The company is led by Representative Director and President Ayumi Ishikawa (石川あゆみ), with Mai Osada (長田麻衣) heading SHIBUYA109 lab.

Name

Shibuya109 Entertainment

Legal name

株式会社SHIBUYA109エンタテイメント

Website

https://shibuya109.co.jp

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Shibuya109 Entertainment operates three commercial facilities — SHIBUYA109 Shibuya, SHIBUYA109 Abeno, and MAGNET by SHIBUYA109 — and runs SHIBUYA109 lab., a youth marketing research platform targeting Japan's Z Generation (ages 15-24) with monthly surveys of approximately 200 young people, serving consumer brands with retail leasing, marketing solutions, and pop-up activation services.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Commercial Facility Operations: Operating commercial retail facilities including SHIBUYA109 Shibuya, SHIBUYA109 Abeno, and MAGNET by SHIBUYA109. Revenue is generated through tenant leasing (rental income from retail tenants), common area charges, and facility management fees. The company also previously operated SHIBUYA109 Kagoshima, SHIBUYA109 Hong Kong Harbor City, 109MEN'S, 109MEN'S Tenjin Core, and 109MEN'S 4-chome Plaza.
2. Entertainment Popup Store & Lounge Operations: Directly operated entertainment popup stores and MAGNET by SHIBUYA109 rooftop lounge. Operates limited popup store programs including limited POPUP STORE BRIDGE, DISP!!! popup stores, and tenant popup activations. Generates revenue through direct merchandise sales and service fees.
3. Marketing Solutions: Provides youth-targeted marketing and promotional services to brands seeking to reach Gen Z consumers. Services include creative production, menu development, interior design/production, experiential events, and full-service marketing campaigns leveraging the company's deep Gen Z consumer insights and retail footprint.
4. Korean Brand Japan Expansion Support: Supports Korean brands in entering the Japanese market through popup-store-based store planning, operations, and promotional support. Revenue is generated through service fees and operational management charges.
5. Real Estate Rental (Leasing) Business: Manages and leases commercial real estate space within its facilities to retail tenants across apparel, accessories, cosmetics, and food/beverage categories.
6. Advertising & Media: Generates advertising revenue through SHIBUYA109 advertising media (SHIBUYA109広告メディア/広告媒体) and event space utilization fees. Also includes 109 Shopping Network (109ネットショッピング) e-commerce operations.
7. Metaverse / NFT Services: Provides services utilizing NFT and metaverse technologies as part of its entertainment and digital engagement strategy for Gen Z consumers.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

SHIBUYA109 Entertainment operates three Gen Z-focused commercial retail facilities in Shibuya (Tokyo) and Abeno (Osaka), including the flagship SHIBUYA109 Shibuya, SHIBUYA109 Abeno, and the entertainment-oriented MAGNET by SHIBUYA109. The company leases retail space to apparel, cosmetics, accessories and food/beverage tenants, directly operates entertainment pop-up stores, and provides end-to-end youth marketing solutions to enterprise brand clients. Its SHIBUYA109 lab. research institute delivers proprietary Gen Z consumer insights through ongoing surveys and group interviews with approximately 200 young consumers monthly.

Product overview

Shibuya109 Entertainment operates a portfolio of commercial facilities and youth-focused services targeting Gen Z consumers (15-24 years old). Core offerings include three retail facilities (SHIBUYA109 Shibuya, SHIBUYA109 Abeno, and MAGNET by SHIBUYA109) providing shopping, entertainment, and pop-up experiences. The company also operates SHIBUYA109 lab., a marketing research institute conducting ongoing surveys and trend analysis of youth behavior, which has recently expanded with SHIBUYA109 lab.Works service connecting companies with Gen Z insights. Additional services include Korean brand market entry support and NFT/metaverse initiatives through MAGNET.

Differentiator

Problem solved

Functional benefit

Brands

• SHIBUYA109 lab. A youth marketing research institute operated by the company, conducting surveys and research on 15-24 year old consumers (around20 demographic) and providing trend analysis services to businesses.
• MAGNET by SHIBUYA109
• MOG MOG STAND

Products and services

• SHIBUYA109 lab. (Youth Marketing Research Institute) Specialized youth marketing research institute conducting ongoing quantitative and qualitative research with approximately 200 Gen Z individuals aged 15-24 per month through surveys and group interviews. Publishes trend reports, annual SHIBUYA109 lab. Trend Awards, and Trend Forecasts covering fashion, beauty, entertainment, food, SNS usage, careers, money, and social issues. Provides consumer insight services to enterprise brand clients.
• SHIBUYA109 Shibuya Store (SHIBUYA109渋谷店) Flagship commercial retail facility in Shibuya (Tokyo) targeting Gen Z shoppers, providing retail space for tenant brands across apparel, accessories, cosmetics, and food/beverage categories. Also houses MOG MOG STAND food floor at the B2 level.
• SHIBUYA109 Abeno Store (SHIBUYA109阿倍野店) Commercial retail facility located in Osaka's Abeno district targeting young consumers in the Kansai region, providing retail leasing space to tenant brands across apparel, accessories, cosmetics, and food/beverage categories.
• MAGNET by SHIBUYA109 Entertainment-focused facility featuring a rooftop lounge, pop-up store activations, and NFT/metaverse digital engagement services targeting Gen Z consumers. Located adjacent to SHIBUYA109 Shibuya in the Shibuya district.
• SHIBUYA109 lab.Works Service connecting companies with Gen Z (around20) consumers to solve mutual challenges, enabling enterprises to acquire youth insights while supporting young people's professional growth. Bridges the company's SHIBUYA109 lab. research capabilities with enterprise clients seeking authentic youth engagement.
• Korean Brand Japan Expansion Support (韓国ブランドの日本展開支援) Support service for Korean fashion, beauty, and lifestyle brands entering the Japanese market, including pop-up-store-based retail planning, operations management, and promotional support. Leverages SHIBUYA109's Gen Z insights and retail footprint to reduce market entry risk for Korean brands.
• limited POPUP STORE BRIDGE Short-term pop-up store service enabling brands to test market presence in SHIBUYA109 facilities with reduced commitment. Part of the company's tenant leasing and entertainment offerings, allowing brands limited-duration retail activations.
• Marketing Solutions Service (マーケティングソリューション事業) End-to-end youth marketing services for enterprise brand clients, including creative production, menu development, interior design/production, experiential events, and full-service marketing campaigns targeting the Gen Z (around20) demographic. Leverages the company's deep proprietary youth insights and physical retail footprint to deliver integrated campaigns.

Quantifiable outcome

• SHIBUYA109 lab. engages approximately 200 Gen Z individuals per month through surveys and group interviews
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• KATSEYEcoreStrategic or Co-development Partner · 10 March 2026SHIBUYA109 Entertainment is hosting a spring collaboration campaign with global girl group KATSEYE at SHIBUYA109 Shibuya from March 27 to April 5, 2026. The campaign features campaign visuals, pop-up stores in Tokyo and Osaka, and promotional giveaways tied to KATSEYE's BEAUTIFUL CHAOS tour. This marks KATSEYE's first collaboration with a Japanese commercial facility, aiming to leverage KATSEYE's growing international popularity following Grammy nominations and chart success.
• Tokyu CorporationcoreStrategic or Co-development PartnerTokyu Corporation is the parent/group company of SHIBUYA109 Entertainment. The company is part of the broader Tokyu Group ecosystem. Tokyu Corporation is listed as a related link on the SHIBUYA109 Entertainment website, indicating a corporate group relationship.
• Tokyu GroupminorStrategic or Co-development PartnerTokyu Group is the corporate group under which SHIBUYA109 Entertainment operates. Listed as a related link indicating corporate group affiliation.
• Rakuten (Rakuma)coreStrategic or Co-development PartnerSHIBUYA109 lab. and Rakuten Rakuma conducted a joint research study on around20 (15-22 year old female) consumer behavior as seen through second-hand marketplace apps during the COVID-19 pandemic. The study combined Rakuten Rakuma's transaction data and member surveys with SHIBUYA109 lab.'s qualitative research on Gen Z consumption trends. Key findings included 60% marketplace usage rate, 3.7x increase in projector transactions for home ota-katsu, and 'chijire' fashion keyword searches up 163x year-over-year.
• CCC MarketingcoreStrategic or Co-development PartnerSHIBUYA109 lab. and CCC Marketing conducted multiple joint research studies using CCC Marketing's T-card lifestyle data (approximately 70 million members) combined with SHIBUYA109 lab.'s Gen Z consumer research. Studies covered area-specific female university student behavior comparisons (Tokyo vs Osaka Kita/Minami), ota-katsu (fan activity) category comparisons across 7 categories, and Z-generation food consciousness surveys.
• HakuhodominorStrategic or Co-development PartnerSHIBUYA109 lab. and Hakuhodo collaborated on a joint research report titled 'Kai-ken shōhi (Clique Consumption)' examining niche community-based consumption behaviors among Gen Z. The report analyzed how Z-generation consumers form tight-knit interest-based communities and make purchasing decisions within them.
• Kanazawa University Kanma LaboratoryminorStrategic or Co-development PartnerSHIBUYA109 lab. and Kanazawa University's Kanma Laboratory conducted joint research on Gen Z psychology, including a study on whether Gen Z wants to be praised or not, exploring generational differences in recognition-seeking behaviors.
• Frui (フリュー)minorStrategic or Co-development PartnerSHIBUYA109 lab. collaborated with Frui Co., Ltd. (operator of Japan's leading print-photo machines) and University of Tokyo researchers on the 'Pre-koi History (プリ帳HISTORY)' serialized research series exploring Japanese girls' culture through photo sticker albums from the 1990s to present. The series examines how print sticker culture reflects changing beauty ideals, social behaviors, and technology adoption among Japanese youth across generations.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Baycrew's: Japanese fashion retail group operating JOURNAL STANDARD, IENA, and other youth-targeted apparel brands. Comparable as a Japan-based youth-fashion operator with overlapping Gen Z and millennial customer base.
• Lumine: JR East-affiliated shopping mall operator focused on commuter and young-adult fashion around major Tokyo train stations. Comparable as a multi-tenant mall operator targeting a similar young-women demographic.
• Mark Styler: Japanese apparel company operating youth-and-trend-focused brands such as MOUSSY, SLY, and LAGUA GEM. Comparable as a Japanese fashion retailer competing for the same around20 demographic.
• PARCO: Japanese fashion-and-entertainment shopping mall operator with a similar youth-targeted positioning across Tokyo, Osaka, and other cities. Closest direct comparable to SHIBUYA109's fashion-mall-plus-experiential-retail model.
• LaForet Harajuku: Iconic Harajuku fashion mall operated by Mitsubishi Estate, historically targeting the same youth-fashion demographic as SHIBUYA109. Comparable in category mix (apparel, accessories, lifestyle) and cultural cachet in Tokyo.

Others

• Dentsu: Japan's largest advertising and marketing services group. Comparable as a B2B provider of marketing solutions to enterprise clients seeking to reach Gen Z and other consumer segments.
• Hakuhodo: Japan's second-largest advertising agency and a documented SHIBUYA109 lab. research partner. Comparable as a provider of youth-marketing and consumer-insight services to enterprise clients in Japan.
• CCC Marketing: Operator of Japan's T-Point database (~70 million members) and a SHIBUYA109 lab. joint research partner. Comparable as a data-driven marketing-services provider targeting Japanese consumer behavior.

Broad incumbents

• AEON Mall: Largest shopping-mall operator in Japan, part of the AEON Group. Comparable as a multi-tenant mall operator in Japan, though serves a much broader demographic than SHIBUYA109's Gen Z focus.
• Tokyu Department Store: Sibling entity within the Tokyu Group operating department stores. Comparable as a Tokyu Group affiliate in Japanese retail and provides context on parent-group strategic positioning, though broader and less youth-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shibuya109 Entertainment