Perry Behavioral Health Choices

What Perry Behavioral Health Choices does

Perry Behavioral Health Choices, Inc. (PBHC) is a non-profit behavioral health organization incorporated in 1973 and headquartered at 221 N. Main Street in New Lexington, Ohio. It operates a comprehensive continuum of care for substance use disorders and mental health conditions across a six-county service area (Perry, Muskingum, Guernsey, Coshocton, Morgan, and Noble Counties). The organization runs six core programs: Outpatient Services (assessment, individual/group counseling, urine screening, case management, intensive outpatient, MAT), Stanton Villa (10-bed women's residential), Evolution (10-bed men's residential), ClearView (24/7 medically monitored withdrawal management), Youth & Family Services (pediatric and family behavioral health for ages 3 to adult), and the PBHC Clinic (medication assisted treatment and Transcranial Magnetic Stimulation for veterans and first responders). Recovery housing is provided through Sobriety Village (women and children) and Eclipse (men). Evidence-based clinical modalities include CBT, DBT, REBT, EMDR, Trauma-Focused CBT, Matrix Model, and Motivational Interviewing.

PBHC is a member agency of the Muskingum Area Mental Health & Recovery Services Board and a co-founder of the Behavioral Health Choices, Inc. provider network (formed 1996). Revenue is generated through two principal streams: (1) operational and capital funding from the Ohio Department of Mental Health and Addiction Services, distributed through the Muskingum Area Mental Health & Recovery Services Board; and (2) insurance billing for treatment services, with length of stay and coverage determined by insurance benefits. Services are accessed through self-referral, healthcare provider referral, or community agency referral, and are delivered directly at PBHC's multiple co-located facilities on Main Street in New Lexington. Go-to-market is sales-led and facility-based; marketing is limited to organic social media (Facebook, LinkedIn, Twitter) and the organizational website. The organization is governed by a volunteer community Board of Directors and employs between 11 and 50 staff.

The underlying technology footprint is minimal: no proprietary software platform is disclosed, no AI/ML capabilities are referenced, and clinical delivery is clinician-led using established therapy modalities. The most technology-adjacent offering is eTMS (a neuromodulation device protocol), available specifically for veterans, first responders, and law enforcement through a special legislative allocation. Recent strategic activity has plateaued, with the most recent major product launch (ClearView) occurring in 2018 and no subsequent funding rounds, acquisitions, or expansions documented in the available data.

Name

Perry Behavioral Health Choices

Legal name

Perry Behavioral Health Choices, Inc.

Website

https://perrybhc.org

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Perry Behavioral Health Choices is a non-profit behavioral health provider founded in 1973, delivering substance use and mental health treatment across a six-county Ohio region through outpatient, residential, withdrawal management, youth/family, and medication-assisted therapy programs from its New Lexington headquarters.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Residential Mental Health Treatment Centers (HLAFACAC), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Behavioral health services
• Substance use treatment
• Mental health counseling
• Residential treatment programs
• Outpatient mental health

Headquarters

HQ city

New Lexington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Government Funding: Funded in part by Ohio Department of Mental Health and Addiction Services, distributed by Muskingum Area Mental Health & Recovery Services Board. Capital grants have been awarded for facility purchases and expansions.
2. Insurance Billing: Treatment services billed to insurance providers. Length of stay and coverage determined by insurance benefits.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Perry Behavioral Health Choices is a non-profit behavioral health provider operating a continuum of care for adults, youth, and families affected by substance use and mental health disorders across a six-county Ohio region. Services span withdrawal management, residential treatment (gender-specific programs Stanton Villa for women and Evolution for men), outpatient and intensive outpatient care, youth and family therapy, medication assisted treatment (MAT), recovery housing, and specialized Transcranial Magnetic Stimulation (eTMS) for veterans and first responders. Treatment is delivered directly through multiple facility locations in New Lexington, Ohio, supported by nursing services, case management, and evidence-based therapeutic modalities.

Product overview

Perry Behavioral Health Choices is a non-profit behavioral health organization providing a comprehensive suite of treatment services for substance use and mental health disorders. The organization operates a platform of interconnected programs including Outpatient Services, two residential treatment facilities (Stanton Villa for women and Evolution for men), ClearView withdrawal management, Youth & Family Services, and the PBHC Clinic offering Medication Assisted Treatment and eTMS therapy. These programs are supported by recovery housing options and serve a six-county region including Perry, Muskingum, Guernsey, Coshocton, Morgan, and Noble Counties in Ohio.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 30+ day residential treatment programs with 10-bed capacity at each facility
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Muskingum Area Mental Health and Recovery Services BoardcoreStrategic or Co-development PartnerPBHC is a member agency of the Muskingum Area Mental Health and Recovery Services Board. The Board distributes funding from the Ohio Department of Mental Health and Addiction Services and provides oversight for behavioral health services across the six-county region.
• Behavioral Health Choices, Inc.coreStrategic or Co-development PartnerNetwork formed in 1996 with PBHC and six other agencies. Built on the principle that organizations working together for a common cause can accomplish more than one organization functioning alone. Committed to expanding addiction and mental health services in the six-county region.

Scale indicators3 records

Recent moves17 records

Expansion highlights4 records

Direct peers

• Gateway Foundation: Non-profit operating residential and outpatient substance use disorder treatment across multiple states, offering a comparable non-profit, multi-modality care continuum to PBHC's programs.
• BrightView Health: Multi-state outpatient addiction treatment provider offering MAT, IOP, and counseling — direct overlap with PBHC's outpatient and PBHC Clinic MAT services, though at significantly larger scale across Ohio and neighboring states.
• CleanSlate Outpatient Addiction Medicine: Outpatient MAT-focused provider with multiple sites across the U.S., directly overlapping with PBHC's MAT services at the PBHC Clinic.
• Pyramid Healthcare: Operates residential and outpatient substance use and mental health programs across Pennsylvania and Maryland, mirroring PBHC's mix of gender-specific residential, withdrawal management, outpatient, and recovery housing.
• Discovery Behavioral Health: Provides residential and outpatient mental health and substance use treatment across several states, paralleling PBHC's integrated residential-outpatient-mental-health program structure.
• Crossroads Treatment Centers: Multi-site outpatient addiction medicine and MAT provider serving communities across multiple U.S. states, closely comparable to PBHC Clinic's MAT and outpatient counseling model.

Regional players

• OhioGuidestone: Large Ohio-based non-profit behavioral health provider delivering mental health, substance use, and youth services across many counties — comparable Ohio-specific peer with overlapping service lines and county-board funding relationships.
• TCN Behavioral Health: Ohio-based non-profit community behavioral health agency serving multiple counties with outpatient, residential, and crisis services — direct Ohio-system peer comparable in scope and funding model to PBHC.

Broad incumbents

• Universal Health Services (Behavioral Health): Large for-profit hospital and behavioral health operator running inpatient psychiatric and residential programs nationally — represents large-scale incumbent competition for patients, staff, and state contracts within PBHC's service area.
• Acadia Healthcare: Large publicly traded behavioral health operator running residential treatment centers, psychiatric hospitals, and outpatient clinics nationally — competes for the same patient populations and payer relationships as PBHC at vastly broader scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/perrybhc_inc
• Facebookfacebook.com/perrybhc
• LinkedInlinkedin.com/company/perry-behavioral-health-choices-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perry Behavioral Health Choices