Nishat HNishat Hotels & Properties

What Nishat HNishat Hotels & Properties does

Nishat Hotels & Properties Limited is a privately held Pakistani luxury hospitality company and subsidiary of the Nishat Group conglomerate, headquartered in Lahore. The company operates two 5-star properties: Nishat Hotel Gulberg (established 2015), a boutique hotel in the upscale Gulberg III neighborhood, and Nishat Hotel Johar Town (established 2017), which is directly adjacent to Emporium Mall, Pakistan's largest retail complex at 2.75 million sq ft. A third property in Islamabad is scheduled to open in Autumn 2026. Revenue is generated through five streams: hotel accommodations (Deluxe through Presidential Suite categories plus apartments), food and beverage across multiple restaurant sub-brands (MISOSO Japanese Kitchen, Bistro Emporium, The Cube, The Green Room, Lemon Garden), events and banquets with capacity up to 5,000 guests across the Grand Ballroom and Imperial Hall, wellness and fitness memberships, and off-site catering. Distribution is direct-to-consumer via website, native iOS and Android apps, dedicated phone lines, and WhatsApp Business. In June 2026 the company diversified via a $165 million acquisition of a 51% majority stake in Rafhan Maize Products from Ingredion, adding a food ingredients manufacturing vertical.

Name

Nishat HNishat Hotels & Properties

Legal name

Nishat Hotels & Properties Limited

Website

https://nishathotels.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Nishat Hotels & Properties Limited is a privately held Pakistani luxury 5-star hotel operator and Nishat Group subsidiary running two Lahore properties (Gulberg and Johar Town/Emporium Mall) with an Islamabad property opening Autumn 2026, generating revenue from rooms, F&B, banquets, wellness, and catering, and recently diversified into food ingredients via a $165M Rafhan Maize acquisition.

Ownership category

akta.pro rank

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Accommodations: Revenue from room bookings across multiple properties (Johar Town and Gulberg) with various room categories from Deluxe to Presidential Suite, including apartment rentals. Includes revenue from seasonal packages like Summer and Winter staycation packages.
2. Food and Beverage: Revenue from multiple dining venues including Bistro Emporium Restaurant, MISOSO The Japanese Kitchen, Cube Restaurant, Green Room, and in-room dining. Includes revenue from Hi-Tea buffets, dinner buffets, Sunday brunch, and special dining events.
3. Events and Banquets: Revenue from hosting weddings, corporate events, conferences, and banquets. Venues include Grand Ballroom (1,600 guests) and Imperial Hall (800 guests). Wedding packages range from Crystal (PKR 2,599) to Opal (PKR 5,699) per person.
4. Wellness and Fitness: Revenue from swimming pool and gym memberships, swimming camp programs (PKR 30,000 for 4-week program), and day-use access to fitness facilities.
5. Catering Services: Off-site catering services for events hosted at external venues, providing food, décor, and event management.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Nishat Hotels & Properties operates two 5-star luxury hotels in Lahore (Gulberg and Johar Town) with a third property opening in Islamabad in Autumn 2026. The company sells hotel accommodation across multiple room tiers, fine dining at five distinct restaurants and lounges, banquet and wedding venues for up to 5,000 guests, corporate meeting and convention facilities, wellness memberships (pool and gym), off-site catering services, and seasonal programs such as a children's summer swimming camp.

Product overview

Nishat Hotels & Properties operates as a luxury hotel chain in Pakistan, currently operating two properties in Lahore (Gulberg established 2015 and Johar Town/Emporium Mall established 2017) with a third property in Islamabad opening Autumn 2026. The company's portfolio centers on 5-star accommodation with multiple room categories ranging from Deluxe to Presidential Suites and Penthouse accommodations. Dining offerings include MISOSO Japanese Kitchen and Bistro Emporium at Johar Town, and The Cube Restaurant and The Green Room at Gulberg. The company provides extensive event services through Nishat Banquets (Grand Ballroom and Imperial Hall) capable of hosting up to 5,000 guests, plus corporate meeting facilities. Additional revenue streams include wellness amenities (gym and infinity pool with membership plans), catering services, and seasonal programs like Summer Swimming Camp. The company recently expanded into the food manufacturing sector through a $165 million acquisition of a 51% stake in Rafhan Maize from Ingredion.

Differentiator

Problem solved

Functional benefit

Brands

• MISOSO The Japanese Kitchen: Japanese restaurant at Nishat Hotel Johar Town featuring authentic Japanese cuisine including sushi, kaiseki, and traditional Japanese dishes
• Bistro Emporium Restaurant
• The Cube Restaurant
• The Green Room
• Lemon Garden
• Nishat Residences
• Emporium Mall

Products and services

• Nishat Hotel Gulberg A luxury boutique 5-star hotel located in Gulberg III, Lahore, established in 2015, offering premium rooms, suites, and apartments along with fine dining at The Cube Restaurant, The Green Room lounge, and wellness facilities including gym and infinity pool. Targets business travelers, leisure guests, and families seeking upscale accommodation in Lahore's central upscale district.
• Nishat Hotel Johar Town (Emporium Mall) A 5-star hotel established in 2017 in Johar Town, Lahore, directly adjacent to Emporium Mall (Pakistan's largest mall). Features multiple room categories, banquet facilities for up to 5,000 guests, dining at Bistro Emporium and MISOSO Japanese Kitchen, wellness amenities, and integrated access to the mall's retail, food court, amusement park, and cinema. Targets corporate clients, families, wedding parties, and event organizers seeking large-scale integrated hospitality.
• Nishat Hotel Islamabad A new 5-star hotel property under development in Islamabad, scheduled to open in Autumn 2026. Expands the Nishat Hotels brand to Pakistan's capital city, offering luxury accommodation, dining, and event facilities in a new geographic market.
• MISOSO The Japanese Kitchen Japanese restaurant at Nishat Hotel Johar Town featuring authentic Japanese cuisine including sushi, kaiseki dinner, and other traditional Japanese dishes. Open to both hotel guests and walk-in diners seeking premium Japanese dining in Lahore.
• The Cube Restaurant Signature restaurant at Nishat Hotel Gulberg known for its distinctive architecture, offering international cuisines including Japanese small plates, Arabian Mezze, Asian Fusion, European cuisine, and Pakistani fare. Open to hotel guests and external diners.
• The Green Room Private smoking lounge at Nishat Hotel Gulberg featuring warm green tones, plush seating, and a club-style intimate atmosphere for canapés and conversations. Open to hotel guests and external patrons.
• Bistro Emporium Restaurant Signature restaurant at Nishat Hotel Johar Town serving modern interpretations of world-class cuisines and traditional Asian and pan-Asian dishes. Open to both hotel guests and external diners seeking contemporary upscale dining.
• Nishat Banquets Event and wedding venue service featuring two large banquet halls at the Johar Town property: the Grand Ballroom (25,000 sq ft, capacity for 1,600 guests) and Imperial Hall (12,500 sq ft, capacity for 800 guests). Offers four wedding packages (Crystal PKR 2,599, Emerald PKR 3,999, Diamond PKR 4,499, Opal PKR 5,699 per person) plus event planning and catering. Targets couples, families, and corporate event organizers in Lahore.
• Corporate Event Services Corporate meeting and event facilities at Nishat Hotel Johar Town comprising 5 board rooms (largest at 1,140 sq ft) and 12 convention facilities, equipped with high-speed internet, video conferencing, and sound-proof partitions. Designed for board meetings, conferences, team events, and corporate retreats in Lahore.
• Wellness and Fitness Facilities Health club amenities available at both Johar Town and Gulberg properties, including a temperature-controlled infinity swimming pool and a state-of-the-art gym with cardio equipment, free weights, and professional trainers. Available via membership plans to both hotel guests and external members.
• Catering Services Off-site catering services for events and celebrations in Lahore, featuring Pakistani and international cuisines, live BBQ, artisanal cakes, and corporate catering. Includes food, décor, and event management for external venues.
• Summer Swimming Camp Seasonal 4-week structured swimming program for children at Nishat Hotel Johar Town, comprising 12 sessions held on Mondays and Wednesdays with morning and evening slot options. Priced at PKR 30,000 per student. Targets parents seeking professional swimming instruction for their children during summer.
• In-Room Dining 24/7 room service offering signature dishes from master chefs across national and international cuisines, available to guests staying at both Nishat Hotel Johar Town and Nishat Hotel Gulberg properties.

Quantifiable outcome

• Pakistan's largest mall with 2.75 million sq ft complex adjacent to Johar Town property
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Serena Hotels Pakistan: Operates upscale full-service hotels including Serena Lahore, with strong business travel, banquets, and wedding positioning. Closely comparable to Nishat's 5-star, multi-revenue-stream business model in Pakistan.
• Pearl Continental Hotels (Hashoo Group): Pakistan's largest domestic 5-star hotel chain, operating multiple full-service properties across major cities including Lahore. Directly comparable in business/corporate full-service positioning, banquet/event offerings, and target customer base.
• Avari Hotels Pakistan: Historic Pakistani hotel group operating full-service properties in Lahore, Karachi, and other cities, with comparable F&B, banquets, and corporate event offerings. Direct competitor in Lahore's premium segment.
• Faletti's Hotels Pakistan: Pakistani heritage hotel brand with full-service properties in Lahore and other cities, including banquets and F&B. Direct domestic competitor targeting similar corporate and leisure segments.

Broad incumbents

• Hilton Worldwide: Global luxury and full-service hotel operator with presence in Pakistan via managed properties. Overlaps in business travel, weddings, and banquets; benefits from global distribution and loyalty infrastructure Nishat currently lacks.
• Marriott International: Global multi-brand hotel company with growing presence in Pakistan (including Marriott Lahore). Comparable full-service luxury offerings, but operates globally with mature GDS/OTA distribution, broader loyalty program, and stronger international brand pull.
• Mövenpick Hotels & Resorts: International upscale hotel operator with properties across South Asia and the Middle East, comparable F&B and banquet emphasis. Operates a broader portfolio; relevant as a comparable benchmark for Nishat's premium positioning.

Regional players

• Royal Swiss Lahore / Swiss International Hotels: International hotel chain with full-service properties in Pakistan, including Lahore. Comparable in banquets and corporate offerings but positioned as a regional/international franchise rather than a domestic brand.
• Hotel One Pakistan: Domestic Pakistani hotel brand operating multiple mid-to-upper-scale properties primarily in secondary cities. Competes in the broader Pakistani accommodation market, though positioned below Nishat's 5-star luxury tier.

Emerging players

• ITC Hotels (India): Diversified Indian hospitality conglomerate operating luxury and business hotels, F&B brands, and adjacent consumer businesses. Structurally analogous to Nishat as a conglomerate-owned hospitality platform, though at much larger scale and with publicly disclosed financials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCrFKIKFMzNVMCBpAcv60pVA
• Facebookfacebook.com/thenishathotel
• LinkedInlinkedin.com/company/nishat-hotels-&-properties-limited
• Instagraminstagram.com/the_nishat

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nishat HNishat Hotels & Properties