Women's Health Associates

What Women's Health Associates does

Women's Health Associates is a private, single-location women's healthcare practice based in Columbia, Missouri, operating since 1976 and serving patients throughout Central Missouri. The practice is a division of Together Women's Health, a multi-site network of integrated women's healthcare providers, and employs 12 board-certified OB/GYN physicians supported by a broader staff of 51-100 personnel. Its service portfolio spans the full lifecycle of women's healthcare, organized around two core pillars — obstetrics (prenatal care, obstetric ultrasound, and delivery) and gynecology (annual exams, cervical cancer screening, family planning, gynecologic surgeries, in-office procedures, sonohysterograms, and gynecologic ultrasound) — with additional specialty offerings in menopause treatments (hormone replacement therapy, bioidentical hormones, and non-hormonal options) and a medical weight loss program.

The practice operates a direct-to-consumer healthcare model, with patients booking appointments online via the athenahealth patient portal or by phone, and accepting a broad range of insurance plans including Aetna, Anthem Blue Cross Blue Shield, Cigna, Humana, Medicaid, Medicare, and UnitedHealthcare. Revenue is generated on a fee-for-service basis through insurance billing and patient payments, supplemented by Good Faith Estimates for uninsured patients. Distribution is exclusively through the in-person Columbia practice, with digital touchpoints limited to SEO-driven website discovery, a patient education blog, and the athenahealth portal for scheduling and bill payment. The practice has no proprietary technology platform beyond the third-party athenahealth deployment and operates with no disclosed AI, data, or software product initiatives.

Strategically, the practice has pursued modest service-line extension rather than aggressive expansion: it has added medical weight loss services, broadened menopause treatment options, and adopted the athenahealth portal, while remaining a single-site operation under the broader Together Women's Health umbrella. There are no disclosed acquisitions, funding events, leadership transitions, geographic expansions, or product launches beyond these incremental additions. The practice's competitive positioning rests on its 49-year community presence, a 4.8 average Google patient rating, board-certified physician talent with subspecialty expertise (minimally invasive and robotic surgery, complex obstetrics, functional medicine), and its affiliation with the Together Women's Health network.

Name

Women's Health Associates

Legal name

Women's Health Associates

Website

https://wha-inc.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Women's Health Associates is a private OB/GYN practice in Columbia, Missouri, founded in 1976, employing 12 board-certified physicians to deliver obstetrics, gynecology, ultrasound, menopause, and weight loss services to women across all life stages in Central Missouri.

Ownership category

akta.pro rank

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Services Revenue: Fee-for-service healthcare revenue generated through insurance billing and patient payments. Accepts multiple insurance plans including Aetna, Anthem, Blue Cross, Cigna, Humana, Medicaid, Medicare, and UnitedHealthcare.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Women's Health Associates is a women's healthcare group practice in Columbia, Missouri, providing comprehensive obstetrics and gynecology services including prenatal care, ultrasound services, annual exams, cervical cancer screening, family planning, gynecological surgeries, in-office procedures, and menopause treatments. The practice serves women across all life stages and operates as a division of Together Women's Health.

Product overview

Women's Health Associates is a women's healthcare group practice offering comprehensive obstetric and gynecological services from a single location in Columbia, Missouri. The practice operates as a unified service portfolio organized around two core areas: Obstetrics (including prenatal care, ultrasound services, and delivery) and Gynecology (including annual exams, cancer screenings, surgeries, and menopause treatments). Additional services include medical weight loss programs and in-office procedures. The practice also provides patient education resources through its blog and prenatal guide, along with an online patient portal for scheduling and bill payment. The practice has served Central Missouri since 1976 and is a division of Together Women's Health.

Differentiator

Problem solved

Functional benefit

Products and services

• Gynecology
• Obstetrics
• Annual Exam
• Cervical Cancer Screening
• Family Planning
• Gynecological Surgeries
• Gynecologic Ultrasound
• In-Office Procedures
• Sonohysterogram
• Weight Loss Medication
• Prenatal Care
• Ultrasound Services
• Menopause Treatments
• Bioidentical Hormones
• Hormone Replacement Therapy
• Non-Hormonal Menopause Treatments
• Patient Portal and Bill Payment

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Together Women's HealthcoreStrategic or Co-development PartnerWomen's Health Associates is a division of Together Women's Health, a leading network of integrated women's healthcare providers. This partnership provides the practice with access to a broader network of specialists and resources while maintaining local community focus. Together Women's Health delivers advanced, high-quality female care through affiliated practices.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women's Health Associates