Blakely Products

What Blakely Products does

Blakely Products Company, founded in 1946, is one of the oldest installation supply distributors in the United States, specializing in flooring installation products and accessories. The company operates as a sub-brand within the All Surfaces house of brands, which maintains 45+ regional branches across 24 states and distributes over 60,000 SKUs sourced from 150+ manufacturers. Blakely Products serves flooring professionals including contractors and installers, offering products such as Blakely Boards for floor preparation and underlayment applications, alongside adhesives, tools, and accessories from leading manufacturers.

The company operates a B2B distribution model, supplying flooring installation materials through its regional branch network with job-site delivery capabilities and contractor training programs. Its ASAP online ordering platform provides digital procurement for professional customers. Revenue is generated through product markup on distributed goods, with the business model relying on volume across a broad product catalog rather than high-margin specialty items. Blakely Products leverages the broader All Surfaces infrastructure for logistics, purchasing power, and geographic reach.

As a privately held sub-brand within All Surfaces, Blakely Products does not disclose financial information, and specific revenue figures, leadership details, or recent strategic initiatives are not publicly available. The company appears to operate as a stable, mature distribution business with established manufacturer relationships and a geographically dispersed branch network serving the professional flooring installation market.

Name

Blakely Products

Legal name

Blakely Products Company

Website

https://blakelyproducts.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Blakely Products Company, founded in 1946, is a U.S. flooring installation supply distributor operating as a sub-brand of All Surfaces, serving contractors and installers across 24 states through 45+ branches.

Ownership category

akta.pro rank

Product category

Flooring Installation Supplies Distribution

SIC

Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)

akta.pro secondary industry

Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)

Keywords

• Flooring distribution
• Installation supplies
• Flooring products
• Building materials
• Commercial flooring

Headquarters

HQ city

Warren

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Flooring Product Distribution: Blakely Products generates revenue through the distribution and sale of flooring installation supplies, tools, and materials to flooring professionals. As one of the oldest installation supply distributors in the U.S., the company operates on a traditional distribution model with product markup.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Blakely Products Company distributes flooring installation supplies, tools, and materials to professional flooring contractors and installers. Founded in 1946, the company operates as a regional sub-brand under parent All Surfaces, serving flooring professionals through regional branch locations with showrooms, job-site delivery, and the ASAP online ordering platform.

Product overview

Blakely Products Co operates as a sub-brand under All Surfaces, a house of flooring brands. It is one of the U.S.'s oldest installation supply distributors, founded in 1946, specializing in providing top-tier flooring products and installation supplies. The brand offers products like Blakely Boards and is supported by All Surfaces' network of 45+ regional branches, 60k+ available SKUs, and technology infrastructure including the ASAP online ordering platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Flooring Installation Supplies Distribution
• Blakely Boards

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• ABC Supply Co. North America's largest building products distributor, serving contractors across roofing, siding, and flooring product lines. While broader than Blakely, ABC Supply is the closest scaled analog for a multi-brand distributor—selling flooring installation supplies to pro contractors via extensive branch networks.
• Mannington Mills: Fourth-generation, family-owned flooring manufacturer (residential and commercial) with direct-to-contractor distribution motion. Competes in the same supply ecosystem and is a likely manufacturer partner for Blakely.
• SRS Distribution: National building products distributor with roofing, siding, and complementary flooring categories following the Heritage acquisition. Operates a multi-branch, pro-contractor-focused model similar to All Surfaces, with exposure to the same end markets.
• Tarkett: Global flooring manufacturer with strong commercial and residential portfolios. Competes in the same downstream channel and is part of the brand ecosystem flooring distributors like Blakely represent.
• Mohawk Industries: World's largest flooring manufacturer with vertically integrated distribution via its own network and partners. While primarily a manufacturer, Mohawk competes at the supply chain level and is a key supplier category for distributors like Blakely.
• Foundation Building Materials: Specialty distributor of building products including insulation, drywall, and complementary flooring accessories. Multi-branch pro-contractor distribution model comparable to All Surfaces' approach.
• Shaw Industries: Berkshire Hathaway-owned flooring manufacturer with extensive distribution relationships. As one of the '150+ premier manufacturers' Blakely represents, Shaw is both a supplier and a competing channel in the flooring supply chain.

Direct peers

• Roberts Consolidated Industries: Specialty manufacturer of flooring installation supplies including adhesives, underlayments, and tools. Featured in All Surfaces' manufacturer partners list, Roberts is a direct competitor in many of the same SKU categories Blakely distributes.
• QEP Co. Manufacturer and distributor of flooring installation tools, adhesives, underlayment, and accessories. QEP's product portfolio closely overlaps Blakely's installation-supply offering, and both target the same professional flooring contractor customer base.

Emerging players

• MAPEI Corporation: Global manufacturer of adhesives, sealants, and chemical products for the building industry, with a strong flooring installation systems portfolio. Like Roberts, MAPEI is both a Blakely supplier and a product-level competitor in installation supplies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AllSurfaces
• Facebookfacebook.com/BlakelyProductsCo
• LinkedInlinkedin.com/company/allsurfaces
• Instagraminstagram.com/allsurfacesinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blakely Products