Baptist M&S Imaging
Baptist M&S Imaging is a private outpatient diagnostic imaging provider operating 13-15 centers across San Antonio and surrounding Texas communities, delivering MRI, CT, PET/CT, mammography, and other radiology services to individual patients referred by physicians or self-scheduled through its call center and patient portal.
- Company typePrivate
- Founded1997
- HeadquartersSan Antonio, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Baptist M&S Imaging does
Baptist M&S Imaging is a private, for-profit outpatient diagnostic imaging provider operating 13-15 centers across the San Antonio metropolitan area and surrounding communities in South Central Texas, including single-site affiliates in Schertz, New Braunfels, and Legacy Oaks. The company has operated for over 50 years under the TH Medical / Tenet Healthcare Affiliated Covered Entity umbrella, with radiologists structured as independent contractors rather than employees. Its service portfolio spans MRI, CT, PET/CT, 3D digital mammography with tomosynthesis, breast MRI, nuclear medicine, ultrasound, X-ray, bone densitometry (DXA), breast biopsies (ultrasound-, stereotactic-, and MRI-guided), cardiac calcium scoring, and low-dose CT lung cancer screening, with dedicated subsidiaries including the Baptist M&S Orthopedic & Neurologic Imaging Institute (3T MRI, metal reduction) and six Baptist Breast Imaging Centers.
The technology stack is built on third-party radiology platforms rather than proprietary systems: Synapse Mobility (web/mobile image and report access), Synapse RIS (radiology information system), Merge iConnect (Tenet-provided physician login), Nuance Powershare (image upload), and Invivo Corporation's DynaCAD computer-assisted detection software for breast imaging. No public APIs, SDKs, or MCP endpoints are exposed, and there is no evidence of proprietary AI/ML development. The go-to-market is sales-led via a hybrid of physician referrals (supported by physician relationship managers and integrated referrer portals) and direct patient scheduling through a phone-based call center (7am-7pm weekdays) and a patient portal at patient.msris.com.
Revenue is generated transactionally through fee-for-service diagnostic imaging, billed primarily to third-party payors including Medicare, Medicaid, and most commercial insurance plans, with cash/self-pay pricing supported by structured payment plans (50% down, balance over up to 6 months) and a published cash price of $2,365 for Whole Body MRI. Customer segments are individual patients and referring physicians (primary care and specialists), with no enterprise or B2B contracts disclosed. The business model is regional and concentrated: there are no international operations, no disclosed funding rounds or M&A activity, and growth has been incremental within a single metropolitan market over multiple decades.
Baptist M&S Imaging firmographics
Firmographics- Name
- Baptist M&S Imaging
- Legal name
- Baptist M&S Imaging
- Website
- https://baptistmsimaging.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Baptist M&S Imaging is a private outpatient diagnostic imaging provider operating 13-15 centers across San Antonio and surrounding Texas communities, delivering MRI, CT, PET/CT, mammography, and other radiology services to individual patients referred by physicians or self-scheduled through its call center and patient portal.
- Ownership category
- akta.pro rank
Baptist M&S Imaging industry classification
Industry- Product category
- Diagnostic Imaging Services
- NAICS
- Diagnostic Imaging Centers (621512)
- SIC
- Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)
- akta.pro secondary industries
- Breast Imaging Centers (Mammography/Tomosynthesis) (HLAFAKAD), Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)
Keywords
Where Baptist M&S Imaging is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
Baptist M&S Imaging business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Diagnostic Imaging Services: Revenue generated from providing diagnostic imaging procedures including MRI, CT, PET/CT, mammography, ultrasound, X-ray, nuclear medicine, and bone densitometry. Services are billed to insurance companies, Medicare, Medicaid, and self-pay patients.
- Payment Plans: Payment plan options for patients - 50% down payment at setup, remaining 50% spread over maximum of 6 months. Available for both scheduled and urgent diagnostic imaging including MRI, CT, X-ray, DEXA Bone Density, Fluoroscopy and other diagnostic radiology exams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Personalized Cost Estimate |
| Hybrid | Monthly | Payment Plan Structure |
| One time/ perpetual license | Pay-as-you-go | Whole Body MRI Screening |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Baptist M&S Imaging product offering
Product offeringCore offering
Baptist M&S Imaging provides diagnostic imaging services across multiple modalities — including MRI, CT, PET/CT, mammography (with 3D tomosynthesis), breast MRI, nuclear medicine, ultrasound, X-ray, bone densitometry, calcium scoring, low-dose CT lung cancer screening, and breast biopsy — through 13–15 outpatient imaging centers in the San Antonio metropolitan area and surrounding communities. Services are billed to insurance carriers, Medicare, Medicaid, and self-pay patients, and are accessed via physician referrals or direct patient scheduling.
Product overview
Baptist M&S Imaging operates as a diagnostic imaging services provider with 13-15 outpatient imaging centers across San Antonio and surrounding communities. The portfolio consists of a unified service offering built around radiology imaging technology, including PET/CT, MRI, CT, digital mammography with 3D tomosynthesis, breast MRI, nuclear medicine, ultrasound, X-ray, bone densitometry, breast biopsy, calcium scoring, and low-dose CT lung cancer screening. Additional specialized services include the Baptist M&S Orthopedic & Neurologic Imaging Institute offering advanced 3T MRI and metal reduction techniques. Patient-facing digital services include a patient portal for accessing results and managing appointments, while referring physicians have access to Synapse Mobility, Synapse RIS, and Merge iConnect platforms for data and image access. The organization employs over 50 board-certified radiologists across multiple subspecialties including body imaging, breast imaging, musculoskeletal radiology, neuroradiology, pediatric radiology, and vascular and interventional radiology.
Differentiator
Problem solved
Functional benefit
Brands
- Baptist M&S Orthopedic & Neurologic Imaging Institute: State of the art specialized imaging facility for orthopedics and neurologic exams with 3Tesla MRI, CT, CTA, Fluoroscopy, and metal reduction techniques
Products and services
- PET / CT Imaging
Companies that use Baptist M&S Imaging
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Baptist M&S Imaging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Baptist M&S Imaging partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- South Texas Lung InstitutecoreBaptist M&S Imaging conducts lung cancer screening in conjunction with the South Texas Lung Institute as part of their body imaging services and weekly tumor boards, supporting early detection and coordinated patient care.
- Invivo CorporationcoreBaptist M&S Imaging breast radiologists utilize DynaCAD software from Invivo Corporation to objectively analyze enhancement patterns of breasts, helping differentiate benign breast tissue from breast cancer.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Baptist M&S Imaging competitors and assessment
Company assessmentBroad incumbents
- HCA Healthcare: Large national hospital and ambulatory operator with embedded outpatient imaging across multiple markets; competes with freestanding centers for advanced imaging referrals and could insource scans at its San Antonio-area hospitals.
- Envision Healthcare: Diversified physician-led healthcare services organization including radiology and outpatient imaging services through legacy staffing and teleradiology arms — adjacent comparable given overlap in physician-interpreted imaging services.
Direct peers
- Akumin: Multi-state outpatient imaging and oncology services company operating fixed-site centers with MRI, CT, PET/CT, mammography, and ultrasound — comparable outpatient footprint, modality portfolio, and hospital-affiliated/independent referring physician mix.
- Outpatient Imaging Affiliates: Outpatient imaging center operator partnering with hospital systems to run freestanding MRI, CT, and women's imaging centers — same modality mix, hospital-affiliated governance, and physician referral-driven model as Baptist M&S.
- SimonMed Imaging: Large multi-state outpatient imaging network (MRI, CT, PET/CT, mammography, ultrasound, X-ray, DEXA) operating in a similar physician-referral plus direct-scheduling model with broad insurance participation — a directly comparable regional/multi-regional outpatient imaging peer.
- RAYUS Radiology: Outpatient imaging network formed from Center for Diagnostic Imaging providing MRI, CT, PET/CT, mammography, pain management, and image-guided procedures through freestanding centers — directly comparable modality mix and referral-driven GTM.
- RadNet, Inc. Largest US outpatient diagnostic imaging operator with ~350 centers across multiple states offering MRI, CT, mammography, PET/CT, nuclear medicine, and AI-enabled breast imaging — the most directly comparable scale player to Baptist M&S's multi-modality outpatient model.
- US Radiology Specialists: Private-equity-backed outpatient imaging platform combining regional radiology practices and freestanding imaging centers with MRI, CT, mammography, and subspecialty reads — directly comparable sub-specialized radiologist-driven outpatient model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Baptist M&S Imaging social profiles
Digital presenceBaptist M&S Imaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baptist M&S Imaging leadership team
Management profileNumber of profiles
Profiles1 record
Baptist M&S Imaging subsidiaries and ownership
Company hierarchySubsidiaries7 records
Baptist M&S Imaging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baptist M&S Imaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baptist M&S Imaging
What does Baptist M&S Imaging do?
Baptist M&S Imaging provides diagnostic imaging services across multiple modalities — including MRI, CT, PET/CT, mammography (with 3D tomosynthesis), breast MRI, nuclear medicine, ultrasound, X-ray, bone densitometry, calcium scoring, low-dose CT lung cancer screening, and breast biopsy — through 13–15 outpatient imaging centers in the San Antonio metropolitan area and surrounding communities. Services are billed to insurance carriers, Medicare, Medicaid, and self-pay patients, and are accessed via physician referrals or direct patient scheduling.
Is Baptist M&S Imaging a public or private company?
Baptist M&S Imaging is a private company. It is classified as corporate owned and is currently operating.
When was Baptist M&S Imaging founded?
Baptist M&S Imaging was founded in 1997. It employs 51 to 100 people.
Where is Baptist M&S Imaging based?
Baptist M&S Imaging is headquartered in San Antonio, United States, in the North America region.
How does Baptist M&S Imaging make money?
Two revenue lines are on record. Diagnostic Imaging Services are the primary driver. The others are payment Plans.
Who are Baptist M&S Imaging's main competitors?
Broad incumbents on record are HCA Healthcare and Envision Healthcare. Direct peers are Akumin, Outpatient Imaging Affiliates, SimonMed Imaging, RAYUS Radiology, RadNet, Inc. and US Radiology Specialists.
Does Baptist M&S Imaging have an API?
No public API is recorded for Baptist M&S Imaging.
What industry is Baptist M&S Imaging in?
Baptist M&S Imaging's product category is Diagnostic Imaging Services. Its primary akta.pro industry code is HLAFAKAA, Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound), with a secondary code of HLAFAKAD, Breast Imaging Centers (Mammography/Tomosynthesis). Its NAICS code is 621512 and its SIC code is 8000.