What Casa Decor does

Casa Decor is a privately held, owner-operated retailer that manufactures (via third-party artisans) and sells customized handmade Mexican furniture and home decor. Founded in 2016, the company operates a primary storefront at 39 W Concho Ave in San Angelo, Texas, and retains an original location with two 10,000 sqft showrooms in Ruidoso, New Mexico. The product assortment spans eight room categories — bedroom, living room, kitchen, dining room, office, bathroom, patio, and bar — plus home decor items including genuine Mexican Talavera, handcrafted lighting, rugs, tapestries, wall decor, bedding, and ceramic pots. Core operational inputs are sourced directly from skilled Mexican carpenters and artists, with products handmade from body to finish; complementary patio and outdoor lines are procured through vendor partnerships with Hanamint, Treasure Garden, and Artifex Designs.

The business runs as a direct-to-consumer retailer across two channels: a physical showroom (Monday–Saturday 10–6, Sunday 12–6) and an e-commerce website at casadecortx.com, supported by organic social presence on Facebook, Instagram, and Pinterest. Revenue is generated almost entirely through one-time retail transactions — standard inventory sales, custom build-to-order work (sized, finished, and designed to customer specification at no premium beyond materials and labor), and a 60-day layaway program requiring a 50% deposit. The customer base consists of individual homeowners seeking distinctive southwestern and rustic Mexican furniture, and custom furniture buyers requiring bespoke dimensions or finishes. Pricing is unit-based, with disclosed bathroom furniture SKUs ranging from $239 (jelly cabinets) to $1,115 (cabinet sinks). Custom-order lead times are currently 16–20 weeks, indicating capacity-constrained production.

Casa Decor has no disclosed funding, no institutional investors, no headcount beyond a named team of six (Sadie Cartwright, Justin Cartwright, Mary Fraser, Jessica Ellis, Tammy Tims Gully, and Joe Alford), and no parent-subsidiary or holding structure beyond a copyright footer referencing Gling Urban Bikes as the apparent Wix site creator. Operating geographies are concentrated in the southwestern United States (Texas and New Mexico), with no global footprint claims and no app, API, or integration stack. The underlying technology is a standard hosted e-commerce site with a Request-a-Quote form; there is no proprietary software, no AI/ML capability, and no patents or regulatory certifications on file.

Name

Casa Decor

Legal name

Casa Decor

Website

https://casadecortx.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Casa Decor is a privately held, owner-operated retailer of customized handmade Mexican furniture and home decor, selling direct-to-consumer through a San Angelo, Texas showroom, a Ruidoso, New Mexico showroom, and an e-commerce site, serving homeowners seeking southwestern and rustic Mexican style pieces.

Ownership category

akta.pro rank

Product category

Home Furniture & Decor Retail

NAICS

Household and Institutional Furniture Manufacturing (33712), Nonupholstered Wood Household Furniture Manufacturing (337122), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wood Household Furniture, (No Upholstered) (2511), Household Furniture (2510)

akta.pro primary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

akta.pro secondary industries

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC), Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB), Kitchen Island & Custom Storage Solutions (HSAPAAAH)

Keywords

• Handmade mexican furniture
• Southwestern home decor
• Custom furniture retail
• Furniture and home accessories
• Rustic furniture store

Headquarters

HQ city

San Angelo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Furniture and Home Decor Sales: One-time purchase revenue from selling handmade furniture and home decor items directly to consumers through their retail store and e-commerce platform. Products include bedroom, living room, kitchen, dining room, office, bathroom, patio, and bar furniture.
2. Custom Furniture Orders: Custom-designed furniture built to customer specifications (size, color, finish). Pricing based on materials and labor. Requires half down deposit, with balance due upon arrival or delivery. Lead time currently 16-20 weeks due to workforce constraints in Mexico.
3. Layaway Program: Customers can place items on layaway with a half down deposit and have 60 days to pay the remaining balance. If balance is not paid within 60 days, the item may be returned to stock and the deposit held as store credit.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Casa Decor manufactures and supplies customized handmade furniture, home decor, and accessories sourced directly from Mexican artisans. The company sells across room-specific categories including Bedroom, Living Room, Kitchen, Dining Room, Office, Bathroom, Patio, and Bar, and offers custom-built pieces sized and finished to customer specifications for an additional charge based only on materials and labor.

Product overview

Casa Decor is a furniture and home decor retail store specializing in Mexican handcrafted furniture and southwestern/rustic Mexican style decor. The company operates as a single-location retail store with an integrated e-commerce platform. Their product portfolio includes multiple room-specific furniture categories (Bedroom, Living Room, Kitchen, Dining Room, Office, Bathroom, Patio, and Bar), along with home decor items such as Mexican Talavera, rugs, tapestries, handcrafted lighting, wall decor, bedding, and ceramic pots. They offer custom furniture building services where all wooden furniture can be built to customer specifications for size, finish, and design. Furniture is sourced from Mexico and handmade by skilled carpenters, with products ranging from cabinet-style bathroom vanities (Cabinet Sinks in various sizes), bedroom furniture (beds, nightstands, dressers, chests, armoires, cabinets), living room pieces (TV stands, coffee tables, end tables, sofa tables, trunks, hall trees, chairs & rockers), kitchen items (hutches, islands, cabinets, trash bins), dining room pieces (tables, chairs, benches, sideboards, buffets), office furniture (desks, bookcases), patio furniture (seating, tables, accessories, umbrellas), and bar furniture (bar furniture, barstools, bistro tables).

Differentiator

Problem solved

Functional benefit

Products and services

• Bedroom Furniture Handcrafted Mexican bedroom furniture—beds, nightstands, dressers, chests, armoires, and cabinets—made by Mexican artisans and sold directly to homeowners, available in custom sizes and finishes.
• Living Room Furniture Handcrafted Mexican living room pieces—TV stands, coffee tables, end tables, sofa tables, trunks, hall trees, and chairs/rockers—available in custom sizes and finishes for residential buyers.
• Kitchen Furniture Handcrafted Mexican kitchen furniture—hutches, kitchen islands, cabinets, and trash bins—offered to homeowners with options for custom sizing and finishes.
• Dining Room Furniture Handcrafted Mexican dining room furniture—dining tables, chairs, benches, sideboards, and buffets—built to order with optional custom dimensions and finishes.
• Office Furniture Handcrafted Mexican office furniture—desks and bookcases—offered to homeowners and home-office buyers, customizable in size and finish.
• Patio Furniture Patio seating, tables, accessories, and umbrellas (including Hanamint, Treasure Garden, and Artifex Designs vendor products) sold through the Casa Decor storefront and website.
• Bar Furniture Handcrafted Mexican bar furniture including bar units, barstools, and bistro tables, available with custom sizing and finishes for residential entertaining spaces.
• Bathroom Furniture Handmade Mexican bathroom vanities and storage pieces—cabinet sinks, corner cabinets, and jelly cabinets—offered with custom size, color, and finish options.
• Custom Furniture Build Service Bespoke furniture-building service where any wooden piece can be built to customer specifications for size, color, and finish at a price based on materials and labor (no design-fee markup); requires half-down deposit with balance due on delivery.
• Mexican Home Decor Collection Authentic Mexican home-decor assortment including genuine Talavera ceramics, rugs and tapestries, handcrafted lighting, wall decor, bedding, and ceramic pots for residential interiors.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• HanamintminorChannel Partner/ Reseller/ DistributorHanamint is a vendor partner supplying patio furniture products. Their products are featured in the Patio section of Casa Decor, and warranty information for Hanamint products is provided on the website.
• Treasure GardenminorChannel Partner/ Reseller/ DistributorTreasure Garden is a vendor partner supplying outdoor umbrella products. Their logo is displayed in the vendors section of the About Us page.
• Artifex DesignsminorChannel Partner/ Reseller/ DistributorArtifex Designs is a vendor partner supplying wood furniture products. Warranty information for Artifex products is linked on the patio furniture page. Logo displayed in vendor partners section.
• Mexican Carpenters and ArtistscoreStrategic or Co-development PartnerTalented Mexican carpenters and artists who handcraft furniture to Casa Decor's specifications. The company has traveled across the border to work with these artisans to provide unique, one-of-a-kind furniture. Products are sourced directly from Mexico and are handmade from body to finish.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Emerging players

• Anthropologie Home: Lifestyle retailer's home division featuring globally-sourced, often handcrafted home decor with southwestern/bohemian aesthetic overlap. Comparable target demographic and curatorial, design-forward merchandising approach, though with limited furniture depth.

Broad incumbents

• Wayfair: Pure-play e-commerce home goods giant offering deep SKU breadth across all room categories. Competes with Casa Decor for online furniture demand, particularly on price-driven, mass-produced alternatives to Casa Decor's handmade offerings.
• At Home: Large-format home decor superstore with broad SKU breadth in rugs, lighting, wall decor and accent furniture. Competes on the home decor attach portion of Casa Decor's basket rather than on core furniture.
• Ashley HomeStore: Largest US furniture retailer operating broad room-by-room furniture showrooms. Overlaps with Casa Decor on every product category (bedroom, dining, living, office, patio) and competes on showroom-based furniture purchase occasions.
• West Elm: National modern-furniture and home-decor retailer with adjacent southwestern and rustic product lines. Comparable omnichannel (retail + e-commerce) model and similar lifestyle-driven branding approach.
• Pottery Barn: Premium home furnishings retailer with substantial rustic, southwestern and globally-inspired collections. Comparable omnichannel model with strong home-decor attach into furniture purchases — mirrors Casa Decor's cross-category basket strategy.

Regional players

• Living Spaces: West Coast and Texas-based furniture retailer with large showroom-plus-e-commerce model. Comparable assortment breadth across bedroom, dining, living and outdoor, with growing presence in the same Texas markets Casa Decor serves.
• Havertys: Southeast US regional furniture chain with multi-category showroom model. Comparable multi-room furniture retail approach, though more mid-century modern than southwestern in aesthetic focus.

Direct peers

• World Market: Multi-category home goods retailer with a strong eclectic, globally-sourced, southwestern-adjacent aesthetic — directly comparable in style positioning, imported/handcrafted product mix, and in-store plus e-commerce omnichannel.
• Lacks Furniture: Texas-based regional furniture retailer offering broad room-by-room furniture assortments with custom-order capabilities. Directly comparable single-region showroom-plus-warehouse model targeting similar Texas consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SanAngeloCasaDecor
• Instagraminstagram.com/casadecorsanangelo
• Pinterestpinterest.com/casadecortx
• Xx.com/casadecortx

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Decor