Mountain Trails Foundation

What Mountain Trails Foundation does

Mountain Trails Foundation (MTF) is a Park City, Utah-based 501(c)(3) nonprofit founded in 1993 that builds, maintains, and protects non-motorized recreation trail infrastructure across Park City and Summit County. The organization stewards over 400 continuous miles of summer trail and approximately 80 kilometers of groomed winter Nordic trail, serving hikers, mountain bikers, trail runners, and Nordic skiers through free public access. Its product surface includes interactive route builders, weekly summer and daily winter trail condition reports, trailhead parking webcams, the Prime Cuts trail guidebook (covering 210 miles across 21 rides), and a recurring portfolio of paid events — Tour des Suds mountain bike race, the Triple Trail Challenge Series, and the Park City Trail Series — used as both fundraising and community engagement mechanisms.

MTF operates a community-led, event-driven, direct-to-consumer go-to-market model with four primary revenue streams: individual donations and tiered memberships, event registration fees, corporate sponsorships through the Adopt-A-Trail program (with logo placement on trail signage and recognition across ~12,000 newsletter subscribers and ~13,000 social followers), and merchandise sales including the Prime Cuts guide book available with a minimum $30 donation. The organization does not disclose revenue, pricing tiers, or financial statements beyond a GuideStar Transparency Seal; it relies on volunteer labor for trail maintenance and partners extensively with Park City Municipal Trails & Open Space, Basin Recreation District, Summit Land Conservancy, Utah Open Lands, the Park City Foundation, and Deer Valley Resort to extend its operational footprint. Technology integrations are limited to Trailforks GPS mapping and Simplified Alerts SMS notifications, with no AI/ML capabilities evident.

The organization is governed independently with no parent company and is currently led by Executive Director Lora Anthony. Corporate sponsorship is diversified across outdoor apparel, gear, audio, and resort brands including Marmot, KUHL, Skullcandy, Osprey, Backcountry.com, Outdoor Research, and EPIC Promise (Vail Resorts). Headcount is reported in the 11–50 range; geographic operations are confined to Park City and Summit County, Utah.

Name

Mountain Trails Foundation

Legal name

Mountain Trails Foundation

Website

https://mountaintrails.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Mountain Trails Foundation is a Park City, Utah 501(c)(3) nonprofit founded in 1993 that builds, maintains, and protects 400+ miles of non-motorized trail for hikers, mountain bikers, and Nordic skiers, funding operations through donations, event fees, corporate sponsorships, and merchandise.

Ownership category

akta.pro rank

Product category

Trail Management Services

NAICS

Nature Parks and Other Similar Institutions (71219), Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Hiking, Trekking & Mountain Guiding (THAJABAA)

akta.pro secondary industry

Nordic & Cross-Country Centers (XC Skiing, Biathlon, Snowshoe Trails) (THAAAJAE)

Keywords

• Trail maintenance services
• Nonprofit recreation services
• Trail network management
• Outdoor recreation events
• Community trail building

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Memberships: Primary revenue stream from individual donors and members. The organization is described as donor-driven with various membership levels and donation options available through the website.
2. Event Registration Fees: Revenue from signature events including Tour des Suds mountain bike race registration. Participants pay to register for races.
3. Adopt-A-Trail Sponsorships: Corporate sponsors can adopt trails with commitments that include logo placement on trail signage and recognition in the MTF E-Newsletter (~12,000 subscribers) and social media (~13,000 combined followers).
4. Merchandise Sales: Sale of trail maps, Prime Cuts guide books, and branded merchandise through the membership shop.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mountain Trails Foundation builds, maintains, and protects over 400 continuous miles of non-motorized trails in Park City and Summit County, Utah for hiking, mountain biking, trail running, and Nordic skiing. It provides supporting services including interactive trail maps, weekly/daily trail condition reports, trailhead parking webcams, the Prime Cuts trail guidebook, organized races, and volunteer programs. The organization is funded primarily through individual donations, memberships, corporate sponsorships (Adopt-A-Trail), and event registration fees.

Product overview

Mountain Trails Foundation operates as a donor-driven nonprofit that builds, maintains, and protects trails for non-motorized recreation in Park City, Utah. The organization's offerings center on trail infrastructure and access (summer and winter trails spanning over 400 miles), complemented by interactive mapping tools and trail condition reporting. Core products include trail networks with associated services (interactive maps, trail reports, parking cams), educational materials (Prime Cuts trail guide, recommended routes), and community engagement programs (membership donations, adopt-a-trail sponsorships, volunteer opportunities). Events including Tour Des Suds, Triple Trail Challenge Series, Park City Trail Series, and Regional Trail Mixer support fundraising and community building. The Prime Cuts trail guide serves as a free membership benefit.

Differentiator

Problem solved

Functional benefit

Products and services

• Trail Building and Maintenance Services Core nonprofit service of building, maintaining, and protecting over 400 continuous miles of non-motorized trails for hiking, mountain biking, trail running, and Nordic skiing in Park City and Summit County, Utah.
• Summer Trails and Maps Trail network and interactive mapping for warm-weather recreation including hiking and mountain biking, with trail area descriptions, recommendations, and a custom interactive map and route builder.
• Winter Trails and Maps Winter trail network with approximately 80 kilometers of groomed trails for Nordic skiing, fat-tire biking, snowshoeing, and winter trail running, along with winter interactive maps and conditions.
• Prime Cuts Trail Guide Comprehensive trail guidebook detailing 21 detailed rides and maps covering 210 miles of trails with 31 tech tips for mountain biking and hiking. Available free with Mountain Trails membership and with a minimum $30 donation.
• Tour Des Suds Mountain Bike Race Annual 7-mile mountain bike race starting at City Park and climbing 2,200 feet of vertical to Empire Pass, with costume contest and awards. Fundraising event for Mountain Trails Foundation.
• Triple Trail Challenge Series Annual trail running race series including Round Valley Rambler Half Marathon and 7K, Jupiter Peak 25K, and Mid Mountain 50K held June through August. Fundraising event for Mountain Trails Foundation.
• Park City Trail Series Trail running races in distances of 5K, 10K, 15K, and half marathon on Round Valley Trails, suitable for all experience levels.
• Regional Trail Mixer Annual community event bringing together trail and open space organizations to share missions, history, and plans. Free public event with food and presentations.
• Live PC Give PC Fundraising Campaign Annual one-day virtual giving event coordinated with Park City Foundation where donors contribute to Mountain Trails Foundation and other local Park City nonprofits.
• Membership and Donations Program Donor-driven membership program providing benefits including the Prime Cuts guidebook, trail maps, merchandise, and supporting trail sustainability, with tiered giving levels available through the website.
• Adopt-A-Trail Corporate Sponsorship Corporate sponsorship program where sponsors support specific trails with logo placement on trail signage and recognition in the MTF E-Newsletter (~12,000 subscribers) and social media (~13,000 combined followers).
• Volunteer Trail Program Trail maintenance volunteer opportunities including Dig Days, National Trails Day events, and ongoing trail work projects requiring various skill levels. Foundation relies on volunteer participation for trail maintenance and construction.

Quantifiable outcome

• Over 400 continuous miles of trails maintained for non-motorized recreation

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Park City Municipal Trails & Open SpacecoreStrategic or Co-development PartnerCollaborative partnership with Park City Municipal's Trails & Open Space team for trail development, maintenance projects, and conservation efforts in Park City area.
• Summit Land ConservancycoreStrategic or Co-development PartnerPartner organization focused on land conservation. MTF promotes joint giving during Live PC Give PC campaign, emphasizing that trails and land protection go hand in hand.
• Wasatch Trails FoundationminorStrategic or Co-development PartnerRegional trail organization collaborating on trail initiatives. Mentioned in trail crew updates and community events.
• Basin Recreation DistrictcoreStrategic or Co-development PartnerDistrict recreation partner managing winter trail areas including Willow Creek. MTF works with Basin Recreation for trail maintenance and grooming services.
• Utah Open LandsminorStrategic or Co-development PartnerConservation organization partnered with MTF for National Trails Day events and trail construction projects at locations like Clark Ranch.
• The Park City FoundationcoreStrategic or Co-development PartnerCommunity foundation that coordinates the Live PC Give PC annual giving campaign. MTF participates as a nonprofit beneficiary of this coordinated fundraising platform.
• Deer Valley ResortminorStrategic or Co-development PartnerSki resort working with MTF on trail connections and projects at Bonanza Flats and high alpine areas accessible from the resort.
• MarmotminorGTM or Marketing PartnerOutdoor apparel brand sponsoring trails and events.
• KUHLminorGTM or Marketing PartnerOutdoor apparel and gear brand providing sponsor support for MTF events and trail programs.
• SkullcandyminorGTM or Marketing PartnerAudio equipment brand sponsoring MTF events including Tour des Suds Skullcandy Party Station.
• EPIC PROMISE (Vail Resorts)minorGTM or Marketing PartnerVail Resorts foundation providing site support and funding for community trail events.
• OspreyminorGTM or Marketing PartnerOutdoor gear and pack manufacturer sponsoring trails.
• Silver Star CafeminorGTM or Marketing PartnerLocal restaurant sponsoring Armstrong trail.
• Backcountry.comminorGTM or Marketing PartnerOnline outdoor retailer sponsoring Mohave trail.
• Outdoor ResearchminorGTM or Marketing PartnerOutdoor apparel and gear brand as sponsor.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Hiking Society: National nonprofit advocating for hiking trails, trail volunteers, and trail protection. Shares MTF's trail-building, volunteer engagement, and National Trails Day programming footprint (which MTF explicitly hosts) — comparable mission and donor-driven nonprofit structure.
• Summit Land Conservancy: Park City-area land conservation nonprofit and named MTF partner. Focused on land/easement stewardship rather than trail construction, but operates in the same geography and donor base with a similar nonprofit engagement model.
• International Mountain Bicycling Association (IMBA): National nonprofit dedicated to creating, enhancing, and protecting mountain bike trail systems. Closely mirrors MTF's mountain biking and multi-use trail mission, member/donor-funded model, and event-driven engagement, but at a national scale.
• Utah Open Lands: Statewide conservation nonprofit and named MTF partner. Comparable conservation mission, donor-driven funding, and joint programming such as National Trails Day events at sites like Clark Ranch.
• Wasatch Trails Foundation: Regional Utah-based trail-building and maintenance nonprofit named in MTF's partnerships data. Operates with a similar mission of constructing and maintaining non-motorized recreation trails, donor-driven funding, and volunteer mobilization in the Wasatch region — directly comparable in scope and operating model.
• The Park City Foundation: Community foundation that coordinates the Live PC Give PC annual giving campaign in which MTF participates. Comparable Park City-based nonprofit infrastructure with cross-promotion and shared fundraising mechanisms.

Broad incumbents

• Trust for Public Land: Large national nonprofit focused on land conservation and public-access trail/parks creation. Overlaps with MTF's open-space protection and community trails work but operates at much greater scale and geographic breadth, with mixed conservation-and-trails programming.

Emerging players

• Leave No Trace Center for Outdoor Ethics: National nonprofit focused on outdoor recreation ethics education — closely aligned with MTF's mission to educate the public on trail etiquette and responsible use. Both rely on training programs and partner networks to drive behavioral change outdoors.

Regional players

• Basin Recreation District: Special-tax recreation district serving the Snyderville Basin area adjacent to Park City, named as a core MTF partner for winter trail maintenance and grooming. Operates parallel trail and recreation infrastructure with public funding, providing a publicly-funded adjacent model.

Others

• National Recreation and Park Association: National nonprofit advancing park and recreation services. Adjacent in mission to MTF's public-trail provision work and shares a donor/advocacy-supported operating model, though focused on broader public recreation rather than trail maintenance specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mountaintrailsfoundation
• Instagraminstagram.com/mtntrailspc
• Xx.com/mtntrailspc
• LinkedInlinkedin.com/company/mountain-trails-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mountain Trails Foundation