MAPA Assurances

What MAPA Assurances does

MAPA Assurances (Mutuelle d'Assurance des Professions Alimentaires) is a French mutual insurance company founded in 1911, originally as Prévoyante-Accidents specializing in livestock-merchant coverage, and renamed MAPA in 1987 to reflect its food-trade focus. Today it serves roughly 110,000 sociétaires (policyholder-members) across France via a network of 68 physical agencies and field sales advisors, with 650 employees headquartered in Saint-Jean-d'Angély.

The product portfolio is anchored on multi-risk professional insurance (Multirisque Professionnelle) for artisans and merchants in food trades (bakers, butchers, fishmongers, cheese-makers, chocolatiers, restaurateurs, florists), supplemented by professional liability (RC Pro, with food-poisoning indemnification up to €6M), fleet and professional auto coverage, prévoyance (income protection), group health (Complémentaire Santé Collective, partnered with AG2R LA MONDIALE), and D&O/cyber liability (partnered with AIG). Specialized services include MAPAMAG (replacement vehicle for mobile food shops — a 2008 industry first), MAPA FROID (refrigerated-vehicle cold chain protection), MAPA Assistance 24/7 (via IMA), and a remote surveillance offer (via IMA PROTECT and JDC S.A.). The individual line extends to home, auto, health (MAPA Vitalité, no medical questionnaire), personal accident (MAPAGAV), borrower insurance (MAPAGEM), retirement savings, and niche products for apprentices/students, retirees, e-scooters, and pleasure boating.

MAPA operates as a Société d'Assurance Mutuelle owned by its policyholders, regulated by ACPR under the Code des Assurances. Revenue is not publicly disclosed (only SFCR solvency reports); premiums are the sole revenue stream, set to cover claims and operating costs rather than to maximize profit. Distribution blends physical agencies with field-advisor workplace visits, online quote requests (callback within 48 hours), and a customer portal ('Mon Espace'). Marketing is community-led, anchored on endorsements from professional confederations (CNBF, CFBCT, OPEF, Fédération des Fromagers de France) and content produced through 'Le Mag' editorial hub and the 'Paroles de pro' YouTube testimonial series, rather than paid acquisition.

Name

MAPA Assurances

Legal name

MAPA Assurances

Website

https://mapa-assurances.fr

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Commercial Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Life, Health, and Medical Insurance Carriers (52411), Agencies, Brokerages, and Other Insurance Related Activities (5242), Direct Health and Medical Insurance Carriers (524114), Other Insurance Funds (52519)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)

akta.pro primary industry

Restaurants, Bars & Food Service BOP (FSAJAFAG)

akta.pro secondary industries

Provider Network & Care Management for Commercial Members (HLAEAAAL), Key Person Disability Insurance (FSAIAIAK)

Keywords

• Commercial insurance
• Food trade insurance
• Professional liability insurance
• Health mutual insurance
• Vehicle fleet insurance

Headquarters

HQ city

Saint-jean-poudge

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Insurance Premiums: Core revenue generated from insurance policy premiums across multiple lines: multirisque professionnelle (business multi-risk), automobile, health/complementary insurance, habitation, and specialty coverage. Premiums are calculated based on risk profile, coverage level, franchise choice, and business type. As a mutual insurance company, premiums are set to cover claims costs and operating expenses without profit maximization objective.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

MAPA Assurances is a mutual insurance company that provides multi-line insurance products and services primarily for food trade professionals (bakers, butchers, fishmongers, restaurateurs, etc.) and small/medium enterprises, with extension to individuals and families. Core offerings include multi-risk business insurance (Multirisque Professionnelle), professional liability (RC Pro), professional automobile and fleet coverage, complementary health insurance, provident/death and disability coverage, retirement savings plans, and specialized services such as refrigerated vehicle protection (MAPA FROID), mobile store replacement (MAPAMAG), 24/7 assistance, and access to a 7,000+ health partner network (MAPA Santéclair).

Product overview

MAPA Assurances is a mutual insurance company founded in 1911, specializing in insurance for food trade professionals (bakers, butchers, restaurateurs, etc.) and extending to small businesses and individuals. The company operates as a multi-product insurance platform offering: (1) Professional insurance products including Multirisque Professionnelle Entreprise (core multi-risk commercial insurance), RC Pro (professional liability), RCMS (directors liability via AIG), Assurance Flotte Automobile (fleet insurance), Assurance Auto Professionnelle (professional vehicle), Prévoyance (business provident), Complémentaire Santé Collective (group health), and Retraite TNS (retirement); (2) Specialized services including MAPA FROID (refrigerated vehicle protection), MAPAMAG (mobile store replacement), MAPA Santéclair (health partner network with 7,000+ partners), MAPA Assistance (24/7 assistance), and Télésurveillance Commerce (remote surveillance via JDC S.A.); (3) Individual/family products including Assurance Habitation (home), Assurance Auto, Mutuelle Santé, Garantie des Accidents de la Vie (GAV), Assurance Emprunteur MAPAGEM, Plan d'Epargne Retraite Médicis, and specialized offers for apprentices/students and retirees; (4) Credit and financing services including Crédit Auto, Crédit santé, Crédit consommation, and Prêt permis à 1 euro. The company differentiates through food-sector expertise of 110+ years and partnerships with organizations including AG2R LA MONDIALE, AIG, Santéclair, IMA, Bureau Veritas, and Chronofeu.

Differentiator

Problem solved

Functional benefit

Brands

• MAPAMAG: Exclusive MAPA service for mobile shops and food trucks
• MAPA FROID
• MAPA Santéclair
• Capital Rebond 10000€
• MAPAGAV
• MAPA Assistance
• MAPA Prem's
• MAPA Vitalité
• MAPA Resto

Products and services

• Multirisque Professionnelle Entreprise Multi-risk business insurance covering property damage, liability, and operational risks for SMEs with optional coverage for cold chain interruption and loss of exploitation. Targeted at food trade professionals and SMEs.
• RC Pro (Responsabilité Civile Professionnelle) Professional liability insurance covering damages caused to third parties including food poisoning indemnification up to 6 million euros. Targeted at food trade professionals.
• Assurance Auto Professionnelle Professional vehicle insurance with customized coverage for business travel including cash theft and merchandise protection. Targeted at food trade professionals and SMEs.
• Assurance Flotte / Parc Automobile

Quantifiable outcome

• Cold chain failure indemnification from day one of incident
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• AG2R LA MONDIALEcoreStrategic or Co-development Partner · 22 December 2021Major French social protection group. Partnership consolidated in December 2021. Focuses on collective health insurance for employees of food trade businesses. Historical partnership with AG2R Isica for AFFLEC (Association des Fédérations en Fruits et Légumes, Épicerie, Crémerie) since 2008.
• Confédération Nationale de la Boulangerie et Boulangerie-Pâtisserie Française (CNBF)coreStrategic or Co-development PartnerMajor umbrella organization representing bakers and bakery-pâtissiers in France. MAPA displays their logo prominently on the website as a key institutional partner endorsing its insurance products for the profession.
• Confédération Française de la Boucherie, Boucherie-Charcuterie, Traiteurs (CFBCT)coreStrategic or Co-development PartnerNational confederation representing butchers, charcutiers, and traiteurs. Strong institutional relationship with shared focus on protecting food trade professionals.
• OPEF - Organisation des Poissonniers Écaillers de FrancecoreStrategic or Co-development PartnerOrganization representing fishmongers and shellfish openers in France. Official partner providing specialized insurance solutions for seafood trade professionals.
• Fédération des Fromagers de FrancecoreStrategic or Co-development PartnerNational federation of cheese professionals. Partnership provides specialized coverage for affineurs and cheese merchants.
• Confédération Nationale des Charcutiers-TraiteurscoreStrategic or Co-development PartnerNational confederation for charcutiers-traiteurs. Long-standing partnership for insurance solutions tailored to processed meat and catering professionals.
• Union Nationale des Fleuristes / Chambre Syndicale des Fleuristes Île-de-FranceminorStrategic or Co-development PartnerNational union of florists. Partnership extends insurance coverage options to flower trade professionals.
• Fédération Française des Marchés de Bétail Vif (FFCB)coreStrategic or Co-development PartnerFederation representing livestock market traders. Historical partner from MAPA's origins in 1911 as Prévoyante-Accidents specialized for marchands de bestiaux.
• Saveurs CommercecoreStrategic or Co-development PartnerProfessional organization for food commerce. Partnership provides specialized coverage for specialty food retailers.
• Confédération Nationale des Artisans Patissiers, Chocolatiers, Confiseurs, Glaciers, Traiteurs de FrancecoreStrategic or Co-development PartnerNational confederation for pastry chefs, chocolatiers, confectioners, ice cream makers, and caterers. Key partnership for specialized insurance coverage.
• SantéclaircoreTechnology or IntegrationHealth cost management platform providing access to 7,000+ healthcare partners with negotiated rates. MAPA policyholders benefit from reduced-cost consultations (15-20% below market) and third-party payment without advance fees. Services include optical, dental, hearing, nutrition (250 dietitians), and alternative medicine.
• IMA (Inter Mutuelles Assistance)coreTechnology or IntegrationLeading French assistance provider. Powers MAPA Assistance 24/7 hotline (0 800 17 16 17) providing locksmith services (displacement + first hour labor covered), vehicle assistance, repatriation, medical advance, and travel assistance worldwide.
• IMA PROTECT (télésurveillance)coreTechnology or IntegrationSecurity monitoring partner for both professional and residential surveillance systems. Provides 24/7 monitoring stations, security guard dispatch, and mobile app control. Services include video surveillance, alarms, fog generators, and safes.
• JDC S.A.coreTechnology or IntegrationProfessional security systems integrator providing complete protection solutions including video surveillance (analog/IP), alarm systems (wired/radio), safes, and fog generators. Systems are controllable via mobile app with 24/7 virtual control center.
• Bureau VeritasminorImplementation/ SI/ Consulting PartnerAccredited inspection and certification body (COFRAC-accredited). Provides Periodic Electrical Installation Verification (VPIE) services at negotiated rates locked for 3 years for MAPA policyholders.
• ChronofeuminorImplementation/ SI/ Consulting PartnerFire safety specialist (ISO 9001 and APSAD certified). Provides annual extinguisher verification services at preferential rates for MAPA policyholders.
• AIGcoreStrategic or Co-development PartnerGlobal insurance group. Provides RCMS (Responsabilité Civile des Mandataires Sociaux - Directors & Officers Liability) insurance pack and Cyber-risk insurance pack for PME businesses in the food sector.

Scale indicators6 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• Matmut: French regional mutual insurer with P&C, health, and savings products. Comparable mutual structure and agency-based distribution; operates regionally rather than across a single professional niche.
• MAIF: French mutual insurer known for strong member-driven ethos and P&C plus health coverage. Comparable mutual ownership structure and trust-based brand, though MAIF focuses more on individual/education segments than professional trades.
• Allianz France: French subsidiary of Allianz SE, providing P&C, health, and life insurance to individuals and businesses. Comparable multi-line product range and SMB distribution; differs sharply in being a publicly listed for-profit carrier versus MAPA's mutual model.
• Crédit Mutuel Assurances: Insurance arm of Crédit Mutuel banking group, distributing P&C, health, and life products through bank networks. Comparable multi-line French mutual offering; distributes primarily via banking channels rather than field advisors, contrasting MAPA's agency model.
• Covéa (MAAF / MMA / GMF): French mutual insurance group combining MAAF, MMA, and GMF brands; one of the largest P&C mutuals in France. Comparable mutual structure and agency-based distribution, with a much broader product and customer portfolio than MAPA.
• AXA France: French arm of global insurer AXA, offering full P&C, health, and life products to individuals and professionals. Comparable product breadth and SMB targeting, but as a publicly listed company with a fundamentally different ownership and capital structure than MAPA's mutual.
• MACIF: Major French mutual insurer with strong individual and SMB focus. Comparable mutual governance model and multi-line P&C/health offering; significantly larger scale than MAPA but a similar member-owned value proposition.

Direct peers

• Groupama: Leading French mutual insurer with deep agricultural and SMB / artisan roots. Directly comparable to MAPA in mutual structure, professional customer focus, and regional agency distribution model — though Groupama is materially larger and broader in scope.
• SMABTP: French mutual insurer specializing in construction and building-trade professionals. Closely comparable to MAPA's model of trade-specific mutual insurance for SMBs, though serving a different professional vertical.

Others

• April Group: French insurance broker specializing in professional and affinity distribution. Comparable SMB/professional customer base in France, but operates as a brokerage/distributor rather than a risk-carrying insurer like MAPA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mapa-assurances
• Facebookfacebook.com/Mapa.assurances
• LinkedInlinkedin.com/company/mapa-assurances

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAPA Assurances