Polinutri

What Polinutri does

Polinutri (legal name: Poli-Nutri Alimentos S.A.) is a privately-held Brazilian animal nutrition company founded in 1989 and headquartered in Osasco, São Paulo state. The company develops, manufactures, and commercializes solutions for animal nutrition and health across ten distinct categories: poultry, swine, beef cattle, dairy cattle, fish (tilapia and freshwater species), marine shrimp, horses, ornamental fish, companion animals (dogs and cats), and raw materials supply. Its product portfolio is organized into five core lines—Núcleos (protein cores with low inclusion rates), Premixes (concentrated vitamin/mineral blends), Raçōes Prontas (ready-made feeds), Matérias Primas (raw materials from global partners), and specialty Aditivos (mycotoxin adsorbents, acidity regulators, performance enhancers). Sub-brands Chronos Pet, Moove, and Poli-Premium serve the pet food segment; Chronos Fish covers ornamental fish including the Koi Pond line.

The company's technical platform is anchored by the Dr. Lúcio Hakim Laboratory in Maringá-PR, which holds proficiency attestations from three independent bodies—FAO (Food and Agriculture Organization of the United Nations), EMBRAPA (Brazilian Agricultural Research Corporation), and Rommer Labs—in bromatological and mycotoxin analyses. Manufacturing operations are concentrated in three Brazilian states (Paraná, Santa Catarina, and Ceará), supported by distribution centers and a Petfood Distribution Center in São Paulo plus two additional distribution centers in Pernambuco and Minas Gerais, totaling seven operational units that provide national regional coverage. The product mix includes species-specific formulations such as micro-extruded feeds for shrimp post-larvae (Flash Shrimp), high-performance tilapia feeds under the Essential PRO line for super-intensive systems, by-pass fats for dairy cattle (Poli Master Fat), and protected amino acids distributed through a strategic partnership with Balchem Animal Nutrition & Health.

Polinutri operates a hybrid go-to-market model: a direct field sales force of technical representatives serves enterprise livestock producers with quote-based, volume-tailored pricing; authorized regional distributors (e.g., Agropecuária Ouro Verde in Santa Catarina) serve mid-market accounts; and DTC e-commerce via chronospet.com.br targets pet owners and pet shops. Revenue is generated primarily through one-time product sales of premixes, feeds, supplements, and additives to B2B livestock customers across Brazil, with a smaller consumer-tier exposure in pet food and ornamental fish. Pricing is not publicly disclosed; the company is a closed joint stock company (sociedade anônima fechada) with no parent company, institutional investors, or public listings identified in source materials.

Name

Polinutri

Legal name

Poli-Nutri Alimentos S.A.

Website

https://polinutri.com.br

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Polinutri is a privately-held Brazilian animal nutrition company founded in 1989 that develops, manufactures, and sells premixes, ready-made feeds, additives, and raw materials for poultry, swine, cattle, fish, shrimp, horses, and pets across 6+ Brazilian states.

Ownership category

akta.pro rank

Product category

Animal Nutrition Manufacturing

NAICS

Other Animal Food Manufacturing (311119), Animal Food Manufacturing (31111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)

akta.pro secondary industry

Specialty Diet Formulation (starter/finisher, transition diets, heat-stress, high-forage, low-starch) (AFADAMAJ)

Keywords

• Animal nutrition products
• Animal feed manufacturing
• Premix and nucleus feed
• Pet food products
• Livestock nutrition supplements

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Animal Nutrition Products: Development, production and commercialization of solutions and products for animal nutrition and health including nuclei, premixes, ready-made feeds, raw materials, and additives for livestock and pet animals.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Polinutri manufactures and sells animal nutrition products including feed nuclei, premixes, ready-made feeds, raw materials, and additives formulated for livestock species (swine, poultry, ruminants, equine, aquaculture) as well as pet nutrition lines. The company operates its own quality-control laboratory and partners with international ingredient and process technology suppliers to formulate, produce, and distribute its products across Brazil.

Product overview

Polinutri is an animal nutrition and health company founded in 1989, specializing in research, production, and supply of nutritional solutions for producers of poultry, swine, beef cattle, dairy cattle, fish, shrimp, horses, ornamental fish, and pets. The product portfolio is organized into five main categories: (1) Núcleos/Cores (protein cores with low inclusion rates containing vitamins, minerals, amino acids, and additives); (2) Premixes (concentrated nutritional blends for specific animal categories); (3) Rações Prontas (ready-made complete feeds including FLASH FISH, ESSENTIAL FISH, Essential PRO, NATUS, Primogen, and Chronos Fish ornamental lines); (4) Matérias Primas (strategically sourced raw materials from global partners); and (5) Aditivos (specialty additives including mycotoxin adsorbents, acidity regulators, and probiotics). The company operates manufacturing plants in Paraná, Santa Catarina, and Ceará states, with distribution centers in São Paulo, Pernambuco, and Minas Gerais. Key product lines include Poli-Milk for dairy cattle with variants for different lactation stages, Poli-Shrimp for aquaculture, Poli-Fós mineral supplements, and the Chronos Fish/Chronos Pet branded ornamental and pet foods.

Differentiator

Problem solved

Functional benefit

Brands

• Chronos Pet: Pet food brand under Polinutri focusing on companion animals
• Chronos Fish
• Moove
• Poli-Premium

Quantifiable outcome

• Recanto da Felicidade achieved 6,318 liters/day milk production from 170 lactating cows using Polinutri solutions
• +1 more outcomes

Named customers8 records

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Balchem Animal Nutrition & HealthcoreStrategic or Co-development PartnerStrategic partnership bringing Balchem's precision amino acid products to the Brazilian market including AminoShure XM (precision release Methionine), AminoShure-L Precision (gradual release Lysine), and ReaShure-XC (precision release Choline). Polinutri distributes these internationally recognized products through its sales channels.
• Agropecuária Ouro VerdecoreChannel Partner/ Reseller/ DistributorAuthorized regional distributor of Polinutri products in the Treze Tílias area of Santa Catarina. Provides local sales, technical support, and product accessibility to dairy and livestock producers in the region.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Premix: Premix is a Brazilian animal nutrition company specializing in premixes, nuclei, and mineral supplements for beef and dairy cattle. It is a direct peer because it competes head-on with Polinutri's cattle premix and core product lines in the Brazilian market.
• Alisul Alimentos: Alisul is a Brazilian animal nutrition and feed manufacturer producing complete feeds, premixes, and supplements for poultry, swine, and cattle. It is a direct peer because it operates in the same Brazilian regions with a comparable multi-species feed portfolio.
• Guabi: Guabi is one of Brazil's largest animal nutrition companies, producing premixes, feeds, and supplements for poultry, swine, cattle, equine, and pets. It is a direct peer because it serves substantially the same Brazilian producer segments with a comparable multi-species premix and feed portfolio.

Broad incumbents

• Evonik Animal Nutrition: Evonik is a global specialty chemicals company with a significant animal nutrition business focused on essential amino acids (methionine, lysine, threonine). It is a broad incumbent because it supplies core inputs to the same Brazilian feed industry Polinutri serves.
• ADM Animal Nutrition: ADM Animal Nutrition produces premixes, complete feeds, and feed ingredients globally, including in Brazil. It is a broad incumbent because it overlaps with Polinutri across multiple animal categories but operates as part of ADM's broader global agricultural value chain.
• Cargill Animal Nutrition: Cargill operates one of the world's largest animal nutrition businesses, with significant presence in Brazilian premixes, feeds, and additives. It is a broad incumbent because it overlaps with Polinutri's premix and feed offerings but as part of a globally diversified commodity and ingredient portfolio.
• dsm-firmenich Animal Nutrition: dsm-firmenich (including the former DSM Nutritional Products) is a global leader in animal feed additives, premixes, and nutritional solutions. It is a broad incumbent because it competes with Polinutri in premix and additive categories but at global scale with a much broader nutritional sciences portfolio.
• Nutreco (Trouw Nutrition / Skretting): Nutreco operates Trouw Nutrition (premixes, specialty feed) and Skretting (aquaculture feed) globally, including in Latin America. It is a broad incumbent because Trouw's premix portfolio and Skretting's aquaculture feeds overlap with Polinutri's offerings across species.

Others

• Balchem Animal Nutrition & Health: Balchem is a strategic supplier of precision-release amino acids and choline products that Polinutri distributes in Brazil. It is categorized as an adjacent ecosystem participant rather than a direct competitor because it provides specialty ingredients rather than competing finished premixes or feeds in the Brazilian market.

Regional players

• Charoen Pokphand Foods (CPF): Charoen Pokphand Foods is one of Asia's largest animal feed and aquaculture producers. It is a regional peer because it competes in animal feed and aquaculture categories similar to Polinutri but operates primarily outside the Brazilian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/polinutri
• YouTubeyoutube.com/user/Canalpolinutri
• Facebookfacebook.com/polinutri
• LinkedInlinkedin.com/company/polinutri
• Instagraminstagram.com/Polinutrioficial

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Polinutri