Rolling Green Village

What Rolling Green Village does

Rolling Green Village is a not-for-profit 501(c)(3) Life Plan Community (Continuing Care Retirement Community) founded in 1986 on a 175-acre campus in Greenville, South Carolina, operated under management by LCS (Life Care Services). It delivers a full continuum of on-site senior living and healthcare services across independent living (apartment, cottage, and patio homes), assisted living (Cedars), memory care (Evergreen Place, using the LCS Heartfelt Connections program), skilled nursing (Mildred L. Smith Health Care Center), and rehabilitation (Mildred L. Smith Rehabilitation Center). The community is currently executing a major capacity expansion adding 116–128 new independent living residences, supported by the Pathfinders Priority Program for pre-construction reservations.

The core operating platform is an integrated single-campus CCRC model rather than a technology product: revenue is generated through a combination of one-time entrance fees ($104,938 for apartments up to $347,715+ for cottages and from $324,503 for new expansion residences), recurring monthly service fees (independent living $2,783–$6,539, assisted living ~$6,624, memory care ~$7,817), patio-home fee-simple ownership with HOA and amenity fees, and charitable donations supporting a 501(c)(3) mission. Technology comprises an electronic health record system for clinical coordination, branded hospitality and wellness programs (Extraordinary Impressions, Health & Wellness Navigation, Heartfelt Connections), and HIPAA/CCPA-compliant data practices.

Go-to-market is a multi-channel, field-sales-led motion targeting individual seniors and their adult children, combining direct campus tours, multiple dedicated phone lines, an SEO-optimized website and blog, Facebook and LinkedIn presence, email follow-up, community events, and healthcare-system referral partnerships with Prisma Health and St. Francis/Bon Secours. Customer concentration is distributed across a large resident base; switching costs are structural via entrance-fee economics and the on-site continuum of care. Notable credentials include a 5-star CMS rating, a deficiency-free SC Department of Public Health survey (achieved by fewer than 10% of U.S. skilled nursing facilities), J.D. Power 2025, Newsweek Best Senior Living Communities 2026, U.S. News & World Report recognition, and the Holleran Choice Community Award for employee engagement.

Name

Rolling Green Village

Legal name

Rolling Green Village

Website

https://rollinggreenvillage.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Rolling Green Village is a not-for-profit 501(c)(3) Life Plan Community in Greenville, SC, founded in 1986 on a 175-acre campus. It serves seniors with a full continuum of on-site independent living, assisted living, memory care, skilled nursing, and rehabilitation, managed by LCS and currently expanding by 116–128 new residences.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (Life Plan Community)

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Life Plan / Entrance-Fee CCRCs (HLADAEAA)

akta.pro secondary industries

Single-Site CCRCs (HLADAEAE), Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)

Keywords

• Senior living community
• Continuing care retirement
• Assisted living services
• Memory care program
• Skilled nursing facility

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Monthly Service Fees: Recurring monthly fees for independent living, assisted living, and memory care services. Independent living ranges from $2,783 to $6,539/month, assisted living at $6,624/month, and memory care at $7,817/month. These fees provide access to housing, dining, amenities, and varying levels of care services.
2. Entrance Fees: One-time entrance fees for independent living residences. Apartment homes start at $104,938, with monthly fees starting at $2,783/month. Cottage homes have entrance fees beginning at $347,715 with monthly fees starting at $5,598/month. Expansion residences are priced from $324,503. These fees provide access to the community and future care services.
3. Patio Home Ownership: Fee simple purchase plan for patio homes where residents own equity in their home. After a one-time community membership fee, residents pay monthly HOA fees and monthly amenity access fees for access to community amenities including scheduled transportation and 24/7 security.
4. Donations and Charitable Giving: As a not-for-profit 501(c)(3) organization, Rolling Green Village accepts donations including cash, check, credit card, securities, appreciated assets, and life insurance. Current fundraising for new chapel and garden and endowment fund for staff scholarships in nursing, culinary arts, and senior living roles.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Rolling Green Village is a Life Plan Community offering Independent Living residences (apartment, cottage, and patio homes), Assisted Living, Memory Care, Skilled Nursing, and Rehabilitation services on a single 175-acre campus in Greenville, South Carolina. Residents pay one-time entrance fees plus recurring monthly service fees and have access to a full continuum of on-site health services as care needs change.

Product overview

Rolling Green Village is a Life Plan Community (Continuing Care Retirement Community) offering a full continuum of senior living services. The portfolio includes Independent Living residences (Apartment Homes, Cottage Homes, and Patio Homes) as the foundational offering, with progressive levels of care including Assisted Living (Cedars), Memory Care (Evergreen Place), Skilled Nursing (Mildred L. Smith Health Care Center), and Rehabilitation (Mildred L. Smith Rehabilitation Center). The community operates signature programs including Heartfelt Connections (memory care), Extraordinary Impressions (hospitality), and Health & Wellness Navigation. The community is currently undergoing a major expansion adding 116 new residences including carriage homes. All services are managed in partnership with LCS, a national senior living operator.

Differentiator

Problem solved

Functional benefit

Brands

• Heartfelt Connections – A Memory Care Program: A nationally recognized approach to memory care offering proven programming for residents living with Alzheimer's disease and other memory-impairing dementias.
• Extraordinary Impressions
• Health & Wellness Navigation Program
• Pathfinders Priority Program

Products and services

• Independent Living (Apartment Homes) Maintenance-free senior living apartment homes connected to the Village Center, offered in 12 modern floor plans including studios, one-, two-, and three-bedroom layouts with pet-friendly options. Monthly fees start at $2,783 and range up to $6,539; entrance fees start at $104,938.
• Cottage Homes Freestanding two-bedroom cottage homes in the Cottages at Laurel Glen neighborhood offering maintenance-free, socially active lifestyle with entrance fees beginning at $347,715 and monthly fees starting at $5,598.
• Patio Homes Fee-simple ownership patio homes across six neighborhoods allowing residents to own equity in their home. After a one-time community membership fee, residents pay monthly HOA fees and monthly amenity access fees for community amenities, scheduled transportation, and 24/7 security.
• Cedars Assisted Living Assisted living services offering personalized care with assistance for activities of daily living (ADLs) including bathing, dressing, medication management, and wellness monitoring in a secure, social environment. Priced at $6,624 per month.
• Evergreen Place Memory Care Specialized memory care neighborhood for individuals living with Alzheimer's and other dementias, featuring the Heartfelt Connections program, person-centered programming, secure courtyard, and 24/7 supervision. Priced at $7,817 per month.
• Mildred L. Smith Health Care Center (Skilled Nursing) Skilled nursing facility providing short-term and long-term nursing care with 24/7 individualized care from licensed nurses, medication administration, and physician-prescribed diets. Holds a 5-star CMS rating. Accepts Medicare, long-term care insurance, and private pay.
• Mildred L. Smith Rehabilitation Center Senior rehabilitation center providing physical therapy, occupational therapy, speech therapy, and aquatic rehabilitation services. Preferred provider for Prisma Health and St. Francis/Bon Secours. Recognized by U.S. News & World Report and NursingHomes.com for short-term rehabilitation.

Quantifiable outcome

• Deficiency-free survey from SC Department of Public Health (fewer than 10% of skilled nursing facilities nationwide achieve this)
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• LCS (Life Care Services)coreStrategic or Co-development PartnerLCS is the management company overseeing Rolling Green Village operations. With more than 50 years of experience in senior living, LCS provides national leadership, Signature Experiences programs (Heartfelt Connections, Extraordinary Impressions, Health & Wellness Navigation), and operational support. The partnership brings LCS's proprietary programs and management expertise to the local community while maintaining local board governance.
• Prisma HealthcoreStrategic or Co-development PartnerPreferred provider relationship with Prisma Health for rehabilitation services. Prisma Health provides on-site clinic services at Rolling Green Village through hospitalist-trained practitioners and physicians. The partnership elevates the standard of medical care available to residents with hospital-trained staff and seamless care coordination.
• St. Francis/Bon SecourscoreStrategic or Co-development PartnerPreferred provider relationship with St. Francis/Bon Secours for rehabilitation services. This partnership provides additional options for post-acute care referrals and healthcare coordination for Rolling Green Village residents.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Atria Senior Living: Large national senior living operator providing independent living, assisted living, and memory care. Closely comparable offering on the IL/AL/MC side of the continuum, though Atria is primarily a for-profit rental/management platform without the CCRC entrance-fee structure.
• National HealthCare Corporation: Public operator of skilled nursing and assisted living facilities with a strong CMS-rating-driven model. Directly comparable to the Mildred L. Smith Health Care Center skilled nursing component of Rolling Green Village.
• Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care, and skilled nursing across hundreds of communities nationwide. Directly comparable continuum-of-care model, though Brookdale operates at vastly greater scale and as a public company.
• Sunrise Senior Living: Premium senior living operator specializing in assisted living and memory care with a strong hospitality-driven brand. Comparable to Rolling Green Village's Cedars and Evergreen Place offerings and to the Extraordinary Impressions hospitality program.

Direct peers

• Erickson Senior Living: Operates large continuing care retirement communities with entrance-fee models across multiple U.S. campuses. Closest direct analog to the Rolling Green Village Life Plan Community model, though at much larger per-community scale and multiple geographies.
• Five Star Senior Living: Operates independent living, assisted living, and memory care communities across the U.S., including with CCRC/Life Plan models. Closely aligned product mix and resident segments as Rolling Green Village.

Regional players

• Givens Communities: Not-for-profit CCRC operator in Asheville, NC offering independent living, assisted living, memory care, and skilled nursing. Closely comparable model (non-profit, full continuum, entrance-fee structure) and adjacent regional market to Rolling Green Village.
• Cypress of Hilton Head Island: South Carolina CCRC offering independent living, assisted living, memory care, and skilled nursing under a similar Life Plan/Entrance-Fee structure. Comparable model and demographic focus, serving a different SC region.
• Still Hopes Episcopal Retirement Community: Not-for-profit Life Plan Community in Lexington, SC offering the same full continuum of care as Rolling Green Village. The most direct in-state peer and a competitor for residents across the Midlands-to-Upstate corridor.

Others

• Life Care Services (LCS): Parent management company for Rolling Green Village and 130+ other senior living communities nationwide. A meaningful peer only as an ecosystem counterpart — LCS provides the signature programs (Heartfelt Connections, Extraordinary Impressions, Health & Wellness Navigation) that differentiate RGV from non-LCS communities.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RGVillage

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rolling Green Village