What Bartlett Park District does

Bartlett Park District is a municipal park district organized under Illinois state law (70 ILCS 1205/) and headquartered in Bartlett, Illinois. Founded in 1964, the district operates as a unit of local government with independent elected Park Board governance, funded primarily through property tax revenue and supplemented by program fees, daily admissions, facility rentals, and state grants. The district employs 501-1,000 people and operates a portfolio of 18+ parks and 7 major specialized facilities: Apple Orchard Golf Course, Barracuda Bay Water Park (rebranded 2025 from Bartlett Aquatic Center), Bartlett Nature Center, LIFECENTER Health & Fitness Club, Splash Central Indoor Aquatic Center, The Oak Room banquet facility, and Villa Olivia (golf, ski hill, and event venue).

The district delivers revenue across multiple streams: subscription/recurring membership fees at LIFECENTER ($135 individual / $105 student-senior for a 3-month summer membership), transaction-based program registration across aquatics, athletics, camps, preschool, dance, theatre, and nature programs; facility rentals (shelters, banquet hall, athletic fields, nature center); daily admissions at the water park, indoor pool, and fitness club; golf green fees, league fees, and outings; and seasonal winter sports revenue (ski/snowboard lessons, tubing) at Villa Olivia. Programming is delivered direct-to-consumer through owned-facility walk-in access, in-person registration at the Bartlett Community Center (700 S. Bartlett Road), and a self-service online registration portal (reg.bartlettparks.org) powered by Vermont Systems WebTrac.

The district's customer base spans four overlapping resident segments — general public/residents, families with children (youth athletics, camps, preschool, swim lessons), adults and seniors (fitness memberships, adult leagues, health coaching), and event/party organizers (shelters, banquet, field rentals). A nonprofit affiliate, the Bartlett Parks Foundation, supplements district programming through charitable donations and fundraising. Marketing is primarily community-led: free community events, a published seasonal Program Guide, social media (Facebook, LinkedIn, Instagram), email newsletter, and printed direct mail. Go-to-market motion is overwhelmingly local and physical rather than digital.

Name

Bartlett Park District

Legal name

Bartlett Park District

Website

https://bartlettparks.org

Company type

Public

Founded year

1964

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bartlett Park District is a municipal park district in Bartlett, Illinois (founded 1964) operating 18+ parks and 7 specialized facilities — including golf courses, a water park, fitness club, indoor aquatic center, nature center, ski venue, and banquet hall — serving local residents with fitness, aquatics, athletics, nature, and event programming funded primarily by property taxes and user fees.

Ownership category

akta.pro rank

Product category

Public Recreation and Parks Services

NAICS

Nature Parks and Other Similar Institutions (712190), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Sports and Recreation Instruction (61162), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Parks, Recreation & Cultural Services (BPAIACAI)

akta.pro secondary industries

Parks, Recreation & Protected Areas Administration (BPAIAMAH), Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB), Fairgrounds & Expo Parks (THAHAAAH)

Keywords

• Parks and recreation
• Municipal recreation services
• Community fitness programs
• Aquatics and swim lessons
• Public golf courses

Headquarters

HQ city

Bartlett

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual and seasonal memberships for LIFECENTER Health & Fitness Club providing recurring revenue. Includes club access, track, pool, and fitness classes.
2. Program Registration Fees: Fees for structured programs including aquatics lessons, athletics leagues, camps, preschool, dance, theatre, fitness classes, and nature programs. One-time per participant fees.
3. Facility Rentals: Rental revenue from shelters, gazebos, Bartlett Nature Center, Log Cabin, Community Center spaces, Oak Room banquet facility, and athletic fields.
4. Daily Admissions: Pay-per-visit fees for Barracuda Bay Water Park, Splash Central indoor pool, and LIFECENTER day passes.
5. Golf Operations: Revenue from Apple Orchard Golf Course and Villa Olivia Golf including green fees, league fees, and golf outings/tournaments.
6. Event Hosting: Special event revenue including Dueling Pianos Patio Party with dinner buffet. Sunday brunch service at Villa Olivia restaurant.
7. Winter Sports: Ski and snowboard lessons, slope access, snow tubing at Villa Olivia during winter season.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bartlett Park District operates municipal parks and recreation facilities for the Bartlett, Illinois community, including golf courses, an outdoor water park, an indoor aquatic center, a fitness club, a nature center, and a banquet/venue facility. It delivers structured programs in aquatics, youth and adult athletics, dance, theatre, preschool, summer camps, fitness, and nature education, alongside seasonal special events. Services are funded through a mix of property tax support, program fees, memberships, daily admissions, facility rentals, and grants.

Product overview

Bartlett Park District is a public parks and recreation agency offering a diverse portfolio of facilities, programs, and services across the Bartlett, Illinois area. The district operates multiple specialized facilities including Barracuda Bay Water Park (rebranded from Bartlett Aquatic Center), LIFECENTER Health & Fitness Club, Splash Central Indoor Aquatic Center, Bartlett Nature Center, Apple Orchard Golf Course, Villa Olivia (golf/ski/venue), and The Oak Room banquet facility. Programming spans aquatics (BARTLETT SWIM ACADEMY), athletics for youth and adults, camp programs, dance, theatre, preschool, and fitness classes. The district also maintains numerous parks including renovated Sunrise Park and Schick Park. An online registration system (WebTrac) enables residents to sign up for programs, book tee times, and reserve facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Barracuda Bay Water Park: Water park facility, formerly known as Bartlett Aquatic Center. Located at 630 W. Stearns Road, Bartlett, IL. Offers water attractions, swimming facilities, and aquatic programs.
• LIFECENTER Health & Fitness Club
• Splash Central Indoor Aquatic Center
• Apple Orchard Golf Course
• Villa Olivia
• Bartlett Nature Center
• The Oak Room
• Bartlett Parks Foundation

Products and services

• Apple Orchard Golf Course Golf course offering youth league, events, and lessons for community residents and visitors.
• Barracuda Bay Water Park Outdoor water park (formerly Bartlett Aquatic Center) featuring aquatic attractions, water slides, and family-friendly amenities. Located at 630 W. Stearns Road.
• Bartlett Nature Center Nature center offering nature-related programs, archery classes, and environmental education. Located at 2054 W. Stearns Road.
• LIFECENTER Health & Fitness Club Health and fitness facility offering membership options, group fitness classes, personal training, health coaching, lap swimming, racquetball, and Wallyball for community residents.
• Splash Central Indoor Aquatic Center Indoor aquatic center offering swim lessons for all ages, diving instruction, and lifeguard training.
• The Oak Room Banquet facility available for events and private gatherings.
• Villa Olivia Golf, Ski, Venue Multi-season resort offering golf (tee times, rates, outings), winter sports (skiing, snowboarding, snow tubing, lessons), dining, and event venue services including weddings and special occasions. Located at 1401 W. Lake Street.
• Bartlett Swim Academy Swim instruction program offering lessons for all ages, from beginners through advanced levels.
• Adult Athletics Adult sports leagues and athletic programs including Men's Summer Basketball League and other competitive sports.
• Youth Athletics Youth sports programs including soccer leagues, softball leagues, and basketball leagues that teach sportsmanship, patience, and teamwork.
• Camp Programs Before/after school recreation and summer camp programs including specialty day camps.
• Dance Programs Dance instruction and performance programs including The Nutcracker: All Jazzed Up production featuring ballet, pointe, jazz, character, and tap.
• Theatre Programs Theatrical productions and performing arts programs for various age groups including youth and adult auditions.
• Preschool Programs Early childhood enrichment classes and preschool education including preschool registration and enrichment classes.
• Winter Sports Ski and snowboard lessons and programs at Villa Olivia, including Snow Kids program, group lessons, private/semi-private lessons, and snow tubing.
• Riley's Run Dog Park Designated dog park area within the park district.
• Special Events Seasonal events including summer concerts at Villa Olivia, Pack the Park community events, Turbo Turtle Race, Lazy River 5K, and holiday celebrations.
• Online Registration System (WebTrac) WebTrac-powered online registration system for all park district programs, activities, and facility bookings including tee times.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Illinois Department of Natural ResourcescoreStrategic or Co-development Partner · 1 January 2025Partnership with Illinois Department of Natural Resources through the Open Space Land Acquisition and Development (OSLAD) program. OSLAD grant funding supporting Sunrise Park renovation project including new playground equipment, pump track, renovated basketball court, disc golf improvements, pathway enhancements, and fishing access. This government partnership enables significant park infrastructure improvements.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Life Time Fitness: Large private-sector operator of fitness centers and recreation clubs across the Chicago area and nationally. Directly competes with Bartlett's LIFECENTER Health & Fitness Club and represents the broader commercial fitness/recreation sector.

Direct peers

• Bloomingdale Park District: Adjacent DuPage County park district operating the Safari Sports Center, aquatic facilities, and recreation programming. Directly comparable as a suburban Illinois park district with similar service population size.
• Naperville Park District: Large Illinois municipal park district serving a comparable suburban Chicago community. Operates similar recreation facility mix (golf, aquatics, fitness, nature, athletic fields, banquet facilities) and is funded via property taxes and program fees under the same Illinois park district framework (70 ILCS 1205/).
• Hoffman Estates Park District: Northwest suburban Chicago park district with comparable facility portfolio including fitness center, aquatic facilities, sports complexes, and event spaces. Similar operating model under Illinois park district law.
• Hanover Park Park District: Neighboring Cook/DuPage County park district offering community recreation, fitness, aquatics, and athletics programming. Comparable scale and service-area characteristics.
• Aurora Park District: Illinois municipal park district with extensive recreation programming, aquatics, athletics, and event facilities. Larger scale than Bartlett but operates under the same Illinois park district structure and funding model.
• Carol Stream Park District: Neighboring DuPage County park district operating similar recreation facilities including aquatic center, fitness club, and athletic programs. Geographically adjacent and structurally comparable as an Illinois park district.
• St. Charles Park District: Fox Valley-area Illinois park district offering comparable mix of aquatics, fitness, athletics, nature programs, and banquet/event facilities. Similar funding model via property taxes under Illinois park district law.
• Schaumburg Park District: Suburban Chicago municipal park district with comprehensive facilities including water park, fitness center, sports complexes, and nature programs. Comparable in size, funding model, and service breadth to Bartlett Park District.

Others

• Illinois Association of Park Districts: Industry association representing Illinois park districts, providing advocacy, training, and resources. Relevant as the institutional ecosystem and benchmarking organization for Bartlett Park District's peer group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lifecenterfitnessclub
• LinkedInlinkedin.com/company/bartlett-park-district
• Instagraminstagram.com/villaoliviagolf
• Xx.com/BartlettParks

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bartlett Park District