Microlins
Microlins is a Brazilian professional education franchise network, founded in 1991, delivering vocational courses, technical programs, undergraduate degrees, and postgraduate MBAs to individual learners across Brazil through hundreds of physical franchise units and online platforms under parent Move|Edu.
- Company typePrivate
- Founded1991
- HeadquartersSão José do Rio Prêto, Brazil
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Microlins does
Microlins is a Brazilian professional education company founded in 1991 and headquartered in São José do Rio Preto, operating as one of the largest vocational and professional training franchise networks in Brazil. The company delivers a multi-tier course catalog spanning short professional courses (Informatics, Excel/Power BI, English, Digital Marketing, Graphic Design, AI, Python, Robotics, Figma, Canva, Customer Service, Sales, Pharmacy Attendant, Cashier), technical certificate programs, undergraduate degrees, and postgraduate MBAs through Faculdade Microlins. Free courses and e-books function as top-of-funnel lead generation for paid enrollment. Course delivery occurs across three modalities: presencial (in-person at franchise units), semipresencial (online video plus in-person sessions), and fully online EAD, supported by the cursos.microlins.com.br e-commerce platform and the Portal do Aluno learning management system (portaldoaluno.microlins.com.br).
The company operates a franchise distribution model with hundreds of physical units across Brazil, where individual franchisees pay franchise fees and royalties to operate under the Microlins brand and offer the central course catalog. Course pricing ranges from R$1,800 to R$5,500 with monthly installment billing via boleto or recurring credit card, supported by discount campaigns of up to 50% off. The proprietary Metodologia SER (Saber-Relacionar-Empoderar) frames the curriculum around soft skills and emotional intelligence alongside technical training. Marketing is content-led through an SEO-optimized blog covering career development, study techniques, and Excel/Word tutorials, supplemented by email newsletters, organic social media, and a free course funnel. The company is privately held, functions as a brand/operating unit under strategic parent Move|Edu, and holds LGPD, ISO 27001, and ISO 27701 compliance certifications, plus the 2026 ABF Excelência franchise excellence seal.
Microlins firmographics
Firmographics- Name
- Microlins
- Legal name
- Microlins
- Website
- https://microlins.com.br
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Microlins is a Brazilian professional education franchise network, founded in 1991, delivering vocational courses, technical programs, undergraduate degrees, and postgraduate MBAs to individual learners across Brazil through hundreds of physical franchise units and online platforms under parent Move|Edu.
- Ownership category
- akta.pro rank
Microlins industry classification
Industry- Product category
- Professional Education and Training
- NAICS
- Professional and Management Development Training (611430), Computer Training (61142), Technical and Trade Schools (6115)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Education & Training Providers (EDABALAI)
- akta.pro secondary industry
- Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL) (EDANAIAE)
Keywords
Where Microlins is headquartered
LocationHeadquarters
- HQ city
- São José do Rio Prêto
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Microlins business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Course Tuition (Professional Courses): Revenue from paid professional development courses including informatics, programming, design, languages, and business skills. Courses are offered in multiple modalities: in-person at franchise locations, semi-presential (online video + in-person sessions), and fully online EAD.
- Higher Education and Postgraduate Programs: Revenue from undergraduate degrees (graduação) and MBA/postgraduate programs offered through Faculdade Microlins, including Administration, Marketing, Human Resources, Accounting, and Systems Analysis and Development.
- Technical Courses: Revenue from technical certificate programs in areas such as Administration, Work Safety, Logistics, Human Resources, and Accounting.
- Free Courses (Lead Generation): Free courses including Excelência de Atendimento ao Cliente, Dez Maneiras de Vender uma Ideia, Curso Trabalho em Equipe, Estratégias de Sucesso para Lidar com Conflitos, Curso Empreendedor de Sucesso, and Curso Profissional 5.0 (Podcast) serve as lead generation funnel for paid course enrollment.
- Franchise Network: Microlins operates as a franchise network (franquia), with individual franchise units paying franchise fees and royalties, while offering local courses under the Microlins brand. The company has been operating since 1991.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Operador de Caixa - R$ 2,000 |
| Subscription | Monthly | Atendente de Farmácia - R$ 1,800 |
| Subscription | Monthly | Programador de Computador Avançado - R$ 5,500 |
| Subscription | Monthly | Gente e Gestão - R$ 3,500 |
| Subscription | Monthly | Atendimento e Vendas - R$ 3,500/month growth |
| Subscription | Monthly | Inglês - R$ 4,000 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Microlins product offering
Product offeringCore offering
Microlins delivers professional training courses in informatics, IT, design, programming, languages, sales, customer service, and soft skills, plus technical certificate programs and higher education degrees/postgraduate MBAs through Faculdade Microlins. Courses are delivered in-person at hundreds of franchise units across Brazil, semi-presencial, and fully online (EAD) using the proprietary SER Methodology. The company also provides free introductory courses as a lead generation funnel for paid enrollment.
Product overview
Microlins is a comprehensive educational institution offering a multi-tiered portfolio of professional courses, technical programs, undergraduate and postgraduate degrees, and free online courses. The core professional courses include Informatics (Informática Essencial), Digital Marketing, Graphic Design, AI, English, Soft Skills, App Development, Game Development, Web Design, Python Programming, Robotics, and Figma/Canva. The institution also operates Microlins Faculty providing higher education through undergraduate degrees (Administration, Marketing, HR, Systems Analysis, Accounting), postgraduate MBAs (Project Management, Digital Marketing, Supply Chain, Entrepreneurship, People Management), and technical courses (Administration, Safety, Logistics, HR, Accounting). Free courses cover customer service, teamwork, conflict resolution, and entrepreneurship. The products range from short professional courses to complete degree programs, positioned as a one-stop educational platform for career development.
Differentiator
Problem solved
Functional benefit
Brands
- Faculdade Microlins: Higher education institution offering undergraduate degrees, graduate programs, and technical courses.
Products and services
- Informática Essencial A basic computing course covering Windows 11, Microsoft Office package (Word, Excel, PowerPoint), internet safety, and digital security. Targeted at individuals seeking to acquire foundational computing skills for employment.
- Excel Avançado com Power BI Advanced Excel training integrated with Power BI for creating interactive dashboards, automating processes with macros, and developing business intelligence solutions. For professionals seeking advanced data analysis skills.
- Designer Gráfico Graphic design course covering visual communication, image editing, and production of materials for print, digital, photographic, and audiovisual media using industry-standard design tools.
- Inteligência Artificial AI course teaching practical application of artificial intelligence tools for creating texts, images, videos, and presentations, with strategic vision and soft skills development.
- Montagem, Manutenção e Redes Computer assembly, maintenance, and networking course covering preventive and corrective maintenance, system configuration, and installation and management of wired and wireless networks.
- Curso de Robótica Practical robotics course combining mechanics, electronics, and programming concepts using Arduino and IoT technologies for building real projects.
- Curso de Python Python programming course teaching logic, variables, operators, data input/output, conditional structures, loops, and process automation.
- Curso de Figma UI design and prototyping course teaching interface design, responsive design, reusable components, and collaborative design using Figma.
- Curso de Canva Canva design course covering visual creation for presentations, social media posts, invitations, and institutional materials with AI integration.
- Soft Skills: Habilidades para Dominar o Mercado Comprehensive soft skills course covering personal marketing, emotional intelligence, financial education, effective communication, negotiation techniques, persuasion, creativity, and innovation.
- Desenvolvimento de Games Game development course teaching creation of 2D and 3D digital games using Construct and Unreal Engine, covering interactive scenarios, character creation, and AI integration.
- Desenvolvimento de Apps Mobile app development course teaching creation of Android and iOS applications using Angular, Ionic, and Cordova with Adobe XD interface design.
- Profissional Web (Web Designer) Web design and digital content creation course covering Photoshop, Illustrator, CorelDRAW, Premiere, and After Effects for creating websites and advertising materials.
- Operador de Caixa Cash register operator course covering POS system operations, opening and closing procedures, financial control, and administrative practices.
- Marketing Digital Digital marketing course covering social media, paid media, content creation, SEO, Google Ads, inbound marketing, and performance analytics.
- Curso de Inglês English language course with a communicative approach covering listening, speaking, reading, writing, and professional vocabulary for globalized contexts.
- Gente e Gestão People management and HR course covering leadership, team motivation, personnel department, recruitment, selection, training, and performance evaluation.
- Programador de Computador Avançado Advanced programming course using C# in Visual Studio covering desktop, mobile, and web application development, database integration, API development, and information security.
- Atendente de Farmácia Pharmacy attendant course covering dispensing procedures, customer service, inventory management, medication classification, biosafety, and legislation compliance.
- Atendimento e Vendas Customer service and sales course covering modern sales techniques, effective communication, assertive negotiation, telemarketing operations, and digital marketing.
- Graduação em Administração Undergraduate degree in Business Administration offered through Faculdade Microlins for distance learning (EAD).
- Graduação em Marketing Undergraduate degree in Marketing offered through Faculdade Microlins for distance learning (EAD).
- Graduação em Recursos Humanos Undergraduate degree in Human Resources offered through Faculdade Microlins for distance learning (EAD).
- Graduação em Análise e Desenvolvimento de Sistemas Undergraduate degree in Systems Analysis and Development offered through Faculdade Microlins for distance learning (EAD).
- Graduação em Ciências Contábeis Undergraduate degree in Accounting offered through Faculdade Microlins for distance learning (EAD).
- MBA em Gestão de Projetos Postgraduate MBA in Project Management offered through Faculdade Microlins.
- MBA em Marketing Digital e Redes Sociais Postgraduate MBA in Digital Marketing and Social Networks offered through Faculdade Microlins.
- MBA em Supply Chain Management Postgraduate MBA in Supply Chain Management offered through Faculdade Microlins.
- MBA em Empreendedorismo e Inovação Postgraduate MBA in Entrepreneurship and Innovation offered through Faculdade Microlins.
- MBA em Gestão de Pessoas e Liderança Postgraduate MBA in People Management and Leadership offered through Faculdade Microlins.
- Técnico em Administração Technical certificate course in Administration offered through Faculdade Microlins.
- Técnico em Segurança do Trabalho Technical certificate course in Occupational Safety offered through Faculdade Microlins.
- Técnico em Logística Technical certificate course in Logistics offered through Faculdade Microlins.
- Técnico em Recursos Humanos Technical certificate course in Human Resources offered through Faculdade Microlins.
- Técnico em Contabilidade Technical certificate course in Accounting offered through Faculdade Microlins.
- EJA (Educação de Jovens e Adultos) Youth and Adult Education (EJA) program covering the 1st, 2nd, and 3rd years of high school through Faculdade Microlins.
- Curso Excelência de Atendimento ao Cliente Free online course on customer service excellence covering professional posture, communication, and relationship building; functions as a lead generation entry point for paid course enrollment.
- Dez Maneiras de Vender uma Ideia Free course on presenting ideas with clarity, confidence, and persuasion; functions as a lead generation entry point for paid course enrollment.
- Curso Trabalho em Equipe Free course on teamwork covering group dynamics, communication, trust, and professional collaboration; functions as a lead generation entry point for paid course enrollment.
- Estratégias de Sucesso para Lidar com Conflitos Free course on conflict resolution strategies and interpersonal communication skills; functions as a lead generation entry point for paid course enrollment.
- Curso Empreendedor de Sucesso Free entrepreneurship course covering business planning, financial control, networking, and market opportunities; functions as a lead generation entry point for paid course enrollment.
- Curso Profissional 5.0 (Podcast) Free professional development podcast course covering professional behavior, communication, adaptability, and continuous learning for the modern job market; functions as a lead generation entry point for paid course enrollment.
Quantifiable outcome
- 85.6% of graduates from technical and professional courses secure employment within 1 year, earning on average 32% more than professionals with only high school diplomas (based on SENAI data)
- +2 more outcomes
Companies that use Microlins
Customer profileSegments4 records
Ideal customer profiles4 records
Microlins technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Microlins partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Microlins competitors and assessment
Company assessmentBroad incumbents
- Unopar (Anhanguera): Unopar is a major Brazilian distance-learning higher education institution under Cogna/Kroton, offering undergraduate and postgraduate EAD programs that overlap directly with Faculdade Microlins' distance-learning offerings.
- Coursera: Coursera partners with universities globally to offer professional certificates and courses in IT, data, and business — competing with both Microlins' professional courses and Faculdade Microlins' higher education programs.
- Pitágoras (Kroton): Pitágoras is a large Brazilian higher education and K-12 network owned by Cogna/Kroton, offering undergraduate and technical programs that overlap with Faculdade Microlins' higher education portfolio at broader scale.
- Estácio: Estácio is one of Brazil's largest private higher education institutions, offering undergraduate, graduate, and distance learning programs that compete with Faculdade Microlins across Brazil.
Direct peers
- CNA Idiomas: CNA is one of Brazil's largest language school and professional training franchise networks, directly competing with Microlins in English courses and vocational training through a similar physical-franchise distribution model.
- Curso Abril: Curso Abril is a Brazilian professional education institution offering vocational courses in administration, IT, and languages — overlapping with Microlins' catalog and serving a similar career-advancement customer base.
- Wizard by Pearson: Wizard is one of Brazil's largest English-language franchise school networks, directly overlapping with Microlins' English language course offering and sharing the franchise-driven physical distribution model.
Regional players
- CCAA: CCAA is a Brazilian language school franchise network focused on English and Spanish instruction, directly competing with Microlins' language course vertical with a similar franchise distribution approach.
Emerging players
- Udemy: Udemy is a global online learning marketplace offering professional courses in IT, business, and design at low price points, competing with Microlins on convenience, price, and breadth of catalog.
- Alura: Alura is a leading Brazilian online technology education platform offering courses in programming, data, design, and digital marketing — competing with Microlins' IT and design offerings at lower price points via subscription.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Microlins social profiles
Digital presenceMicrolins compliance and trust
Trust signalCompliance4 records
Microlins financial estimates
Financial estimateRevenue estimate
Valuation estimate
Microlins leadership team
Management profileNumber of profiles
Microlins funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Microlins M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Microlins
What does Microlins do?
Microlins delivers professional training courses in informatics, IT, design, programming, languages, sales, customer service, and soft skills, plus technical certificate programs and higher education degrees/postgraduate MBAs through Faculdade Microlins. Courses are delivered in-person at hundreds of franchise units across Brazil, semi-presencial, and fully online (EAD) using the proprietary SER Methodology. The company also provides free introductory courses as a lead generation funnel for paid enrollment.
Is Microlins a public or private company?
Microlins is a private company. It is classified as corporate owned and is currently operating.
When was Microlins founded?
Microlins was founded in 1991. It employs 5,001 to 10,000 people.
Where is Microlins based?
Microlins is headquartered in São José do Rio Prêto, Brazil, in the Latin America region.
How does Microlins make money?
Five revenue lines are on record. Course Tuition (Professional Courses) is the primary driver. The others are higher Education and Postgraduate Programs, technical Courses, free Courses (Lead Generation) and franchise Network.
Who are Microlins's main competitors?
Broad incumbents on record are Unopar (Anhanguera), Coursera, Pitágoras (Kroton) and Estácio. Direct peers are CNA Idiomas, Curso Abril and Wizard by Pearson. CCAA is listed as a regional player. Emerging players are Udemy and Alura.
Does Microlins have an API?
No public API is recorded for Microlins.
What industry is Microlins in?
Microlins's product category is Professional Education and Training. Its primary akta.pro industry code is EDABALAI, Education & Training Providers, with a secondary code of EDANAIAE, Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL). Its NAICS code is 611430 and its SIC code is 8200.