Tygodnik Poradnik Rolniczy

What Tygodnik Poradnik Rolniczy does

Tygodnik Poradnik Rolniczy (TPR) is a long-established Polish agricultural weekly publication and digital media brand operated by AgroHorti Media Sp. z o.o., a private limited company headquartered in Poznań, Poland. The company serves Polish farmers and the wider rural community with comprehensive coverage of agricultural news, commodity markets, EU policy, dairy and livestock operations, crop production, machinery, weather, legal matters, and rural affairs.

Its core product is the tygodnik-rolniczy.pl news portal, organized into thematic sections (markets, money, law, crops, machinery, milk, livestock) and supplemented by a dedicated agricultural commodity price tracker (Ceny rolnicze) covering grains, rapeseed, cattle, pigs, milk, poultry, vegetables and fruits. Underlying technology is a conventional web-based content management system with digital publication delivery, e-edition access, e-commerce (agrarsklep.pl for branded merchandise, books and tractor catalogs), and a classifieds platform (drobne.tygodnik-rolniczy.pl). The company has no disclosed AI/ML capabilities, patents, or proprietary technology stack; its competitive edge rests on its content library, brand equity, and multi-brand distribution network.

TPR monetizes through five primary streams: digital subscriptions (27.50 zł/month, 172 zł/6-month package), print subscriptions bundled with digital and benefits (226 zł full package including ORLEN fuel discounts up to 8 gr/l and agrarsklep.pl rebates up to 50%), branded advertising and sponsored content (Strefa marki), merchandise sales, and classified listings. Tygodnik Poradnik Rolniczy sits within a broader AgroHorti Media portfolio of sister agricultural brands including TopAgrar, WRP, SAD24, Warzywa, Jagodowe, Profi, Szkółkarstwo, Elita, Fruitmagazine and Traktorpool, providing cross-vertical reach across Polish agriculture.

Name

Tygodnik Poradnik Rolniczy

Legal name

AgroHorti Media Sp. z o.o.

Website

https://tygodnik-rolniczy.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tygodnik Poradnik Rolniczy is a Polish agricultural weekly and news portal operated by AgroHorti Media Sp. z o.o., serving Polish farmers and rural communities with news, commodity prices, policy coverage, machinery and livestock content via print, digital, e-editions and e-commerce.

Ownership category

akta.pro rank

Product category

Agricultural Media

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYMPAJADAB

Local & Regional Newspapers (Print & Digital)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)

SECONDARYMPAJAEAO

News, Politics & Current Affairs Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

Keywords

• Agricultural news
• Farming media
• Agricultural publishing
• Farm market prices
• Rural journalism

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Digital Subscriptions: Premium digital content access through subscription tiers: 1-month access at 27.50 zł, 6-month package with e-edition at 172.00 zł. Subscribers receive access to premium articles, e-archives, webinars, and legal advice services.
2. Print Subscription: Full package including printed TPR edition delivered free to subscriber's address, combined with digital premium access, legal advice, fuel discounts (up to 8 gr/l at ORLEN stations), and agrarsklep.pl discounts up to 50%.
3. Merchandise and Publications: Sale of branded merchandise (clothing, caps), agricultural books, catalogs (tractor catalogs, crop guides), and educational materials through agrarsklep.pl.
4. Advertising: Sponsored content sections and branded articles from agricultural companies and brands (visible in 'Strefa marki' section).
5. Classifieds: Drobne ogłoszenia (small classified ads) platform for agricultural equipment, land, and services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Tygodnik Poradnik Rolniczy is a long-established Polish agricultural weekly publication operating as a multi-platform media brand. It delivers farming news, agricultural market prices, weather forecasts, machinery reviews, policy and subsidy information, legal advice, livestock and crop cultivation content through a print newspaper, a dedicated web portal (tygodnik-rolniczy.pl), digital e-editions, premium subscriptions, a merchandise store (agrarsklep.pl), and a classifieds platform. The publication serves Polish farmers and rural communities as a comprehensive information resource across all major agricultural sectors.

Product overview

Tygodnik Poradnik Rolniczy operates as a multi-platform agricultural media company with a core weekly newspaper and news portal (tygodnik-rolniczy.pl), offering digital e-editions, premium subscriptions with discounts and legal advisory services, agricultural commodity price tracking, a merchandise store (agrarsklep.pl), and classified advertising. The portfolio comprises the core portal/newspaper, subscription tiers, e-editions, price tracking tools, merchandise, and classifieds.

Differentiator

Problem solved

Functional benefit

Products and services

• Tygodnik Poradnik Rolniczy Weekly Newspaper and Portal Core Polish-language agricultural weekly newspaper and accompanying web portal covering agricultural news, rural affairs, commodity markets, machinery, dairy, livestock, weather, legal advice, and farming policy for Polish farmers and rural community members.
• TPR Premium Subscription (Prenumerata) Premium subscription tiers providing Polish farmers access to premium articles, e-editions, agricultural archive from July 2022, legal advice hotlines, fuel discounts up to 8 gr/l at ORLEN stations, up to 50% discount at agrarsklep.pl, priority webinar registration, and event/training discounts. Available in monthly digital, 6-month digital, and full print-plus-digital packages.
• E-wydania (Digital E-Editions) Online digital versions of the TPR weekly newspaper accessible to subscribers who prefer electronic reading over print, available through the publication's subscriber login.
• Agricultural Price Tracker (Ceny rolnicze) Live and historical agricultural commodity price tracking for grains (wheat and rapeseed), cattle, pigs, milk, poultry, vegetables, and fruits, providing Polish farmers with current market price data and exchange-traded grain prices.
• Agrarsklep.pl Merchandise and Publications Store Online store selling branded merchandise and agricultural publications including tractor catalogs, crop guides, agricultural books, branded clothing (caps, apparel), and educational materials, with up to 50% discounts available to TPR print subscribers.
• Classified Ads (Ogłoszenia drobne) Online classified advertisements platform enabling Polish farmers and rural community members to list and find agricultural equipment, livestock, land, and rural services for sale or trade.

Quantifiable outcome

• Covers all major agricultural topics: news, markets, law, crops, machinery, milk, animals, prices, weather

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Farmer.pl: Leading Polish agricultural news portal serving Polish farmers with news, market prices, machinery, and farming advice. Direct competitor to TPR in the digital agricultural news category for Polish-speaking farmers.
• Warzywa.pl: Sister publication under AgroHorti Media focused specifically on vegetable cultivation in Poland. Demonstrates how TPR's parent competes in vertical sub-segments of Polish agricultural media.
• Gospodarz.pl: Polish agricultural information portal providing news, prices, and farming advice for Polish farmers. Overlaps directly with TPR's coverage of agricultural news, market prices, and rural affairs.
• TopAgrar Polska: Sister publication under the same parent AgroHorti Media Sp. z o.o., covering Polish agriculture with similar weekly news, markets, and farming content. Operates as a parallel brand within TPR's own network, illustrating the company's direct competitive space.
• Nowoczesna Uprawa: Polish agricultural magazine and portal focused on modern crop cultivation techniques. Targets the same Polish farmer audience as TPR with overlapping content categories (crops, cultivation, machinery).

Broad incumbents

• Successful Farming (US): Long-established US agricultural media brand covering farming news, markets, machinery, and crop/livestock production. Comparable to TPR in weekly agricultural media format and audience type.
• DLG-Mitteilungen / TopAgrar (Germany): TopAgrar's German parent brand and DLG-affiliated agricultural magazine serving German farmers with similar weekly content across news, markets, machinery, and livestock. Comparable format and audience type, but in a different national market.
• Farmers Weekly (UK): Established UK agricultural weekly news publication covering farming news, markets, machinery, and livestock. Closely comparable in business model (weekly print + digital subscription) to TPR but operating in a different (UK) market.
• Réussir (France): French agricultural media group publishing multiple trade titles (cattle, crops, dairy, vegetables). Comparable multi-vertical agricultural media portfolio model to AgroHorti Media, but serving French farmers.

Others

• OLX Polska: Major Polish horizontal classifieds platform including agricultural equipment, livestock, and land listings. Competitor to TPR's drobne.tygodnik-rolniczy.pl classifieds business, representing the broader platform competition that threatens TPR's transaction fee revenue.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/TPRolniczy
• Facebookfacebook.com/TPRolniczy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tygodnik Poradnik Rolniczy