Crazy

What Crazy does

CRAZY (株式会社クレイジー / CRAZY, Inc.) is a Tokyo-headquartered lifestyle company founded in 2012 that designs and produces bespoke weddings under the CRAZY WEDDING brand, operating in the premium segment of the Japanese wedding market. Its service offering centers on full custom wedding planning with an in-house creative production team handling design, coordination, and signature cuisine, supported by owned and partner venues including IWAI OMOTESANDO in Tokyo, which has held the #1 ranking on Wedding Park's Tokyo area for 55 consecutive months. The company has served more than 1,500 couples since inception and employs 51-100 staff across two locations (Shibuya HQ and Yokohama Minatomirai 21).

The business model is multi-stream and project-based. Primary revenue comes from per-couple wedding packages, with Japanese bespoke wedding tickets typically priced in the ¥3-5 million range, plus venue rental at IWAI OMOTESANDO and adjacent dining revenue from owned restaurants including BENE- and the newly launched CRAZY GRANDE MAISON. Secondary streams include a B2B consulting arm (CRAZY CULTURE AGENCY) that licenses the company's service design methodology to corporations for culture and engagement work, an online wedding service (Congrats!), a milestone-anniversary planning service (CRAZY ANNIVERSARY), and a career-matching platform (CRAZY CAREER) launched in April 2024. The go-to-market relies heavily on discovery platforms (Wedding Park) and a 2020 partnership with the Pairs dating app to capture couples in the upstream funnel.

Strategically, CRAZY has shifted from a wedding agency model toward vertical integration (own venue, own F&B, own production) and now toward a portfolio of adjacent lifestyle services. The COO has publicly targeted ¥10 billion (~$65-70M) in revenue within 4-5 years, implying roughly 4-6x growth from the current estimated base. The company remains privately held and bootstrapped with no disclosed external funding rounds.

Name

Crazy

Legal name

株式会社クレイジー

Website

https://crazy.co.jp

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Wedding and Event Services

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Partial Wedding Planning (HSACABAB), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM), Wedding Design, Decor & Floral Planning (HSACABAH)

Keywords

• Wedding planning services
• Event venue operations
• Restaurant dining services
• Corporate culture consulting
• Online wedding ceremonies

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Wedding Planning & Event Production: Full-service, made-to-order wedding planning (CRAZY WEDDING, IWAI OMOTESANDO) and custom event production. Revenue is generated through service fees for wedding planning, venue usage, catering, photography, and related ceremonies. Services include bespoke consultations, day-of coordination, and anniversary services (CRAZY ANNIVERSARY).
2. Venue & Catering Operations: Revenue from operating owned wedding venues (IWAI OMOTESANDO in Omotesando, Tokyo; CRAZY GRANDE MAISON in Yokohama Minatomirai 21) including food & beverage, rental fees, and event space bookings.
3. Online Wedding Services: Online wedding ceremony service 'Congrats!' enabling couples to hold weddings remotely. This was launched in April 2020 during the COVID-19 pandemic.
4. Corporate Culture Consulting (CRAZY CULTURE AGENCY): Corporate consulting services helping companies improve culture, internal communication, and human relationships through experiential and creative methodologies. B2B revenue from enterprise clients.
5. Restaurant & Food Services: Restaurant operations including CRAZY GRANDE MAISON restaurant (opened July 2025) in Yokohama Minatomirai 21, and dining services at IWAI OMOTESANDO. Innovative 'innovative' cuisine designed to create conversation and memories.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

CRAZY is a Japanese wedding and lifestyle services company that plans and produces fully customized (made-to-order) weddings, operates owned wedding venues including IWAI OMOTESANDO in Omotesando, Tokyo and CRAZY GRANDE MAISON in Yokohama, and delivers online wedding ceremonies through its Congrats! platform. Beyond weddings, the company offers a casual party brand (BENE-), restaurant dining, post-wedding anniversary services, career support (CRAZY CAREER), and B2B corporate culture consulting (CRAZY CULTURE AGENCY).

Product overview

CRAZY is a Japanese wedding and lifestyle services company that operates multiple brands centered around partnerships and celebrations. The core offering is CRAZY WEDDING (customized wedding planning, established 2012), complemented by IWAI OMOTESANDO (a guest-centric wedding venue), BENE- (casual party services), Congrats! (online wedding ceremonies), and CRAZY GRANDE MAISON (restaurant and wedding venue). The company also provides CRAZY CULTURE AGENCY (corporate consulting for relationship issues), CRAZY ANNIVERSARY (post-wedding services), CRAZY CAREER (career services), plus CRAZY Podcast and CRAZY MAGAZINE as content platforms. The brand portfolio covers the full lifecycle of partnerships—from engagement through wedding, career support, to anniversary celebrations—with a stated purpose of providing opportunities and courage for people to love each other and resolve partnership fragmentation.

Differentiator

Problem solved

Functional benefit

Brands

• CRAZY WEDDING: Full bespoke/order-made wedding planning service
• IWAI OMOTESANDO
• BENE-
• Congrats!
• CRAZY CULTURE AGENCY
• CRAZY GRANDE MAISON
• CRAZY ANNIVERSARY
• CRAZY CAREER

Products and services

• CRAZY WEDDING Full bespoke/made-to-order wedding planning and production service. Targets couples seeking non-traditional, fully personalized wedding ceremonies, with experienced producers working one-on-one with couples.
• IWAI OMOTESANDO Guest-centric wedding venue in Omotesando, Tokyo, operating a ceremony space that rejects conventional wedding formats (no cake cutting, no dress changes, no entertainment acts) in favor of conversational, intimate celebrations. Has been Tokyo's #1 ranked wedding venue on Wedding Park for 55 consecutive months.
• Congrats! Online wedding ceremony service allowing couples to hold wedding ceremonies anytime, anywhere via remote video. Targeted at couples seeking accessible, remote, or pandemic-era wedding options.
• BENE- Casual wedding party service designed for couples seeking lighter, more affordable celebrations. Entry-level plan priced from ¥540,000 for 70 guests with outside catering/drinks allowed.
• CRAZY CULTURE AGENCY B2B corporate consulting service that helps companies and brands address challenges related to human relationships, organizational culture, and internal partnerships through experiential and creative methodologies.
• CRAZY GRANDE MAISON First restaurant operated by CRAZY, combined with a wedding venue, located in Yokohama Minatomirai 21. Serves innovative cuisine designed to facilitate conversation and memory-making alongside wedding and dining services.
• CRAZY ANNIVERSARY Post-wedding service offering anniversary celebrations and ongoing partnership support for couples after their wedding ceremony.
• CRAZY CAREER Career support service offering recruitment support for new graduates and mid-career professionals, as well as career development assistance.

Quantifiable outcome

• 55 consecutive months (and counting) as #1 ranked wedding venue in Tokyo on Wedding Park review site
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered notable, minor and core.

• WAKAZE (有限公司)notableStrategic or Co-development Partner · 21 January 2021WAKAZE, a Japanese sake manufacturer, co-developed a 'third type of Japanese sake' with IWAI OMOTESANDO. This innovative beverage was specifically designed to pair with the venue's innovative cuisine, combining WAKAZE's sake production expertise with IWAI's culinary philosophy.
• Pairs (ペアーズ)notableStrategic or Co-development Partner · 14 August 2020CRAZY collaborated with Pairs (the popular Japanese dating/matching app operated by Eureka) to host an online wedding ceremony. This partnership was particularly significant during the COVID-19 pandemic, enabling couples who met through Pairs to hold joint online weddings. The collaboration combined Pairs' user base with CRAZY's wedding production expertise.
• 超ニコニコ結婚式の制作minorStrategic or Co-development Partner · 6 August 2020CRAZY provided production support for the '超ニコニコ結婚式～オンライン人前式～' (Super-Nico Nico Online Wedding - Reception Style Ceremony), an online wedding event featured on TV Tokyo's News Morning Satellite program. This was part of CRAZY's early COVID-19 pandemic response to enable remote wedding ceremonies.
• kuppography (クッポグラフィー / 久保真人)coreStrategic or Co-development Partner · 1 January 2019Kuppography (represented by Kubo Masato) is a long-term strategic partner in photography and album production for IWAI OMOTESANDO. The company was involved from the venue's inception in developing the 'life-axis' wedding album concept and methodology. Kuppography operates photography studios in Tokyo, Yokohama, Okinawa, and Fukuoka.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• knot (ノット): knot is a Japanese wedding planning and design firm specializing in fully customized, design-led ceremonies. It competes directly with CRAZY WEDDING for couples seeking non-template, high-touch wedding experiences.
• STAYGOLD: STAYGOLD is a Japanese wedding production and venue operator focused on personalized, design-driven ceremonies. It overlaps with CRAZY's made-to-order wedding model and shares a similar mid-to-premium urban target customer.
• Smash. Smash. is a Japanese bespoke/creative wedding production company offering fully customized ceremonies, similar in positioning to CRAZY WEDDING. It competes for the same design-led, non-traditional couple segment in major Japanese cities.

Broad incumbents

• T&G (テイクアンドギヴ・ニーズ): T&G is a major Japanese wedding venue and hospitality group operating many owned wedding facilities nationwide. It competes broadly in the same wedding services category as CRAZY, but with a multi-venue, traditional-to-mid-market positioning rather than CRAZY's bespoke niche.
• TAKAMI BRIDAL (高見): TAKAMI is one of Japan's largest established wedding venue and dress operators, with a broad portfolio of owned chapels, banquet halls, and bridal services. It is a large incumbent that overlaps with CRAZY's wedding venue and full-service offerings but at much greater scale and with a more traditional positioning.
• San-Ai Resort (三愛リートリゾート): San-Ai Resort is a Japanese resort-style wedding operator with multiple venues. It overlaps with CRAZY's venue-and-catering wedding business but targets couples seeking destination/resort ceremonies at scale rather than fully bespoke city-center productions.

Others

• Pairs (ペアーズ / Eureka): Pairs is Japan's largest dating/matching app, which has partnered with CRAZY to host online weddings for couples who met on its platform. It is a complementary, enabling partner that funnels couples into CRAZY's wedding services rather than a direct competitor.
• Wedding Park (ウエディングパーク): Wedding Park operates Japan's leading wedding venue search, review, and lead-generation platform — the very platform on which IWAI OMOTESANDO holds its #1 ranking. It is an enabling ecosystem participant rather than a direct competitor, but a key channel for CRAZY's customer acquisition.

Emerging players

• Aoyama Flower Market (青山フラワーマーケット): Aoyama Flower Market is a major Japanese floral retail and event-floral brand that supplies wedding flowers and decor at scale. It overlaps with a portion of CRAZY's wedding decor and floral design work, particularly at the BENE- and corporate event end of the market.

Regional players

• RESORTRESORT-style wedding operators (e.g. Boutique resort-style wedding operators in Japan (such as Glasto) offer all-inclusive destination-style wedding packages in regional locations like Okinawa and Bali. They are a partial substitute for couples CRAZY might otherwise serve with its non-traditional, experience-led ceremony formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CRAZY_officials
• Facebookfacebook.com/crazyincjapan
• Instagraminstagram.com/crazy_wedding

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crazy