Festive Productions

What Festive Productions does

Festive Productions is a UK-based seasonal decoration products manufacturer and wholesale distributor, founded in 1983 in South Wales as part of the Hedlund International group (est. 1927). The company supplies an 8,000+ SKU range of Christmas decorations, artificial and fibre-optic trees, LED lighting, garlands, wreaths, and British-made tinsel (peak capacity 14 million metres per year, following the 2012 acquisition of Widmanns), and operates premium sub-brands including The Otters Brook Collection and Festival Home & Garden. Its physical infrastructure includes a 250,000 square foot purpose-built facility in Cwmbran with over 16,000 pallet spaces, a dedicated fulfilment centre for online retailers, a UK trade showroom, and a China showroom for global procurement.

Festive distributes primarily through B2B trade channels: a field sales team covering the UK and Far East, an appointment-only trade showroom at Cwmbran HQ, a self-serve B2B trade ordering website with live stock visibility, and trade-show presence (e.g., Christmas & Gift Fair, Harrogate). It also runs a seasonal Christmas Shop retail outlet in Cwmbran selling at consumer outlet prices. Trade customers include tier-1 UK retailers (Next, John Lewis, Selfridges, Liberty) as well as garden centres nationwide and independent retailers; geographic reach extends to the UK, USA, Canada, and China (sourcing).

Pricing is not publicly disclosed; trade orders carry minimum-order thresholds for carriage-paid delivery (£1,000 England & Wales; £1,500 Scotland; €2,750 Ireland), with a £50 delivery surcharge for sub-threshold UK orders and a £250 carriage-paid threshold for in-season top-ups from October. The company is privately held by Hedlund International, has 101-250 employees, and discloses no public revenue figures. No funding rounds, public listing, or external institutional ownership are evidenced.

Name

Festive Productions

Legal name

Festive Productions Limited

Website

https://festive.co.uk

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Festive Productions is a UK seasonal decoration manufacturer and wholesale distributor, supplying 8,000+ SKUs of Christmas decorations, trees, lighting, and British-made tinsel to major retailers (Next, John Lewis, Selfridges, Liberty) and garden centres nationwide from its Cwmbran headquarters.

Ownership category

akta.pro rank

Product category

Seasonal Decorations

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Doll, Toy, and Game Manufacturing (339930)

SIC

Costume Jewelry & Novelties (3960), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)

akta.pro secondary industries

Holiday & Seasonal Event Decor (Home/Commercial) (HSACAOAM), Off-Price Seasonal, Holiday & Party Goods Retail (CRAEACAF)

Keywords

• Christmas decorations
• Artificial Christmas trees
• Festive lighting products
• British made tinsel
• Seasonal home decorations

Headquarters

HQ city

Cwmbran

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. B2B Trade Sales: Wholesale and distribution of Christmas decorations, lighting, and trees to garden centres, independent retailers, and major multiple retailers. Orders placed through trade website, field sales, or showroom appointments.
2. Retail Outlet Sales: Direct consumer sales through the seasonal Christmas Shop retail outlet in Cwmbran, South Wales, offering products at outlet prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Festive Productions manufactures and wholesale-distributes an 8,000+ SKU range of Christmas decorations, artificial trees, festive lighting, and 100% British-made tinsel. The company supplies UK and European retailers, garden centres, and major high-street chains through trade-only B2B channels, complemented by a consumer-facing Christmas Shop outlet at its Cwmbran headquarters.

Product overview

Festive Productions is a traditional Christmas decoration supplier established in 1983, offering over 8,000 products including Christmas decorations, artificial trees, LED lighting, and British-made tinsel. The company operates through multiple channels: a B2B trade ordering platform for retailers and garden centres, a retail Christmas Shop outlet in Cwmbran, printed and digital catalogues, and trade showroom experiences. The portfolio includes the core Festive Christmas Decorations and Trees & Lights ranges, the premium Otters Brook Collection, and the Festival Home & Garden seasonal extension line for spring/summer. Festive serves major UK retailers including Next, John Lewis, Selfridges, and Liberty.

Differentiator

Problem solved

Functional benefit

Brands

• The Otters Brook Collection: Premium Christmas decorations and collectibles collection
• Festival Home & Garden

Products and services

• Christmas Decorations

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Hedlund InternationalcoreOthersFestive Productions is part of the Hedlund International group of companies. The Hedlund Group was founded in 1927 by Alrik Hedlund and has businesses across the world supplying both seasonal and non-seasonal products to independent and multiple retailers.
• Pioneering businesses (sustainability partnerships)minorStrategic or Co-development PartnerCollaborating with pioneering businesses to develop new biodegradable materials for use across multiple products in the portfolio.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/festive_uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Festive Productions