Festive Productions
Festive Productions is a UK seasonal decoration manufacturer and wholesale distributor, supplying 8,000+ SKUs of Christmas decorations, trees, lighting, and British-made tinsel to major retailers (Next, John Lewis, Selfridges, Liberty) and garden centres nationwide from its Cwmbran headquarters.
- Company typePrivate
- Founded1983
- HeadquartersCwmbran, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Festive Productions does
Festive Productions is a UK-based seasonal decoration products manufacturer and wholesale distributor, founded in 1983 in South Wales as part of the Hedlund International group (est. 1927). The company supplies an 8,000+ SKU range of Christmas decorations, artificial and fibre-optic trees, LED lighting, garlands, wreaths, and British-made tinsel (peak capacity 14 million metres per year, following the 2012 acquisition of Widmanns), and operates premium sub-brands including The Otters Brook Collection and Festival Home & Garden. Its physical infrastructure includes a 250,000 square foot purpose-built facility in Cwmbran with over 16,000 pallet spaces, a dedicated fulfilment centre for online retailers, a UK trade showroom, and a China showroom for global procurement.
Festive distributes primarily through B2B trade channels: a field sales team covering the UK and Far East, an appointment-only trade showroom at Cwmbran HQ, a self-serve B2B trade ordering website with live stock visibility, and trade-show presence (e.g., Christmas & Gift Fair, Harrogate). It also runs a seasonal Christmas Shop retail outlet in Cwmbran selling at consumer outlet prices. Trade customers include tier-1 UK retailers (Next, John Lewis, Selfridges, Liberty) as well as garden centres nationwide and independent retailers; geographic reach extends to the UK, USA, Canada, and China (sourcing).
Pricing is not publicly disclosed; trade orders carry minimum-order thresholds for carriage-paid delivery (£1,000 England & Wales; £1,500 Scotland; €2,750 Ireland), with a £50 delivery surcharge for sub-threshold UK orders and a £250 carriage-paid threshold for in-season top-ups from October. The company is privately held by Hedlund International, has 101-250 employees, and discloses no public revenue figures. No funding rounds, public listing, or external institutional ownership are evidenced.
Festive Productions firmographics
Firmographics- Name
- Festive Productions
- Legal name
- Festive Productions Limited
- Website
- https://festive.co.uk
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Festive Productions is a UK seasonal decoration manufacturer and wholesale distributor, supplying 8,000+ SKUs of Christmas decorations, trees, lighting, and British-made tinsel to major retailers (Next, John Lewis, Selfridges, Liberty) and garden centres nationwide from its Cwmbran headquarters.
- Ownership category
- akta.pro rank
Festive Productions industry classification
Industry- Product category
- Seasonal Decorations
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), Doll, Toy, and Game Manufacturing (339930)
- SIC
- Costume Jewelry & Novelties (3960), Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)
- akta.pro secondary industries
- Holiday & Seasonal Event Decor (Home/Commercial) (HSACAOAM), Off-Price Seasonal, Holiday & Party Goods Retail (CRAEACAF)
Keywords
Where Festive Productions is headquartered
LocationHeadquarters
- HQ city
- Cwmbran
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Festive Productions business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- B2B Trade Sales: Wholesale and distribution of Christmas decorations, lighting, and trees to garden centres, independent retailers, and major multiple retailers. Orders placed through trade website, field sales, or showroom appointments.
- Retail Outlet Sales: Direct consumer sales through the seasonal Christmas Shop retail outlet in Cwmbran, South Wales, offering products at outlet prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Trade ordering with minimum order thresholds |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels5 records
Festive Productions product offering
Product offeringCore offering
Festive Productions manufactures and wholesale-distributes an 8,000+ SKU range of Christmas decorations, artificial trees, festive lighting, and 100% British-made tinsel. The company supplies UK and European retailers, garden centres, and major high-street chains through trade-only B2B channels, complemented by a consumer-facing Christmas Shop outlet at its Cwmbran headquarters.
Product overview
Festive Productions is a traditional Christmas decoration supplier established in 1983, offering over 8,000 products including Christmas decorations, artificial trees, LED lighting, and British-made tinsel. The company operates through multiple channels: a B2B trade ordering platform for retailers and garden centres, a retail Christmas Shop outlet in Cwmbran, printed and digital catalogues, and trade showroom experiences. The portfolio includes the core Festive Christmas Decorations and Trees & Lights ranges, the premium Otters Brook Collection, and the Festival Home & Garden seasonal extension line for spring/summer. Festive serves major UK retailers including Next, John Lewis, Selfridges, and Liberty.
Differentiator
Problem solved
Functional benefit
Brands
- The Otters Brook Collection: Premium Christmas decorations and collectibles collection
- Festival Home & Garden
Products and services
- Christmas Decorations
Companies that use Festive Productions
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Festive Productions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Festive Productions partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Hedlund InternationalcoreFestive Productions is part of the Hedlund International group of companies. The Hedlund Group was founded in 1927 by Alrik Hedlund and has businesses across the world supplying both seasonal and non-seasonal products to independent and multiple retailers.
- Pioneering businesses (sustainability partnerships)minorCollaborating with pioneering businesses to develop new biodegradable materials for use across multiple products in the portfolio.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Festive Productions competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Festive Productions social profiles
Digital presenceFestive Productions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Festive Productions leadership team
Management profileNumber of profiles
Profiles11 records
Festive Productions subsidiaries and ownership
Company hierarchySubsidiaries1 record
Festive Productions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Festive Productions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Festive Productions
What does Festive Productions do?
Festive Productions manufactures and wholesale-distributes an 8,000+ SKU range of Christmas decorations, artificial trees, festive lighting, and 100% British-made tinsel. The company supplies UK and European retailers, garden centres, and major high-street chains through trade-only B2B channels, complemented by a consumer-facing Christmas Shop outlet at its Cwmbran headquarters.
Is Festive Productions a public or private company?
Festive Productions is a private company. It is classified as corporate owned and is currently operating.
When was Festive Productions founded?
Festive Productions was founded in 1983. It employs 101 to 250 people.
Where is Festive Productions based?
Festive Productions is headquartered in Cwmbran, United Kingdom, in the Europe region.
How does Festive Productions make money?
Two revenue lines are on record. B2B Trade Sales are the primary driver. The others are retail Outlet Sales.
Does Festive Productions have an API?
No public API is recorded for Festive Productions.
What industry is Festive Productions in?
Festive Productions's product category is Seasonal Decorations. Its primary akta.pro industry code is CRAIACAD, Seasonal, Holiday & Party Home Décor Retail, with a secondary code of HSACAOAM, Holiday & Seasonal Event Decor (Home/Commercial). Its NAICS code is 459420 and its SIC code is 3960.