Ashburton Club & MSA

What Ashburton Club & MSA does

Ashburton Club & MSA operates a heritage community club at 266 Havelock Street in Ashburton, Mid Canterbury, New Zealand, founded in 1885. The club provides a hospitality and social venue for over 4,000 members, organised around 18+ activity sections (billiards, bowls, dance, choir, golf, fishing, hunting, and others), a full bar with 18 gaming machines and a TAB POD, function and conference hire (Havelock Room seating 60, expandable to 310), and a busy calendar of live entertainment events. Two co-located partner offerings — the Noble 600 restaurant and an onsite Super Liquor bottle store — extend the venue's commercial surface, with club members receiving a 10% discount at Noble 600 and accumulating 2% loyalty points on bar, café, and bottle-store purchases.

The technology stack is modest and consumer-facing: a mobile app (LoyalConnect) for iOS and Android handles digital membership registration, QR-code sign-in, loyalty point tracking, and card management, while a Tribe Events Calendar (with Google Calendar, iCalendar, and Outlook integration) powers event discovery and booking. The marketing mix leans on organic social (Facebook, Instagram), email newsletters, and member referrals rather than paid acquisition. The club is governed by a committee of elected members under President John Withell, with day-to-day operations managed by a CEO (Kevin Kamat as of late 2023) and a small staff team.

The business model is a hybrid of low-fee recurring subscription (membership tiers $10–$75/year) and high-volume transaction revenue from bar, bottle store, restaurant, gaming machines, and function-hire. Reciprocal membership access through the Clubs NZ network of 300+ affiliated clubs nationwide adds network-derived value for members but does not change the club's geographic scope, which remains concentrated in Mid Canterbury. No public financials are disclosed; a Consolidated Financial Report for the period ending 30 June 2025 is referenced but not quantified.

Name

Ashburton Club & MSA

Legal name

Ashburton Club and Mutual School of Arts

Website

https://ashburtonclub.co.nz

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

1–10 employees

Short description

Ashburton Club & MSA is a community-owned social club in Ashburton, Mid Canterbury, New Zealand, operating since 1885 and serving 4,000+ members with bar, restaurant, bottle store, function hire, gaming machines, and 18+ activity sections.

Ownership category

akta.pro rank

Product category

Social Club Hospitality

NAICS

Fitness and Recreational Sports Centers (713940), Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (722410)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Social club membership
• Hospitality services
• Function room hire
• Community club
• Event venue hire

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership subscriptions with tiered pricing for singles, couples, and juniors. Club year runs April to March with subscriptions paid in advance.
2. Bar Sales: Full bar service with member discounts on drinks and snack foods. Includes gaming machines and TAB POD.
3. Function and Conference Hire: Rental revenue from Havelock Room, Card Room, Social Hall, and other function spaces for events, conferences, and private functions.
4. Bottle Store Operations: Onsite Super Liquor bottle store open to the public with member loyalty point redemptions.
5. Restaurant (Noble 600): Onsite restaurant with 10% discount for club members, generating partnership and foot traffic revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ashburton Club & MSA is a private members-only social and hospitality club founded in 1885 in Ashburton, New Zealand, operating a bar, restaurant (Noble 600), bottle store (Super Liquor), function rooms, and 18+ recreational activity sections. Members pay annual subscription fees and receive access to facilities, member discounts, a 2% loyalty points program, and reciprocal access to 300+ Clubs NZ affiliated clubs nationwide. The club also hires out its conference and function rooms to corporate and private clients.

Product overview

Ashburton Club & MSA is a hospitality and social club organization operating since 1885, offering a single unified service model centered around membership-based club facilities. The portfolio consists of core club offerings (membership, bar services, venue hire, and 18+ club activities/sections), complemented by partner services (Super Liquor bottle store and Noble 600 restaurant). Event programming includes live entertainment, karaoke, and themed nights. The club serves as a community hub for Ashburton with over 4,000 members and affiliations with 300+ clubs nationwide through Clubs NZ.

Differentiator

Problem solved

Functional benefit

Brands

• Noble 600: Onsite restaurant offering 10% discount for club members, family-friendly dining with quiz nights on Tuesdays.
• Super Liquor Bottle Store

Products and services

• Club Membership Annual membership subscription providing individuals and couples access to club facilities, bar and restaurant discounts, loyalty points, and reciprocal access to 300+ affiliated clubs nationwide. Tiers include single ($45/yr), couples ($75/yr), life member spouse ($30/yr), and junior ages 15+ ($10/yr).
• Venue & Function Room Hire Conference and event venue hire including the Havelock Room (seating 60, expandable to 310), Card Room (up to 50), and Social Hall (up to 250), with Wi-Fi, projectors, whiteboards, and catering options available for corporate conferences, private functions, and events.
• Main Bar Full bar service featuring outdoor garden bar, BBQ facilities, Sky Television, pool and snooker tables, 18 gaming machines, TAB POD, member discounts on drinks and snack foods, and a courtesy van service on Friday and Saturday nights.
• Club Activities (18 Sections) Organized recreational activity sections including billiards, snooker, pool, indoor bowls, outdoor bowls, dance, wine club, golf, cricket, fishing, hunting, cards, gardening, choir, rugby, hockey, orchestra, tai chi, table tennis, softball, and racing.
• Events & Entertainment Regular entertainment program including live bands, karaoke, dancing, and themed events such as Press Play, Cliff Richards show, Orchestra Band, and Mid Canterbury Country Music gatherings.
• Noble 600 Restaurant Onsite restaurant and bar serving dishes with locally sourced ingredients. Open to members and public, with club members receiving a 10% discount. Family-friendly dining with quiz nights and dietary accommodations.
• Super Liquor Bottle Store Onsite bottle store open to the public with member discount programs and loyalty point redemption, located at the club premises with ample parking.

Quantifiable outcome

• 2% loyalty points earned on all bar, cafe and bottle store purchases
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Clubs NZ (Clubs New Zealand Inc)coreStrategic or Co-development PartnerPermanent Charter affiliation with Clubs NZ providing reciprocal membership access across 300+ affiliated clubs throughout New Zealand and Australia. Members can visit other affiliated clubs nationwide.
• Super Liquor AshburtoncoreChannel Partner/ Reseller/ DistributorOnsite bottle store operated by Super Liquor, open to the public with member loyalty points redemption. Located at the club with ample parking.
• Noble 600 RestaurantcoreChannel Partner/ Reseller/ DistributorOnsite restaurant and bar open to members and public. Club members receive 10% discount. Family-friendly dining with quiz nights and dietary accommodations.
• VTNZminorGTM or Marketing PartnerVehicle testing station partnership offering 15% discount on WOF and 2.5% commission to club, plus 10% off maintenance checks for members.
• Kora 24/7minorGTM or Marketing PartnerFuel discount partnership offering members 10 cents off per litre on fuel through Kora 24/7. Application required via Mobile & Waitomo.
• Resene ColorShopminorGTM or Marketing PartnerPaint and supplies retailer offering 30% off 4 liters and under, 10% off 10 liters for club members.
• Assure MotelsminorGTM or Marketing PartnerNationwide motel accommodation discounts for club members through Assure motels network.
• BonBlack Hair LoungeminorGTM or Marketing PartnerLocal hair salon offering 10% discount to club members on Tuesday, Wednesday and Friday before 1pm.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Super Liquor: NZ bottle-store retail chain that operates the onsite store at Ashburton Club. A commercial partner and revenue source rather than competitor, but a useful comparable for off-premise alcohol retail economics in regional NZ.
• Clubs New Zealand Inc: The umbrella body that issues Ashburton's Permanent Charter and coordinates the 300+ reciprocal club network. Not a competitor but a structural enabler of the company's value proposition and a direct reference point for member benefits benchmarking.

Direct peers

• Auckland Cosmopolitan Club: Long-established NZ social/membership club offering dining, bar, function hire, and reciprocal Clubs NZ affiliation — essentially the same operating model as Ashburton Club in a larger metro. Directly comparable for benchmarking member economics and function revenue mix.
• Christchurch Club: Heritage membership club in the same South Island region, offering dining, bar, function venues, and reciprocal club access. Closest geographic peer to Ashburton Club with an essentially identical service model.
• Auckland RSA (Returned and Services' Association): Major NZ membership-based social club with bar, restaurant, gaming, and function facilities. Operates a very similar alcohol/gaming-led revenue model under a different historical charter (RSA vs Working Men's Club).
• Wellington Club: Members-only social and business club in Wellington offering dining, bar, accommodation, and event spaces. Comparable as a traditional NZ private members' club serving a corporate/community mix.
• Glen Club (Auckland): Membership-based community club in Glen Eden, Auckland offering bar, dining, functions, gaming, and reciprocal Clubs NZ affiliation. Near-identical operating model to Ashburton Club with the same revenue mix.

Broad incumbents

• SkyCity Entertainment Group: NZ's largest integrated gaming, hospitality, and function venue operator. While far larger and Auckland-centric, it competes for the same regional gaming machine and function-hire spend pool and represents the upper bound of scale in NZ club/hospitality.
• RSL Clubs Australia: Network of Australian Returned and Services League clubs operating under a similar membership/social/bar/gaming model. Useful comparable for member economics, gaming revenue dependence, and the broader secular trajectory of the club format.

Regional players

• Ellerslie Event Centre: NZ function and conference venue operator focused on corporate events, weddings, and conferences. Comparable on the function-hire revenue line, though not a membership club — useful benchmark for venue hire pricing and capacity economics in NZ regional markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Ashburton.Club.MSA
• Instagraminstagram.com/ashburtonclub
• LinkedInlinkedin.com/company/ashburton-club-and-mutual-school-of-arts.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashburton Club & MSA