SHIFT Active Media
- Company typePrivate
- Founded2010
- HeadquartersBath, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
SHIFT Active Media firmographics
Firmographics- Name
- SHIFT Active Media
- Legal name
- Shift Active Media Limited
- Website
- https://shiftactivemedia.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where SHIFT Active Media is headquartered
LocationHeadquarters
- HQ city
- Bath
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
SHIFT Active Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketing Agency Services: Full-service integrated marketing agency providing strategy, campaign development, media planning/buying, PR, branded content, social media management, production, and influencer management to cycling and outdoor brands.
- Leaderboard Subscription: Subscription-based data analytics service providing brand tracking data across multiple categories and territories. Available in three tiers: Single Category, All Categories, and All Categories with Support Services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Single Category subscription covering all territories |
| Subscription | Annual | All Categories subscription covering all territories |
| Subscription | Annual | All Categories & Support Services subscription |
| Subscription | Annual | Leaderboard annual subscription starting price |
| Unit Pricing | Pay-as-you-go | AI Brand Visibility Audit |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
SHIFT Active Media product offering
Product offeringCore offering
SHIFT Active Media is an integrated marketing agency focused exclusively on the cycling and outdoor sports industry. The company delivers end-to-end campaign work covering strategy, research, media planning and buying, public relations, branded content, social media, production, and influencer management for cycling, tri-sport, and outdoor brands. It supplements its services with proprietary data products such as the Leaderboard subscription and the Rider Research Hub panel to inform campaigns with first-party cycling-audience insight.
Product overview
SHIFT Active Media operates as an integrated marketing agency specialising in cycling and outdoor markets. The core offering comprises eight integrated service disciplines: Strategy & Research, Campaign Development, Media Planning & Buying, Public Relations, Branded Content, Social Media Management, Stills & Video Production, and Influencer Management. Supporting the service portfolio are proprietary data products including Leaderboard (brand tracking subscription service monitoring 169 brands across 12 categories with survey and search data), the Rider Research Hub (proprietary panel of 15,000 cyclists), and AI Brand Visibility Audit consulting services. The company also offers Uplift mentorship programme. Services are delivered as an integrated offering rather than modular components, with teams shaped around client needs and able to work alongside existing agency partners.
Differentiator
Problem solved
Functional benefit
Brands
- Leaderboard: A subscription-based market intelligence service tracking 169 brands across 12 cycling product categories, monitoring brand performance through survey data and search data across multiple territories.
- Uplift
- Rider Research Hub
Products and services
- Strategy & Research
- Campaign Development
- Media Planning & Buying
- Public Relations
- Branded Content
- Social Media Management
- Stills & Video Production
- Influencer Management
- Leaderboard
- Rider Research Hub
- AI Brand Visibility Audit
Quantifiable outcome
- Continental #Gripology campaign: 232 Gripology-related posts, 6,471 new Instagram followers, 607,398 interactions, 1,823,322 video views
- +10 more outcomes
Companies that use SHIFT Active Media
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles2 records
SHIFT Active Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability11 records
Feature3 records
SHIFT Active Media partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Google (Premier Partner)corePremier Google Partner status indicating certified expertise in Google Ads platforms and premium partnership benefits. SHIFT leverages this partnership for premium media planning and buying capabilities for cycling brands.
- Meta (Business Partner)coreMeta Business Partner status for Facebook and Instagram advertising capabilities. Enables advanced targeting and advertising solutions for cycling brand clients.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
SHIFT Active Media competitors and assessment
Company assessmentDirect peers
- Seven League: Digital strategy and marketing consultancy focused exclusively on sport, serving federations, leagues, and brands. Closely comparable in vertical specialization, integrated digital services, and subscription analytics offerings to sports organizations.
- Two Circles: Data-driven sports marketing agency working with rights-holders, leagues, and brands. Comparable in offering integrated marketing services, audience analytics, and subscription-style data products to sports clients — though broader than cycling.
- Pelican Communications: Specialist marketing and PR agency for sport, fitness, and active lifestyle brands. Direct comparable given shared vertical focus (sport/outdoor), similar integrated service model (PR, content, social, influencer), and SME agency positioning.
- Play Sports Group: Cycling-focused digital media and marketing platform owning Cyclingnews, BikePerfect, and BikeRadar-adjacent properties. Most direct comparable given shared vertical specialization in cycling, overlapping brand audiences, and historical leadership overlap (SHIFT's CEO Wayne Brown previously sat on Play Sports Group's management team).
Emerging players
- Rise at Seven: UK-based digital PR and SEO-led marketing agency. Partial overlap through digital content, influencer, and search-driven marketing capabilities relevant to cycling brands, though not vertical-specialized in sport.
- Believe in (Creative Agency): Boutique creative and brand agency with a strong outdoor and active-lifestyle client portfolio. Overlaps with SHIFT on branded content, campaign development, and lifestyle-brand positioning for outdoor-adjacent clients, though smaller in scale.
Broad incumbents
- Octagon: Global sports marketing agency within IPG, serving major brands, federations, and athletes across multiple sports. Provides overlapping capabilities (sponsorship, branded content, influencer management) but at a much broader scale and across multiple sports verticals.
- Brave Bison: Digital media and marketing agency listed on the London Stock Exchange's AIM market. Comparable as a UK-headquartered digital marketing services firm with social media, content, and performance marketing capabilities, though not vertical-specialized in cycling.
- Wasserman: Global sports, music, and lifestyle marketing agency with broad capabilities in sponsorship, branded content, and talent representation. Overlaps with SHIFT on influencer management and brand marketing but operates across many verticals beyond cycling.
- M&C Saatchi Sport & Entertainment: Sport and entertainment division of global advertising network M&C Saatchi. Provides integrated brand communications, sponsorship, and content services to sports clients, overlapping SHIFT's campaign development and influencer work but across a broader sport portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SHIFT Active Media social profiles
Digital presenceSHIFT Active Media compliance and trust
Trust signalCompliance2 records
SHIFT Active Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
SHIFT Active Media leadership team
Management profileNumber of profiles
Profiles7 records
SHIFT Active Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SHIFT Active Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SHIFT Active Media
What does SHIFT Active Media do?
SHIFT Active Media is an integrated marketing agency focused exclusively on the cycling and outdoor sports industry. The company delivers end-to-end campaign work covering strategy, research, media planning and buying, public relations, branded content, social media, production, and influencer management for cycling, tri-sport, and outdoor brands. It supplements its services with proprietary data products such as the Leaderboard subscription and the Rider Research Hub panel to inform campaigns with first-party cycling-audience insight.
Is SHIFT Active Media a public or private company?
SHIFT Active Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SHIFT Active Media founded?
SHIFT Active Media was founded in 2010. It employs 11 to 50 people.
Where is SHIFT Active Media based?
SHIFT Active Media is headquartered in Bath, United Kingdom, in the Europe region.
How does SHIFT Active Media make money?
Two revenue lines are on record. Marketing Agency Services are the primary driver. The others are leaderboard Subscription.
Who are SHIFT Active Media's main competitors?
Direct peers on record are Seven League, Two Circles, Pelican Communications and Play Sports Group. Emerging players are Rise at Seven and Believe in (Creative Agency). Broad incumbents are Octagon, Brave Bison, Wasserman and M&C Saatchi Sport & Entertainment.
Does SHIFT Active Media have an API?
No public API is recorded for SHIFT Active Media.