REEF

What REEF does

REEF Projectmanagement B.V. is a Dutch professional services firm founded in 1999 by Chris Reef, headquartered in Eindhoven, North Brabant, with a second hub opened in Utrecht in 2025. The company deploys specialized project professionals to client organizations on a project basis, covering six expertise areas: HR&O, Finance & Control, Techniek (production, CAPEX, maintenance for food/pharma/high-tech), Bouw en Vastgoed, GEO- en Basisregistraties (BAG, BGT, WOZ), and Sociaal Domein. Two sub-brands — REEF omgevingsrecht (environmental law and permit granting for municipalities) and REEF geeft raad (remote in-house legal counsel at fixed hourly rates) — extend the portfolio, and a partnership with DATA-Kracht provides trained GEO-registration specialists for municipal clients.

The revenue model is professional services billing: projects are priced via project-specific confirmations with hourly rates, plus mileage (€0.30/km) and overtime multipliers (125%/150%/200% for weekday/Saturday/Sunday). Multi-year contracts and rate adjustments twice yearly (periods 1 and 7, tied to cost indexing and government measures) provide revenue predictability, while pricing is quote-based and not publicly disclosed. Go-to-market is direct enterprise field sales executed by branch-dedicated account managers (HR&O, Finance, Government, Bouw & Installatietechniek) supported by a separate recruitment team — no resellers or intermediaries are used.

The customer base spans municipalities, water boards, and semi-public bodies (government segment), plus large enterprises including DAF, MSD, BMW, Aegon, CZ, Rockwool, Brabant Water, Enexis, Aspen, PinkRoccade, and Hanab across automotive, pharmaceutical, healthcare insurance, manufacturing, energy, water utility, and IT services. REEF operates as a private company within the Grip Company conglomerate alongside HUBSUB, with no external funding disclosed. The technology stack is commodity CRM and marketing automation (Salesforce, HubSpot); the core asset is a self-described large community of specialists and a structured "project with a beginning and end" delivery methodology, supported by a partnership and events ecosystem (CHRO-lunch, Grip Connect, REEFenement, REEF deelt kennis).

Name

REEF

Legal name

REEF PROJECTMANAGEMENT B.V.

Website

https://reef.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

REEF is a Dutch project management firm, founded in 1999, that deploys specialized professionals across HR&O, Finance, Technical, Construction, GEO-registrations, and Social Domain to enterprises and municipalities throughout the Netherlands, with sub-brands for legal counsel and environmental law.

Ownership category

akta.pro rank

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Project Specialist Services: REEF provides specialized professionals (project specialists) to client organizations on a project basis. Projects are billed based on the number of hours worked by the assigned professional, with hourly rates specified in project confirmations. Additional charges apply for business kilometers (€0.30/km) and overtime (125% weekday, 150% Saturday, 200% Sunday).
2. Consultancy Services: REEF provides consultancy services based on deep expertise in various domains including HR&O, Finance, Technical, GEO-registrations, Construction & Real Estate, and Social Domain. These are delivered through experienced professionals who provide advisory services to organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

REEF is a project-based professional services firm that deploys specialized project professionals to client organizations across the Netherlands on a temporary, project-by-project basis. The firm offers interim specialists, complete project teams, and consultancy across six expertise areas: HR&O, Finance & Control, Techniek (Engineering), Bouw en Vastgoed (Construction & Real Estate), GEO- en Basisregistraties, and Sociaal Domein (Social Domain).

Product overview

REEF is a project organization that has operated since 1999, connecting specialized professionals with organizations through project-based assignments. The core offering consists of project specialists deployed across six main expertise areas: HR&O, Finance & Control, Techniek (Engineering), Bouw en Vastgoed (Construction & Real Estate), GEO- en Basisregistraties, and Sociaal Domein (Social Domain). The portfolio includes two specialized sub-brands: REEF geeft raad (remote in-house legal counsel services covering entrepreneurship, personnel, contracts, privacy, rental law, and collection) and REEF omgevingsrecht (environmental law and permit granting specialists for municipalities). A partnership offering with DATA-Kracht provides specialized training and deployment for BAG, BGT, and WOZ registrations. REEF operates as part of the Grip Company group alongside HUBSUB.

Differentiator

Problem solved

Functional benefit

Products and services

• REEF HR&O

Quantifiable outcome

• Projects with clear beginnings, endings, and defined results; every REEF project follows a structured approach from ambition inventory to delivery

Named customers22 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered core.

• DATA-KrachtcoreStrategic or Co-development PartnerREEF partners with DATA-Kracht for training and deployment of GEO- and Basisregistratie professionals. DATA-Kracht provides thorough training in BAG, BGT, WOZ and relevant legislation. REEF handles placement, guidance, progress monitoring, and coaching. Together they support municipalities in stable execution of BAG, BGT and WOZ registrations. This partnership allows municipalities to receive both quality training and professional deployment services.
• Grip CompanycoreOthersREEF is part of the Grip Company, which also includes HUBSUB, REEF omgevingsrecht, and REEF geeft raad. Under this umbrella, the entities share knowledge, learn from each other, and collaborate on events and culture. This structure enables cross-pollination of expertise and shared resources across the labels.
• HUBSUBcoreOthersHUBSUB is a related entity under the Grip Company umbrella. REEF and HUBSUB share resources and collaborate on recruitment and staffing activities within the Grip Company ecosystem.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Brunel International: Dutch-headquartered specialist staffing and project services firm operating across energy, engineering, and finance verticals. Closely comparable to REEF in origin, model (specialist deployment rather than generic staffing), and target market of Dutch and international enterprise clients.
• YER: Dutch specialist recruitment and secondment firm focused on professional and technical talent, with strong practice areas in finance, engineering, and government. Directly comparable to REEF in business model, Dutch geographic focus, and specialist deployment approach.
• DPA (Professional Staffing): Dutch-listed specialist staffing and consultancy firm focused on finance, engineering, and IT professionals in the Netherlands. Highly comparable in business model (specialist secondment), geographic focus (Netherlands), and target verticals (finance, technical, government).
• Robert Half: Global professional staffing firm specializing in finance, accounting, technology, and administrative placements with operations across Europe. Comparable to REEF in its specialization on skilled professionals and project-based engagements for enterprise clients.
• Michael Page (PageGroup): International professional recruitment firm with a strong Netherlands presence, focused on placing mid-to-senior professionals across finance, engineering, construction, and HR. Directly comparable target client base and project/professional placement model.
• Spilberg: Dutch specialist staffing firm focused on IT, finance, and engineering professionals, primarily serving Dutch enterprise clients. Comparable in size, Netherlands-only geography, and specialist-deployment business model to REEF.
• Hays: Global professional staffing group with a significant Netherlands operation covering finance, construction, engineering, and HR - many of the same verticals as REEF. Comparable in specializing in skilled professional placement for project and permanent roles.

Broad incumbents

• ManpowerGroup: One of the world's largest staffing and workforce solutions companies with significant Netherlands presence. Competes with REEF for enterprise and government staffing contracts, though with a much broader and less specialist positioning.
• Randstad: The largest Dutch staffing and HR services group, operating globally with a dominant Netherlands presence. While not a project-specialist pure-play like REEF, Randstad competes directly for the same Dutch enterprise clients and government contracts across many of REEF's verticals.
• USG People (now RGF Staffing Netherlands): Historic Dutch staffing incumbent (formerly listed) now part of RGF Staffing, operating across generalist and specialist staffing in the Netherlands. Competes with REEF in the Dutch enterprise and government staffing market, though with a broader and less specialist focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reef
• Instagraminstagram.com/reefdeeltkennis
• Xx.com/reefbv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REEF