Capital And Main

Investigative Journalismcapitalandmain.com

Capital & Main is a Los Angeles-based nonprofit investigative journalism outlet that produces fact-based reporting on power, politics, labor, environmental justice, and social equity for general public readers across California and several U.S. states, funded by reader donations.

Company typePrivate
Founded2011
HeadquartersLos Angeles, United States
Headcount11–50
GTM typeB2C
OfferingDigital Commerce or Content

What Capital And Main does

Capital & Main is a Los Angeles-based nonprofit investigative journalism organization, founded in 2011 (originally operating as The Frying Pan), that produces fact-based reporting on power, politics, labor, environmental justice, healthcare, immigration, and social equity. Its product surface is organized into named verticals: news articles, themed columns (The Arc on racial justice, California Uncovered on health/wealth/race, State of Inequality), multi-part special series (The Slick on oil and climate, Pain & Profit, L.A. Raids, Locked Out), documentary-style video content, and podcast interviews. Content is distributed free of charge via its website, email newsletter, and social channels, with a "Republish our stories" capability supporting syndication.

The publication's underlying technology is a standard digital-first content platform (no proprietary technology stack disclosed), with no AI/ML capabilities, APIs, SDKs, or commercial integrations in evidence. Its operations rely on human-led investigative reporting, an editorial independence policy, and a governance structure comprising a Board of Directors and Advisory Board. Geographic coverage has expanded from a California-centric base to include Texas, Colorado, New Mexico, Pennsylvania, Louisiana, and Minnesota.

Capital & Main's business model is donation-based nonprofit funding, with no commercial products, paywalls, or subscription fees. Revenue is generated through voluntary reader donations processed via a third-party platform (secure.qgiv.com), supplemented implicitly by foundation grants and major-donor contributions typical of nonprofit investigative outlets. The organization serves a horizontal general-public reader segment seeking in-depth reporting on issues affecting working-class and marginalized communities, primarily in California and now across multiple U.S. states. Recognition includes 20 Southern California Journalism Awards and 7 first-place SoCal Journalism Awards, including Online Journalist of the Year.

Capital And Main firmographics

Firmographics

Name: Capital And Main
Legal name: Capital & Main
Website: https://capitalandmain.com
Company type: Private
Founded year: 2011
Operating status: Operating
Headcount range: 11–50 employees
Short description: Capital & Main is a Los Angeles-based nonprofit investigative journalism outlet that produces fact-based reporting on power, politics, labor, environmental justice, and social equity for general public readers across California and several U.S. states, funded by reader donations.
Ownership category
akta.pro rank

Capital And Main industry classification

Industry

Product category: Investigative Journalism
NAICS: Newspaper Publishers (513110), Periodical Publishers (51312), Periodical Publishers (513120)
akta.pro primary industry: News, Politics & Current Affairs Magazines (MPAJAEAO)
akta.pro secondary industries: Local & Regional Newspapers (Print & Digital) (MPAJADAB), Business, Financial & Trade News Publishers (MPAJADAC)

Keywords

Investigative journalism
Nonprofit news
Digital publishing
Editorial reporting
Political commentary

Where Capital And Main is headquartered

Location

Headquarters

HQ city: Los Angeles
HQ country: United States
HQ region: North America

Markets served

Capital And Main business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels3 records

Capital And Main product offering

Product offering

Core offering

Capital & Main is a nonprofit investigative journalism publication that produces fact-based reporting on power, politics, labor, environmental justice, healthcare, immigration, and social equity issues, with primary coverage in California and Texas. It delivers content via articles, themed columns, multi-part special series, documentary videos, and podcast interviews, supported by reader donations rather than paywalls.

Product overview

Capital & Main is an investigative journalism publication that produces fact-based reporting organized into multiple content verticals: News Articles for breaking investigative stories, Columns for themed opinion and analysis (including The Arc, California Uncovered, and State of Inequality), Special Series for multi-part investigations (such as The Slick on climate/oil issues, Pain & Profit, and L.A. Raids), Videos for documentary content, and Podcast interviews. The publication focuses on power, politics, environmental justice, labor, healthcare, and social justice issues primarily in California and Texas.

Differentiator

Problem solved

Functional benefit

Brands

The Slick: Special series covering oil, politics and climate change
The Arc
California Uncovered
State of Inequality

Products and services

News Articles In-depth investigative news reporting on politics, environment, labor, healthcare, and social justice issues primarily affecting California and Texas. Targeted at general public readers seeking fact-based investigative journalism.
Columns Regular opinion and analysis columns including The Arc (racial justice), California Uncovered (health, wealth and race), State of Inequality, and other themed editorial pieces for general readers interested in policy and social analysis.
Special Series Themed investigative series including The Slick (oil, politics and climate change), Pain & Profit, L.A. Raids, Locked Out, and other multi-part investigations targeting policy-focused readers and advocacy communities.
Videos Documentary-style video reports and featured video content covering current events and investigative stories, distributed to general public viewers through the publication's website and social channels.
Podcast Content Audio podcast interviews and discussions with experts on economic and political topics, aimed at general public listeners interested in policy and social issues.

Companies that use Capital And Main

Customer profile

Segments1 record

Ideal customer profiles1 record

Capital And Main technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Capital And Main partnerships and signals

Strategic signal

Recent moves5 records

Expansion highlights4 records

Capital And Main competitors and assessment

Company assessment

Direct peers

Reveal (Center for Investigative Reporting): Reveal is a nonprofit investigative journalism platform producing long-form reporting, podcasts, and multimedia investigations. Its multi-format distribution and donor-funded model closely mirror Capital & Main's operating approach.
The Intercept: The Intercept is a digital-first investigative outlet covering politics, civil liberties, and social justice—closely aligned with Capital & Main's editorial mission. Both rely on digital distribution and pursue accountability reporting on power structures.
ProPublica: ProPublica is a leading nonprofit investigative journalism outlet producing in-depth accountability reporting. It is the most established and well-funded peer in the same nonprofit investigative category as Capital & Main, competing for donor dollars and Pulitzer-level recognition.
The Marshall Project: The Marshall Project is a nonprofit investigative newsroom focused on criminal justice, a thematic cousin to Capital & Main's accountability journalism. It shares the donor-funded model and similar mid-sized nonprofit newsroom structure.
Mother Jones: Mother Jones is a nonprofit investigative magazine covering politics, environment, and social justice. It overlaps directly with Capital & Main on editorial beats (power, labor, environment) and shares a donation-supported business model.
Public Health Watch: Public Health Watch is a nonprofit investigative outlet covering environmental health and petrochemical industry issues. Capital & Main has published co-bylined pieces with Public Health Watch (e.g., Galveston County refinery coverage), confirming a direct collaborative peer relationship.

Regional players

CalMatters: CalMatters is a California-focused nonprofit newsroom covering state policy, politics, and accountability. It competes for the same California donor and reader base as Capital & Main while operating at a larger scale with explicit statewide policy coverage.
LAist: LAist is a Southern California-focused nonprofit news outlet covering Los Angeles civic affairs, labor, and immigrant communities. It overlaps with Capital & Main's LA-centric reporting and shares a nonprofit donor-supported model.

Emerging players

The 19th News: The 19th News is a nonprofit newsroom covering gender, politics, and policy. It overlaps with Capital & Main's social-equity editorial lens and shares the digital-first, donor-supported nonprofit news model.
Type Investigations: Type Investigations is a nonprofit investigative journalism studio producing long-form accountability reporting. It competes in the same investigative nonprofit space at a smaller editorial scale than Capital & Main.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Capital And Main financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Capital And Main leadership team

Management profile

Number of profiles

Profiles1 record

Capital And Main funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Capital And Main M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capital And Main

What does Capital And Main do?

Is Capital And Main a public or private company?

Capital And Main is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Capital And Main founded?

Capital And Main was founded in 2011. It employs 11 to 50 people.

Where is Capital And Main based?

Capital And Main is headquartered in Los Angeles, United States, in the North America region.

Who are Capital And Main's main competitors?

Direct peers on record are Reveal (Center for Investigative Reporting), The Intercept, ProPublica, The Marshall Project, Mother Jones and Public Health Watch. Regional players are CalMatters and LAist. Emerging players are The 19th News and Type Investigations.

Does Capital And Main have an API?

No public API is recorded for Capital And Main.

What industry is Capital And Main in?

Capital And Main's product category is Investigative Journalism. Its primary akta.pro industry code is MPAJAEAO, News, Politics & Current Affairs Magazines, with a secondary code of MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 513110.