Rejuvenol

What Rejuvenol does

Rejuvenol is a private hair care and personal care manufacturer and brand founded in 1993, headquartered at 130 Lincoln Street in Copiague, New York, with 11-50 employees. The company formulates and sells keratin-based and argan-oil-based hair care products organized under several proprietary sub-brands: Argania™ (moisturizing shampoo, conditioner, mask, styling cream, curling balm and serum), Rejuveplex™ (a chemistry-balancing treatment for bleached and heat-damaged hair), Glycóliss™ (a keravis vegetable protein thermo-protector), the Keratin Care and Recovery Hair collections, plus specialty lines for Blonde Toning and curl/wavy hair. Core technology centers on proprietary formulations including a keratin-shampoo/conditioner system for post-keratin-treatment maintenance, Rejuveplex™ chemistry-balancing compounds, and keravis vegetable protein delivering up to 3x thermal resistance; products are marketed as free from parabens and sodium chloride.

Rejuvenol monetizes through three distribution channels plus a service offering. Direct-to-consumer e-commerce via a Shopify-hosted storefront at rejuvenol.com sells branded SKUs at retail price points of $18-$75, with bulk/32oz sizing available for selected lines. The Allied Salon program supplies hairdressers and salon owners at professional pricing for in-salon use and resale. A regional and international distributor network handles wholesale distribution. A Private Label / OEM service allows partner brands to manufacture custom-branded hair care products using Rejuvenol's formulations. Pricing is unit-based with no subscription model.

The customer base spans three primary segments: individual consumers (DTC purchasers with damaged, chemically-treated, dry, or frizzy hair), salon professionals (hairdressers and stylists), and wholesale distributors, with the consumer segment described as primary. Marketing is executed through Instagram, Facebook, a blog ("Rejuveblog"), email newsletter, and the Shopify storefront. The website is available in 8 languages (English plus Arabic, Chinese Traditional, French, German, Hindi, Italian, Russian, Spanish), indicating an attempted international reach alongside the primary USA market presence. No revenue, funding rounds, or management team details are publicly disclosed in the available data.

Name

Rejuvenol

Legal name

Rejuvenol

Website

https://rejuvenol.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Rejuvenol is a private US-based hair care manufacturer founded in 1993, selling argan-oil and keratin-based products under sub-brands such as Argania™, Rejuveplex™, and Glycóliss™ via Shopify DTC e-commerce, the Allied Salon professional program, a wholesale distributor network, and a private-label OEM service for partner brands.

Ownership category

akta.pro rank

Product category

Professional Hair Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

akta.pro secondary industries

Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Hair Treatments & Scalp Care (Keratin/Botox/Deep Conditioning) (HSALAAAF), Conditioners & Hair Masks (CRABABAB)

Keywords

• Professional hair care
• Keratin hair treatments
• Argan oil products
• Private label cosmetics
• Salon hair products

Headquarters

HQ city

Copiague

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Direct E-commerce Product Sales: Direct-to-consumer sales through the company's Shopify e-commerce website, selling hair care products at retail prices ranging from $18-$75 per item.
2. Wholesale/Distributor Sales: Sales through their distributor network and Allied Salon professional program, selling products in bulk quantities to salons and distributors at wholesale pricing.
3. Private Label Services: Private label manufacturing services allowing other brands to create custom hair care products under their own branding.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Rejuvenol manufactures and sells professional salon hair care products, including keratin-based after-treatment shampoos and conditioners, argan oil-enriched hair care collections, and specialized treatments for chemically damaged hair. The company also operates a direct-to-consumer e-commerce storefront and offers private label manufacturing services, allowing other brands to launch custom hair care products under their own branding.

Product overview

Rejuvenol is a hair care brand offering a comprehensive portfolio of professional-grade products centered around argan oil and keratin-based formulations. The core product lines include the Argania™ Hair Care Collection (shampoo, conditioner, hair mask, curling balm, styling cream, and serum), the Keratin Care Collection (after-treatment shampoo and conditioner), the Recovery Hair Collection (moisture recovery shampoo, conditioner, and masque), and Rejuveplex™ (a specialized treatment for chemically damaged hair). Additional collections include Blonde Toning and Curl Up for specific hair needs, plus Private Label services for partners, Allied Salon professional program, and a distributor program. The company operates an e-commerce store powered by Shopify and offers personalized advice consultation. Products are primarily sold directly to consumers with pricing ranging from $18.00 to $75.00 depending on product type and size.

Differentiator

Problem solved

Functional benefit

Brands

• Argania™: Hair care line enriched with argan oil for moisturizing, volumizing, and styling.
• Rejuveplex™
• Glycóliss™
• REJUVENOL® Power Gel
• Moisture Recovery Line

Products and services

• Argania Hair Care Collection A hair care line enriched with argan oil, including shampoo, conditioner, hair mask, curling balm, styling cream, and serum, designed for moisturizing, softening, frizz control, and shine enhancement.
• Rejuveplex A specialized treatment that balances, stabilizes, and replenishes the chemistry of hair damaged by bleaching processes or improper use of thermal tools.
• Keratin Care Collection Products including after-keratin treatment shampoo and conditioner designed to maintain smoothness and manageability for hair that has undergone keratin treatments or straightening.
• Recovery Hair Collection A line of moisture recovery shampoo, conditioner, and masque enriched with shea butter to restore vitality and strength to hair weakened by chemical processes.
• Blonde Toning Collection Products designed for blonde or color-treated hair to maintain tone and prevent brassiness.
• Curl Up Collection Hair care products designed for curly and wavy hair to enhance and define natural curls.
• Future Hair Care Collection

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Allied SaloncoreChannel Partner/ Reseller/ DistributorProfessional salon partner program serving hairdressers and salon owners with exclusive product access and professional pricing for use in salon services and retail sales to clients.
• Rejuvenol Distributor NetworkcoreChannel Partner/ Reseller/ DistributorRegional and international distribution partners who purchase Rejuvenol products at wholesale prices for resale through their own distribution networks.
• Private Label PartnersminorOEM/ Whitelabel/ Licensing PartnerB2B partners utilizing Rejuvenol's formulation and manufacturing capabilities to create custom-branded hair care products.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Living Proof: Science-led hair care brand combining patented ingredients with salon and DTC distribution. Comparable to Rejuvenol's technology-forward formulations (Keravis, Rejuveplex) and premium positioning.
• Moroccanoil: Premium argan oil-infused hair care brand sold through salons and DTC. Highly comparable to Rejuvenol's Argania™ positioning, professional-plus-retail channel mix, and argan-led value proposition.
• Olaplex: Professional bond-repair hair care with patented chemistry, distributed through salons and DTC. Comparable to Rejuvenol's Rejuveplex™ chemically-damaged-hair franchise and salon-led GTM.
• Pureology: Professional salon hair care brand with multi-line collections (Hydrate, Strength Cure, etc.) targeting damaged/color-treated hair. Directly comparable curated-architecture to Rejuvenol's Argania/Recovery/Keratin Care collections.
• It's a 10 Haircare: Multi-benefit professional hair care brand with salon and DTC channels. Comparable to Rejuvenol in price-band positioning, professional heritage, and broad hair-type coverage.
• Davines: Italian professional salon hair care brand with strong sustainability positioning and salon-distribution model. Comparable to Rejuvenol's Allied Salon program and curated product architecture.

Broad incumbents

• Redken (L'Oréal): Mass-tier professional salon hair care brand. Comparable salon-channel positioning to Rejuvenol's Allied Salon program, though it sits inside L'Oréal's larger portfolio and is not a focused specialty competitor.
• Kérastase (L'Oréal): L'Oréal-owned premium professional hair care brand distributed through salons globally. Comparable at the professional hair care category level, but with vastly greater scale and broader portfolio.
• Paul Mitchell (John Paul Mitchell Systems): Established professional salon hair care brand with broad product range. Comparable pro-channel distribution to Rejuvenol, but with significantly larger scale and broader portfolio.

Emerging players

• Briogeo: DTC-first clean beauty hair care brand with strong digital/social distribution. Comparable niche positioning to Rejuvenol in ingredient-led story-telling, though concentrated in DTC rather than salon.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RejuvenolNewYork
• Instagraminstagram.com/rejuvenolnewyork?utm_medium=copy_link

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rejuvenol