Mademoiselle Bio SARL

What Mademoiselle Bio SARL does

Mademoiselle Bio SARL is a privately held, France-domiciled (Batignolles, Paris) specialty retailer of certified organic cosmetics founded in 2006. The company operates an omnichannel model anchored by an e-commerce platform (mademoiselle-bio.com) cataloguing roughly 4,000 SKUs across approximately 150 certified-organic brands in skincare, haircare, makeup, body care, hygiene, family care, and wellness, supported by four physical boutique-instituts in Paris, Nantes, Bordeaux, and Toulouse that combine retail with beauty-service treatments (facials, body care, hair removal, manicures). Localized storefronts extend the online footprint to seven European countries: France, Belgium, the Netherlands, Italy, Spain, Portugal, and Luxembourg. The platform is built on PrestaShop with an integrated martech stack spanning AB Tasty personalization, Contentsquare analytics, Piwik/Matomo, Doofinder search, Iadvize chat, Microsoft Clarity and Google Analytics, plus TikTok and Meta pixels; the AB Tasty layer drives personalized recommendations, intelligent e-merchandising, and cookie-free personalization in response to evolving privacy regulation.

The business model blends transactional revenue (e-commerce product sales, physical boutique sales, gift cards) with subscription/recurring revenue (La Box Mademoiselle Bio beauty box at €19.90/month; Mon Bioty Club loyalty rewards) and affiliate/referral revenue (Parrainage 10%/10% program). Free shipping applies above a €49 threshold in France; pricing spans budget to premium (~€7.96–€79 unit range) with seasonal sales of 15–40%. Customer segments are consumer-led (women seeking certified organic beauty, families/baby care, beauty enthusiasts with targeted skin concerns, wellness-focused buyers), and customer experience is reinforced by an editorial blog, expert in-store advisors, and proprietary sub-brands (Exode, Be Positive, La Crique, Endro Cosmétiques). Recognition includes the Enseigne Beauté de l'Année award and the 2025 Retail Beauty Store of the Year at the European Natural Beauty Awards.

The company remains privately funded with no disclosed outside capital, and is supported by a small team (firmographic band 11–50 employees) that combines online merchandising, retail operations, and institute services. Strategic posture emphasizes category leadership in certified organic (as distinct from "clean beauty") and incremental expansion via international e-commerce, owned-brand curation, and a recurring-revenue subscription layer rather than funded hyper-growth.

Name

Mademoiselle Bio SARL

Legal name

Mademoiselle Bio SARL

Website

https://mademoiselle-bio.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Mademoiselle Bio SARL is a privately held French retailer founded in 2006 that operates the leading French e-commerce platform for certified organic cosmetics, cataloguing roughly 4,000 SKUs across 150 brands and serving seven European countries online, complemented by four boutique-instituts in Paris, Nantes, Bordeaux, and Toulouse offering products and beauty services.

Ownership category

akta.pro rank

Product category

Organic Cosmetics Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural, Organic & Clean Beauty Distribution (CRAOAEAM)

akta.pro secondary industries

Natural/Organic & Clean Skincare (CRABAAAH), Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ), Deodorants & Antiperspirants (CRADANAA), Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Organic cosmetics retail
• Certified bio beauty
• Natural skincare products
• Beauty box subscription
• Online beauty store

Headquarters

HQ city

Batignolles

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct online sales of organic cosmetics through mademoiselle-bio.com with approximately 4000 products across 150 brands
2. Physical Boutique-Institute Sales: In-store sales at boutique-instituts in Paris, Nantes, Bordeaux, and Toulouse offering both products and beauty services
3. Loyalty Program (Bioty Club): Points-based loyalty program where 1 euro spent = 1 point, with points redeemable for discounts, free products, and institute services
4. Referral Program: Parrainage program offering 10% reward to referrer and 10% discount to referred customer for first order over €49
5. Gift Cards: Carte cadeau (gift cards) sold both online and in-store
6. Beauty Box Subscription: Monthly/seasonal beauty box containing 5 products plus 1 surprise for €19.90

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mademoiselle Bio sells certified organic cosmetics and natural beauty products through its e-commerce platform and physical boutique-instituts. The retailer carries over 4,000 products across 150 bio cosmetic brands spanning skincare, haircare, makeup, body care, hygiene, baby care, and wellness. It also operates a monthly subscription beauty box (La Box at €19.90) and in-store beauty services including facials, body treatments, hair removal, and manicures.

Product overview

Mademoiselle Bio operates as an online organic cosmetics retailer (e-commerce platform) offering over 4000 certified bio beauty products from 150 natural cosmetic brands. The company also provides a subscription beauty box service (La Box Mademoiselle Bio at €19.90/month containing 5 personalized products), a loyalty program (Mon Bioty Club), a referral program (Parrainage), and physical boutique-institute services in Paris, Nantes, Bordeaux, and Toulouse. The platform features third-party brand sub-brands including Exode natural deodorants, Be Positive fragrances, La Crique makeup, and Endro Cosmétiques skincare, all meeting the company's stringent natural and organic certification requirements.

Differentiator

Problem solved

Functional benefit

Brands

• Mademoiselle Bio Institut: In-store beauty institute services offering facials, body treatments, hair removal, and manicure services

Products and services

• Mademoiselle Bio E-commerce Storefront Online retail storefront selling over 4,000 certified organic beauty products from 150 brands, including skincare, haircare, makeup, body care, hygiene, and wellness, targeted at consumers seeking certified bio cosmetics in France and six other European countries.
• La Box Mademoiselle Bio (Beauty Box Subscription)

Quantifiable outcome

• 9.2% increase in sales from cookie-free personalization implementation
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• AB TastycoreTechnology or Integration · 22 September 2024AB Tasty provides cookie-free personalization technology for Mademoiselle Bio's e-commerce platform. This partnership enables personalized product recommendations and intelligent e-merchandising throughout the customer journey without relying on third-party cookies, addressing privacy regulations and rising customer acquisition costs. The implementation resulted in measurable performance improvements.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mademoisellebio
• Facebookfacebook.com/MademoiselleBio
• LinkedInlinkedin.com/company/mademoiselle-bio
• Instagraminstagram.com/mademoisellebio
• TikToktiktok.com/@mademoisellebio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mademoiselle Bio SARL