RP's Pasta Company

What RP's Pasta Company does

RP's Pasta Company is a private, Madison, Wisconsin-based artisan pasta manufacturer founded in 1995 by Peter Robertson, who serves as Founder and Master Pasta Maker. The company operates as a subsidiary of Tribe 9 Foods LLC and employs between 11 and 50 people at its single production facility at 2901 Progress Road, Madison, WI 53716. It produces fresh and frozen pasta using Old World Italian techniques — hand-rolling, extrusion through brass dies, in-house filling preparation for ravioli and tortelloni, and quick-freezing for the frozen product line — emphasizing all-natural ingredients sourced from Wisconsin and the broader Midwest (eggs from Iowa, semolina from North Dakota, Wisconsin cheese, locally grown vegetables).

The product portfolio spans fresh pasta (Fettuccine, Linguini, Rigatoni, Angel Hair, Lasagna Sheets, Campanelli, and flavored variants), fresh filled pasta (Four Cheese, Gorgonzola, Pumpkin, Smoked Mozzarella Tortelloni, Parmesan and Tri-Color Raviolini), frozen ravioli (Asparagus & Asiago, Feta & Spinach, Four Cheese, Portabella & Parmesan, Pumpkin, Butternut Squash, Spinach & Ricotta, Sweet Potato), two sauces (Basil and Tomato, Roasted Garlic Alfredo), and a wholesale food service program. A sub-brand called Taste Republic markets certified gluten-free pasta made with California brown rice through its own e-commerce site (tasterepublicglutenfree.com) and food service channels, targeting consumers with celiac disease or gluten intolerance.

Revenue is generated through two channels: (1) retail grocery sales across regional Midwest chains (Willy Street Co-op, Festival Foods, Metcalfe's Market, Woodman's, Sendiks) and Whole Foods Market nationally, with fresh products in deli sections and frozen in freezer aisles; and (2) a national food service wholesale program selling customizable small artisan batches to restaurants and commissaries across the United States. Pricing is not publicly disclosed; food service buyers must inquire directly. The company has no disclosed funding rounds, no institutional or venture investment, no public listing, and operates a single physical facility — positioning it as a stable, craft-scale specialty food business rather than a venture-backed growth company.

Name

RP's Pasta Company

Legal name

RP's Pasta Company

Website

https://rpspasta.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

RP's Pasta Company is a Madison, Wisconsin-based artisan pasta manufacturer founded in 1995, producing fresh and frozen pasta for regional Midwest grocery retailers, national food service wholesale buyers, and the Taste Republic gluten-free sub-brand, using hand-rolled and brass-die-extruded production methods.

Ownership category

akta.pro rank

Product category

Artisan Pasta Manufacturing

NAICS

Cookie, Cracker, and Pasta Manufacturing (31182), Food Manufacturing (311)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro industry

PRIMARYAFAKABAB

Pasta Manufacturing (dry, fresh, filled)

Agriculture & Food Production/Food Processing & Manufacturing/Breakfast Cereals, Pasta & Grain-Based Foods Manufacturing

Keywords

• Fresh pasta production
• Frozen pasta manufacturing
• Artisan Italian pasta
• Wholesale food service pasta
• Gluten-free pasta products

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Pasta Sales: Sale of fresh and frozen pasta products through retail grocery stores. Products are sold in deli sections (fresh) and freezer aisles (frozen).
2. Food Service/Wholesale: Wholesale distribution of pasta products to restaurants, commissaries, and food service operations across the United States. Products are made in customizable small artisan batches for wholesale buyers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

RP's Pasta Company manufactures and sells fresh and frozen artisan pasta products using hand-rolled processes and extrusion through brass dies for authentic al dente texture. Its portfolio includes fresh noodles (fettuccine, linguini, rigatoni, lasagna sheets, angel hair, campanelli, and herb/garlic varieties), fresh filled pasta (tortelloni and raviolini with multiple cheese and vegetable fillings), frozen ravioli, and sauces, supplied to grocery retailers in the Midwest and a wholesale food service program to restaurants and commissaries across the United States. It also markets a certified gluten-free line under the Taste Republic sub-brand.

Product overview

RP's Pasta Company is a Wisconsin-based food company offering fresh and frozen artisan pasta products. The portfolio includes Fresh Pasta (hand-rolled noodles like Fettuccine, Linguini, Rigatoni, Angel Hair, Campanelli, and Lasagna Sheets), Fresh Filled Pasta (Tortelloni, Raviolini with various cheese and ingredient fillings), Frozen Pasta (Ravioli varieties including Four Cheese, Asparagus & Asiago, Feta & Spinach, Portabella & Parmesan, Pumpkin, Butternut Squash, Spinach & Ricotta, and Sweet Potato), Sauces (Basil and Tomato Sauce and Roasted Garlic Alfredo Sauce), and a Food Service wholesale division. The company also offers Taste Republic, a separate sub-brand for certified gluten-free pasta made with California brown rice. All products emphasize all-natural ingredients, local Wisconsin sourcing for cheese and produce, and artisan techniques including hand-rolling and extrusion through brass dies to achieve authentic al dente texture.

Differentiator

Problem solved

Functional benefit

Brands

• Taste Republic: Fresh and frozen gluten-free pasta brand operated under the mission that everyone deserves to eat good pasta, regardless of food allergies. Products are available online at tasterepublicglutenfree.com and through food service.

Products and services

• Egg Fettuccine Classic wide flat noodle made with semolina, eggs, and natural ingredients. Best paired with thick sauces. Targeted at home cooks shopping at Midwest grocery retailers.
• Whole Wheat Linguini Noodle made with whole durum wheat, eggs, and natural acidifier. Marketed for medium-bodied sauces. Targets health-conscious home cooks.
• Garlic Linguini Linguini infused with garlic powder, made with semolina and eggs. Targets home cooks seeking flavored fresh pasta.
• Egg Rigatoni Ridged tube pasta, gently curved and marketed for hearty meat sauces. Targets home cooks preparing traditional Italian dishes.
• Egg Lasagna Sheets No-boil fresh pasta sheets for easy lasagna assembly without pre-boiling. Targets home cooks seeking convenience.
• Egg Angel Hair Delicate thin pasta, also referred to as Capelli di Angelo, for light sauces. Targets home cooks preparing light Italian dishes.
• Egg Linguini Classic Italian noodle meaning little tongues, versatile for various sauces. Targets home cooks.
• Garlic Angel Hair Angel hair pasta infused with garlic, a delicate thin pasta marketed for light sauces. Targets home cooks seeking flavored pasta.
• Italian Herb Linguini Linguini made with basil, oregano, and thyme. Targets home cooks seeking herb-flavored pasta.
• Roasted Red Pepper Linguini Linguini made with roasted red peppers for a vibrant color and flavor. Targets home cooks seeking flavored pasta.
• Egg Campanelli Little bell-shaped pasta with nooks and crannies designed to capture sauce. Targets home cooks.
• Four Cheese Tortelloni Filled pasta with ricotta, mozzarella, asiago, and parmesan cheeses, made with Wisconsin cheese. Targets home cooks and food service buyers seeking fresh filled pasta.
• Gorgonzola Tortelloni Filled pasta with gorgonzola cheese, red pepper, and potato flakes. Targets home cooks and food service buyers seeking specialty filled pasta.
• Parmesan Raviolini Smaller filled cousin of ravioli with parmesan and ricotta cheese. Targets home cooks seeking bite-sized filled pasta.
• Tri-Color Four Cheese Raviolini Smaller filled pasta with a variety of Wisconsin cheeses presented in tri-color pasta (spinach, tomato, and regular). Targets home cooks seeking visually distinct filled pasta.
• Pumpkin Tortelloni Filled pasta with pumpkin, parmesan, and holiday-inspired spices including nutmeg and almond extract. Targets home cooks seeking seasonal filled pasta.
• Smoked Mozzerella Tortelloni Filled pasta with smoked mozzarella cheese and natural liquid smoke. Targets home cooks seeking specialty filled pasta.
• Asparagus & Asiago Ravioli Ravioli filled with asparagus, ricotta, butter, and asiago cheese, quick-frozen to lock in flavor. Targets home cooks seeking premium frozen pasta.
• Feta & Spinach Ravioli Ravioli filled with feta cheese, spinach, and seasonings. Targets home cooks seeking Mediterranean-style frozen pasta.
• Four Cheese Ravioli Classic ravioli filled with four of Wisconsin's finest cheeses. Targets home cooks and food service buyers.
• Portabella & Parmesan Ravioli Ravioli filled with portabella mushrooms and parmesan cheese. Targets home cooks seeking mushroom-filled frozen pasta.
• Pumpkin Ravioli Ravioli filled with pumpkin, butternut squash, and holiday spices. Targets home cooks seeking seasonal frozen pasta.
• Roasted Butternut Squash Ravioli Ravioli filled with roasted butternut squash, pumpkin, and warming spices. Targets home cooks seeking seasonal frozen pasta.
• Spinach & Ricotta Ravioli Ravioli filled with spinach, ricotta, and mozzarella on whole wheat durum. Targets home cooks seeking classic frozen filled pasta.
• Sweet Potato Ravioli Ravioli filled with sweet potato, butter, and bread crumbs. Targets home cooks seeking sweet-potato frozen pasta.
• Basil and Tomato Sauce All-natural sauce made with tomatoes, carrots, garlic, and basil with generous pepper. Targets home cooks pairing it with fresh pasta.
• Roasted Garlic Alfredo Sauce Cream-based sauce made with Wisconsin cream, butter, parmesan, and roasted garlic puree. Targets home cooks pairing it with fresh pasta.
• Food Service Wholesale Program Wholesale pasta products for restaurants and commissaries, including fresh and frozen pasta, available in customizable small artisan batches for professional kitchens. Targets restaurants, commissaries, and food service operations across the United States.
• Taste Republic Gluten-Free Pasta Fresh certified gluten-free pasta made with California brown rice, marketed under Taste Republic brand for people with food allergies. Targets consumers with celiac disease or gluten intolerance seeking fresh pasta with the same taste and texture as traditional pasta.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Tribe 9 Foods LLCcoreOthersTribe 9 Foods LLC owns and operates the RP's Pasta Company website. This appears to be a parent company relationship where Tribe 9 Foods manages the online operations and branding for RP's Pasta.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Pappardelle's Pasta: Colorado-based producer of fresh artisan egg pasta and specialty noodle products distributed nationally through specialty retail and foodservice. Direct comparability in hand-crafted, premium fresh-pasta positioning and multi-channel distribution strategy.
• Pastosa Ravioli: New Jersey-based artisan fresh and filled pasta manufacturer producing ravioli, tortellini, and related products for both retail and foodservice. Highly comparable as a regional artisan fresh/filled pasta specialist selling into delis and restaurants.
• Al Dente Pasta Company: Michigan-based artisan fresh pasta manufacturer producing ravioli, tortellini, and sauces for retail and foodservice channels. Comparable regional Midwest artisan pasta operator with similar product mix (fresh, frozen, filled) and distribution structure.

Broad incumbents

• Barilla: Global #1 pasta manufacturer with broad portfolio spanning dry, fresh, sauces, and gluten-free across retail and foodservice worldwide. Comparable as the broad incumbent that anchors shelf set in the same category RP's operates in.
• Rosina Food Products: U.S. frozen Italian foods manufacturer specializing in meatballs, pasta, and prepared Italian entrées at retail and foodservice. Closely comparable in the frozen filled pasta / Italian prepared foods category that overlaps with RP's frozen ravioli line.
• Buitoni: Refrigerated and frozen fresh pasta brand owned by Nestlé, distributed nationally in U.S. mass grocery. Represents the CPG-incumbent threat in the same refrigerated/filled pasta category as RP's, with vastly greater marketing and distribution power.
• Colavita USA: Italian-origin premium pasta, sauce, and olive oil brand distributed across U.S. retail and foodservice channels. Comparable as a broader premium-Italian food brand overlapping in pasta with RP's portfolio and channel strategy.
• Giovanni Rana: Italy-founded global leader in fresh filled pasta (tortelloni, ravioli, gnocchi) now operating in the U.S. through mass-market grocery and foodservice. Compares as the dominant scaled player in the same fresh/filled pasta category RP's competes in.
• De Cecco: Italian premium pasta and sauce brand with strong U.S. presence in natural and conventional grocery. Comparable as a premium-Italian-positioned pasta brand competing for the same quality-oriented consumers.

Emerging players

• Cucina Antiques Foods Corp: Specialty producer of premium pasta sauces and prepared Italian products sold primarily through natural and specialty grocery. Adjacent rather than direct competitor, but shares RP's natural-foods, specialty-retail positioning and could complement or compete with its sauce line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/RPsPasta
• Facebookfacebook.com/rpspasta
• LinkedInlinkedin.com/company/rps-pasta-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RP's Pasta Company