Hartamas
- Company typePrivate
- Founded1996
- HeadquartersPetaling Jaya, Malaysia
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
Hartamas firmographics
Firmographics- Name
- Hartamas
- Legal name
- Hartamas Real Estate (Malaysia) Sdn Bhd
- Website
- https://hartamas.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where Hartamas is headquartered
LocationHeadquarters
- HQ city
- Petaling Jaya
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Hartamas business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Real Estate Commission: Commission-based revenue from property sales and rentals. Agents facilitate transactions between buyers/sellers and tenants/landlords, earning commissions on completed deals. The company operates as a full-service real estate agency covering residential, commercial, industrial, and land transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transaction-based commission for real estate services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Hartamas product offering
Product offeringCore offering
Hartamas Real Estate is an integrated real estate services group in Malaysia that facilitates the sale, purchase, rental, and management of residential, commercial, industrial and land properties. Its offerings span property agency brokerage, asset and facilities management, project marketing for new launches, corporate real estate, valuation and consultancy, capital market transactions, project management, workspace interior design, architectural consultancy, and Malaysia My Second Home (MM2H) programme assistance, supported by digital property listing portals and in-house valuation tools.
Product overview
Hartamas Real Estate operates as an integrated real estate services group in Malaysia offering comprehensive services under one roof. The company provides 13 core service lines including Asset Management, Corporate Real Estate, Project Marketing, Industrial Property, Capital Market, Valuation & Consultancy, International Property, and Secondary Market transactions. The portfolio includes new launch projects such as Amara Residences, Linari, Amaya Residences, Kenshō Residence, Livista, Times Square 2, and TRX Residences. Digital offerings include property listing portals (listing.hartamas.com and projects.hartamas.com), Loan Eligibility Calculator, and Property Value Estimator tools. The company also operates Hartamas Academy for real estate professional training and an MM2H programme for international property investors.
Differentiator
Problem solved
Functional benefit
Brands
- Hartamas Academy: Education and training division that nurtures young talents to become professionals in the real estate industry.
- Hartamas Projects
- Hartamas Property Listing
- Hartamas Capital Market
Products and services
- Secondary Market (Rental & Sales)
Quantifiable outcome
- 276 Google reviews with positive customer feedback on agent professionalism and responsiveness
Companies that use Hartamas
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Hartamas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hartamas partnerships and signals
Strategic signalScale indicators6 records
Recent moves4 records
Expansion highlights5 records
Hartamas competitors and assessment
Company assessmentEmerging players
- iProperty Group: Leading Malaysian property portal and online listing platform with growing agent marketplace; overlaps with Hartamas as both a digital discovery channel and a competing listing destination for sellers and agents.
Direct peers
- ERA Malaysia: Long-established Malaysian real estate franchise under the ERA global network; competes directly with Hartamas in residential brokerage and project marketing for Malaysian developers.
- IQI Holdings: Malaysian-headquartered real estate agency network with strong project marketing and agent-driven model across Southeast Asia; directly comparable to Hartamas in residential new launch marketing and secondary market brokerage.
- Reapfield Properties: Malaysian real estate agency focused on residential sales, project marketing and property management; directly competes with Hartamas on secondary market and new launch mandates in Klang Valley.
- Rina Properties (Metroworld): Malaysian real estate agency and auction specialist with residential brokerage and project marketing; competes with Hartamas in the secondary market and new launch segments in Malaysia.
Regional players
- PropNex Malaysia: Singapore-rooted real estate agency that has expanded into Malaysia with a similar agent-driven sales model; regional peer in residential brokerage and project marketing across Southeast Asia.
Broad incumbents
- Savills Malaysia: International real estate firm providing commercial, residential and investment advisory in Malaysia; competes with Hartamas Capital Market and Corporate Real Estate divisions for corporate mandates.
- CBRE Malaysia: Global commercial real estate services giant with Malaysian operations covering agency, valuation, project management and capital markets; overlaps with Hartamas' Corporate Real Estate, Valuation, and Capital Market services.
- Knight Frank Malaysia: Global real estate consultancy with full-service offerings in valuation, agency, and asset management in Malaysia; broader international portfolio but overlaps with Hartamas in commercial brokerage and valuation.
- Cushman & Wakefield Malaysia: Global real estate services firm with Malaysia presence covering commercial agency, valuation and facilities management; comparable to Hartamas in commercial brokerage and asset management segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Hartamas social profiles
Digital presenceHartamas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hartamas leadership team
Management profileNumber of profiles
Profiles1 record
Hartamas subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hartamas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hartamas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hartamas
What does Hartamas do?
Hartamas Real Estate is an integrated real estate services group in Malaysia that facilitates the sale, purchase, rental, and management of residential, commercial, industrial and land properties. Its offerings span property agency brokerage, asset and facilities management, project marketing for new launches, corporate real estate, valuation and consultancy, capital market transactions, project management, workspace interior design, architectural consultancy, and Malaysia My Second Home (MM2H) programme assistance, supported by digital property listing portals and in-house valuation tools.
Is Hartamas a public or private company?
Hartamas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hartamas founded?
Hartamas was founded in 1996. It employs 251 to 500 people.
Where is Hartamas based?
Hartamas is headquartered in Petaling Jaya, Malaysia, in the Asia region.
How does Hartamas make money?
One revenue line is on record: real Estate Commission.
Who are Hartamas's main competitors?
iProperty Group is listed as an emerging player. Direct peers are ERA Malaysia, IQI Holdings, Reapfield Properties and Rina Properties (Metroworld). PropNex Malaysia is listed as a regional player. Broad incumbents are Savills Malaysia, CBRE Malaysia, Knight Frank Malaysia and Cushman & Wakefield Malaysia.
Does Hartamas have an API?
No public API is recorded for Hartamas.