What Synnovation does

Synnovation LLC, founded in late 2023 in Madison, Wisconsin, is a privately held product company built around a single core capability — industrial 3D printing — that the operator applies across an unrelated portfolio of consumer, professional, and accessibility products. The technical stack spans FDM (Fused Deposition Modeling with engineering thermoplastics), SLA (Stereolithography for fine-detail resin parts), and SLS/SLM (Laser Powder Fusion for nylon and metals including titanium, aluminum, and stainless steel), with the operator's stated differentiator being the ability to integrate three different manufacturing processes into a single product — for example, the BassoonPerch uses FDM resin, SLS nylon, and 3D-printed stainless steel in one assembly. This multi-process capacity, combined with the no-tooling economics of additive manufacturing (same unit cost at volume 1 and volume 100), lets a small team produce low-volume, geometry-rich products that traditional injection molding cannot cost-effectively address.

The active product portfolio is split into two segments. The consumer line targets large everyday-use markets: Sparrow-B-Gone! (a flagship house-sparrow deterrent for backyard bird feeders, the only SKU with disclosed commercial traction at more than 2,000 units sold), and a 2026 pipeline including Rain-B-Gone! (rain shields for Bird Buddy and Birdfy smart feeders), X-Dry (reusable storage-bag drying rack), SpiceStack (vertical spice organizer), HandiChem (snap-on handle for pour-over coffee makers), and CoverDome (modular anti-pooling frame for outdoor furniture covers). The professional/accessibility line includes BassoonPerch, a career-injury-prevention tool for bassoonists, and EasyEat, a patent-pending eating system for people with Parkinson's and other shaking disorders, where the company identifies no comparable competing product.

The business model is direct-to-consumer one-time purchase sales, distributed through owned product-specific e-commerce sites (sparrow-b-gone.com, x-dry.net) plus marketplace and selective retail channels including Chewy (where Synnovation is an accepted vendor), Etsy direct sales, and select Wild Birds Unlimited stores including one of the chain's top-five locations. There is no disclosed pricing model, no recurring revenue, no subscription, and no disclosed external institutional funding; the company appears bootstrapped or founder-financed. The founder, Ed Harris, is a serial entrepreneur whose prior Persoft reached #97 on the Inc. 500 in 1988 before being acquired by Esker in 1999, and whose second company Financial Fitness Group was acquired in 2024 — track record relevant to execution credibility at a stage where revenue and headcount data are not publicly disclosed.

Name

Synnovation

Legal name

Synnovation LLC

Website

https://synnovation.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Synnovation LLC is a Madison, Wisconsin-based industrial 3D printing product company founded in 2023 by serial entrepreneur Ed Harris. It operates a portfolio of unrelated consumer, professional, and accessibility products — including Sparrow-B-Gone!, BassoonPerch, and patent-pending EasyEat — sold direct-to-consumer via own sites, Chewy, Etsy, and select retail.

Ownership category

akta.pro rank

Product category

3D Printed Consumer Products

akta.pro primary industry

Plastic Compounding & Masterbatch (IMANAOAB)

Keywords

• Industrial 3D printing
• Consumer product manufacturing
• Additive manufacturing products
• 3D printed accessibility tools
• Bird feeder accessories

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Product Sales: One-time purchase sales of consumer products including Sparrow-B-Gone!, Rain-B-Gone!, X-Dry, and other consumer goods. Products are sold through multiple channels including direct e-commerce, marketplaces (Chewy, Etsy), and retail partners.
2. Professional/Accessibility Product Sales: Specialized products for professionals (BassoonPerch for musicians) and people with disabilities (EasyEat for Parkinson's patients). Products in development include HandiChem and CoverDome.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Synnovation designs and manufactures physical products using industrial 3D printing, integrating FDM, SLA, and SLS/SLM (metal and nylon) processes within single products. Its portfolio spans consumer goods (Sparrow-B-Gone!, Rain-B-Gone!, X-Dry, SpiceStack, HandiChem, CoverDome) and professional or accessibility products (BassoonPerch for musicians, EasyEat for people with Parkinson's and shaking disorders). The company sells directly to end users through its own e-commerce sites and marketplaces, leveraging no-tooling economics for economical runs of 1 to 1,000 units.

Product overview

Synnovation is built around a single capability — industrial 3D printing — general enough to solve unrelated problems across different markets. The company operates two product lines: Consumer products (Sparrow-B-Gone!, Rain-B-Gone!, X-Dry, SpiceStack, HandiChem, CoverDome) targeting everyday problems in large markets with natural cross-sell opportunities; and Professional products (BassoonPerch, EasyEat) providing specialized tools and accessibility solutions for people with disabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Sparrow-B-Gone!: Product line that repels invasive house sparrows from backyard feeders and birdhouses without scaring off native birds. Flagship line with more than 2,000 units sold.
• Rain-B-Gone!
• X-Dry
• BassoonPerch
• EasyEat

Products and services

• Sparrow-B-Gone! Repels invasive house sparrows from backyard feeders and birdhouses without scaring off native birds; flagship consumer product with more than 2,000 units sold and scaling rapidly.
• Rain-B-Gone! Rain and snow shields that keep seed dry in smart camera feeders, designed to work with Bird Buddy and Birdfy feeders.
• X-Dry Drying rack that uses X-blades to open wide for fast airflow to dry reusable storage bags and silicone covers; packs flat for storage.
• SpiceStack Countertop spice system that keeps everyday spices easy to reach while protecting them from light, with vertical stacking.
• HandiChem Snap-on handle for glass pour-over coffee makers providing a more comfortable, secure grip; alpha version in daily use for more than two years.
• CoverDome Modular frame that raises the center of an outdoor furniture cover so rain and snow run off instead of pooling.
• BassoonPerch Prevents serious left-hand and thumb injuries that threaten bassoonists over a career; built using three different 3D-printing technologies including 3D-printed stainless steel.
• EasyEat Innovative system that makes it easier for people with Parkinson's and other shaking disorders to eat; patent pending.

Quantifiable outcome

• 2,000+ units sold for Sparrow-B-Gone! flagship product with scaling orders
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ChewycoreChannel Partner/ Reseller/ DistributorSynnovation is accepted as a Chewy vendor for distribution of Sparrow-B-Gone! products. Chewy is a major online pet supplies retailer providing significant marketplace reach.
• EtsycoreChannel Partner/ Reseller/ DistributorProducts are sold direct through Etsy marketplace, providing access to Etsy's established handmade and craft consumer base.
• Wild Birds UnlimitedcoreChannel Partner/ Reseller/ DistributorProducts are carried in select Wild Birds Unlimited retail stores, including one of the country's top-five WBU locations, providing physical retail presence in the bird products market.
• EskerminorOthersEsker acquired Persoft in 1999 and continues to sell the SmarTerm terminal emulation software that Ed Harris designed in 1982 - more than four decades later. This is a historical relationship from founder's previous company, not a current Synnovation partnership.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• 3D Systems: Established industrial 3D printing company offering printers, materials, and on-demand parts services across plastics and metals. Comparable to Synnovation in metal (SLS/SLM titanium and stainless) and polymer AM, with far broader scale.
• Stratasys: Large public 3D printing equipment and services company spanning FDM, PolyJet, and metal AM. A broad incumbent in the same industrial 3D printing category Synnovation operates in, with services arms comparable to parts of Synnovation's workflow.
• Carbon (now 3D Systems Redwood): Digital light synthesis (DLS) 3D printing platform serving consumer products, automotive, and medical customers. Broader incumbent than Synnovation in industrial additive manufacturing, with overlapping end-use applications in consumer goods.
• Formlabs: SLA and SLS 3D printer manufacturer serving professional and industrial markets. Comparable to Synnovation as it enables small teams to produce engineering-grade parts in resin and nylon, the same polymer-process families Synnovation uses.

Direct peers

• Fictiv: Digital manufacturing marketplace for CNC, 3D printing, and injection molding, focused on speed and quality for hardware startups. Comparable to Synnovation as another venture-backed platform proving the digital-manufacturing-then-product thesis for small teams.
• Xometry: Public on-demand digital manufacturing marketplace offering CNC, 3D printing, injection molding, and sheet metal services. Closest analog to Synnovation's model of leveraging digital manufacturing to produce end parts at low volume, though Xometry is a marketplace not a product owner.
• Hubs (formerly 3D Hubs): On-demand manufacturing platform connecting buyers with a global network of CNC, 3D printing, and injection molding suppliers. Highly comparable to Synnovation's approach of using distributed 3D printing capacity to ship low-volume physical products.
• Protolabs: Digital manufacturing services company providing rapid prototyping and low-volume production across 3D printing, CNC, and injection molding. Comparable to Synnovation's emphasis on fast, low-volume, no-tooling production economics for complex parts.

Emerging players

• Bambu Lab: Consumer/prosumer 3D printer maker cited by Synnovation as the 2022 inflection that made affordable industrial-grade 3D printing viable for small businesses. Directly comparable as the equipment-side enabler of Synnovation's production model.

Others

• Bird Buddy: Smart camera bird feeder brand with 1M+ installed feeders that Synnovation's Rain-B-Gone! is designed to accessorize. Adjacent ecosystem participant: a customer/distribution partner rather than a competitor, but essential to Synnovation's pull-through demand thesis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synnovation