Ski France

What Ski France does

Ski France Ltd is a UK-incorporated, privately held travel agency that specializes in holiday accommodation rentals across France. Founded in 1987 and originally operating under the Madame Vacances brand, the company was rebranded to Ski France for the UK market while remaining a wholly owned subsidiary of French holding company EUROGROUP SAS (SIRET 383 109 873 00232), which trades as Madame Vacances and is headquartered in Chambéry, France. The UK operating office is located at 44 Connaught Street, London W2 2AA.

The company's core offering consists of three product categories — chalets (self-catered and contactless catered), hotels (bed-and-breakfast through half-board), and apartments (budget-oriented) — distributed across 77+ destinations spanning the French Alps, Massif Central, and Pyrenees regions, including premium resorts such as Val d'Isère, Courchevel, Méribel, La Plagne, and Alpe d'Huez. Ancillary revenue streams include last-minute promotional inventory, complimentary airport transfers with select chalets, and a golf holiday package integrated with Moliets Golf Course. A Summer France sub-brand extends the offering into warm-season villas and cottages in Southern France.

Ski France operates as a direct-to-consumer (DTC) platform, with bookings processed through skifrance.co.uk and supported by a UK-based sales team available six days a week. The company is an ABTA member, providing consumer financial protection on UK bookings. Pricing is transaction-based (per-night, flexible arrival) and varies materially by property type, season, and demand, with documented promotional discounts of up to 55% on last-minute inventory. The firm employs 101-250 staff across its UK sales office and French operations.

Name

Ski France

Legal name

Ski France Ltd

Website

https://skifrance.co.uk

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Ski France is a UK-based DTC holiday accommodation agency specializing in chalets, apartments, and hotels across 77+ French ski and summer destinations. It serves UK holidaymakers via its website and sales team as a subsidiary of EUROGROUP SAS (Madame Vacances).

Ownership category

akta.pro rank

Product category

Holiday Accommodation / Travel Services

NAICS

Other Traveler Accommodation (72119), All Other Traveler Accommodation (721199), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL)

akta.pro secondary industries

Mountain & Ski Homes (THAMAAAG), Luxury Chalets & Ski-In/Ski-Out Homes (THAMAEAD), Mountain & Ski Luxury Resorts (THAGACAB), Ski & Mountain Full-Service Hotels (THAGAAAJ)

Keywords

• Ski holiday bookings
• Holiday rental agency
• Chalet rentals France
• Apartment ski accommodation
• Mountain resort hotels

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Holiday Accommodation Rentals: Primary revenue stream from renting chalets, apartments, and hotels in French ski resorts. Properties are offered on a per-night basis with flexible arrival dates. Offerings include self-catered, contactless catered, and fully catered chalets as well as hotels with various catering options.
2. Hotel Accommodations: Revenue from hotel rooms and suites across French Alps, Pyrenees, and Massif Central regions. Hotels offer various catering options from bed and breakfast to half-board.
3. Additional Services: Ancillary revenue from airport transfers, ski pass bookings, golf packages through Moliets Golf Course partnership, and other vacation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ski France is a UK-based holiday accommodation specialist that rents chalets, apartments, and hotels in French ski and summer resorts directly to consumers. The company offers flexible per-stay bookings with self-catered, contactless catered, or fully catered options across 77+ destinations in the French Alps, Pyrenees, and Massif Central, complemented by ancillary services such as airport transfers, ski passes, and golf packages.

Product overview

Ski France (formerly Madame Vacances) is a holiday accommodation specialist with 38 years of experience offering a portfolio of rental properties across France. The core offering consists of three main product lines: Chalets (self-catered and contactless catered options), Hotels (family-oriented with various catering levels), and Apartments (budget-friendly accommodations). The company operates across 77+ destinations in the French Alps, Massif Central, and Pyrenees regions, including prestigious resorts such as Val d'Isère, Méribel, Courchevel, and Alpe d'Huez. Additional offerings include a Summer France sub-brand for warm-weather rentals, last-minute deal promotions, complimentary airport transfers with select chalets, and golf break packages partnered with Moliets Golf Course. The company is ABTA member with SSL-secured online booking.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 38 years of experience in French holiday accommodation market
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Moliets Golf CourseminorStrategic or Co-development PartnerPartnership offering unlimited 27-hole golf passes to guests staying in Moliets villas booked through Ski France. Bookings must be made at least one month in advance. Special rates up to 40% discount on golf passes.
• Madame VacancescoreOthersTrading name used by parent company Eurogroup SAS. The Ski France UK office operates under the Madame Vacances brand identity while maintaining separate customer service operations for UK and French markets.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Airbnb: Dominant global OTA for short-term rentals, with a substantial inventory of French alpine chalets and apartments. Directly competes for UK travelers booking independent ski accommodation, but operates a marketplace model rather than operator-managed inventory.
• Booking.com: Global OTA with extensive French ski resort hotel and apartment inventory. Competes for the same UK customers searching for accommodation in Val d'Isère, Méribel, Courchevel and other Ski France destinations, primarily at the discovery and price-comparison stage.
• Sunweb Group: Large European tour operator (Dutch-owned) selling ski and summer holidays to French and other Alpine resorts with strong digital distribution. Comparable in product breadth but at significantly larger scale and across multiple origin markets.
• Crystal Ski Holidays: One of the UK's largest ski tour operators (part of TUI) selling packaged ski holidays to France, Austria and other Alpine markets. Overlaps heavily with Ski France on French ski product but operates at much larger scale across multiple countries and via package (flight + transfer + lodging) rather than accommodation-only.
• Pierre & Vacances-Center Parcs: Largest French holiday rental operator with branded residences and apartments across French ski resorts (e.g., Avoriaz, Les Arcs, La Plagne). Comparable to Ski France on inventory breadth in French Alps, but operates at much greater scale and with a wider product portfolio (city, seaside, mountain).

Direct peers

• Le Ski: Boutique UK ski chalet operator specializing in catered chalets in French resorts (Val d'Isère, Tignes, Méribel, Courchevel, La Plagne). Highly comparable to Ski France's chalet offering, with similar ABTA bonding and UK sales team distribution.
• Madame Vacances: Parent trading brand of Ski France Ltd (EUROGROUP SAS) operating the same French chalet/apartment/hotel inventory directly to French customers. Directly comparable in product, pricing and destinations; effectively the sister brand serving the domestic French market versus Ski France's UK focus.
• Skiworld: UK specialist ski tour operator selling chalets, apartments and hotels in French (and other Alpine) resorts with a similar direct-to-consumer + call-centre model and ABTA bonding. Closest direct UK-market comparable to Ski France on customer base and product mix.
• Erna Low Holidays: Long-established UK ski specialist selling chalets, hotels and apartments in French and other European resorts. Comparable to Ski France on UK customer base, France focus, accommodation-only model and ABTA-backed operations, though at smaller scale.
• Inghams: Established UK ski and alpine holiday operator offering chalets, hotels and apartments in French resorts. Comparable in target customer (UK holidaymakers), product breadth and operator-led distribution model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights1 record

Customer concentration

• Facebookfacebook.com/SkiFranceUK
• Instagraminstagram.com/sf_holidays
• Xx.com/skifrance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ski France