Miracle Aesthetic Clinic

What Miracle Aesthetic Clinic does

Miracle Aesthetic Clinic (legal entity PT. Grahadhika Sarana Purnajati) is an Indonesian aesthetic clinic chain founded in 1997, operating 20 physical clinic branches across major cities including Jakarta (4 branches), Surabaya (4 branches), Bali, Lombok, Makassar, Medan, Balikpapan, Batam, Manado, Semarang, Yogyakarta, and Malang. The company is led by CEO dr. Lanny Juniarti, Dipl.AAAM, and serves Indonesian consumers seeking facial and body aesthetic treatments, with celebrity endorsements (Ayu Dewi, Cathy Sharon, Ashanty, Mieke Amalia, etc.) used as social proof.

The clinic's service portfolio is organized around three core categories — Shape (facial contouring via fillers, thread lifts, RF treatments), Lift (skin tightening via Ultherapy, HIFU, and laser technologies), and Glow (brightening via facials and lasers) — and spans a multi-tier model: topical cream programs, aesthetician-delivered services, doctor-supervised medical treatments, and surgical procedures under Miracle Aesthetic Surgery (MASC). Technology stack includes Miracle Ultherapy Trilogy Prime Lift (PFUV/MFU-V ultrasound), Miracle Pico Laser (picosecond), Miracle Fotona Laser (Nd:YAG + Er:YAG), Miracle MD Laser / Medlite C6 (Q-Switched Nd:YAG), Miracle Yellow Laser (577nm), hyaluronic acid dermal fillers, thread lifts, and AI-assisted treatment planning. Premium offerings sit under Miracle Ultimate, while body treatments fall under Miracle Body Aesthetic Center.

Revenue is generated through fee-for-service treatments sold per session or as bundled packages, with pricing ranging from Rp 225,000 for basic facials up to Rp 20,000,000 for premium filler procedures; bundled Brightening Confidence Deals offer up to 25% savings. Go-to-market combines direct-to-consumer clinic visits (online appointment booking plus per-branch WhatsApp hotlines), channel partnerships with Traveloka, Shopee, and Tokopedia, and direct-to-consumer e-commerce through Miracle Beauty Store (miraclebeautystore.com). A 1-Year Membership program and the Miracle Academy training platform support retention and talent pipeline development.

Name

Miracle Aesthetic Clinic

Legal name

PT. Grahadhika Sarana Purnajati

Website

https://miracle-clinic.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Miracle Aesthetic Clinic is an Indonesian aesthetic clinic chain operating 20 branches nationwide, offering facial contouring, skin tightening, brightening, laser, injectable, and surgical treatments under the Miracle, Miracle Ultimate, and MASC sub-brands.

Ownership category

akta.pro rank

Product category

Aesthetic Clinic Services

NAICS

Other Personal Care Services (81219), Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Services-Health Services (8000), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

akta.pro secondary industries

Brightening & Hyperpigmentation Treatments (HSALADAE), Body Contouring & Non-Invasive Aesthetic Recovery (e.g., Lymphatic Drainage) (HSADAKAM), Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Aesthetic medical services
• Facial rejuvenation treatments
• Cosmetic clinic services
• Laser skin treatments
• Skin care clinic

Headquarters

HQ city

Surabaya

HQ country

Indonesia

HQ region

Asia

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Aesthetic Treatment Services: Revenue is generated from fee-for-service aesthetic treatments including facial reshaping, rejuvenation, pigmentation, and acne programs. Services are offered across four tiers: cream programs, aesthetic treatments by beauty therapists, medical treatments by doctors, and surgical procedures. Treatments are sold per session or as bundled packages (e.g., Brightening Confidence Bundling Deals).
2. Product Sales (Miracle Beauty Store): The clinic operates an e-commerce storefront (miraclebeautystore.com) selling skincare products including Miracure Green Caviar Mask, Miralux Skin Bright line, Clarimax line, and TDF C Scape Serum. Products complement in-clinic treatment journeys.
3. Marketplace/Platform Sales: Treatment packages sold through third-party platforms including Traveloka, Shopee, and Tokopedia, where customers purchase vouchers for treatments at specific clinic branches. Revenue flows through platform transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Miracle Aesthetic Clinic is an Indonesian aesthetic clinic chain that delivers facial reshaping, skin rejuvenation, pigmentation, and acne treatments through 20 physical branches. Its portfolio spans named laser and device treatments (Ultherapy Trilogy Prime Lift, Pico Laser, Fotona Laser, MD Laser, Yellow Laser, Dual Tightening, Vital SkinLifting, Slimming Lifting), injectable procedures (Dermal Filler, Redefining Thread, Botox, Skin Booster), and topical cream programs. The clinic also sells proprietary skincare lines via its Miracle Beauty Store e-commerce site.

Product overview

Miracle Aesthetic Clinic is an Indonesian aesthetic clinic offering a comprehensive portfolio of facial aesthetic treatments. The core offerings are organized into three main categories: Shape (facial contouring with fillers, thread lifts, and RF treatments), Lift (skin tightening using Ultherapy, HIFU, and laser technologies), and Glow (brightening through facials and laser treatments). The product portfolio includes advanced laser treatments (Pico Laser, MD Laser, Yellow Laser, Fotona Laser), injectable treatments (Dermal Fillers, Botox, RV Cheeklift, Skin Boosters), thread lifting procedures, and topical cream programs. Premium offerings are branded under Miracle Ultimate, while surgical options fall under Miracle Aesthetic Surgery (MASC). The clinic also operates Miracle Body Aesthetic Center and an e-commerce platform (Miracle Beauty Store) for skincare products. The 20-clinic network provides both medical treatments supervised by doctors and aesthetic treatments by beauty therapists.

Differentiator

Problem solved

Functional benefit

Products and services

• Facial Reshaping (Shape)

Quantifiable outcome

• Ultherapy results last 12-18 months depending on age and skin condition
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• TravelokacoreChannel Partner/ Reseller/ Distributor · 1 July 2019Miracle Aesthetic Clinic partnered with Traveloka to offer treatment vouchers through the Traveloka App and Website. Customers can browse and book treatments at all 20 Miracle branches across Indonesia including Jakarta, Surabaya, Bali, Medan, Makassar, Balikpapan, Batam, Malang, Semarang, Yogyakarta, Lombok, and Manado. Treatments available include RF Lift, MD Laser Skin Rejuvenation, Bubble C Facial, Renew White Facial, Diamond Peel Plus, and Body Hydrapeel.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Natasha Skin Care: Large Indonesian beauty clinic chain offering facial and skin treatments in malls across the country. Same target customer (Indonesian beauty-conscious consumers), same mall-based distribution strategy, and a similarly broad portfolio of mid-priced skincare services.
• GWS Beauty Clinic: Indonesian aesthetic clinic network providing facial, laser, and injectable treatments. Smaller footprint than Miracle but directly comparable on service menu, customer demographic, and tech positioning.
• Erha Dermatology Center: One of Indonesia's largest dermatology and aesthetic clinic chains, offering similar facial, laser, and injectable treatments across multiple cities. Directly competitive in Indonesian medical aesthetics with overlapping physician-staffing model and treatment menu.
• Beautylosophy Aesthetic Clinic: Indonesian aesthetic clinic specializing in skin, laser, and rejuvenation treatments. Competes on similar treatment menu and target demographic in major Indonesian cities.
• The Aesthetics Clinic (by dr. Eraviati): Boutique Indonesian aesthetic clinic offering premium non-surgical and surgical procedures. Direct overlap on advanced laser and injectable treatments and on the Indonesian premium consumer.

Regional players

• Clique Clinic (Malaysia): Malaysian medical aesthetic clinic chain offering premium non-invasive aesthetic and skin treatments. Directly comparable in technology stack and patient profile but operates in Malaysia rather than Indonesia.
• Halley Medical Aesthetics (Singapore): Singapore-based medical aesthetics chain providing combination injectables, lasers, and Ultherapy treatments. Closely comparable on technology (Ultherapy, lasers, fillers) and medical-grade service architecture.
• Beverly Wilshire Medical Centre: Premium Malaysian-Singaporean medical aesthetic provider with combined surgical and non-surgical offerings. Comparable in tier-mix (therapist → doctor → surgeon) and technology positioning; serves different geography.
• Premier Clinic (Malaysia): Multi-branch Malaysian aesthetic clinic providing laser, injectable, and skin treatments. Similar chain economics, mall-based locations, and mid-to-premium Indonesian/Malay consumer overlap.
• Astique Clinic (Singapore): Singapore medical aesthetic clinic offering a comparable facial, laser, and injectable menu. Similar technology positioning (lasers, HIFU, fillers) targeting premium Southeast Asian beauty consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/miracle_clinic
• Xx.com/miracle_clinic
• Facebookfacebook.com/Miracle.Aesthetic.Clinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miracle Aesthetic Clinic