Planea
Planea Energía is a vertically integrated Spanish renewable energy producer and electricity retailer that owns and operates solar generation assets (~100,000 household-equivalent capacity) and supplies customized fixed-price, indexed, and long-term PPA tariff plans to business customers and residential consumers across Spain.
- Company typePrivate
- Founded2017
- HeadquartersAlbacete, Spain
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Planea does
Planea Energía, legally STIN, S.A., is a Spanish renewable energy producer and electricity retailer headquartered in Albacete and operating additional offices in Madrid and Getafe. The company owns and operates solar photovoltaic generation assets covering approximately 99,500 square meters of surface area, with stated capacity equivalent to the consumption of about 100,000 households. As a vertically integrated producer-retailer, Planea both generates renewable electricity and supplies it directly to end customers under its own brand, distinguishing itself from pure commercializers in the Spanish retail market.
The company's commercial offering comprises five distinct tariff plans organized across two pricing models: fixed-price options (Planea Fijo Basic for time-of-use stability; Planea Solar 10/12 in Comercio, Empresa, and Industria variants for solar-hour optimization) and variable/indexed options (Planea Inteligente for daytime-business time-of-use discounts; Planea y Decide with no permanence and quarterly switch flexibility; Index + PPA combining indexed wholesale pricing with 1/3/5-year renewable energy purchase agreements). Distribution combines direct sales for enterprise, inside-sales via a dedicated phone line for mid-market and SMB, an agent/partner program through a dedicated colaboradores portal, and self-service via a customer portal. Customers are segmented horizontally with a primary focus on Spanish business customers (small, medium, and large enterprises seeking renewable supply, transparent billing, and contract flexibility) and a secondary residential segment.
The business model is subscription-style recurring revenue from monthly electricity supply contracts, with custom-pricing flexibility for larger accounts and long-tenor structures available through the Index + PPA product. The company discloses no external funding, no parent organization, and no subsidiary structure; operating geographies are scoped to the Iberian Peninsula.
Planea firmographics
Firmographics- Name
- Planea
- Legal name
- STIN, S.A.
- Website
- https://planeaenergia.es
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Planea Energía is a vertically integrated Spanish renewable energy producer and electricity retailer that owns and operates solar generation assets (~100,000 household-equivalent capacity) and supplies customized fixed-price, indexed, and long-term PPA tariff plans to business customers and residential consumers across Spain.
- Ownership category
- akta.pro rank
Where Planea is headquartered
LocationHeadquarters
- HQ city
- Albacete
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
Planea business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Electricity Supply Contracts: Planea sells electricity supply contracts to business and residential customers. The company generates its own renewable energy through solar plants and supplies it to customers under various pricing models including fixed-rate and indexed-rate contracts. Revenue comes from monthly electricity consumption charges based on contracted tariffs.
- Customized Energy Plans: Provides tailored energy plans for businesses including personalized tariffs, index-linked pricing with long-term renewable energy purchase agreements (PPA). Revenue generated through contracted energy supply with various pricing structures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Planea Inteligente - Time-based promotional pricing for daytime businesses |
| Subscription | Monthly | Planea Fijo Basic - Fixed price across all time periods |
| Usage-based | Monthly | Planea y Decide - Indexed rate with flexibility to switch |
| Hybrid | Multi-year contract | Index + PPA - Indexed pricing combined with long-term renewable energy purchase |
| Subscription | Monthly | Planea Solar 10/12 - Solar-optimized fixed pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Planea product offering
Product offeringCore offering
Planea Energía is a Spanish renewable energy producer and electricity retailer that generates solar power from its own photovoltaic plants and supplies it to business and residential customers under customized tariff plans. The company offers fixed-price, time-of-use, indexed, and PPA-backed electricity contracts alongside direct advisory service, transparent billing, and self-service customer portals. Revenue is generated through monthly and long-term electricity supply contracts.
Product overview
Planea Energía operates as a renewable energy producer and electricity supplier offering a portfolio of five distinct tariff plans under two pricing models: fixed-price and variable/indexed-price options. The fixed-price offerings include Planea Fijo Basic (standard fixed pricing) and Planea Solar 10/12 (solar-hour optimized fixed pricing in three variants: Commerce, Business, and Industry). The variable-price offerings include Planea Inteligente (time-of-use dynamic pricing with promotional hours), Planea y Decide (flexible indexed tariff with no permanence), and Index + PPA (indexed pricing combined with long-term renewable energy purchase agreements). All plans provide personalized tariffs, direct advisory services, transparent billing with real consumption readings, and are supported by self-service platforms for customers and partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Planea Inteligente Dynamic time-of-use electricity tariff with 8-10 hours of discounted promotional pricing daily (PROMO schedules 9:00-17:00 or 10:00-20:00, Monday-Sunday), designed for businesses operating during daytime hours to capture the cheapest rates during working hours.
- Planea Fijo Basic Fixed-price electricity plan offering price stability across peak, flat, and valley periods with no variations or increases during the contract term, aimed at businesses wanting total cost predictability.
- Planea y Decide Indexed tariff plan linked to wholesale market (OMIE) prices with no permanence commitment, allowing customers to switch to fixed pricing quarterly or maintain indexed pricing at their discretion.
- Index + PPA Hybrid electricity plan combining indexed tariff pricing with long-term (1, 3, or 5 years) renewable energy purchase agreements, locking prices for the contract term and purchasing energy during solar hours from Planea's own renewable plants.
- Planea Solar 10/12 Fixed-price solar electricity plan with promotional hours aligned to solar generation periods, available in three variants — Solar 10 Comercio (10:01-20:00), Solar 10 Empresa (09:01-19:00), Solar 10 Industria (08:01-18:00), and Planea Solar 12 horas (08:01-20:00) — tailored to commercial, corporate, and industrial customer operating schedules.
- Customer Portal (Área clientes) Online self-service portal for existing Planea customers to manage electricity supply accounts, view consumption data, and access invoices and billing information.
- Partner Portal (Área colaboradores) Online portal for agents and partners to access Planea product information, conditions, and business management tools for selling and administering electricity supply contracts on Planea's behalf.
Companies that use Planea
Customer profileSegments2 records
Ideal customer profiles2 records
Planea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Planea partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Planea competitors and assessment
Company assessmentBroad incumbents
- Naturgy: One of Spain's largest integrated utilities with gas, electricity, and renewable generation — competes with Planea across all customer segments but at vastly greater scale.
- EDP España: Portuguese-origin utility with growing Spanish retail and renewable generation business — competes in similar SMB and industrial renewable supply segments.
- Repsol: Integrated Spanish energy company expanding aggressively into renewables and retail electricity — overlaps with Planea in renewable supply and PPA products for corporates.
- Iberdrola: Global renewable energy leader with massive Spanish retail and generation footprint — competes with Planea for SMB and industrial renewable contracts.
- Endesa: Major Spanish electricity retailer and generator with broad residential and business offerings — direct overlap with Planea's customer base but with full multi-technology generation.
Direct peers
- Factor Energía: Independent Spanish electricity retailer offering 100% renewable plans to businesses and homes with transparent pricing — competes head-on with Planea in the SMB renewable segment.
- Holaluz: Barcelona-based renewable electricity retailer in Spain focused on residential and SMB customers with 100% green energy PPAs — directly comparable to Planea's producer-retailer model and target segments.
- Audax Renovables: Spanish renewable energy producer and electricity retailer serving SMB and industrial customers with multi-tariff offerings — overlaps Planea on solar/wind generation plus retail commercialization.
- Som Energia: Spanish cooperative renewable energy retailer producing and supplying green electricity to households and SMEs — directly comparable producer-commercializer model.
Emerging players
- Lumisa Energía: Smaller Spanish renewable electricity retailer targeting SMB customers with transparent fixed-price plans — niche overlap with Planea's SMB value proposition.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Planea social profiles
Digital presencePlanea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planea leadership team
Management profileNumber of profiles
Planea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planea
What does Planea do?
Planea Energía is a Spanish renewable energy producer and electricity retailer that generates solar power from its own photovoltaic plants and supplies it to business and residential customers under customized tariff plans. The company offers fixed-price, time-of-use, indexed, and PPA-backed electricity contracts alongside direct advisory service, transparent billing, and self-service customer portals. Revenue is generated through monthly and long-term electricity supply contracts.
Is Planea a public or private company?
Planea is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Planea founded?
Planea was founded in 2017. It employs 51 to 100 people.
Where is Planea based?
Planea is headquartered in Albacete, Spain, in the Europe region.
How does Planea make money?
Two revenue lines are on record. Electricity Supply Contracts are the primary driver. The others are customized Energy Plans.
Who are Planea's main competitors?
Broad incumbents on record are Naturgy, EDP España, Repsol, Iberdrola and Endesa. Direct peers are Factor Energía, Holaluz, Audax Renovables and Som Energia. Lumisa Energía is listed as an emerging player.
Does Planea have an API?
No public API is recorded for Planea.