Assist Card

What Assist Card does

Assist Card is a travel insurance and emergency assistance provider founded in Switzerland in 1972 (firmographic data lists 2000, but multiple sources cite 1972 as the founding year), currently operating as a wholly-owned subsidiary within the Starr Companies group (parent: Starr International Company, Inc.). US plans are administered by Assist-Card Corporation of America (a Florida LLC doing business as Assist-Card Insurance Services in California) and underwritten by Starr Indemnity & Liability Company (a Texas-domiciled carrier, NAIC 38318). The company sells travel insurance to individual leisure and business travelers across roughly 19 listed markets spanning North America, Latin America, Europe, Asia-Pacific, Oceania, and Africa, with an assistance network coverage claim spanning 190 countries.

The product portfolio is organized around four trip-based categories: Single Trip Plans (Classic Plus and Premier), Annual Plans (Basic, Premier, Medical Only), Air Ticket Protector, and Renter's Collision Insurance, plus destination-specific plans for Europe (Schengen-compliant €30,000 medical), North America, Asia, Africa, South America, Mexico/Caribbean, and Oceania, and a Cruise Travel Insurance line. Coverage typically includes emergency medical (up to $250,000), trip cancellation and interruption (up to 150% of trip cost), emergency medical evacuation (up to $500,000), dental, baggage, and AD&D benefits. The underlying operational stack consists of 8 wholly-owned regional assistance centers staffed by multilingual coordinators providing 24/7 service, a self-serve quote engine on assistcard.com, a mobile app on iOS and Android, the My Assist Card web portal, and WhatsApp support — explicitly distinguished from third-party broker or agent channels.

The revenue model is built on insurance premiums priced at 5-10% of prepaid nonrefundable trip cost for Single Trip and Air Ticket products, plus recurring annual premiums for Annual Plans and usage-based pricing for Renter's Collision. Distribution is direct-to-consumer and product-led: SEO-driven organic content, social media presence across Instagram, Facebook, TikTok, LinkedIn, and X, paid digital advertising, and a phone sales line (888-854-9911 in the US). Customer segments comprise individual leisure travelers, frequent multi-trip travelers, air travelers with flight-specific concerns, and car rental users, all reached via digital self-serve rather than enterprise sales channels. Headcount is in the 1,001-5,000 range across the global operation; revenue figures are not publicly disclosed.

Name

Assist Card

Legal name

ASSIST-CARD CORPORATION OF AMERICA

Website

https://assistcard.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Assist Card is a 50+ year-old travel insurance and emergency assistance provider serving individual leisure and business travelers in roughly 190 countries through 8 wholly-owned regional centers, direct-to-consumer digital channels, and underwriting by Starr Indemnity & Liability Company.

Ownership category

akta.pro rank

Product category

Travel Insurance

NAICS

All Other Travel Arrangement and Reservation Services (561599), Travel Agencies (56151)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)

akta.pro primary industry

Emergency Assistance & Case Management (Medical, Security, Evacuation) (THALALAG)

akta.pro secondary industries

Travel Medical & Health Insurance Platforms (THALALAC), Trip Cancellation/Interruption & Refund Protection Platforms (THALALAB), Travel Assistance & Concierge Services (Non-Insurance) (FSAJAJAF)

Keywords

• Travel insurance
• Emergency assistance
• Trip protection
• Medical evacuation
• Travel assistance network

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Travel Insurance Premiums: Revenue generated from selling travel insurance policies to individual travelers. Plans include Single Trip, Annual/Multi-trip, Air Ticket Protection, and Car Rental coverage. Premiums are priced based on trip cost, traveler age, trip duration, and destination.
2. Single Trip Insurance: One-time insurance products purchased for individual trips. Pricing typically ranges from 5-10% of prepaid nonrefundable trip cost depending on the plan selected and age range.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Assist Card sells travel insurance policies and delivers 24/7 emergency travel assistance services to individual travelers across 190 countries. Product lines include single trip plans, annual multi-trip plans, airline ticket protection, rental car collision coverage, and cruise-specific insurance, all bundled with multilingual emergency medical, evacuation, trip cancellation, baggage, and concierge support through a network of eight wholly-owned regional assistance centers.

Product overview

Assist Card offers a comprehensive travel insurance and assistance platform with multiple product lines: Single Trip Plans (Classic Plus and Premier) for individual journeys, Annual Plans (Basic, Premier Annual, and Medical Only) for frequent travelers, Air Ticket Protector for flight-specific coverage, Renter's Collision for car rental protection, and Cruise Travel Insurance for cruise vacations. The company also provides destination-specific travel insurance for Europe, North America, Asia, Africa, South America, Mexico/Caribbean, and Oceania. All plans include 24/7 multilingual travel assistance services from the company's global network spanning 190 countries with over 50 years of experience since founding in Switzerland in 1972.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• $0 deductible for covered emergency medical expenses
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Starr Indemnity & Liability CompanycoreOthersInsurance company that underwrites Assist Card travel insurance plans. Starr Indemnity & Liability Company is a Texas-domiciled corporation (NAIC Company Code: 38318) with principal place of business at 399 Park Avenue, New York, NY. The company is authorized to do business in all states, DC, and Puerto Rico.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Generali Global Assistance: Travel insurance brand of the Generali Group offering trip protection, medical, and 24/7 assistance worldwide. Comparable in product structure and consumer-facing positioning.
• International Medical Group (IMG): Specializes in travel medical and international health insurance for individuals, families, and expatriates. Comparable in medical-evacuation-heavy product design and global provider-network focus.
• Seven Corners: US-based travel and international health insurance provider with comparable single-trip, annual, and group plans plus a global assistance network. Direct overlap in target customer and product mix.
• World Nomads: Direct-to-consumer travel insurance brand selling trip and medical coverage to individual and frequent travelers globally. Highly comparable in product structure, channel mix (online self-serve), and target customer to Assist Card's Single Trip and Annual plans.
• AIG Travel: Global travel insurance carrier offering trip cancellation, medical, and evacuation products with 24/7 assistance. Directly comparable in product architecture, claims infrastructure, and multinational distribution.
• AXA Assistance: Global travel assistance and insurance provider with owned assistance centers and multilingual support. Mirrors Assist Card's combination of insurance product plus owned 24/7 assistance infrastructure.
• Travel Guard (Aon): Major travel insurance provider underwritten by AIG/Aon, offering single-trip, annual, and specialty plans to consumers and corporate travelers. Comparable in plan tiering, digital quoting, and product lineup.
• Allianz Travel: One of the largest global travel insurance providers, offering single-trip, annual, and packaged coverage through direct and embedded channels. Closest large-scale competitor to Assist Card in product breadth, destination coverage, and 24/7 assistance model.

Emerging players

• Berkshire Hathaway Travel Protection: Growing US-focused travel insurance carrier leveraging the Berkshire brand with direct-to-consumer and embedded distribution. Comparable in product tiering and DTC motion, though smaller global footprint than Assist Card.

Broad incumbents

• Tokio Marine HCC: Large specialty insurance group with travel and accident/health lines underwritten for individuals and groups. Comparable as a carrier-grade counterparty but with a much broader portfolio than Assist Card's travel-only focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/assistcard
• Facebookfacebook.com/assistcard
• LinkedInlinkedin.com/company/assist-card
• Instagraminstagram.com/assistcard/?hl=es
• TikToktiktok.com/@assistcard

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assist Card