Aquatics International

What Aquatics International does

Aquatics International is a privately held trade publication serving the commercial pool, waterpark, resort, and recreation industries in North America. Founded in 1986 and operated as part of Kenilworth Media Inc. (a Canadian-domiciled media company with editorial operations in Richmond Hill, Ontario, and a U.S. mailing office in Buffalo, New York), the publication targets aquatics facility operators, managers, lifeguards, swim instructors, and other aquatic professionals with editorial coverage of water quality, pool maintenance, codes and standards, water safety, lifeguard training, and facility design.

The core product is a monthly magazine available as digital flipbook and PDF editions, supported by an archived issue catalog spanning nearly four decades, a free e-newsletter, and the annual Dream Designs awards program for aquatic facility designers. Underlying technology is a conventional digital publishing stack — a website CMS, a flipbook viewer hosted on a third-party digital publication platform, PDF downloads, and an email newsletter subscription funnel. Proprietary AI, data, or platform IP is not evidenced.

The business model combines advertising and sponsored content from industry suppliers (e.g., RENOLIT, Landmark Aquatic, Solenis/Sigura) with digital edition/subscription access. Pricing is freemium at the newsletter level, with specific subscription pricing not disclosed. Go-to-market is direct-to-consumer content marketing aimed at the commercial aquatics vertical, with no evidence of enterprise sales motion, named customer accounts, or programmatic distribution partnerships beyond the parent company's media portfolio.

Name

Aquatics International

Legal name

Kenilworth Media Inc.

Website

https://aquaticsintl.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Aquatics International is a North American trade publication covering the commercial pool, waterpark, and recreation industries for nearly 40 years. It serves facility operators, managers, and lifeguards with a monthly digital magazine, e-newsletter, and the annual Dream Designs awards program.

Ownership category

akta.pro rank

Product category

Trade Publication

NAICS

Fitness and Recreational Sports Centers (71394), Amusement and Theme Parks (71311)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

akta.pro secondary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

Keywords

• Trade publication
• Commercial pool industry
• Aquatics industry news
• Pool facility management
• Water safety content

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advertising and Sponsorships: The publication generates revenue through sponsored content sections and advertising from industry companies. Examples include sponsored articles from RENOLIT on facility design, Landmark Aquatic on parks and rec leadership, and Solenis/Sigura on pool chemical safety.
2. Digital Subscriptions: Free e-newsletter subscription with premium digital edition access for readers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Aquatics International is a trade magazine and digital publication serving the commercial pool and recreation industry. It provides editorial coverage of water quality, pool maintenance, codes and standards, water safety, and lifeguard management through digital magazine editions, an e-newsletter, and an online archive. The publication also runs an annual Dream Designs Awards program recognizing excellence in aquatic facility design.

Product overview

Aquatics International is a trade magazine publication serving the commercial pool and recreation markets for nearly 40 years. The publication operates as a unified platform delivering content through multiple channels: the core magazine (available as digital flipbook editions and PDFs), a free e-newsletter for regular updates, and the annual Dream Designs awards program recognizing innovative aquatic facility designs. The publication covers industry pressing issues including water quality, pool maintenance, codes and standards, water safety advocacy, and lifeguard management and training. The digital editions, magazine, and newsletter serve as the primary product offerings, with archives providing historical content access.

Differentiator

Problem solved

Functional benefit

Products and services

• Aquatics International Magazine A trade magazine providing editorial coverage of the commercial pool and recreation industry, including water quality, maintenance, codes and standards, water safety, lifeguard management, and aquatic facility design. Targeted at commercial pool operators, waterpark managers, and aquatics industry professionals.
• Digital Editions Digital flipbook/PDF editions of the Aquatics International magazine accessible online, providing the same editorial content as the print magazine in a digital format for industry professionals.
• E-Newsletter
• Magazine Archives
• Dream Designs Awards

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• Recreation Management (Rec Management): Trade magazine covering commercial and municipal recreation facility management, including aquatic facilities. Closely comparable editorial focus on managing pools, programming, and safety operations.
• Athletic Business: B2B trade media brand serving athletic, recreation, and fitness facility operators. Comparable because it covers facility management, programming, and risk/safety topics for a similar facility-manager reader.
• Pool & Spa News: Sister publication under the same parent Kenilworth Media Inc., covering the pool and spa industry. Most direct peer given shared ownership, audience overlap, and identical B2B trade magazine model.

Emerging players

• Pool Magazine: Digital-first trade publication covering the pool and spa industry with news, features, and product coverage. Comparable as a competing B2B aquatics media brand targeting overlapping advertiser and reader segments.
• SwimSwam: Digital-first aquatics news and training publication covering competitive swimming, water polo, and diving. Comparable as a content-led aquatics media brand targeting an adjacent professional and enthusiast audience.

Broad incumbents

• Club Industry: B2B media brand covering health clubs, fitness centers, and aquatic facilities. Comparable in its operator-focused editorial model and advertising-supported revenue approach.
• Parks & Recreation Magazine (NRPA): Official publication of the National Recreation and Park Association serving municipal parks and recreation professionals. Comparable because Aquatics International's core audience of public-pool operators overlaps heavily with NRPA readers.
• World Waterpark Association (WWA) publications: Industry association for the global waterpark sector producing magazines, whitepapers, and educational content. Comparable because Aquatics International dedicates a 'Waterparks + Resorts' section to this same audience.
• Zonda (formerly Hanley Wood Media): Media and data company whose pool, spa, and outdoor living verticals (and whose CDN infrastructure hosts Aquatics International content) overlap in audience and advertiser base with the publication.

Regional players

• Aquatics Magazine (UK): Trade publication covering commercial swimming pool and spa industry primarily in the UK and Europe. Comparable by topical coverage and target audience, though geographic focus differs from Aquatics International's North American base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/aquatics-international
• Xx.com/aquaticsintl
• Facebookfacebook.com/aquaticsintlmag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aquatics International