Coalition For Kids
Coalition For Kids is a Johnson City, Tennessee-based 501(c)(3) nonprofit founded in 1998 that provides free after-school and summer programs to grades 1-8 children across 19 partner schools in the Tri-Cities region, funded by donations, federal grants, and corporate sponsorships.
- Company typePrivate
- Founded1998
- HeadquartersJohnson City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Coalition For Kids does
Coalition For Kids (C4K) is a 501(c)(3) nonprofit organization founded in 1998 by Mitch Cox and Lawrence Porterfield in Johnson City, Tennessee. The organization provides free after-school and summer programs to children in grades 1-8 from vulnerable and low-income backgrounds across the Tri-Cities region of Northeast Tennessee (Johnson City, Washington County, and Bristol). C4K operates a holistic, faith-based child development framework structured around four pillars — academic growth, emotional health, healthy lifestyle, and spiritual well-being — guided by the scripture Luke 2:52, and delivers one-on-one tutoring, homework assistance, enrichment activities, nutritious meals, emotional health support, and faith-based programming at no cost to families.
C4K delivers its services through school-based program delivery embedded directly in partner schools, currently operating across 19 school sites in three Tennessee school districts, plus an 8-week Summer Bridge Program at its main Kid City campus at 2423 Susannah Street in Johnson City (acquired in 2015). The organization reports serving 800-1,200+ children daily, distributing over 100,000 nutritious meals annually, and employing 100-150 staff plus 800+ annual volunteers.
The business model is a donations-and-grants nonprofit. Revenue streams include individual and corporate donations (with 75% of donations going directly to supporting children), federal 21st Century Community Learning Centers grant funding, Lottery for Education Afterschool Program (LEAPS) grants, corporate sponsorship tiers (Platinum/Diamond/Gold) tied to annual events (Golf Classic, Tailgate Party, Celebration Banquet), recurring monthly giving via the Blueprint for Hope program ($50/$100/$200 per month), and the Shopping for Others holiday giving program ($125 per sponsored child). Leadership is Randy Hensley (Executive Director) under a Board of Directors with members representing First Bank & Trust, Food City/KVAT, Eastman Credit Union, PepsiCo, Hancock Daniel, Cumberland Marketing, and East Tennessee State University, among others. No technology platform, proprietary software, or AI/ML capabilities are part of the operating model.
Coalition For Kids firmographics
Firmographics- Name
- Coalition For Kids
- Legal name
- Coalition For Kids, Inc.
- Website
- https://coalitionforkids.org
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Coalition For Kids is a Johnson City, Tennessee-based 501(c)(3) nonprofit founded in 1998 that provides free after-school and summer programs to grades 1-8 children across 19 partner schools in the Tri-Cities region, funded by donations, federal grants, and corporate sponsorships.
- Ownership category
- akta.pro rank
Coalition For Kids industry classification
Industry- Product category
- Youth Development & Out-of-School-Time Programs
- NAICS
- Child and Youth Services (62411), Child Care Services (6244), Educational Services (611)
- SIC
- Services-Social Services (8300), Services-Child Day Care Services (8351)
- akta.pro industry
- After-School, Tutoring & Academic Enrichment NonprofitsBusiness & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development NonprofitsEarly Childhood Education & Childcare NonprofitsBusiness & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development NonprofitsFaith-Based Before/After Care Programs (Early Years)Youth Mental Health, Counseling & Wellbeing (Education-Linked) NonprofitsBusiness & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development NonprofitsSchool Feeding & Child Nutrition ProgramsBusiness & Public Services/International Organizations & Development/Food Security & Nutrition Programs
Keywords
Where Coalition For Kids is headquartered
LocationHeadquarters
- HQ city
- Johnson City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Coalition For Kids business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: C4K relies primarily on charitable donations from individuals, corporations, and organizations. 75% of all donations go directly to supporting children. The organization is a 501(c)(3) nonprofit with EIN 62-1765487.
- Grant Funding: C4K is a 21st Century Community Learning Centers grant recipient, providing after-school and summer programming at no cost to families.
- Corporate Sponsorships: Corporate partners sponsor events and programs at various tiers (Platinum, Diamond, Gold) with recognition benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free After-School Programs |
| Freemium | Others | Free Summer Program |
| Subscription | Monthly | Blueprint for Hope Sponsorship - $50/month |
| Subscription | Monthly | Blueprint for Hope Sponsorship - $100/month |
| Subscription | Monthly | Blueprint for Hope Sponsorship - $200/month |
| One time/ perpetual license | Others | Shopping for Others Christmas Sponsorship |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Coalition For Kids product offering
Product offeringCore offering
Coalition For Kids delivers free after-school and summer programs to children in grades 1–8 across Johnson City, Washington County, and Bristol, Tennessee, addressing academic growth (tutoring, homework help, reading programs), emotional health, healthy lifestyle (nutritious meals and snacks), and spiritual well-being in a faith-based setting. Programming is delivered on-site at 19 partner schools and at the Kid City main campus, funded by 21st Century Community Learning Centers grants, individual/corporate donations, and corporate sponsorships. Supporting offerings include the Blueprint for Hope monthly child sponsorship program, volunteer engagement, and the Shopping for Others holiday giving initiative.
Product overview
Coalition For Kids (C4K) is a non-profit faith-based organization offering after-school and summer programs for children across Johnson City, Washington County, and Bristol, TN. The organization operates three core service offerings: After School Programs (providing tutoring, enrichment, meals, and spiritual development), the Summer Bridge Program (preventing learning loss through summer enrichment), and the Blueprint for Hope sponsorship program (enabling donors to support children monthly). Additional programs include volunteer opportunities, corporate sponsorships, and the Shopping for Others holiday giving initiative. Programs are offered at no cost to families through 21st Century Community Learning Center grant funding.
Differentiator
Problem solved
Functional benefit
Products and services
- After School Programs A free, holistic after-school program for students in grades 1-8 delivered on-site at 19 partner schools across Johnson City, Washington County, and Bristol, TN. Provides academic tutoring, homework help, enrichment activities, sports, emotional health support, nutritious meals and snacks, and spiritual development under a four-pillar framework.
- Summer Bridge Program An 8-week free summer program hosted at the Kid City main campus (2423 Susannah St., Johnson City, TN) for students entering grades 1-8. Designed to prevent summer learning loss through enrichment activities, field trips, pool days, academic growth, nutritious meals, and character/faith development. Open to students from any location.
- Blueprint for Hope (Sponsor a Child) A monthly recurring child sponsorship program for donors with tiered giving options of $50/month (one semester), $100/month (full school year), or $200/month (year-round coverage) that funds academic success, emotional health support, healthy lifestyle meals, and spiritual well-being for a specific child.
- Volunteer Program Structured volunteer engagement opportunities for individuals, families, churches, and corporations to serve as mentors, tutors, and program activity leaders at C4K sites. Includes individual volunteers, internships, and corporate volunteer partnerships.
- Corporate Sponsorship Program Corporate sponsorship program with Platinum, Presenting, and Diamond tiers offering brand exposure at C4K events (Luncheon, Tailgate Party, Golf Classic) plus logo placement, VIP hospitality, and media recognition benefits for sponsoring businesses.
- Shopping for Others An annual holiday fundraiser running November to December that provides Christmas gifts, meals, and joy to children in need. Sponsors can donate $125 to provide Christmas for one child, covering gifts, meals, and holiday joy.
Quantifiable outcome
- 92% of C4K kids read at grade level by 3rd grade
- +4 more outcomes
Companies that use Coalition For Kids
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Coalition For Kids technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Coalition For Kids partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Tri-Cities Christian SchoolcoreIn 2015, C4K was gifted the former Tri-Cities Christian School facility, allowing expansion to the Kid City main campus.
- Bristol Tennessee City SchoolscorePartnership to facilitate after-school portion of summer school programs during June at Bristol location.
- United WayminorC4K is recognized as a United Way Community Partner.
Scale indicators13 records
Recent moves14 records
Expansion highlights5 records
Coalition For Kids competitors and assessment
Company assessmentEmerging players
- KIPP Foundation (KIPP Public Schools): National network of free, open-enrollment college-preparatory public charter schools serving underserved communities, with extended programming for at-risk students. Comparable in mission to serve low-income children and emphasis on academic outcomes, though operates full schools rather than supplementary after-school programs.
Broad incumbents
- Salvation Army: Large faith-based nonprofit providing youth programs, after-school services, and broader social services including food programs. Comparable in faith-based mission and child nutrition services, though operates at significantly larger scale and broader service scope.
Direct peers
- After-School All-Stars: National nonprofit providing free after-school programs to underserved youth, funded in part by 21st Century Community Learning Centers grants. Operates with nearly identical funding model and free-to-families pricing as C4K, making it the closest programmatic peer.
- Communities In Schools: National nonprofit that places support staff inside K-12 schools to deliver integrated student support services, academic enrichment, and case management. Comparable in its school-embedded delivery model and focus on at-risk youth outcomes.
- Young Life: Faith-based nonprofit focused on adolescent spiritual development and mentoring through local chapters and school outreach. Comparable in its Christian mission framework, volunteer-driven model, and youth outreach through schools.
- YMCA of the USA: Community-based nonprofit offering after-school programs, child care, youth sports, and enrichment activities through local branches. Highly comparable to C4K's school-embedded, multi-pillar youth services model, though serves broader age range and broader programming.
- 4-H (National 4-H Council): Youth development organization offering after-school and summer programming focused on academic, citizenship, and life skills. Comparable in multi-pillar youth development framework and school-based delivery, though typically delivered through extension offices rather than direct school partnership.
- Big Brothers Big Sisters of America: National nonprofit providing one-on-one youth mentoring programs for at-risk children, often delivered through schools and community organizations. Comparable in mission focus and school-based service delivery, though primary service is mentoring rather than full after-school programming.
- Boys & Girls Clubs of America: National youth development nonprofit providing after-school programming, academic support, and character building for school-age children. Directly comparable mission and operating model to C4K, though at significantly larger national scale.
Others
- United Way Worldwide: National umbrella nonprofit that funds and supports local youth, education, and social service programs including C4K as a Community Partner. Relevant as a funder, convener, and brand association rather than direct program competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks2 records
Key highlights6 records
Customer concentration
Coalition For Kids social profiles
Digital presenceCoalition For Kids compliance and trust
Trust signalCompliance6 records
Coalition For Kids financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coalition For Kids leadership team
Management profileNumber of profiles
Profiles16 records
Coalition For Kids funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coalition For Kids M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coalition For Kids
What does Coalition For Kids do?
Coalition For Kids delivers free after-school and summer programs to children in grades 1–8 across Johnson City, Washington County, and Bristol, Tennessee, addressing academic growth (tutoring, homework help, reading programs), emotional health, healthy lifestyle (nutritious meals and snacks), and spiritual well-being in a faith-based setting. Programming is delivered on-site at 19 partner schools and at the Kid City main campus, funded by 21st Century Community Learning Centers grants, individual/corporate donations, and corporate sponsorships. Supporting offerings include the Blueprint for Hope monthly child sponsorship program, volunteer engagement, and the Shopping for Others holiday giving initiative.
Is Coalition For Kids a public or private company?
Coalition For Kids is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Coalition For Kids founded?
Coalition For Kids was founded in 1998. It employs 11 to 50 people.
Where is Coalition For Kids based?
Coalition For Kids is headquartered in Johnson City, United States, in the North America region.
How does Coalition For Kids make money?
Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are grant Funding and corporate Sponsorships.
Who are Coalition For Kids's main competitors?
KIPP Foundation (KIPP Public Schools) is listed as an emerging player. Salvation Army is listed as a broad incumbent. Direct peers are After-School All-Stars, Communities In Schools, Young Life, YMCA of the USA, 4-H (National 4-H Council), Big Brothers Big Sisters of America and Boys & Girls Clubs of America. United Way Worldwide is listed as an others.
Does Coalition For Kids have an API?
No public API is recorded for Coalition For Kids.
What industry is Coalition For Kids in?
Coalition For Kids's product category is Youth Development & Out-of-School-Time Programs. Its primary akta.pro industry code is BPAGADAC, After-School, Tutoring & Academic Enrichment Nonprofits, with a secondary code of BPAGADAA, Early Childhood Education & Childcare Nonprofits. Its NAICS code is 62411 and its SIC code is 8300.