Dermacol
Dermacol is a privately held Czech family-owned cosmetics company founded in 1966 that manufactures and sells skincare, decorative cosmetics, body care, hair care, fragrances, and men's grooming products through its own e-commerce platform, Prague retail stores, and export distribution to over 60 countries.
- Company typePrivate
- Founded1966
- HeadquartersPrague, Czechia
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dermacol does
Dermacol is a privately held Czech cosmetics company founded in 1966 at the Barrandov film studios, where dermatologists from the Institute of Medical Cosmetics collaborated with film makeup experts — including cosmetologist Olga Knoblochová — to develop a medical-grade covering makeup for people with skin problems. The original Make-up Cover formula was licensed by Hollywood studios in 1967 and remains an anchor product. Since 1991, Dermacol has been owned and operated as a family business by Věra and Vladimír Komároví. The company manufactures its full product portfolio at a factory in Brno employing over 200 people, and sells a comprehensive range spanning skincare (day/night creams, serums, masks, cleansers), decorative cosmetics (foundations, mascaras, lipsticks, eyeshadows, nail polishes), body care (lotions, shower gels, bath foams, hand soaps, scrubs), hair care (shampoos, conditioners, masks, serums), fragrances (women's, men's/unisex EDPs, home diffusers and scented candles), a complete men's grooming line, and gift sets under sub-brands including Aroma Moment/Ritual, Diamond, Bright Me Up, Cannabis, Flower Care, Neon, and Sun.
Dermacol operates a direct-to-consumer go-to-market through its own e-commerce platform at dermacol.cz and experience retail stores in Prague, supplemented by a tiered loyalty program (Klub Krásy / Beauty Club) offering 20% member discounts, birthday benefits, and bonus discounts on purchases over 800 CZK. The company exports to more than 60 countries across Europe, North America, the Middle East, Asia Pacific, Central Asia, and South America through distribution partnerships, with top export markets including Poland, USA, Saudi Arabia, Vietnam, China, Kazakhstan, and Paraguay. Pricing spans entry-level body care products from 15 CZK to premium EDP fragrances at 790 CZK per 50ml, with free shipping offered on Czech e-commerce orders over 900 CZK. Seasonal promotional campaigns offering 30-70% discounts drive volume. The business is GDPR-compliant and operates as Dermacol, a.s., a Czech joint stock company.
Dermacol firmographics
Firmographics- Name
- Dermacol
- Legal name
- Dermacol, a.s.
- Website
- https://dermacol.cz
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Short description
- Dermacol is a privately held Czech family-owned cosmetics company founded in 1966 that manufactures and sells skincare, decorative cosmetics, body care, hair care, fragrances, and men's grooming products through its own e-commerce platform, Prague retail stores, and export distribution to over 60 countries.
- Ownership category
- akta.pro rank
Dermacol industry classification
Industry- Product category
- Cosmetics and Personal Care
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
- akta.pro secondary industries
- Eye & Lip Skincare (CRABAAAC), Deodorants & Antiperspirants (CRADANAA)
Keywords
Where Dermacol is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices2 records
Markets served
Dermacol business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Products sold directly to consumers through the company's owned e-commerce platform dermacol.cz with pricing ranging from budget to premium segments.
- Retail Store Sales: Products sold through company-owned experience retail stores that showcase the full product portfolio including extensive color ranges of nail polishes, eyeshadows, lip glosses, lipsticks, and makeup.
- Loyalty Program (Klub Krásy): Subscription-style loyalty program offering club member prices with 20% discounts, birthday gifts and discounts, bonus discounts on purchases over 800 CZK, and exclusive member-only promotions.
- Product Licensing: Licensing of the Dermacol brand and formulations to international markets. Hollywood film studios purchased license to use Make-up Cover in 1967.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level body care and cleansing products |
| Unit Pricing | Pay-as-you-go | Standard body care and personal care products |
| Unit Pricing | Pay-as-you-go | Premium skincare and fragrance products |
| Subscription | Monthly | Klub Krásy (Beauty Club) loyalty pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Dermacol product offering
Product offeringCore offering
Dermacol manufactures and sells a comprehensive range of cosmetics products including face creams, skin cleansers, sun care products, body lotions, decorative cosmetics (foundations, lipsticks, mascaras, eyeshadows), hair care, and fragrances. Products are formulated originally in collaboration with dermatologists from the Institute of Medical Cosmetics and produced at the company's factory in Brno, sold through its own e-commerce platform, retail stores in Prague, and international distribution partners across 60+ countries.
Product overview
Dermacol is a Czech cosmetics brand established in 1966, originating from Barrandov Film Studios. The company offers a comprehensive portfolio of skincare, body care, decorative cosmetics, hair care, and fragrances. The product ecosystem includes core categories (Make-up, Face/Skin Care, Body Care, Hair Care, Fragrances, Men's Line, Cosmetic Accessories, Gift Packages) alongside branded sub-lines such as Aroma Moment/Ritual (fragranced bath and body products), Diamond Edition (premium cosmetics), Bright Me Up (skincare line), Lip Treat (lip care), Sun Kosmetika (sun care), Cannabis (cannabis-infused body care), Flower Care (floral body care), and Neon Series (vibrant color cosmetics). The brand also produces EDP perfumes in various scent profiles. Dermacol exports to over 60 countries worldwide and operates both e-commerce and brick-and-mortar stores.
Differentiator
Problem solved
Functional benefit
Brands
- Aroma Moment: Aromatic body care line including shower gels, bath foams, body scrubs, hand soaps, and hand creams with various scents
- Aroma Ritual
- Flower Care
- Bright Me Up
- Diamond
- Neon
- Sun
- COOLEX
- Lip Treat
- Vanilla Love
- Cannabis
- Imperial
- Magnum
- Infinity
Products and services
- Make-up (Decorative Cosmetics) Covering foundation products including traditional make-ups, BB creams, make-up bases, powders, concealers, fixing sprays, mascaras, eyeshadows, eyeliners, lipsticks, lip glosses, lip balms, and nail polishes for face, eye, lip, and nail application.
- Skin Care (Pleť) Facial skincare line including day creams, night creams, eye creams and gels, cleansers, toners, micellar waters, facial serums, face masks (sheet, peel-off, gel-cream), and sun protection creams with SPF for daily skincare routines.
- Body Care (Tělo) Body care range including body creams, body milks and gels, body oils, hand creams, shower gels, shower creams, shower scrubs, bath foams, foot creams, nail care products, intimate hygiene products, and anti-stretchmark and anti-cellulite care.
- Hair Care (Vlasy) Hair care products including shampoos, conditioners, hair masks, and hair serums formulated for various hair types and needs.
- Fragrances (Vůně) Fragrance line including women's perfumes, men's/unisex eau de parfum (EDP) fragrances, home diffusers, and scented candles for ambient home fragrance.
- Men's Line (Pro muže) Complete men's grooming line including face care products, body care, shower gels, and deodorants/antiperspirants tailored for men's skincare and grooming needs.
- Aroma Moment/Ritual Fragranced Body Care Line Fragranced body and bath product line featuring shower gels, shower creams, body scrubs, bath foams, hand soaps, hand creams, and body lotions in various scents including Brazilian coconut, wild strawberry, black cherry, bourbon vanilla, grape and lime, watermelon, and coffee shot.
- Diamond Edition Premium Cosmetics Premium cosmetic line including Diamond mascara for panoramic volume and length, and Diamond lip oil with rose variants.
- Bright Me Up Skincare Line New skincare line featuring Bright Me Up Cleansing Gel and Bright Me Up Protective Day Cream SPF50 for daily facial care.
- Lip Treat Lip Care Line Lip care line featuring Lip Treat Hydrating Lip Gloss/Balm for perfectly juicy lips.
- Sun Care Cosmetics (Sun Kosmetika) Sun care collection including sun milk with SPF30, facial sunscreen creams with SPF50, body scrubs, and after-sun shower gels for complete sun protection and care.
- Gift Packages and Vouchers Gift packages including Body Care gift sets, Face Care gift sets, Decorative Cosmetics gift sets (e.g., Imperial Power Gift Set 2024, Magnum Beauty Gift Set 2024), plus gift vouchers for purchase.
- Cosmetic Accessories Cosmetic tools and accessories including makeup brushes, application accessories, and scented candles for makeup application and home ambiance.
- Klub Krásy (Beauty Club Loyalty Program) Loyalty membership program offering 20% club prices, birthday gifts and discounts, bonus discounts on purchases over 800 CZK, and exclusive member-only promotions.
Quantifiable outcome
- 99% of products in stock availability
- +1 more outcomes
Companies that use Dermacol
Customer profileSegments2 records
Ideal customer profiles2 records
Dermacol technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dermacol partnerships and signals
Strategic signalScale indicators5 records
Recent moves11 records
Expansion highlights5 records
Dermacol competitors and assessment
Company assessmentDirect peers
- Oriflame: European heritage direct-sales cosmetics brand with a similarly broad multi-category portfolio (skincare, color cosmetics, fragrances, personal care). Comparable to Dermacol in mass-market positioning, multi-country distribution, and broad SKU strategy.
- Physicians Formula: Mass-market beauty brand founded with dermatologist input, marketed on skin-friendly and coverage credentials. Comparable to Dermacol in dermatologist-co-creation heritage, mass-market accessibility, and strong color cosmetics offering.
- Yves Rocher: French heritage botanical-based cosmetics brand with a similarly wide portfolio spanning skincare, makeup, body care, and fragrances. Comparable to Dermacol in European heritage, mass-market accessible pricing, owned retail and DTC channels, and brand-led storytelling.
- Lush: Handcrafted-positioned cosmetics brand with broad skincare, bath, body, and fragrance portfolio sold through own retail stores and e-commerce. Comparable to Dermacol in own-store retail model, multi-category breadth, and brand-led consumer engagement.
- Rimmel: Mass-market color cosmetics brand with broad international presence and accessible pricing. Comparable to Dermacol in mass-market positioning, color cosmetics strength, and multi-country drugstore/retail distribution.
- The Body Shop: Heritage beauty brand with strong values-based positioning, broad multi-category skincare and body care portfolio, and global retail footprint. Comparable to Dermacol in broad portfolio, brick-and-mortar experience stores, and heritage-led brand equity.
- Max Factor: Hollywood-heritage mass-market color cosmetics brand with a similar origin-story tie to film makeup and broad international distribution. Comparable to Dermacol in mass-market positioning, Hollywood-studio heritage, and emphasis on coverage and color cosmetics.
Broad incumbents
- Avon: Established global beauty company with broad skincare, color cosmetics, fragrance, and personal care portfolio distributed across 100+ markets. Comparable to Dermacol in broad multi-category mass-market positioning and large multi-country distribution footprint.
- Nivea (Beiersdorf): Mass-market European personal care powerhouse with iconic heritage brand spanning skincare, body care, sun care, and men's care. Comparable to Dermacol in European heritage, mass-market accessibility, and broad multi-category portfolio.
Emerging players
- Boots No7: Mass-market skincare and color cosmetics brand with dermatological heritage and broad UK/international retail presence. Comparable to Dermacol in dermatological heritage positioning, mass-market accessible pricing, and broad multi-category portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Dermacol social profiles
Digital presenceDermacol compliance and trust
Trust signalCompliance1 record
Dermacol financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dermacol leadership team
Management profileNumber of profiles
Profiles2 records
Dermacol funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dermacol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dermacol
What does Dermacol do?
Dermacol manufactures and sells a comprehensive range of cosmetics products including face creams, skin cleansers, sun care products, body lotions, decorative cosmetics (foundations, lipsticks, mascaras, eyeshadows), hair care, and fragrances. Products are formulated originally in collaboration with dermatologists from the Institute of Medical Cosmetics and produced at the company's factory in Brno, sold through its own e-commerce platform, retail stores in Prague, and international distribution partners across 60+ countries.
Is Dermacol a public or private company?
Dermacol is a private company. It is classified as family owned and is currently operating.
When was Dermacol founded?
Dermacol was founded in 1966.
Where is Dermacol based?
Dermacol is headquartered in Prague, Czechia, in the Europe region.
How does Dermacol make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Store Sales, loyalty Program (Klub Krásy) and product Licensing.
Who are Dermacol's main competitors?
Direct peers on record are Oriflame, Physicians Formula, Yves Rocher, Lush, Rimmel, The Body Shop and Max Factor. Broad incumbents are Avon and Nivea (Beiersdorf). Boots No7 is listed as an emerging player.
Does Dermacol have an API?
No public API is recorded for Dermacol.
What industry is Dermacol in?
Dermacol's product category is Cosmetics and Personal Care. Its primary akta.pro industry code is CRABAAAF, Dermocosmetics & Medical-Grade Skincare, with a secondary code of CRABAAAC, Eye & Lip Skincare. Its NAICS code is 32561 and its SIC code is 2844.