Oil & Steel

What Oil & Steel does

PM Oil & Steel S.p.A., operating the Oil & Steel brand, is an Italian manufacturer of aerial work platforms (PLE — Piattaforme Aeree Elevatrici) founded in 1995 and headquartered in San Cesario sul Panaro (Modena). Its portfolio spans four core lines: Octopus/Octoplus tracked self-propelled platforms characterized by compact dimensions, double pantograph articulation and remote radio control; Scorpion telescopic truck-mounted platforms; Snake articulated pantograph truck-mounted platforms in single and double configurations; and platforms in kit form for chassis customization. The business pairs hardware with an after-sales stack — spare parts (90% delivered within 24 hours), authorized workshop network, and IPAF-certified operator training — and supports seven use cases including construction, sheet-metal work, wind-turbine maintenance, interior maintenance, equipment rental, cleaning, and signage/illumination.

The company operates a sales-led, B2B channel model combining company-owned commercial subsidiaries in Singapore, Spain, France, Argentina, Mexico and Chile with a global network of authorized dealers and distributors (notably GAM in Spain, with 16,000+ machines under management) and authorized service workshops; revenue streams are predominantly hardware sales — new platforms, used equipment — with recurring services from spare parts and IPAF training. Manufacturing is concentrated in Italy with 95% of components sourced from Italian suppliers, supporting a quality and lead-time positioning built around Italian craftsmanship.

Corporate ownership has changed multiple times: acquired by Autogru PM in 2003, joined Manitex International in 2015, merged with PM Group to form PM Oil & Steel in 2018, and on January 2, 2025 became a wholly owned subsidiary of Tadano Ltd. — a publicly traded lifting-equipment group — alongside Manitex, Rabern Rentals, PM and Valla. The company maintains ISO 9001, 14001, 45001, 50001 and 37001 certifications, and exhibits at major industry events including Bauma.

Name

Oil & Steel

Legal name

PM OIL & STEEL S.P.A.

Website

https://oilsteel.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

PM Oil & Steel S.p.A. (Oil & Steel brand) is an Italian manufacturer of aerial work platforms — tracked, telescopic truck-mounted, and articulated pantograph models — serving construction, maintenance, and equipment-rental customers across Europe, Asia, and Latin America. It is a wholly owned subsidiary of Tadano Ltd. as of January 2025.

Ownership category

akta.pro rank

Product category

Aerial Work Platforms / Construction Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Truck & Bus Bodies (3713), Construction Machinery & Equip (3531)

akta.pro primary industry

Aerial Work Platform & Access Equipment Vehicle Manufacturing (Boom/Scissor Lifts) (IMACAFAG)

akta.pro secondary industry

Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI)

Keywords

• Aerial work platforms
• Tracked platforms
• Truck-mounted platforms
• Telescopic platforms
• Articulated pantograph platforms

Headquarters

HQ city

San Cesario Sul Panaro

HQ country

Italy

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Aerial work platform sales: Manufacturing and selling aerial work platforms (PLE) including tracked platforms, truck-mounted platforms, and kit platforms. Products sold through dealer network and direct sales subsidiaries.
2. Spare parts and accessories: After-sales service including spare parts supply for current and discontinued models. Company guarantees 90% of spare parts within 24 hours after receipt of order.
3. Technical training services: IPAF training courses for aerial platform operation and certification. Technical refresher courses for authorized workshop network.
4. Used equipment sales: Sale of selected range of used/pre-owned products alongside new products.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Oil & Steel manufactures and sells aerial work platforms (PLE — Piattaforme Aeree Elevatrici) for working at height, including self-propelled tracked platforms (Octopus/Octoplus line), truck-mounted telescopic and articulated/pantograph platforms (Scorpion and Snake lines), and kit-form platforms for custom mounting. Products are sold B2B through commercial subsidiaries in six countries and an authorized dealer network, complemented by spare-parts service (90% availability within 24 hours), IPAF-certified operator training, and pre-owned equipment resale.

Product overview

Oil & Steel is a product brand under PM Oil & Steel S.p.A. (a subsidiary of Manitex International, now part of Tadano Ltd. as of January 2025), specializing in aerial work platforms for elevated work at height. The product portfolio consists of four main lines: (1) Octopus/Octoplus tracked self-propelled platforms for narrow-space applications with radio remote control; (2) Scorpion telescopic truck-mounted platforms for quick roadside operations in various weight categories; (3) Snake articulated pantograph truck-mounted platforms with simple or double pantograph designs; and (4) Platforms in kit form for maximum customization. Products are offered as complete units on various truck chassis (Iveco, Isuzu, Ford, MAN, Mitsubishi) or as kit configurations. The company also provides after-sales services including authorized workshop networks, spare parts, and IPAF-certified training courses.

Differentiator

Problem solved

Functional benefit

Products and services

• Octopus / Octoplus Tracked Aerial Platforms Self-propelled tracked aerial work platforms characterised by extreme compactness, double pantograph articulation for vertical ascent/descent, and optional radio remote control for safe operator-distance operation. Models include Octoplus 17, Octoplus 21, and Octoplus 30. Customers include construction, maintenance, and rental firms needing access through narrow spaces.
• Scorpion Telescopic Truck-Mounted Platforms Telescopic truck-mounted aerial work platforms designed for quick deployment after stabilisation on the road, with reduced dimensions and high operating safety. Range includes Scorpion 15 E, Scorpion 16, Scorpion 16 PRO, Scorpion 17 E, Scorpion 18, Scorpion 2013, Scorpion 2014, Scorpion 2313, and Scorpion 62 ANSI Comply. Customers include construction, maintenance, signage, and rental companies.
• Snake Articulated Truck-Mounted Platforms Articulated truck-mounted platforms with simple or double pantograph design that allows vertical movement and extension over obstacles at height, featuring rotation on a slew ring and compact dimensions. Range includes Snake 135, Snake 147, Snake 16, Snake 189, Snake 20 FB, Snake 24 FB, Snake 26, Snake 2010 H Plus, Snake 2111 J Plus, Snake 2413 Plus, Snake 2512 Plus, Snake 2714 Plus, and Snake 2815 Plus. Customers are construction, maintenance, energy, and rental firms.
• Piattaforme in Kit (Platforms in Kit Form) Aerial work platforms supplied in kit form for OEMs and chassis-mounting partners to install on truck chassis of their choice. Available in telescopic, single-pantograph, and double-pantograph configurations, and offered as variants on Iveco, Isuzu, MAN, Mitsubishi, and Ford chassis. Customers include truck bodybuilders, chassis OEMs, and large fleet operators.
• IPAF Training Courses Authorized IPAF (International Powered Access Federation) training centre delivering courses for aerial platform operation, including operator and demonstrator roles, with optional customer-site delivery. Issues internationally recognised EWP operator licences on successful assessment. Customers include equipment owners, rental operators, and end-user site personnel.
• After-Sales Service and Spare Parts Comprehensive after-sales support comprising an authorized workshop network across Italy and international markets, spare parts supply for current and discontinued models, and technical assistance from parent-company trained technicians. Service-level commitment: 90% of spare parts dispatched within 24 hours of order receipt. Customers include owners of Oil & Steel platforms (new and legacy), dealers, and rental fleets.
• Used / Second-Hand Equipment Sales Direct sale of a selected range of pre-owned aerial work platforms through the company website and contact system. Listed examples include OCTOPUS 23 I (€60,000), OCTOPUS 23, OCTOPUS 18 with spinning jib options, and Isoli PT 190 (€19,000). Customers include small contractors, individual buyers, and rental companies.

Quantifiable outcome

• 90% spare parts availability within 24 hours
• +1 more outcomes

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GAM (Spain)coreChannel Partner/ Reseller/ DistributorGAM appointed as official dealer for Spanish market. GAM, founded 2003, is a multinational company specializing in distribution and rental of lifting and handling machines. Present in 10 countries across 4 continents with over 16,000 machines in fleet and 70 rental/service/assistance centers. Principal rental company for operating machines in Spain and Portugal.
• SNM LiftminorChannel Partner/ Reseller/ DistributorSNM Lift appointed as official dealer for northwestern France in 2020.
• Roscini Veicoli Industriali S.p.A.minorChannel Partner/ Reseller/ DistributorAppointed as official dealer for Italy in 2020.
• Beng Hock Mechanical Engineering Pte LtdminorChannel Partner/ Reseller/ DistributorHost company for PM Oil&Steel Asia subsidiary operations in Singapore.
• IPAF (International Powered Access Federation)coreStrategic or Co-development PartnerOil&Steel is an authorized IPAF training center for aerial platform operator training and certification. Offers courses for operator and demonstrator roles, including customer site training.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/oilsteel
• Facebookfacebook.com/OilSteelItaly
• LinkedInlinkedin.com/company/oilsteel
• Instagraminstagram.com/oilsteel
• Xx.com/oil_and_steel

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oil & Steel