The Events Company

What The Events Company does

The Events Company is a luxury event planning and production firm headquartered in Houston, Texas, founded in 1985 by Richard Flowers. Following Flowers' passing in 2026, operations continue under the leadership of Senior Vice President and COO Dillon Swain. The company operates as a division of Landry's / Fertitta Entertainment, one of the largest dining, hospitality, and entertainment conglomerates in the United States, which provides access to its parent network of venues, vendors, and resources.

The firm delivers end-to-end event production across five core service lines: wedding planning, corporate events, galas and fundraisers, private social events, and in-house AV production (audio, video, lighting, staging, and show calling). Production is supported by an in-house team of creative directors, master florists with 42+ years of experience sourcing rare blooms globally, lighting and sound technicians, and logistics managers. Recurring engagements include production for Houston's premier arts and cultural institutions—Houston Ballet, Houston Grand Opera, Houston Symphony, Museum of Fine Arts Houston, and Alley Theatre—alongside corporate and high-net-worth private clients including the Fertitta Family, Houston Rockets, The Post Oak Hotel, and Memorial Hermann.

The business model is professional-services, fee-based, and quote-driven. Pricing is custom, not publicly disclosed, and proposals are developed per event based on scope, scale, and requirements. Distribution is direct sales, with event specialists managing consultative engagements from initial inquiry through execution. The company operates regionally in Houston, domestically across 50+ cities, and internationally in Paris, Puerto Rico, Puerto Vallarta, and San Miguel de Allende. Marketing is concentrated on Instagram, the company website, and a referral network anchored in the parent company's relationships and Houston's cultural institution circuit. The company is privately held within the Landry's / Fertitta Entertainment conglomerate; no public listing, funding, or M&A activity is disclosed.

Name

The Events Company

Legal name

The Events Company

Website

https://theeventsco.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

The Events Company is a Houston-based luxury event planning and production firm, founded in 1985, serving high-net-worth individuals, Fortune 500 corporates, and nonprofit cultural institutions. It operates as a division of Landry's / Fertitta Entertainment, producing weddings, galas, corporate events, and in-house AV production domestically and internationally.

Ownership category

akta.pro rank

Product category

Luxury Event Planning Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Convention and Trade Show Organizers (56192), Florists (4593)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Floral & Event Installations (HSACAAAC)

akta.pro secondary industries

Event Floral Design & Arrangements (HSACAOAA), Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

Keywords

• Luxury event planning
• Corporate event production
• Wedding planning services
• Gala event production
• AV production services

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Planning and Design Services: Full-service and partial-service event planning for luxury weddings, corporate events, galas, and social events. Revenue is generated through professional service fees for planning, design, coordination, and execution of events.
2. AV Production Services: In-house audio, video, lighting, and staging services provided as part of comprehensive event production. Revenue generated through technical production fees.
3. Floral and Design Services: Bespoke floral environments created by master florists with over 42 years of experience, sourcing rare blooms globally. Includes floral sales and design direction.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Events Company is a luxury event planning and production firm based in Houston, Texas, founded in 1985 by Richard Flowers. The company provides comprehensive event services including wedding planning, corporate event production, gala and fundraiser design, private social events, and in-house audio/visual production for clients in Houston and destination locations. Operating as a division of Landry's/Fertitta Entertainment, the company serves both corporate and individual clients in the high-end event market.

Product overview

The Events Company is a luxury event planning and production firm offering a comprehensive suite of services including wedding planning, corporate events, galas & fundraisers, private social events, and in-house AV production. The company operates as a service-based business rather than a software platform, providing end-to-end event management from concept to execution. The core offering combines creative design, logistics management, and technical production capabilities delivered by an in-house team of creative directors, master florists, lighting and sound technicians, and logistics managers.

Differentiator

Problem solved

Functional benefit

Brands

• In-House AV Production: Internal audio, video, lighting, staging, and technical support team operating under the company umbrella

Products and services

• Wedding Planning & Production Full-service luxury wedding planning and production for high-net-worth individuals and couples, including design, vendor coordination, and on-site execution.
• Corporate Event Production End-to-end corporate event production for enterprise clients, including conferences, brand activations, corporate celebrations, and entertainment events.
• Gala & Fundraiser Event Production Production of galas and fundraising events for nonprofit organizations, foundations, and cultural institutions, including design, donor coordination, and on-site execution.
• Private Social Event Production Production of private social events for high-net-worth individuals and families, including milestone celebrations, anniversaries, and private parties.
• Audio/Visual Production Services In-house audio/visual production services for events, including sound, lighting, video, and staging, available as part of full event packages or as a standalone production service.

Quantifiable outcome

• Museum of Fine Arts Houston Grand Gala Ball raised a record $5.5 million
• +5 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Landry's / Fertitta EntertainmentcoreOthersParent company affiliation providing The Events Company access to a world-class network of venues, vendors, and resources. One of the largest dining, hospitality, and entertainment companies in the United States.
• Houston BalletcoreStrategic or Co-development PartnerLong-standing partnership producing annual Houston Ballet Ball and fundraising events for the ballet organization.
• Houston Grand OperacoreStrategic or Co-development PartnerAnnual partnership for Houston Grand Opera Opening Night and Opera Ball events, raising significant funds for HGO's mission.
• Houston SymphonycoreStrategic or Co-development PartnerRecurring partnership for Houston Symphony Opening Night galas and annual Symphony Balls, supporting educational and community engagement efforts.
• Museum of Fine Arts, HoustoncoreStrategic or Co-development PartnerProduces annual Grand Gala Ball at MFAH including centennial celebration raising $5.5 million, plus various museum events throughout the year.
• Alley TheatreminorStrategic or Co-development PartnerProduced Alley Theatre Ball events including Hitchcock-themed and Sherlock Holmes-themed galas.
• Gulf Coast EntertainmentminorChannel Partner/ Reseller/ DistributorPreferred entertainment vendor providing bands, DJs, and performers for events.
• Mike's Dance Floor RentalsminorChannel Partner/ Reseller/ DistributorPreferred vendor for dance floor rentals across event installations.
• City Kitchen CateringminorChannel Partner/ Reseller/ DistributorPreferred catering partner for galas and fundraising events.
• The Post Oak Hotel at Uptown HoustoncoreChannel Partner/ Reseller/ DistributorPrimary venue partner for many events including galas, weddings, and corporate functions. Affiliated through Fertitta Entertainment network.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lisa Vorce Event Design: Luxury event designer focused on high-end weddings and private celebrations with strong floral and scenic design. Comparable aesthetic-led luxury positioning.
• Rafanelli Events: Boston-based luxury event planning firm producing high-end weddings, private parties, and corporate events. Comparable premium positioning and full-service event execution.
• Marcy Blum Associates: Long-established New York luxury wedding and event planning firm with a founder-driven brand. Comparable clientele (celebrity, HNW, cultural institutions) and service scope.
• YSD Events: New York luxury wedding and event planning firm serving HNW and corporate clients with full-service design and production. Comparable integrated planning and design capabilities.
• Bash Please: Luxury event design and production firm serving high-end weddings, brand activations, and private events for HNW and celebrity clients. Operates with a similar full-service planning plus in-house design model.
• Mindy Weiss Party Consultants: Beverly Hills-based celebrity event planner producing luxury weddings, mitzvahs, and corporate events. Comparable celebrity/HNW client mix and long-tenured brand.
• Preston Bailey: Globally recognized luxury event designer known for high-budget floral and scenic installations at weddings and galas. Comparable on floral design depth and luxury event scale.
• Colin Cowie: Celebrity luxury event planner and lifestyle brand specializing in destination weddings, private parties, and corporate galas for HNW clientele. Comparable brand-led, design-forward luxury positioning.

Broad incumbents

• Freeman: Global event production and brand experience company handling large-scale conventions, exhibits, and corporate events. Comparable in-house technical production scale but broader and less luxury-wedding focused.
• Encore Global: Largest U.S. provider of AV and event production services for meetings, conferences, and galas. Comparable in-house AV production capabilities but serves a much broader, mostly corporate customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/the_eventscompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Events Company