Save Our Wild Salmon Coalition

What Save Our Wild Salmon Coalition does

Save Our Wild Salmon Coalition is a 501(c)(3) nonprofit organization headquartered in Seattle, Washington, with a secondary office in Spokane, Washington, founded in 1992 to restore wild salmon and steelhead populations to the Columbia-Snake River Basin. The organization operates as a coalition of 35+ environmental NGOs, tribal organizations, fishing groups, and community organizations, employing 11-50 staff. Its work is organized around four core policy programs: restoring the Lower Snake River (including advocacy for breaching the four lower Snake River dams), tackling climate change impacts on salmon habitat, protecting Southern Resident orcas by restoring their primary Chinook salmon food source, and modernizing the Columbia River Treaty between the U.S. and Canada.

The organization's offerings are programmatic rather than product-based. Community engagement programs include the NextGen Salmon Collective for youth advocacy, Salmon Advocate Shoals for volunteer action teams, and Northwest Artists Against Extinction (NWAAE) for creative advocacy. Educational content is delivered through the Wild Salmon & Steelhead News newsletter, the SOS Blog, the RENEWAL and RECIPROCITY webinar series, and an active social media presence across Instagram, Facebook, YouTube, Threads, Bluesky, and LinkedIn. The organization does not develop technology products; its operational platform is the EveryAction donation and email system. Recent measurable advocacy outcomes include securing emergency court-ordered spill measures in February 2026 and successfully opposing the Bonneville Power Administration's attempt to abandon the 5 million adult fish annual return goal in the Northwest Power and Conservation Council's 2026 Fish & Wildlife Program.

The organization's revenue model relies entirely on tax-deductible charitable contributions across multiple streams: one-time and recurring online donations, direct mail checks, gifts of appreciated securities, planned giving through retirement accounts and estate planning, workplace giving and employer matching gifts (including the King County Workplace Giving Program, Charity ID 10265), and merchandise sales through partnerships including the SOS Coffee Blend with Grounds for Change and the NWAAE Bonfire online store. The organization maintains no commercial pricing or product revenue. The Columbia-Snake River Basin serves as both the geographic focus and the primary stakeholder ecosystem, with Pacific Northwest tribal nations including the Nez Perce, Umatilla, and Yakama as core coalition partners.

Name

Save Our Wild Salmon Coalition

Legal name

Save Our Wild Salmon Coalition

Website

https://wildsalmon.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Save Our Wild Salmon Coalition is a 501(c)(3) nonprofit coalition of 35+ organizations headquartered in Seattle, Washington, that works to restore wild salmon and steelhead populations in the Columbia-Snake River Basin through policy advocacy, grassroots organizing, and coalition-building across the Pacific Northwest.

Ownership category

akta.pro rank

Product category

Environmental Advocacy and Conservation Nonprofit

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industries

Marine & Freshwater Conservation (BPAGAGAE), Biodiversity & Habitat Conservation (BPAGAGAA)

Keywords

• Environmental advocacy
• Salmon conservation
• River restoration
• Wildlife policy advocacy
• Nonprofit coalition

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: The organization raises funds through individual donations made online via its website, with options for one-time gifts or recurring monthly donations. Donations are tax-deductible as the organization is a 501(c)(3) nonprofit.
2. Donations by Check and Securities: Donors can mail checks to the Seattle office or make gifts of stock and publicly traded securities. Gifts of appreciated stock offer tax savings to donors.
3. Planned Giving: Donors can include Save Our Wild Salmon in their estate planning, including through Required Minimum Distributions from retirement accounts (401(k), IRA), charitable trusts, or beneficiary designations on life insurance policies.
4. Workplace Giving and Matching Gifts: The organization participates in workplace giving programs including King County Workplace Giving Program (Charity ID: 10265) and employer matching gift programs.
5. Merchandise Sales (SOS Coffee Blend): A percentage of sales from the SOS Coffee Blend, sold through Grounds for Change (organic, shade-grown, CarbonFree and Fair Trade certified), is donated back to the organization.
6. NWAAE Merchandise Store: Northwest Artists Against Extinction (NWAAE), a project of Save Our Wild Salmon, sells merchandise including T-shirts, hoodies, and totes featuring artwork by NWAAE partner artists through the Bonfire online store, with proceeds benefiting the organization.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Save Our Wild Salmon Coalition is a 501(c)(3) nonprofit advocacy coalition that organizes grassroots mobilization, public education, and policy advocacy to restore wild salmon and steelhead populations in the Columbia-Snake River Basin of the Pacific Northwest. Its core activities include advocating for Lower Snake River dam removal, protecting Southern Resident orcas by restoring Chinook salmon, modernizing the Columbia River Treaty, and mobilizing 35+ partner organizations, tribal nations, and individual supporters through volunteer action teams, youth advocacy, artistic campaigns, and policy campaigns.

Product overview

Save Our Wild Salmon Coalition is a non-profit advocacy organization (501(c)(3)) focused on restoring wild salmon and steelhead to the rivers and marine waters of the Pacific Northwest. The organization's offerings center on advocacy campaigns, educational content, volunteer programs, and community events rather than a traditional tech product. Key programs include the NextGen Salmon Collective (youth advocacy), Salmon Advocate Shoals (volunteer action teams), Northwest Artists Against Extinction (art-based advocacy), the RENEWAL Webinar Series, and the annual Free The Snake Flotilla event. The organization operates a digital platform for action alerts, newsletters (Wild Salmon & Steelhead News), blog content, and fundraising through donations, planned giving, merchandise, and coffee sales. No API or software product is offered.

Differentiator

Problem solved

Functional benefit

Brands

• NextGen Salmon Collective: A space for young advocates to harness their advocacy through education, skills, and community with the goal of restoring healthy and abundant salmon in the Columbia-Snake River Basin.
• Salmon Advocate Shoals
• Northwest Artists Against Extinction

Products and services

• SOS Coffee Blend Organic, shade-grown, Fair Trade, and CarbonFree certified dark roast coffee sold through Grounds for Change, with a percentage of sales donated to Save Our Wild Salmon Coalition to support its salmon recovery mission.
• NWAAE Merchandise Store Online store featuring T-shirts, hoodies, totes, and merchandise with artwork by Northwest Artists Against Extinction partner artists, sold through Bonfire with proceeds benefiting Save Our Wild Salmon Coalition.

Quantifiable outcome

• The organization advocates for salmon returns of 5 million adult fish annually to the Columbia Basin — a goal set by the Northwest Power and Conservation Council that has not been meaningfully met in over 20 years.
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

30 partnerships are on record, tiered core and minor.

• Northwest Artists Against Extinction (NWAAE)coreGTM or Marketing PartnerNorthwest Artists Against Extinction (NWAAE) is a project of Save Our Wild Salmon Coalition. It is a creative collaboration among Pacific Northwest artists to build public support and political leadership for lower Snake River restoration and salmon/steelhead recovery. NWAAE produces advocacy artwork, posters (including Get Out the Vote campaign materials), T-shirts, and merchandise sold through the Bonfire store. SOS staff and volunteers distribute NWAAE artwork at events and in communities. NWAAE artists include Sue Coccia, Ramon Shiloh, Kat Martin, Oonaugh Foster-Bill, Aiden Pando, Lynn McClain, Elise Richman, Sarah Crumb, and others.
• Nimíipuu Protecting the EnvironmentcoreStrategic or Co-development PartnerNimíipuu Protecting the Environment organizes the annual Free The Snake Flotilla rally on the Snake River. Save Our Wild Salmon co-sponsors and participates in this event, which brings together advocates, tribal leaders, and community members to rally for a free-flowing lower Snake River and salmon recovery.
• Idaho Rivers UnitedminorStrategic or Co-development PartnerIdaho Rivers United co-hosts events with Save Our Wild Salmon including the Sawtooth Salmon Festival and webinars on dam removal economics. Idaho Rivers United is a statewide river conservation organization.
• Washington Conservation ActionminorGTM or Marketing PartnerWashington Conservation Action partners with Save Our Wild Salmon on events including the Climate Chats Cafe in Pasco, Environmental Advocacy Brunches, and Yakima Environmental Justice Film Series. The organizations share overlapping constituencies and advocacy goals around environmental protection.
• 350 Yakima Climate ActionminorGTM or Marketing Partner350 Yakima Climate Action partners with Save Our Wild Salmon on the Get Out the Vote for the Planet event in Yakima and other climate and conservation events.
• Braided RiverminorStrategic or Co-development PartnerBraided River is a publishing imprint that co-hosted the RENEWAL webinar series with Save Our Wild Salmon. David Moskowitz, a photographer and author published by Braided River, was a featured speaker. Braided River publishes conservation-focused books including 'Big River: Resilience and Renewal in the Columbia Basin.'
• Ridges to Riffles Conservation CommunityminorGTM or Marketing PartnerRidges to Riffles Conservation Community co-hosted the RENEWAL webinar series with Save Our Wild Salmon. The organization focuses on watershed and conservation education.
• Native Organizers AllianceminorStrategic or Co-development PartnerNative Organizers Alliance co-hosted the RENEWAL webinar series with Save Our Wild Salmon. The organization works to strengthen Indigenous community organizing and leadership.
• National Wildlife FederationGTM or Marketing PartnerNational Wildlife Federation co-hosted the RENEWAL webinar series with Save Our Wild Salmon. The organization is a large national conservation federation.
• Association of Northwest SteelheadersminorGTM or Marketing PartnerAssociation of Northwest Steelheaders co-hosted the RENEWAL webinar series with Save Our Wild Salmon. The organization advocates for salmon and steelhead conservation and fishing access.
• Yakima GreenwayminorGTM or Marketing PartnerYakima Greenway partnered with Save Our Wild Salmon to host a Salmon Bike Ride along the Yakima Greenway, an event that educated community members about salmon life cycles and conservation.
• 350 SpokaneminorGTM or Marketing Partner350 Spokane partners with Save Our Wild Salmon on the Eco Book Club and other climate action events in Spokane, Washington.
• The Lands CouncilminorGTM or Marketing PartnerThe Lands Council (Spokane) co-hosted 'An Evening of Art, Poetry, Music, and Unity' with Save Our Wild Salmon as part of the Get Out the Vote Campaign.
• Spokane RiverkeeperminorGTM or Marketing PartnerSpokane Riverkeeper co-hosted 'An Evening of Art, Poetry, Music, and Unity' with Save Our Wild Salmon as part of the Get Out the Vote Campaign.
• Spokane Urban NatureminorGTM or Marketing PartnerSpokane Urban Nature co-hosted 'An Evening of Art, Poetry, Music, and Unity' with Save Our Wild Salmon.
• Palouse Clearwater Environmental InstituteminorGTM or Marketing PartnerPalouse Clearwater Environmental Institute co-hosted 'Pubbin' on the Patio & Happy Hour' event with Save Our Wild Salmon.
• Surfrider FoundationminorGTM or Marketing PartnerSurfrider Foundation co-hosted a Salmon Trivia and Happy Hour event with Save Our Wild Salmon, promoting shared goals around waterway protection.
• Friends of the ClearwaterminorGTM or Marketing PartnerFriends of the Clearwater co-hosted a Salmon Art & Advocacy event with Save Our Wild Salmon in Moscow, Idaho, during the Northwest Power and Conservation Council public comment period.
• The Sawtooth Interpretive & Historical AssociationminorStrategic or Co-development PartnerThe Sawtooth Interpretive & Historical Association co-hosts the annual Sawtooth Salmon Festival with Idaho Rivers United and Save Our Wild Salmon, celebrating Idaho's salmon migration from the ocean to Redfish Lake in Stanley, Idaho.
• Idaho Outfitters and Guides AssociationminorStrategic or Co-development PartnerIdaho Outfitters and Guides Association co-hosted a webinar on the economic implications of lower Snake River dam removal with Idaho Rivers United and Save Our Wild Salmon.
• Nez Perce Tribe Fisheries DivisioncoreStrategic or Co-development PartnerThe Nez Perce Tribe is a central partner in salmon recovery efforts. Their Fisheries Division (led by scientists Jay Hesse and Ryan Kinzer) conducts critical research on salmon population status and quasi-extinction thresholds that informs Save Our Wild Salmon's advocacy. The tribe leads the Salmon Orca Project, produces salmon status reports used in court proceedings, and conducts habitat restoration projects including Tucannon River Spring Chinook conservation.
• Umatilla TribecoreStrategic or Co-development PartnerThe Confederated Tribes of the Umatilla Indian Reservation (CTUIR) is a key coalition partner in salmon recovery and dam removal advocacy. The Umatilla Tribe faces unique challenges from data center development on its ceded lands and advocates for co-management agreements for salmon and water resources.
• Yakama NationcoreStrategic or Co-development PartnerThe Confederated Tribes and Bands of the Yakama Nation is a central partner opposing energy development projects that threaten salmon habitat and cultural sites. The Yakama Nation participates in salmon restoration projects and government-to-government consultations on energy and environmental policy affecting the Columbia River Basin.
• Center for Whale ResearchminorStrategic or Co-development PartnerThe Center for Whale Research provides scientific data on Southern Resident orca populations (including calf sightings and population census data) that supports Save Our Wild Salmon's advocacy linking orca survival to salmon recovery.
• Grounds for ChangeminorChannel Partner/ Reseller/ DistributorGrounds for Change roasts and sells the 'SOS Coffee Blend' — a dark roast sourced from small farmer cooperatives that is organic, shade-grown, CarbonFree, and Fair Trade certified. A percentage of sales is donated to Save Our Wild Salmon to support its mission.
• American RiversminorStrategic or Co-development PartnerAmerican Rivers is a national conservation organization that contributed an opinion piece to the Tri-City Herald through Save Our Wild Salmon's platform. American Rivers works to protect and restore river health nationwide.
• Columbia River Inter-Tribal Fish Commission (CRITFC)coreStrategic or Co-development PartnerCRITFC represents the Yakama, Umatilla, Nez Perce, and Warm Springs tribes on fish and wildlife issues in the Columbia River Basin. CRITFC conducts salmon research, advocates for treaty rights, and developed an 'energy vision' for balancing energy needs with salmon recovery. Save Our Wild Salmon's work is closely aligned with CRITFC's mission.
• Se'Si'Le (Seven Sisters Campaign)minorStrategic or Co-development PartnerSe'Si'Le is an Indigenous-led nonprofit organization that partnered with Save Our Wild Salmon on the 'Seven Sisters: Return of the Matriarchy' events across Washington and Seattle, amplifying Indigenous women's leadership in environmental stewardship and salmon/orca protection.
• Salish Sea InstituteminorGTM or Marketing PartnerThe Salish Sea Institute co-hosted the Orca Action Month opening webinar with the Orca Salmon Alliance, featuring Save Our Wild Salmon as a participant. The organization focuses on Salish Sea research and education.
• Orca Salmon AllianceminorGTM or Marketing PartnerThe Orca Salmon Alliance co-hosted the Orca Action Month opening webinar with the Salish Sea Institute, bringing together U.S. and Canadian experts on salmon and orca recovery policy.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Earthjustice: Public-interest environmental law firm representing SOS-aligned coalition partners (including CRITFC) in federal litigation on Columbia-Snake dam operations and ESA spill cases; a key legal-services ally rather than direct advocacy peer.

Direct peers

• Idaho Rivers United: Idaho-based river conservation nonprofit that co-hosts the Sawtooth Salmon Festival and dam-removal-economics webinars with SOS; directly collaborates on the same lower Snake River and Columbia Basin salmon-recovery portfolio.
• Columbia Riverkeeper: Regional river-protection advocacy organization working on Columbia Basin water quality, dams, and now data-center impacts; both organizations share coalition infrastructure and overlap on policy targets.
• Wild Fish Conservancy: Pacific Northwest nonprofit focused on wild salmon and steelhead habitat, working on science, policy, and recovery in overlapping PNW watersheds; similar scale and mission.
• Columbia River Inter-Tribal Fish Commission (CRITFC): Coalition of four tribes (Yakama, Umatilla, Nez Perce, Warm Springs) coordinating salmon science, treaty-rights advocacy, and energy policy in the same Columbia-Snake River Basin; SOS and CRITFC share partners, scientific inputs, and policy goals.

Broad incumbents

• National Wildlife Federation: Large national conservation federation that co-hosts the RENEWAL webinar series with SOS and works on salmon/steelhead recovery through a portfolio approach across multiple regions.
• American Rivers: National nonprofit focused on protecting and restoring rivers; contributes opinion pieces through SOS's media channels and operates at a much larger national scale on overlapping river-removal and dam-reform advocacy.
• Defenders of Wildlife: National wildlife conservation nonprofit that participates in ESA-related advocacy for salmon, orca, and other listed species affecting the same policy ecosystem SOS operates in.
• Trout Unlimited: National coldwater-fish conservation nonprofit with overlapping salmon and steelhead habitat-restoration activity in the Pacific Northwest, operating at much larger scale on related species-recovery work.

Emerging players

• Surfrider Foundation: Coastal water-quality advocacy nonprofit that co-hosts salmon trivia and waterway-protection events with SOS; partial thematic overlap on Pacific Northwest waterway protection but distinct (coastal vs. riverine) primary geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@saveourwildsalmon2132
• Facebookfacebook.com/savewildsalmon
• LinkedInlinkedin.com/company/save-our-wild-salmon
• Instagraminstagram.com/savewildsalmon
• Xx.com/savewildsalmon

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Save Our Wild Salmon Coalition