Larock Healthcare Academy

What Larock Healthcare Academy does

Larock Healthcare Academy (legally Larock Academy, LLC) is a private for-profit career school operating four physical campuses in Columbus, Cleveland/Middleburg Heights, and Canton/Akron, Ohio, plus Florence/Cincinnati, Kentucky. It is a subsidiary of MCC Holdings Group LLC and is licensed by the State of Ohio Board of Career Colleges and Schools and registered in Kentucky. The academy delivers seven short-term healthcare training certificate programs spanning clinical pathways (Medical Assistant, Patient Care/Multi-Skilled Technician, Phlebotomy Technician Plus+, EKG/Cardiac Monitor Technician, Blood Lab Specialist) and administrative pathways (Medical Billing & Coding Specialist, Medical Office Administration). Programs range from 58 to 225 clock hours and are priced between $1,265 and $3,665, with the bundled Medical Assistant program offering five certificates in one enrollment.

The academy monetizes exclusively through tuition and fees paid by individual students, with payment via cash, check, money order, credit card, and third-party agency funding (WIA, BVR/OVR, MyCAA, BWC). Revenue is one-time per enrollment rather than recurring or subscription-based. The go-to-market is sales-led through admissions representatives and a rolling-admissions inquiry process, supplemented by organic social channels (Facebook, YouTube, Instagram), a website enrollment funnel, and a student job board that doubles as a post-enrollment career service. NHA certification eligibility in select programs and a multi-state regulatory footprint (Ohio and Kentucky) constitute the primary structural assets.

Larock serves career entrants and career changers in Ohio and Northern Kentucky seeking short-duration, hands-on healthcare credentials as an alternative to multi-year degree programs. The curriculum emphasizes practical lab and clinical skills over theory, and the bundled Medical Assistant program is positioned as the flagship offering. Output is differentiated primarily by multi-campus local access, stackable certificate packaging, and alignment with NHA-recognized credentials, rather than by technology differentiation or proprietary platforms.

Name

Larock Healthcare Academy

Legal name

Larock Academy, LLC

Website

https://larockacademy.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Larock Healthcare Academy is a private for-profit career school operating four campuses in Ohio and Northern Kentucky, delivering seven short-term healthcare certificate programs (58-225 clock hours) in clinical, laboratory, and administrative pathways to individual students seeking entry-level healthcare credentials.

Ownership category

akta.pro rank

Product category

Healthcare Vocational Training

NAICS

Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Healthcare & Life Sciences (EDAAAPAA)

akta.pro secondary industry

Medical Billing, Coding & Revenue Cycle (EDAOAJAE)

Keywords

• Healthcare career training
• Medical assistant programs
• Phlebotomy certification training
• Medical billing coding education
• Vocational certificate programs

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tuition and Fees: Larock Healthcare Academy generates revenue primarily through tuition and fees charged for healthcare training certificate programs. Students pay enrollment fees, tuition, and additional fees (lab fees, textbook costs where applicable) as outlined in the catalog and Enrollment Agreement. Payment methods include cash, check, money order, major credit cards, and agency funding sources.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Larock Healthcare Academy provides short-term, hands-on healthcare career training certificate programs in clinical, laboratory, patient care, and administrative disciplines. Programs range from 58 to 225 clock hours and prepare students for entry-level healthcare roles, with select programs offering National Healthcareer Association certification eligibility. The academy serves prospective students through four campus locations across Ohio and Northern Kentucky with rolling admissions and flexible scheduling.

Product overview

Larock Healthcare Academy offers a portfolio of seven short-term healthcare career training certificate programs designed to help students build practical skills for entry-level roles in medical offices, labs, clinics, hospitals, and patient care settings. The programs span clinical pathways (Medical Assistant, Phlebotomy Technician Plus+, EKG/Cardiac Monitor Technician, Patient Care/Multi-Skilled Technician) and administrative pathways (Medical Billing & Coding Specialist, Medical Office Administration), with the Medical Assistant program serving as the most comprehensive offering by combining five certificate areas into one program. The Blood Lab Specialist bridges both areas by combining phlebotomy, clinical lab assistant, and paramedical examiner training. Programs are offered at four campus locations in Ohio and Northern Kentucky.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Assistant

Quantifiable outcome

• Bureau of Labor Statistics median annual wage for medical assistants was $44,200 in May 2024, with 12% employment growth projected from 2024-2034

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• National Healthcareer Association (NHA)coreOthersSelect Larock Healthcare Academy programs prepare students for National Healthcareer Association certification exams upon successful completion. Programs include Phlebotomy Technician Plus+ (eligible for NHA phlebotomy certification), Medical Office Administration (eligible for CMAA exam), and other programs may provide NHA certification pathway eligibility.
• MCC Holdings Group LLCcoreOthersLarock Healthcare Academy is affiliated with MCC Holdings Group LLC. Student contact information may be shared with affiliated institutions within MCC Holdings Group for alternative program exploration if the inquired program is unavailable.
• Workforce Investment Act (WIA)minorOthersWIA funding may be available for eligible students to help cover program costs. Requirements and approval handled through applicable workforce agency.
• Bureau of Vocational Rehabilitation / Office of Vocational Rehabilitation (BVR/OVR)minorOthersBVR/OVR funding may be available for eligible students meeting agency requirements to support healthcare training costs.
• MyCAA (Military Spouse Career Advancement Account)minorOthersMyCAA funding may be available for eligible military spouses based on program and MyCAA requirements to support career advancement through healthcare training.
• Bureau of Workers Compensation (BWC)minorOthersBWC funding may be available for eligible students depending on their situation, approval status, and applicable agency requirements to support healthcare training.
• State of Ohio Board of Career Colleges and SchoolscoreOthersLarock Healthcare Academy is licensed and registered with the State of Ohio Board of Career Colleges and Schools. Ohio Reg #13-05-2018T (Columbus), #13-05-2019T (Middleburg Heights), #13-07-2022T (Canton/Akron).

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ECPI University: Larger for-profit institution with a health sciences division including medical assisting and nursing tracks; overlaps with Larock in healthcare career training but operates at a larger scale and with broader academic portfolio.

Direct peers

• Remington College: Multi-state for-profit career school offering medical assisting, medical billing/coding, and patient care technician programs with similar short-term certificate structures; comparable in student profile and outcomes-oriented marketing.
• Ross Medical Education Center: Multi-state for-profit vocational school offering short-term healthcare certificate and diploma programs including medical assisting, dental assisting, and pharmacy technician—directly comparable to Larock in program mix, duration, and target student (career-entry healthcare learners).
• Dorsey College: Michigan-based for-profit career school with medical assisting, phlebotomy, EKG, and medical billing/coding programs of similar clock-hour structure; comparable in student demographics, short-term certificate format, and career-services orientation.
• Fortis College: Multi-campus for-profit institution offering medical assistant, phlebotomy, medical billing/coding, and patient care technician programs; competes for the same career-entry healthcare students in overlapping Midwest geographies.
• Miller-Motte College: For-profit career college providing short-term healthcare programs (medical assisting, medical billing/coding, pharmacy technician) with multi-state campus presence; directly comparable in program portfolio and admissions-led GTM motion.
• Carrington College: West-coast-focused for-profit college offering medical assisting, phlebotomy, medical billing/coding, and patient care programs; comparable in program mix, tuition pricing, and career-services-led student acquisition.

Others

• National Healthcareer Association (NHA): Certification body whose credentials Larock programs prepare students for; relevant as an ecosystem enabler and indirect competitive force because NHA-aligned programs proliferate across multiple schools.
• AAPC (Medical Coding Certification): Medical coding credentialing organization that competes with NHA for the attention of billing/coding program graduates; represents an alternative certification pathway that could differentiate competing schools.

Regional players

• Columbus State Community College (Healthcare Programs): Ohio public community college offering affordable, Pell-eligible medical assisting and healthcare certificate programs in Larock's Columbus backyard; competes on price and credential depth rather than program speed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@LarockHealthcareAcademy
• Facebookfacebook.com/167355209953895
• Instagraminstagram.com/larockacademy

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Larock Healthcare Academy