Drôle de Trame
Drôle de Trame is a Paris-based audiovisual production company founded in 2009 that produces documentary films for ARTE, France Télévisions, and other French broadcasters, and creates immersive multimedia installations (projections, AR, interactive media, sound design, animation) for cultural institutions including Louvre Abu Dhabi, Louvre, Musée Grévin, and Cité des Sciences.
- Company typePrivate
- Founded2009
- HeadquartersMontreuil, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Drôle de Trame does
Drôle de Trame is a Paris-based (Montreuil) audiovisual production company founded in 2009 by Virginie Adoutte, Claire Lebouteiller, and Corinne Planchais that operates two business divisions: documentary film production and museum multimedia installations. The documentary division produces creative feature-length and television documentaries covering culture, society, history, investigation, and science for major French and European public broadcasters, principally ARTE and France Télévisions, with approximately 30 documentary titles in its broadcast catalogue and a wider library of roughly 150 programs since inception. The museography division designs and produces audiovisual content for museums and cultural institutions, working with institutions including Louvre Abu Dhabi, Musée du Louvre, Musée Grévin, Cité des Sciences et de l'Industrie, Musée des Confluences, Musée Guimet, and Centre des monuments nationaux.
Technical capabilities span interactive immersive 180° projections that capture and replay visitor movement in real time, augmented reality overlays for industrial heritage sites, 360° immersive spectacles, optical theater with digital leaf-flippers, 2D and 3D animation, original sound design, and webdocumentaries. Delivery relies on a curated network of specialist technology partners: Anabole for interactive multimedia development, Théoriz Studio for real-time visuals, Cent Millions de Pixels for 3D modeling, and Scopitone for audio post-production. The company has expanded its team and capabilities through the 2019 merger with Narratio Films, bringing in producers Audrey Ferrarese, Maurice Ribière (via Narratio), and Maud Huynh.
The business operates on project-based professional-services engagements; pricing is not publicly disclosed and varies with scope, duration, and complexity. Revenue flows are diversified across two segments (broadcast documentary and museum commissions), with institutional funding drawn from CNC, Procirep-Angoa, regional film funds (Pictanavo), and foundations (Fondation Simone & Cino Del Duca, Fondation OCH - Le CALMS, Agefiph). Geographic coverage spans all French metropolitan regions plus DOM-TOM (notably Collectivité de Saint-Barth) and selected international sites (Louvre Abu Dhabi). Distribution relies on direct broadcast agreements with ARTE, France Télévisions, RTBF, and Public Sénat, and on direct museum commissions rather than third-party distribution channels.
Drôle de Trame firmographics
Firmographics- Name
- Drôle de Trame
- Legal name
- Drôle de Trame
- Website
- https://droledetrame.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Drôle de Trame is a Paris-based audiovisual production company founded in 2009 that produces documentary films for ARTE, France Télévisions, and other French broadcasters, and creates immersive multimedia installations (projections, AR, interactive media, sound design, animation) for cultural institutions including Louvre Abu Dhabi, Louvre, Musée Grévin, and Cité des Sciences.
- Ownership category
- akta.pro rank
Drôle de Trame industry classification
Industry- Product category
- Audiovisual Production Services
- NAICS
- Motion Picture and Video Industries (5121), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Arts & Culture Documentaries (MPADADAI)
- akta.pro secondary industries
- Media Arts & Performance (Film, Stagecraft, Lighting, Sound) (EDAMAAAJ), Sound Design (Creative/Design-Heavy FX, World-Building) (MPAHAEAE)
Keywords
Where Drôle de Trame is headquartered
LocationHeadquarters
- HQ city
- Montreuil
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Drôle de Trame business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Documentary Film Production: Production of documentary films for television broadcasters including ARTE, France Télévisions, and other French broadcasters. Approximately 30 films in catalogue for France Télévisions and ARTE.
- Museum and Cultural Institution Projects: Audiovisual and multimedia content creation for museums and cultural institutions including projections, augmented reality, interactive installations, from conventional to experimental formats
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Drôle de Trame product offering
Product offeringCore offering
Drôle de Trame is a Paris-based audiovisual production company that creates documentary films for television broadcasters and multimedia installations for museums and cultural institutions. The company produces creative documentaries on culture, society, history, investigation, and science themes, and develops immersive audiovisual content including projections, augmented reality, interactive installations, animation, and sound design for cultural venues.
Product overview
Drôle de Trame is a multi-awarded Paris-based audiovisual production company founded in 2009 that produces high-quality documentary films and museum multimedia installations. The company operates two main divisions: Documentary Films (producing creative documentaries on cultural and historical themes for ARTE, France Télévisions, and other broadcasters) and Museography (creating audiovisual and multimedia content for museums and cultural institutions including immersive projections, augmented reality, interactive installations, sound creation, and animation). The portfolio includes works for major institutions such as the Louvre Abu Dhabi, Musée Grévin, Cité des Sciences, and various French national museums.
Differentiator
Problem solved
Functional benefit
Products and services
- Documentary Films Creative documentary films bringing fresh and innovative perspectives on culture, society, history, investigation, and science themes, produced for television broadcasters including ARTE, France Télévisions, and other French and European networks. Approximately 30 films produced for France Télévisions and ARTE.
- Museum Audiovisual & Multimedia Installations Audiovisual and multimedia content for museums and cultural institutions, including 2D and 3D projection, augmented reality, interactive installations, and immersive experiences designed for knowledge transmission and visitor engagement. Notable projects for Louvre Abu Dhabi, Musée Grévin, Cité des Sciences, and Musée des Confluences.
- Immersive Projection Experiences Spectacular projection and mapping installations, including 180-degree immersive shows, multi-screen projections, real-time interactive immersive experiences, and large-scale visual spectacles for museum exhibitions and visitor attractions.
- Interactive Multimedia Experiences Interactive digital experiences including touchscreen applications, augmented reality experiences, web documentaries, 360-degree interactive spectacles, and multimedia games for museum and cultural venues.
- Web Documentaries and New Media Webdocumentaries and new media content for digital platforms, including interactive online documentaries produced for cultural and educational themes, co-produced with institutions such as Inrap and Universcience.
Quantifiable outcome
- I AM THE PEOPLE documentary selected by approximately 100 international festivals and ACID Cannes 2015
- +1 more outcomes
Companies that use Drôle de Trame
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Drôle de Trame technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Drôle de Trame partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- IOTA ProductioncoreCo-production partner for LES AVENTURIERES DU VELO documentary. IOTA Production (Isabelle Truc, Natacha Hostyn) co-produced the 52-minute documentary with Drôle de Trame for ARTE broadcast.
- RTBFcoreBelgian French-language public broadcaster co-distributing LES AVENTURIERES DU VELO documentary with 2024 RTBF broadcast.
- InrapcoreFrench National Institute for Preventive Archaeological Research co-produces documentary and webdocumentary projects including 700000 on WWI missing soldiers.
- UniversciencecoreCité des Sciences et de l'Industrie partner for science documentaries and webdocumentaries including 700000 and science web reportages series.
- Institut du Monde ArabeminorArab World Institute co-producer for Nos Ancêtres Sarrasins webdocumentary on Islamic presence in French history.
- France 3 Corse ViaStellaminorRegional broadcaster co-producer for Nos Ancêtres Sarrasins webdocumentary.
- France Télévision EducationminorEducational division of France Télévisions co-producer for Nos Ancêtres Sarrasins webdocumentary.
- Anabole (Sylvie Tissot)coreTechnology partner for interactive multimedia development. Anabole provides development for interactive installations, games, and augmented reality experiences across museum projects.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Drôle de Trame competitors and assessment
Company assessmentDirect peers
- Compagnie des Phares et Balises: Independent French documentary and fiction production company with established broadcaster relationships. Comparable in scale, business model (project-based commissions), and documentary focus to Drôle de Trame.
- Docland Yard: Paris-based documentary production company serving French and European broadcasters with creative and investigative documentaries. Highly comparable to Drôle de Trame's documentary pillar in size, client base, and commissioning model.
- MFP (Multimedia France Production): French production company specializing in audiovisual and multimedia content for museums, cultural institutions, and science centers. Direct overlap with Drôle de Trame's museographic installation pillar, including immersive and interactive experiences.
- Seppia: French documentary and audiovisual production company working with broadcasters, museums, and cultural institutions across Europe. Overlapping client base (ARTE, France Télévisions) and similar production mix.
- Artline Films: French independent production company producing documentaries and cultural/museum content for broadcasters and cultural institutions. Comparable vertical mix of documentary and museographic commissions similar to Drôle de Trame.
Emerging players
- Tetro: French immersive experience studio specializing in digital art installations and immersive cultural productions. Comparable on the immersive-installation side, competing for similar museum and cultural-venue commissions.
- Idéolab: French creative tech studio designing interactive and immersive installations for museums and cultural venues. Comparable technology-forward approach to museum visitor experiences, with focus on AR/VR and interactive design.
Broad incumbents
- Gédéon Programmes: Long-established French documentary production company producing premium documentaries for ARTE, France Télévisions, and international broadcasters. Larger and more prolific, but operating in the same institutional commissioning ecosystem; Audrey Ferrarese of Drôle de Trame previously led production there.
- ZED: Major French documentary production company behind international series for ARTE and other broadcasters. Significantly larger catalog and global footprint; competes for the same premium documentary commissions.
- Les Films d'Ici: Veteran French documentary and audiovisual production house with strong ties to ARTE and auteur documentary filmmaking. Comparable creator-driven documentary focus; Maud Huynh of Drôle de Trame previously worked there.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Drôle de Trame social profiles
Digital presenceDrôle de Trame financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drôle de Trame leadership team
Management profileNumber of profiles
Profiles6 records
Drôle de Trame funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drôle de Trame M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drôle de Trame
What does Drôle de Trame do?
Drôle de Trame is a Paris-based audiovisual production company that creates documentary films for television broadcasters and multimedia installations for museums and cultural institutions. The company produces creative documentaries on culture, society, history, investigation, and science themes, and develops immersive audiovisual content including projections, augmented reality, interactive installations, animation, and sound design for cultural venues.
Is Drôle de Trame a public or private company?
Drôle de Trame is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Drôle de Trame founded?
Drôle de Trame was founded in 2009. It employs 1 to 10 people.
Where is Drôle de Trame based?
Drôle de Trame is headquartered in Montreuil, France, in the Europe region.
How does Drôle de Trame make money?
Two revenue lines are on record. Documentary Film Production is the primary driver. The others are museum and Cultural Institution Projects.
Who are Drôle de Trame's main competitors?
Direct peers on record are Compagnie des Phares et Balises, Docland Yard, MFP (Multimedia France Production), Seppia and Artline Films. Emerging players are Tetro and Idéolab. Broad incumbents are Gédéon Programmes, ZED and Les Films d'Ici.
Does Drôle de Trame have an API?
No public API is recorded for Drôle de Trame.
What industry is Drôle de Trame in?
Drôle de Trame's product category is Audiovisual Production Services. Its primary akta.pro industry code is MPADADAI, Arts & Culture Documentaries, with a secondary code of EDAMAAAJ, Media Arts & Performance (Film, Stagecraft, Lighting, Sound). Its NAICS code is 5121 and its SIC code is 7812.