Holman Frenia Allison, P.C.

What Holman Frenia Allison, P.C. does

Holman Frenia Allison, P.C. (HFA) is a privately held certified public accounting and advisory firm founded in 1996 and headquartered in Lakewood, New Jersey, with a satellite office in Red Bank, NJ and a third location in Wall Township acquired via the 2022 merger with Neral & Company, PA. The firm operates a traditional professional services model organized around three core service lines—Tax, Audit (including governmental, non-profit, commercial, employee benefit plan, and SOC engagements), and Advisory/CAAS (Client Accounting & Advisory Services covering outsourced accounting, CFO services, business valuation, forensic accounting, and litigation support)—and serves six primary verticals: governmental entities, non-profit organizations, construction contractors, professional services firms, small businesses, and family offices/high-net-worth individuals across the New Jersey tri-state area.

HFA's service delivery is supported by a third-party technology stack including Karbon (client portal and workflow), SafeSend Exchange (secure document transfer), SafeSend Returns (electronic tax return signing), and QuickFee (payment processing with installment plans), supplemented by SSAE 18-compliant SOC audit methodology. The firm does not disclose proprietary technology, patents, or AI/ML capabilities. As of 2024-2025, HFA employs over 75 professionals including eight partners, with leadership including Craig R. Johnson (President/Partner), Lauren M. Holman (Vice-President/Partner, Non-Profit Practice Leader), Matthew F. Holman (Partner, Advisory Department Lead), Jerry W. Conaty (Secretary/Partner, Municipal Audit), Sarah Snell (Partner/COO, CAAS Director), and others. The firm is an independent member of the BDO Alliance USA, providing access to a national referral network while preserving local autonomy.

Revenue is generated through customized, quote-based professional services billing across its tax, audit, and advisory lines, with payments accepted via credit card (3% fee), ACH, check, or QuickFee installments. The firm has no disclosed external institutional investors, no parent company, and no public ticker. HFA has been recognized as an NJBIZ Top 50 Accounting Firm, a MODC Silver Gull Award recipient (2019, 2025), and a CIANJ Champions of Good Works Award winner (2018), reflecting a stable, regionally anchored mid-tier regional CPA practice with consistent organic growth supplemented by a single tuck-in acquisition.

Name

Holman Frenia Allison, P.C.

Legal name

Holman Frenia Allison, P.C.

Website

https://hfacpas.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

HFA is a New Jersey-based certified public accounting and advisory firm founded in 1996, providing tax, audit, and outsourced advisory (CAAS) services to governmental entities, non-profits, construction firms, professional services, small businesses, and family offices across the NJ tri-state area.

Ownership category

akta.pro rank

Headquarters

HQ city

Toms River

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tax Services: Comprehensive tax preparation and planning services for individuals, businesses (S-Corp, C-Corp, Partnership, LLC, Sole Proprietorship), and non-profit organizations. Includes 1099 compliance, business tax, and individual tax services.
2. Audit and Attestation Services: Audit services including governmental audits, non-profit audits, commercial audits, employee benefit plan audits, operational and compliance audits, and SOC (System and Organization Controls) reports (SOC 1 Type 1 and 2, SOC for Cybersecurity).
3. Advisory Services (CAAS): Client Accounting and Advisory Services (CAAS) including outsourced accounting and bookkeeping, outsourced CFO services, financial reporting, internal controls, business valuation, governmental services, forensic services, and litigation support.
4. Payment Processing: The firm offers multiple payment options for invoices including credit card (with 3% processing fee), ACH bank transfer (no fees), and QuickFee payment plans (3, 6, 9, or 12 monthly installments subject to approval).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Holman Frenia Allison, P.C. (HFA) is a certified public accounting and advisory firm delivering tax preparation and planning, audit and attestation, and client accounting and advisory services (CAAS) to businesses, governmental entities, non-profits, and high-net-worth individuals. The firm operates three service divisions (Tax, Audit, Advisory/CAAS) and tailors engagements to industry verticals including governmental, non-profit, construction, professional services, small business, and family offices. Service delivery is supported by secure client portals and electronic document exchange tools.

Product overview

HFA is a certified public accounting and advisory firm offering a comprehensive suite of professional services organized into three core divisions: Advisory/CAAS (Client Accounting & Advisory Services), Audit, and Tax. The firm's service delivery is enhanced by proprietary technology integrations including Karbon for Clients (client portal), SafeSend Exchange (secure document transfer), and SafeSend Tax Returns (electronic signing). Additional service modules cover SOC examinations, 1099 compliance, individual and business tax preparation, and specialized services for small business, construction, non-profit, governmental, professional services, and family office clients. The firm operates primarily in New Jersey with offices in Lakewood and Red Bank, serving clients across the tri-state area.

Differentiator

Problem solved

Functional benefit

Products and services

• Tax Services Tax preparation and planning services for individuals, non-profits, and businesses including S-Corp, C-Corp, Partnership, Sole Proprietorship, and LLC entities. Includes 1099 compliance, business tax, and individual tax services.
• Audit Services Comprehensive audit services including governmental audits, non-profit audits, commercial audits, employee benefit plan audits, operational and compliance audits, and SOC examinations.
• Advisory (CAAS) Client Accounting & Advisory Services providing outsourced accounting, bookkeeping, CFO services, financial reporting, business valuation, governmental services, forensic services, and litigation support.
• SOC Services System and Organization Controls reports including SOC 1 Type 1 and Type 2, and SOC for Cybersecurity examinations performed per AICPA SSAE 18 standards.
• Governmental Services Financial and advisory services for government entities including rate studies, single audits, debt issuance, benefits administration, and forensic accounting.
• Non-Profit Services Audit, tax, and advisory services for non-profit organizations including tax planning, single audits under Uniform Guidance, forensic accounting, and internal controls.
• Construction Services Accounting, auditing, and tax services for construction contractors and subcontractors including bonding capacity planning, tax savings, and employee benefit plan auditing.
• Professional Services Industry Practice Specialized accounting, audit, tax, and consulting services for professional services firms including assurance, bookkeeping, compliance, valuation, and forensic accounting.
• Small Business Services Comprehensive accounting, tax, and advisory services for small businesses including valuation, management consulting, training, and internal controls.
• Family Office Services Comprehensive family office services including bank reconciliations, outsourced bookkeeping, tax compliance and planning, operational management, outsourced CFO, payroll, accounting systems, philanthropy management, and internal controls.
• Litigation Support Expert support for attorneys in complex accounting, valuation, and tax issues in business litigation, helping solidify and bolster clients' cases.
• 1099 Form Compliance Preparation and e-filing of 1099-NEC, 1099-MISC forms for non-employee compensation, rents, medical expenses, royalties, and prizes per IRS requirements.

Quantifiable outcome

• Firm has grown from 60+ employees (2022) to over 75 professionals (2024-2025)
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• BDO Alliance USAcoreStrategic or Co-development PartnerHFA is an independent member of the BDO Alliance USA, a nationwide association of independently owned local and regional accounting, consulting, and service firms. This partnership allows HFA to enhance client services, broaden capabilities, expand domestic and international coverage, gain technical knowledge in specialty areas, access up-to-date technical information, and participate in training programs. The alliance provides HFA clients with key contacts and sophisticated professionals throughout the U.S.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• BDO USA: Top-tier U.S. accounting firm and HFA's BDO Alliance USA partner. Overlaps across virtually all of HFA's service lines but operates at vastly greater scale; relevant both as referral partner and as competitive benchmark.
• RSM US: Largest U.S. mid-market accounting and consulting firm. Overlaps with HFA's core audit/tax/advisory offerings but serves a national mid-market client base with much broader capabilities.
• CliftonLarsonAllen (CLA): Top 10 U.S. accounting firm with strong governmental, non-profit, and construction industry practices — directly overlapping HFA's most differentiated verticals, but at national scale.

Direct peers

• WilkinGuttenplan: NJ-based Top 100 firm with comparable government, non-profit, construction, and real estate practice emphasis and similar headcount range. Closely mirrors HFA on vertical specialization and tri-state footprint.
• Citrin Cooperman: Mid-Atlantic/Northeast accounting, tax, and advisory firm with comparable service lines and a non-profit/governmental specialty emphasis. Comparable scale and target client mix, including family-office and SMB focus.
• Marcum LLP: Large Northeast-headquartered accounting and advisory firm with comparable service lines and significantly overlapping industry verticals (construction, non-profit, government). Larger but directly comparable on offering breadth.
• Withum: Top 100 U.S. accounting and advisory firm headquartered in New Jersey with similar service mix (audit, tax, advisory) and overlapping Mid-Atlantic / Northeast regional concentration. Highly comparable on size, full-service model, and BDO Alliance adjacency.
• Friedman LLP: Northeast regional CPA and advisory firm with overlapping practice areas (audit, tax, advisory) and similar mid-market target client base across NJ/NY.
• Sax LLP: New Jersey / New York-based accounting, tax, and advisory firm of similar mid-market size. Directly comparable on regional footprint, industry specializations, and outsourced CFO / advisory services.
• Prager Metis: Northeast-based CPA and advisory firm with comparable multi-office regional model and similar service mix across audit, tax, advisory, and outsourced accounting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/holman-frenia-allison-pc-accounting-firm-742119995934278
• LinkedInlinkedin.com/company/hfacpas
• Instagraminstagram.com/hfacpas/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holman Frenia Allison, P.C.